Salalah Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Dhofar Governorate, Oman
Is Airbnb profitable in Salalah in 2025? Explore comprehensive Airbnb analytics for Salalah, Dhofar Governorate, Oman to uncover income potential. This 2025 STR market report for Salalah, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 131 active listings.
Whether you're considering an Airbnb investment in Salalah, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Salalah Airbnb data is crucial. Understanding the local regulations is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Salalah Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Salalah (2025)
Understanding the monthly revenue variations for Airbnb listings in Salalah is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Salalah is typically August, while May often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Salalah across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,020+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,484 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,140 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $479, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Salalah
Salalah Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Salalah STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Salalah:
- Best-in-class properties (Top 10%) achieve 52%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 34% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 18%.
- Entry-level properties (Bottom 25%) average 9% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Salalah
Average Daily Rate (ADR) Airbnb Trends in Salalah (2025)
Effective short term rental pricing strategy in Salalah involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Salalah typically peaks in January and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $1,400+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $309 or more.
- Typical properties (Median) charge around $125 per night.
- Entry-level properties (Bottom 25%) earn around $71 per night.
Average Daily Rate (ADR) Trend by Month in Salalah
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Airbnb Seasonality Analysis & Trends in Salalah (2025)
Peak Season (August, July, February)
- Revenue averages $3,557 per month
- Occupancy rates average 34.6%
- Daily rates average $431
Shoulder Season
- Revenue averages $1,944 per month
- Occupancy maintains around 22.6%
- Daily rates hold near $426
Low Season (April, May, June)
- Revenue drops to average $851 per month
- Occupancy decreases to average 15.3%
- Daily rates adjust to average $473
Seasonality Insights for Salalah
- The Airbnb seasonality in Salalah shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Salalah's highest earning potential, with monthly revenues capable of climbing to $4,892, occupancy reaching a high of 45.1%, and ADRs peaking at $583.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $582, occupancy could drop to 10.8%, and ADRs may adjust down to $350.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Salalah.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Salalah seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Salalah (2025)
Exploring the top neighborhoods for short-term rentals in Salalah? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Al Haffa | Popular beachfront area known for its stunning views and vibrant local culture. It is a great spot for tourists looking to enjoy the beach and local attractions. | Al Haffa Beach, Salalah Archaeological Museum, Haffa Souq, Camel Market |
| Mirbat | A historic coastal town known for its beautiful beaches and traditional architecture. It attracts visitors interested in culture and history, alongside stunning coastal landscapes. | Mirbat Beach, Old Mirbat Village, Al-Saheel Castle, Wadi Darbat |
| Salalah Gardens | A modern shopping and entertainment area with a variety of dining options and family-friendly activities. It is ideal for tourists seeking convenience and leisure activities. | Salalah Gardens Mall, Local restaurants, Children's play areas, Cafés |
| Dhofar Khareef Festival Area | Famous for its annual Khareef festival, which transforms the area into a lush green paradise during monsoon season, attracting many tourists. | Khareef Festival events, Nature walks, Local crafts market, Cultural performances |
| Al Mughsail | Known for its picturesque beaches and natural blowholes, it's a great destination for nature lovers and those seeking adventure activities. | Al Mughsail Beach, Mughsail Blowholes, Wadi Shab, Wildlife viewing |
| Shanfari Beach | A beautiful and less crowded beach area that offers a peaceful retreat. Ideal for tourists who prefer a quieter environment while enjoying the coast. | Shanfari Beach, Local seafood restaurants, Sunset viewing spots |
| Taqa | A small town near Salalah that offers cultural and historical significance, along with beautiful coastal views. It's perfect for those interested in Omani heritage. | Taqa Castle, Local market, Beaches, Wadi Taqa |
| Salalah City Center | The heart of Salalah, offering a mix of urban attractions, shopping, and dining experiences. It's a hub for tourists looking for convenience. | City Center Mall, Al-Nahda Park, Cafés and restaurants, Cultural sites |
Understanding Airbnb License Requirements & STR Laws in Salalah (2025)
With 15% of listings showing registration in 2025, understanding potential Airbnb license requirements is crucial in Salalah. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Salalah to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 15% licensed listings)
Top Performing Airbnb Properties in Salalah (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Salalahbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Private Beach Resort! Outdoor Pool, Spa Center!
Private Room • 1 bedroom
Villa Palmview
Entire Place • 3 bedrooms
Best Place to Stay in Salalah! Pool, Beachfront!
Private Room • 1 bedroom
Self-Care Retreat! 2BR Gardenview Villa with Pool!
Private Room • 2 bedrooms
Best Place to Unwind! 2BR Villa with Private Pool!
Private Room • 2 bedrooms
Relax and Recharge! Beachfront, Pool, FREE Parking
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Salalah (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Salalah based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Host #25138314 | 16 | $707,300 | 0 | N/A/5.0 |
| Host #5130491 | 1 | $77,968 | 0 | N/A/5.0 |
| Samih | 4 | $70,151 | 34 | 4.94/5.0 |
| Host #458573220 | 4 | $49,820 | 0 | N/A/5.0 |
| Suzanne | 1 | $48,733 | 58 | 4.76/5.0 |
| Veronika | 3 | $44,695 | 11 | 5.00/5.0 |
| Taufiq Abubakar Mohamed | 1 | $26,729 | 15 | 4.87/5.0 |
| Matteo | 2 | $21,993 | 30 | 4.93/5.0 |
| Host #573617504 | 1 | $21,506 | 0 | N/A/5.0 |
| Host #111308639 | 1 | $21,251 | 0 | N/A/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Salalah.
Dive Deeper: Advanced Salalah STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Salalah. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSalalah Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Salalah
- The Salalah Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 81.7% of the 131 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Salalah, Apartment/Condo properties are the most common (55.7%), reflecting the local real estate landscape.
- Houses represent a significant 24.4% portion, catering likely to families or larger groups.
- The presence of 16% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique, unique stays, others (combined 3.8%) offer potential for unique stay experiences.
Salalah Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Salalah
- The dominant room capacity in Salalah is 1 bedroom listings, making up 48.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 76.4% of the active Airbnb listings in Salalah, indicating a high concentration in these sizes.
Salalah Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Salalah
- The most common guest capacity trend in Salalah vacation rentals is listings accommodating 4 guests (21.4%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 3 guests dominate the Salalah STR market, accounting for 40.5% of listings.
- 37.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Salalah.
- On average, properties in Salalah are equipped to host 4.8 guests.
Salalah Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Salalah
- The most common availability pattern in Salalah falls within the 271-366 days range, representing 92.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 99.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Salalah (61.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 0.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Salalah Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
83 listings
67.5% of total
2 Nights
11 listings
8.9% of total
3 Nights
12 listings
9.8% of total
4-6 Nights
9 listings
7.3% of total
30+ Nights
8 listings
6.5% of total
Key Insights
- The most prevalent minimum stay requirement in Salalah is 1 Night, adopted by 67.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (76.4%) of the Salalah Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 67.5% of Salalah hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 6.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Salalah.
Salalah Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
39 listings
48.1% of total
Moderate
25 listings
30.9% of total
Firm
8 listings
9.9% of total
Strict
9 listings
11.1% of total
Cancellation Policy Insights for Salalah
- The prevailing Airbnb cancellation policy trend in Salalah is Flexible, used by 48.1% of listings.
- The market strongly favors guest-friendly terms, with 79.0% of listings offering Flexible or Moderate policies. This suggests guests in Salalah may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 48.1% market standard in Salalah.
- Using a Strict policy might deter some guests, as only 11.1% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Salalah.
Salalah STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Salalah
- The overall average booking lead time for vacation rentals in Salalah is 23 days.
- Guests book furthest in advance for stays during October (average 40 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in July (average 13 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (31 days avg.) sees the longest lead times, while Summer (16 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (23 days) as a baseline for your pricing and availability strategy in Salalah.
- For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 40 days out to capitalize on advance planning.
- During July, focus on last-minute booking availability and promotions, as guests book with very short notice (13 days avg.).
- Target marketing efforts for the Fall season well in advance (at least 31 days) to capture early planners.
- Monitor your own booking lead times against these Salalah averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Salalah (2025)
Amenity Prevalence
Amenity Insights for Salalah
- Essential amenities in Salalah that guests expect include: Air conditioning, Kitchen, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Washer, Free parking on premises, Wifi are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Salalah: Air conditioning, Kitchen, TV.
- Prioritize adding missing essentials: Kitchen, TV.
- Consider adding popular differentiators like Washer or Free parking on premises to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Salalah to stay competitive.
Salalah Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Salalah
- The typical guest profile for Airbnb in Salalah consists of predominantly international visitors (88%), with top international origins including Saudi Arabia, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Arabic.
- Domestic travelers account for 11.7% of guests.
- Key international markets include United Arab Emirates (26.6%) and Saudi Arabia (12.5%).
- Top languages spoken are English (40.1%) followed by Arabic (19.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Saudi Arabia.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Salalah Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| ولاية طاقة، | 13 | $748 | $120.93 | 34% |
| Taqah | 24 | $477 | $147.16 | 30% |
| Dahariz | 21 | $465 | $113.81 | 35% |