Airbnb Market Analytics, Statistics and Data in Islamabad, Islamabad Capital Territory, Pakistan

Last updated: 2025-01-31

Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Islamabad? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Islamabad:

Average Daily Rate

$52

Occupancy Rate

30.42%

Annual Revenue

$4,453

Revenue Growth YoY

3.17%

Best Month

June

Worst Month

September

Regulation

Low

Active Listings

458

How much do Airbnb hosts make on average per month in Islamabad?

The short-term rental market in Islamabad shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:

Typical properties (median) earn $510 per month
Strong performing properties (top 25%) make $1,063 or more
Best-in-class properties (top 10%) achieve $1,659+ monthly
Entry-level properties (bottom 25%) typically earn around $191

Revenue Variations by Month

Occupancy Rates Throughout the Year in Islamabad

The market in Islamabad shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:

Typical properties (median) maintain 25% occupancy rates
Strong performing properties (top 25%) achieve 48% or higher
Best-in-class properties (top 10%) reach 69%+occupancy
Entry-level properties (bottom 25%) average around 11%

Occupancy Variations by Month

Average Daily Rates Seasonal Trends in Islamabad

Daily rates in Islamabad vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:

Typical properties (median) generate $40 per night
Strong performing properties (top 25%) secure $64 or more
Best-in-class properties (top 10%) pull in $101+ per night
Entry-level properties (bottom 25%) earn around $27

Daily Rate Variations by Month

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Seasonality patterns in Islamabad

Peak Season (June, May, March)

Revenue peaks at $1099.43 per month
Occupancy rates reach 38.03%
Daily rates average $57.44

Shoulder Season

Revenue averages $745.04 per month
Occupancy maintains 31.60%
Daily rates hold at $54.76

Low Season (August, January, September)

Revenue drops to $422.65 per month
Occupancy decreases to 25.66%
Daily rates adjust to $53.26

Is it still profitable to do Airbnb in Islamabad in 2025?

Yes! Islamabad demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 32% and monthly revenue averaging $745 and With 458 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:

Peak Season Strategy

Implement premium seasonal pricing strategies
Set longer minimum stay requirements during high-demand periods
Enforce stricter cancellation policies

Shoulder Season Strategy

Maintain competitive market-based pricing
Offer moderate-length stay incentives
Target a mix of leisure and business travelers with flexible booking terms
Focus on weekend getaway packages and mid-week business traveler promotions

Low Season Strategy

Adjust pricing to remain competitive in the market
Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
Create targeted promotional campaigns to drive occupancy

Top Places to Start Airbnb in Islamabad

Area	Why Choose This Area	Key Attractions
F-7	A central and upscale neighborhood in Islamabad, well-known for its convenient access to restaurants, cafes, and shopping areas. It's popular with both tourists and business travelers due to its proximity to important areas.	Pakistan Monument, Lok Virsa Museum, Centaurus Mall, Fatima Jinnah Park, Shah Faisal Mosque
F-10	A tranquil residential area that offers a range of amenities and parks. This area is different from others as it combines local life with many attractions nearby, making it ideal for longer stays.	F-10 Markaz, Daman-e-Koh, Margalla Hills National Park, Hilal Park
F-6	This area is known for its rich cultural heritage and is close to various main attractions. It features traditional markets and local cuisine, allowing visitors to experience the local lifestyle.	Islamabad Zoo, Parliament House, Saheedan Mosque, Rawal Lake, Khan's restaurant
Blue Area	A commercial hub of Islamabad that attracts a vast number of business travelers. Its accessibility to corporate offices and recreational facilities makes it a top choice for Airbnb rentals.	Pak Secretariat, Peshawar Mor, Shah Faisal Mosque, Centaurus Mall
G-11	An emerging neighborhood with growing popularity among tech professionals and young families. It has several parks and recreational areas, providing a relaxing environment for guests.	G-11 Park, Pakistan Monument, Faisal Mosque, Margalla Hills
G-8	A bustling area that is home to a mix of local and international cuisine. This neighborhood is ideal for food lovers who appreciate a variety of dining options within reach.	Safa Gold Mall, G-8 Markaz, Faisal Masjid, Faisal Park
I-8	A well-connected area with multiple transport links. This neighborhood offers a blend of residential and commercial environments, making it suitable for different types of guests.	Islamabad Railway Station, G-10 Markaz, I-8 Mosque, Markaz G-9
H-8	Best known for its proximity to educational institutions and hospitals, attracting students and families. Its calm atmosphere makes it a good spot for longer-term stays.	Islamabad International University, Pakistan Institute of Medical Sciences, H-8 Markaz, H-8 Park

Do you need a license for Airbnb in Islamabad?

$81.90

Daily Rate

Top Performing Professional Hosts in Islamabad

Host Name	Properties	Grossing Revenue	Stay Reviews	Avg Rating
EasyStayPK	12	$128,613	671	4.87/5.0
Ammie	7	$87,125	127	4.83/5.0
Assad	5	$67,214	484	4.91/5.0
Syed	5	$60,319	56	3.90/5.0
Ibrar	9	$60,122	136	3.72/5.0
Kashif Siddiq	6	$52,046	285	3.32/5.0
Arif	3	$50,997	94	4.96/5.0
Ibrahim	3	$49,480	153	4.88/5.0
Northern Hospitality	4	$45,649	28	3.55/5.0
Hamid	5	$37,937	47	3.94/5.0

Additional analytics on vacation rental, real estate, short term rental data in Islamabad

AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:

Show Advanced Metrics

Room Type Distribution

Property Type Distribution

Key Insights

Market dominated by entire home listings (81.2%), with apartment & condo and house properties comprising 94.5% of inventory
Untapped potential in boutique & hotels, others, unique stays segments (5.4% combined)

Room Capacity Distribution

Analysis of 458 properties in Islamabad shows that 1 bedroom properties are most prevalent, making up 44.1% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 74.2% of all listings.

Key Insights

Most common: 1 bedroom (44.1%)
Least common: 4 bedrooms (2.2%)
Market concentration: 74.2% in top 2 sizes
Market skew: Favors smaller properties

Guest Capacity Distribution

Analysis of 458 properties in Islamabad reveals that 3 guests properties dominate the market, representing 19% of all listings. The average property accommodates 4.0 guests, with a clear trend towards larger guest capacities. Properties accommodating 3 guests and 4 guests make up 36.7% of the market.

Key Insights

Most common capacity: 3 guests (19% of market)
Least common capacity: 1 guest (0.4% of market)
Average guest capacity: 4.0 guests per property
Market concentration: 36.7% in top 2 capacity sizes
Market segmentation: Predominantly larger guest capacities

Booking and Availability Patterns

Available Days Distribution

Booked Days Distribution

Among 458 properties in Islamabad, the most common availability pattern is 271-366 days (64.2% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (32.1% of properties).

Key Insights

Most common availability window: 271-366 days (64.2%)
Most common booking duration: 31-90 days (32.1%)
Properties with high availability (180+ days): 89.3%
Properties with long-term bookings (180+ days): 12.0%

Minimum Stay Distributions

1 Night (95.3%)

1 Night

388 listings

95.3% of total

2 Nights (2.5%)

2 Nights

10 listings

2.5% of total

3 Nights (1%)

3 Nights

4 listings

1% of total

4-6 Nights (0.2%)

4-6 Nights

1 listings

0.2% of total

7-29 Nights (0.7%)

7-29 Nights

3 listings

0.7% of total

30+ Nights (0.2%)

30+ Nights

1 listings

0.2% of total

Key Insights

Short stays (1-2 nights) dominate the market at 97.8%
Mid-length stays (4-6 nights) represent 0.2% of listings
Monthly+ stays (0.2%) suggest a stable extended-stay market
High market flexibility with 98.8% accepting 3 nights or less

Recommendations

Set minimum stays between 2-3 nights to align with market standards
Adjust minimum stays seasonally based on demand patterns
Implement different minimum stays for weekends vs. weekdays

Cancellation Policy Distribution

Flexible (65.2%)

Flexible

214 listings

65.2% of total

Moderate (20.7%)

Moderate

68 listings

20.7% of total

Firm (3.4%)

Firm

11 listings

3.4% of total

Strict (10.7%)

Strict

35 listings

10.7% of total

Key Insights

Flexible is the preferred policy at 65.2% of listings
Guest-friendly policies (Flexible & Moderate) dominate at 85.9% of the market
Strong market consensus around Flexible policies
Firm policies are least common at 3.4% of listings

Recommendations

Consider starting with a Flexible policy to align with market preferences
Strong market preference for Flexible policies suggests this should be your baseline
Consider generous cancellation terms as a competitive advantage
Strict policies are rare - carefully consider the impact on bookings before implementing

Booking Lead Time Trends

Key Insights

Peak booking lead times occur in Oct, Jul, Jan, averaging 24 days
Shortest booking windows are in Jun, Dec, Aug, averaging 13 days
Fall shows the longest average booking window at 21 days, while Summer has the shortest at 16 days

Recommendations

Implement dynamic pricing strategies for Fall bookings at least 21 days in advance
Consider early bird discounts during Summer to encourage longer lead times
Focus on last-minute booking promotions during Jun-Aug when lead times are shortest

Popular Airbnb Amenities in Islamabad

Below is the distribution of amenities across listings in Islamabad:

Traveler Demographics

Guest Origin Distribution

Top 5 Cities of Origin

Top 5 Countries of Origin

Top 5 Languages Spoken

Age Distribution

Key Insights

Domestic travelers make up 48.1% of total guests, indicating a significant local market share.
Primary international markets: United Kingdom (16.6%) and United States (15.8%)
English is the top language at 48.3%, followed by Urdu (30.4%)
Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.0%

Recommendations

Target marketing campaigns for Lahore and Islamabad markets
Develop localized content for United Kingdom and United States
Prioritize English and Urdu language support
Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
Implement seasonal promotions aligned with key market travel patterns

Nearby Markets

Explore short-term rental performance in markets surrounding Islamabad. These nearby markets offer diverse opportunities for property investors and hosts:

Market	Properties	Monthly Revenue	Daily Rate	Occupancy
Tangmarg	14	$2,147	$545.39	25%
Murree Tehsil	15	$845	$105.47	28%
Tailbal(Habak Shanpora)	17	$816	$68.52	25%
Barrian	12	$800	$161.97	23%
Srinagar	281	$535	$93.83	29%
Zone III	20	$513	$68.79	33%
Bourbon	27	$494	$93.11	26%
Blue Area	23	$460	$46.91	35%
Zone IV	57	$335	$53.46	29%
Kalabagh	19	$296	$100.20	28%

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