Airbnb Market Analytics, Statistics and Data in Salalah, Dhofar Governorate, Oman
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Salalah? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Salalah:
How much do Airbnb hosts make on average per month in Salalah?
The short-term rental market in Salalah shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,699 per month
- Strong performing properties (top 25%) make $3,828 or more
- Best-in-class properties (top 10%) achieve $6,977+ monthly
- Entry-level properties (bottom 25%) typically earn around $581
Revenue Variations by Month
Occupancy Rates Throughout the Year in Salalah
The market in Salalah shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 18% occupancy rates
- Strong performing properties (top 25%) achieve 40% or higher
- Best-in-class properties (top 10%) reach 69%+occupancy
- Entry-level properties (bottom 25%) average around 8%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Salalah
Daily rates in Salalah vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $154 per night
- Strong performing properties (top 25%) secure $311 or more
- Best-in-class properties (top 10%) pull in $1,206+ per night
- Entry-level properties (bottom 25%) earn around $95
Daily Rate Variations by Month
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Seasonality patterns in Salalah
Peak Season (August, July, November)
- Revenue peaks at $5208.71 per month
- Occupancy rates reach 44.66%
- Daily rates average $505.49
Shoulder Season
- Revenue averages $2681.30 per month
- Occupancy maintains 28.23%
- Daily rates hold at $407.26
Low Season (June, May, December)
- Revenue drops to $1789.77 per month
- Occupancy decreases to 18.35%
- Daily rates adjust to $344.51
Is it still profitable to do Airbnb in Salalah in 2025?
Yes! Salalah demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 28% and strong monthly revenue averaging $2681 and The market's 108 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Salalah
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Al Hafah | A picturesque coastal area renowned for its beautiful beaches and cliffs. Ideal for tourists seeking relaxation by the sea and close proximity to local culture. | Al Hafah Beach, Cliffside Views, Local Seafood Restaurants, Museum of the Frankincense Land |
| Corniche | A popular promenade offering stunning sea views and a perfect place for leisurely walks. Great for families and tourists who enjoy outdoor activities. | Corniche Park, Water Sports Activities, Local Cafes, Scenic Views of the Arabian Sea |
| Salalah Gardens Mall | A modern shopping and entertainment hub attracting visitors for shopping, dining, and leisure activities. Perfect for travelers seeking convenience and variety. | Cinema Complex, Diverse Dining Options, Shopping Outlets, Family Entertainment Centre |
| Taqa | A charming town known for its natural beauty and historical sites, including ancient ruins. Ideal for culturally curious guests and nature lovers. | Taqa Castle, Beaches, Wadi Taqa, Local Markets |
| Mirbat | A lovely coastal town with rich history and serene beaches. Suitable for tourists looking for tranquility and a glimpse into Omani culture. | Mirbat Castle, Al-Mughsail Beach, Historical Mosques, Local Fish Market |
| Sumhuram | An archaeological site and ancient city with scenic views and historical significance. Perfect for history buffs and those interested in ancient civilizations. | Sumhuram Archaeological Site, Khor Rori, Scenic Views of the Arabian Sea |
| Dahareez | Known for its vibrant local life and proximity to traditional markets. Ideal for travelers wanting to experience authentic Omani culture. | Local Souq, Cultural Experiences, Traditional Cafes |
| Ain Razat | Famous for its beautiful gardens and natural springs. A great escape for nature lovers and those looking for a tranquil environment. | Ain Razat Gardens, Botanical Gardens, Nature Trails |
Do you need a license for Airbnb in Salalah?
We recommend checking directly with Salalah's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Salalah
Private Beach Resort! Outdoor Pool, Spa Center!
Private Room • 1 bedroom
Self-Care Retreat! 2BR Gardenview Villa with Pool!
Private Room • 2 bedrooms
2 BR Villa in Hawana Salalah
Entire Place • 2 bedrooms
Best Place to Stay in Salalah! Pool, Beachfront!
Private Room • 1 bedroom
Villa 2 Directly on the beach, Hawana, Salalah
Entire Place • 4 bedrooms
Villa Palmview
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Salalah
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| 25138314 | 17 | $610,659 | 0 | 0.00/5.0 |
| Samih | 3 | $78,349 | 31 | 4.92/5.0 |
| Taufiq Abubakar Mohamed | 1 | $58,314 | 15 | 4.87/5.0 |
| Veronika | 3 | $58,210 | 10 | 3.33/5.0 |
| Anvar | 2 | $55,759 | 14 | 4.89/5.0 |
| Suzanne | 1 | $54,193 | 54 | 4.74/5.0 |
| 5130491 | 1 | $52,695 | 0 | 0.00/5.0 |
| 458573220 | 4 | $39,515 | 0 | 0.00/5.0 |
| Adam | 1 | $34,442 | 29 | 4.79/5.0 |
| Matteo | 1 | $31,865 | 27 | 4.93/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Salalah
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (80.6%), with apartment & condo and house properties comprising 79.6% of inventory
- Strong specialty sector (19.5%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in unique stays, outdoor & mobile, others segments (4.7% combined)
Room Capacity Distribution
Analysis of 108 properties in Salalah shows that 1 bedroom properties are most prevalent, making up 43.5% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 72.2% of all listings.
Key Insights
- Most common: 1 bedroom (43.5%)
- Least common: 4 bedrooms (4.6%)
- Market concentration: 72.2% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 108 properties in Salalah reveals that 8+ guests properties dominate the market, representing 22.2% of all listings. The average property accommodates 5.0 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 3 guests make up 43.5% of the market.
Key Insights
- Most common capacity: 8+ guests (22.2% of market)
- Least common capacity: 7 guests (4.6% of market)
- Average guest capacity: 5.0 guests per property
- Market concentration: 43.5% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 108 properties in Salalah, the most common availability pattern is 271-366 days (88% of properties). For actual bookings, properties most frequently secure bookings for 1-30 days (47.2% of properties).
Key Insights
- Most common availability window: 271-366 days (88%)
- Most common booking duration: 1-30 days (47.2%)
- Properties with high availability (180+ days): 95.4%
- Properties with long-term bookings (180+ days): 4.6%
Minimum Stay Distributions
1 Night
68 listings
70.8% of total
2 Nights
8 listings
8.3% of total
3 Nights
11 listings
11.5% of total
4-6 Nights
6 listings
6.3% of total
7-29 Nights
2 listings
2.1% of total
30+ Nights
1 listings
1% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 79.1%
- Mid-length stays (4-6 nights) represent 6.3% of listings
- Monthly+ stays (1%) suggest a stable extended-stay market
- High market flexibility with 90.6% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
23 listings
48.9% of total
Moderate
11 listings
23.4% of total
Firm
6 listings
12.8% of total
Strict
7 listings
14.9% of total
Key Insights
- Flexible is the preferred policy at 48.9% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 72.3% of the market
- Strong market consensus around Flexible policies
- Firm policies are least common at 12.8% of listings
Recommendations
- Consider starting with a Flexible policy to align with market preferences
- Strong market preference for Flexible policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Nov, Mar, Oct, averaging 59 days
- Shortest booking windows are in Jun, Sep, May, averaging 16 days
- Fall shows the longest average booking window at 45 days, while Summer has the shortest at 31 days
Recommendations
- Implement dynamic pricing strategies for Fall bookings at least 45 days in advance
- Consider early bird discounts during Summer to encourage longer lead times
- Focus on last-minute booking promotions during Jun-May when lead times are shortest
Popular Airbnb Amenities in Salalah
Every property in Salalah comes standard with Air conditioning. Below shows the distribution of other amenities:
Traveler Demographics
Key Insights
- Domestic travelers make up 13% of total guests, indicating a mostly international-driven market.
- Primary international markets: Saudi Arabia (21.4%) and Oman (20.2%)
- English is the top language at 48.9%, followed by Arabic (26.4%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 1.1%
Recommendations
- Target marketing campaigns for Dubai and Muscat markets
- Develop localized content for Saudi Arabia and Oman
- Prioritize English and Arabic language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Salalah. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Dahariz | 15 | $1,183 | $157.86 | 38% |
| ولاية طاقة، | 12 | $1,081 | $128.16 | 41% |
| Taqah | 17 | $863 | $179.93 | 39% |
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