Moss Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Viken, Norway
Is Airbnb profitable in Moss in 2025? Explore comprehensive Airbnb analytics for Moss, Viken, Norway to uncover income potential. This 2025 STR market report for Moss, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 107 active listings.
Whether you're considering an Airbnb investment in Moss, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Moss Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Moss Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Moss (2025)
Understanding the monthly revenue variations for Airbnb listings in Moss is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Moss is typically July, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Moss across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,143+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,167 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,204 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $531, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Moss
Moss Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Moss STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Moss:
- Best-in-class properties (Top 10%) achieve 78%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 59% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 34%.
- Entry-level properties (Bottom 25%) average 15% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Moss
Average Daily Rate (ADR) Airbnb Trends in Moss (2025)
Effective short term rental pricing strategy in Moss involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Moss typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $218+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $156 or more.
- Typical properties (Median) charge around $102 per night.
- Entry-level properties (Bottom 25%) earn around $70 per night.
Average Daily Rate (ADR) Trend by Month in Moss
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Airbnb Seasonality Analysis & Trends in Moss (2025)
Peak Season (July, June, May)
- Revenue averages $2,305 per month
- Occupancy rates average 44.2%
- Daily rates average $130
Shoulder Season
- Revenue averages $1,509 per month
- Occupancy maintains around 39.6%
- Daily rates hold near $126
Low Season (February, March, November)
- Revenue drops to average $920 per month
- Occupancy decreases to average 29.9%
- Daily rates adjust to average $122
Seasonality Insights for Moss
- The Airbnb seasonality in Moss shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Moss's highest earning potential, with monthly revenues capable of climbing to $2,343, occupancy reaching a high of 52.2%, and ADRs peaking at $131.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $874, occupancy could drop to 28.1%, and ADRs may adjust down to $118.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Moss.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Moss seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Moss (2025)
Exploring the top neighborhoods for short-term rentals in Moss? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Moss City Center | The bustling heart of Moss, filled with shopping, cafes, and cultural attractions. Its accessibility from Oslo makes it a prime spot for both tourists and locals. | Moss Town Center, Moss Art Center, Middelalderparken, Moss Harbor, Kompagnistranda Beach |
| Moss Marina | A scenic marina area popular among boating enthusiasts and tourists. Offers beautiful views and a relaxing environment, ideal for waterfront stays. | Moss Marina, Moss Lighthouse, Vormedal Beach, Cafés and restaurants along the marina, Sailing tours |
| Hankødalen | This area is known for its stunning natural landscapes and hiking trails. Great for tourists looking to explore nature and enjoy outdoor activities. | Hankø Island, Moss Hiking Trails, Fjærholmen, Hankø Beach, Nature photography opportunities |
| Moss Museum | Close to the Moss Museum, this area attracts visitors interested in art and culture as well as local history, making it popular among tourists. | Moss Museum, Moss Culture House, Shopping in gamle Moss, Historic wooden houses, Art exhibitions |
| Rudskogen | A motorsport and recreation area that attracts a niche market of motorsport enthusiasts and event attendees, making it a unique place for Airbnb hosting. | Rudskogen motorsport center, Go-kart racing, Nature walks, Local cafes and eateries, Outdoor activities |
| Gjelleråsen | A quieter residential area that is ideal for families and longer-term stays. Offers a more local living experience while being close to urban amenities. | Local parks, Hiking trails, Community events, Family-friendly atmosphere, Nearby public transport |
| Vormedal | A tranquil coastal area known for its beaches and outdoor activities, making it ideal for those looking for relaxation and nature experiences. | Vormedal Beach, Coastal hiking paths, Beachfront restaurants, Fishing spots, Water activities |
| Moss Culture Scene | A vibrant area dedicated to arts and culture, hosting various events and exhibitions, making it attractive for creative travelers and culture enthusiasts. | Moss Cultural Centre, Theater performances, Art exhibitions, Craft fairs, Musical events |
Understanding Airbnb License Requirements & STR Laws in Moss (2025)
While Moss, Viken, Norway currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Moss to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Moss (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Mossbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Casa Blanca
Entire Place • 6 bedrooms
Large house, secluded by the sea
Entire Place • 3 bedrooms
Holiday house, centrally located on Jeløya / Oslofjordens pearl!
Entire Place • 5 bedrooms
Pool with a view, canoe and sauna | Boat for rent
Entire Place • 2 bedrooms
Lovely house on Jeløya with sea view
Entire Place • 4 bedrooms
3-bedroom terrace house with incredible sea views
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Moss (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Moss based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| David | 1 | $74,526 | 27 | 4.85/5.0 |
| Gjesterom | 3 | $41,983 | 58 | 4.96/5.0 |
| Kristianne | 1 | $38,096 | 8 | 5.00/5.0 |
| Martin | 1 | $36,236 | 18 | 4.83/5.0 |
| Sandra | 1 | $34,945 | 50 | 4.68/5.0 |
| Jeanette | 1 | $34,084 | 5 | 5.00/5.0 |
| Richard | 1 | $32,666 | 84 | 4.88/5.0 |
| Julian | 1 | $29,412 | 9 | 4.89/5.0 |
| Karen | 1 | $29,394 | 10 | 5.00/5.0 |
| Anne Rebecca | 1 | $26,862 | 22 | 4.86/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Moss.
Dive Deeper: Advanced Moss STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Moss. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMoss Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Moss
- The Moss Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 86.9% of the 107 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Moss, Apartment/Condo properties are the most common (47.7%), reflecting the local real estate landscape.
- Houses represent a significant 37.4% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others, unique stays (combined 6.5%) offer potential for unique stay experiences.
Moss Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Moss
- The dominant room capacity in Moss is 2 bedrooms listings, making up 31.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 62.6% of the active Airbnb listings in Moss, indicating a high concentration in these sizes.
- A significant 29.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Moss.
Moss Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Moss
- The most common guest capacity trend in Moss vacation rentals is listings accommodating 4 guests (22.4%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Moss STR market, accounting for 43.0% of listings.
- 37.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Moss.
- On average, properties in Moss are equipped to host 4.2 guests.
Moss Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Moss
- The most common availability pattern in Moss falls within the 271-366 days range, representing 53.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 86.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Moss (34.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 16.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Moss Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
32 listings
32% of total
2 Nights
30 listings
30% of total
3 Nights
15 listings
15% of total
4-6 Nights
13 listings
13% of total
7-29 Nights
6 listings
6% of total
30+ Nights
4 listings
4% of total
Key Insights
- The most prevalent minimum stay requirement in Moss is 1 Night, adopted by 32% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (62.0%) of the Moss Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 32% of Moss hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Moss.
Moss Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
32 listings
38.6% of total
Moderate
23 listings
27.7% of total
Firm
10 listings
12% of total
Strict
18 listings
21.7% of total
Cancellation Policy Insights for Moss
- The prevailing Airbnb cancellation policy trend in Moss is Flexible, used by 38.6% of listings.
- There's a relatively balanced mix between guest-friendly (66.3%) and stricter (33.7%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 38.6% market standard in Moss.
- Regularly review your cancellation policy against competitors and market demand shifts in Moss.
Moss STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Moss
- The overall average booking lead time for vacation rentals in Moss is 38 days.
- Guests book furthest in advance for stays during July (average 69 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 21 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (55 days avg.) sees the longest lead times, while Winter (35 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (38 days) as a baseline for your pricing and availability strategy in Moss.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 69 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 55 days) to capture early planners.
- Monitor your own booking lead times against these Moss averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Moss (2025)
Amenity Prevalence
Amenity Insights for Moss
- Essential amenities in Moss that guests expect include: Smoke alarm, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Wifi, Free parking on premises, Fire extinguisher are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Moss: Smoke alarm, Kitchen.
- Prioritize adding missing essentials: Smoke alarm, Kitchen.
- Consider adding popular differentiators like Wifi or Free parking on premises to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Moss to stay competitive.
Moss Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Moss
- The typical guest profile for Airbnb in Moss consists of a mix of domestic (52%) and international guests, often arriving from nearby Oslo, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Norwegian.
- Domestic travelers account for 51.9% of guests.
- Key international markets include Norway (51.9%) and Germany (9.5%).
- Top languages spoken are English (37.4%) followed by Norwegian (19.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Moss Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Stange | 54 | $2,554 | $231.99 | 40% |
| Krødsherad | 81 | $1,872 | $219.31 | 40% |
| Fenstad | 12 | $1,843 | $171.18 | 38% |
| Flå | 88 | $1,812 | $212.63 | 37% |
| Starrkärr och Näs | 11 | $1,795 | $249.46 | 22% |
| Enebakk | 34 | $1,759 | $129.57 | 48% |
| Lier | 13 | $1,654 | $283.01 | 37% |
| Budor | 52 | $1,593 | $211.02 | 33% |
| Melsomvik | 15 | $1,550 | $135.11 | 41% |
| Lunner | 23 | $1,525 | $154.92 | 38% |