Hol Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Viken, Norway

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Hol in 2025? Explore comprehensive Airbnb analytics for Hol, Viken, Norway to uncover income potential. This 2025 STR market report for Hol, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 187 active listings.

Whether you're considering an Airbnb investment in Hol, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Hol Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Hol Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$226
The average rental revenue earned for an occupied room per day in Hol.
Occupancy Rate(?)
32.3%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$16,163
Typical annual income for an Airbnb listing in Hol. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-1.4%
Slight decrease (-1.4%) vs. last year.
Peak Revenue Month(?)
February
The month with the highest average earnings, indicating peak season in Hol.
Lowest Revenue Month(?)
September
The month with the lowest average earnings, indicating the low season in Hol.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
187
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Hol (2025)

Understanding the monthly revenue variations for Airbnb listings in Hol is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Hol is typically February, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Hol across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $5,096+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $3,195 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,771 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $812, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Hol

Hol Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Hol STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while October experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Hol:

  • Best-in-class properties (Top 10%) achieve 70%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 49% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 27%.
  • Entry-level properties (Bottom 25%) average 13% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Hol

Average Daily Rate (ADR) Airbnb Trends in Hol (2025)

Effective short term rental pricing strategy in Hol involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Hol typically peaks in February and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $383+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $278 or more.
  • Typical properties (Median) charge around $195 per night.
  • Entry-level properties (Bottom 25%) earn around $135 per night.

Average Daily Rate (ADR) Trend by Month in Hol

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Airbnb Seasonality Analysis & Trends in Hol (2025)

Peak Season (February, December, April)
  • Revenue averages $3,187 per month
  • Occupancy rates average 37.1%
  • Daily rates average $234
Shoulder Season
  • Revenue averages $2,442 per month
  • Occupancy maintains around 34.6%
  • Daily rates hold near $223
Low Season (September, October, November)
  • Revenue drops to average $1,530 per month
  • Occupancy decreases to average 25.3%
  • Daily rates adjust to average $218

Seasonality Insights for Hol

  • The Airbnb seasonality in Hol shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Hol's highest earning potential, with monthly revenues capable of climbing to $3,575, occupancy reaching a high of 47.7%, and ADRs peaking at $243.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,468, occupancy could drop to 24.3%, and ADRs may adjust down to $213.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Hol.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Hol seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Hol (2025)

Exploring the top neighborhoods for short-term rentals in Hol? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Geilo
A popular ski resort town in the winter and a hiking paradise in the summer, Geilo attracts both adventure seekers and families. Its accessibility from Oslo makes it a prime destination for tourists.
Geilo Ski Resort, Hallingskarvet National Park, Geilo Summer Park, Vie Ski Resort, Bjodehaug Ski Centre
Hallingsdal
This valley offers stunning natural scenery and outdoor activities year-round. It's great for guests looking for tranquility, nature, and adventure sports.
Hallingskarvet National Park, Fjellstul Ski Centre, Fishing and hiking trails, Local farms and cheese production, The Hallingdal Folk Museum
Hemsedal
Known as the 'Scandinavian Alps', Hemsedal is famous for skiing and snowboarding in winter and mountain biking in summer. It attracts a diverse crowd from Norway and abroad.
Hemsedal Ski Resort, Hemsedal Mountain Resort, Hiking Trails, Fjord Fishing, Cultural events and festivals
Ål
A family-oriented destination with a rich cultural heritage. Ål is known for its beautiful landscapes and local arts and crafts, appealing to both families and cultural enthusiasts.
Ål Cultural Center, Bubergs Ski Resort, Folk Museum, Local handicraft shops, Beautiful hiking routes
Langedrag Nature Park
A unique wildlife park where guests can explore Norwegian nature. Langedrag offers activities like wildlife watching and is popular among families and nature lovers.
Wolf and Bear Experiences, Nature Trails, Petting Zoo, Wildlife Photography Opportunities, Café and Souvenir Shop
Noresund
Located by the lake Krøderen, Noresund is a stunning area for outdoor activities, especially water sports and winter sports. It offers a laid-back, scenic atmosphere.
Norefjell Ski Centre, Lake Krøderen, Hiking trails, Kayaking and fishing, Beautiful scenery
Rjukan
A UNESCO World Heritage site known for its industrial history and outdoor activities. Rjukan is an excellent choice for adventure seekers and history buffs alike.
Rjukanbahn, Gaustatoppen Mountain, Krossobanen cable car, Rjukan's historical sites, Outdoor climbing and hiking
Gol
A charming village that is popular for skiing in winter and hiking during summer. Gol is also known for its wellness offerings and local festivals.
Gol Ski Centre, Cultural events, Hiking trails, Local markets, Artisan shops

Understanding Airbnb License Requirements & STR Laws in Hol (2025)

While Hol, Viken, Norway currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Hol to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Hol (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Holbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Cabin at Geilo, Hol - Norway

Cabin at Geilo, Hol - Norway

Entire Place • 5 bedrooms

$120,815
Revenue
44.0%
Occupancy
$625.91
Daily Rate
Eksklusiv ny hytte på Geilo

Eksklusiv ny hytte på Geilo

Entire Place • 4 bedrooms

$68,990
Revenue
53.6%
Occupancy
$470.84
Daily Rate
Unik toppleilighet med ski in/out på Geilo

Unik toppleilighet med ski in/out på Geilo

Entire Place • 6 bedrooms

$63,134
Revenue
57.8%
Occupancy
$596.62
Daily Rate
Ski in ski out at Kikut, Geilo

Ski in ski out at Kikut, Geilo

Entire Place • 3 bedrooms

$61,255
Revenue
68.6%
Occupancy
$227.23
Daily Rate
Nice cabin at Geilo -your private refuge

Nice cabin at Geilo -your private refuge

Entire Place • 3 bedrooms

$46,730
Revenue
56.6%
Occupancy
$212.70
Daily Rate
Spacious cabin with sauna, view and hiking opportunities

Spacious cabin with sauna, view and hiking opportunities

Entire Place • 4 bedrooms

$42,952
Revenue
37.1%
Occupancy
$415.40
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Hol (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Hol based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Andreas14$230,610423.03/5.0
Heidi1$120,81575.00/5.0
Host #1161337022$73,36300.00/5.0
Host #417973111$68,99020.00/5.0
Mats1$61,255154.93/5.0
Host #1539128944$48,97300.00/5.0
Nicolas1$46,7301064.90/5.0
Host #1415322434$45,42720.00/5.0
Christer2$44,488404.74/5.0
Endre1$42,952325.00/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Hol.

Dive Deeper: Advanced Hol STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Hol. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Hol Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Hol

  • The Hol Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 98.9% of the 187 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Hol, Outdoor/Unique properties are the most common (59.9%), reflecting the local real estate landscape.
  • Smaller segments like hotel/boutique, others (combined 3.7%) offer potential for unique stay experiences.

Hol Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Hol

  • The dominant room capacity in Hol is 3 bedrooms listings, making up 31% of the market. This suggests a strong demand for properties suitable for families or small groups.
  • Together, 3 bedrooms and 4 bedrooms properties represent 59.9% of the active Airbnb listings in Hol, indicating a high concentration in these sizes.
  • A significant 75.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Hol.

Hol Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Hol

  • The most common guest capacity trend in Hol vacation rentals is listings accommodating 8+ guests (54.5%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 8+ guests and 6 guests dominate the Hol STR market, accounting for 72.1% of listings.
  • 79.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Hol.
  • On average, properties in Hol are equipped to host 6.8 guests.

Hol Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Hol

  • The most common availability pattern in Hol falls within the 271-366 days range, representing 70.6% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 92.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in Hol (40.1%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 8.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Hol Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (17.8%)

1 Night

32 listings

17.8% of total

2 Nights (33.3%)

2 Nights

60 listings

33.3% of total

3 Nights (10%)

3 Nights

18 listings

10% of total

4-6 Nights (15.6%)

4-6 Nights

28 listings

15.6% of total

7-29 Nights (2.2%)

7-29 Nights

4 listings

2.2% of total

30+ Nights (21.1%)

30+ Nights

38 listings

21.1% of total

Key Insights

  • The most prevalent minimum stay requirement in Hol is 2 Nights, adopted by 33.3% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A significant segment (21.1%) caters to monthly stays (30+ nights) in Hol, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 2 Nights minimum stay, as 33.3% of Hol hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 17.8% currently do.
  • A 2-night minimum appears standard (33.3%). Consider this for weekends or peak periods.
  • Explore offering discounts for stays of 30+ nights to attract the 21.1% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Hol.

Hol Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (20.2%)

Flexible

26 listings

20.2% of total

Moderate (21.7%)

Moderate

28 listings

21.7% of total

Firm (37.2%)

Firm

48 listings

37.2% of total

Strict (20.9%)

Strict

27 listings

20.9% of total

Cancellation Policy Insights for Hol

  • The prevailing Airbnb cancellation policy trend in Hol is Firm, used by 37.2% of listings.
  • A majority (58.1%) of hosts in Hol utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

  • Consider adopting a Firm policy to align with the 37.2% market standard in Hol.
  • Regularly review your cancellation policy against competitors and market demand shifts in Hol.

Hol STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Hol

  • The overall average booking lead time for vacation rentals in Hol is 64 days.
  • Guests book furthest in advance for stays during April (average 92 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in October (average 41 days), indicating more last-minute travel plans during this time.
  • Seasonally, Spring (79 days avg.) sees the longest lead times, while Fall (44 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (64 days) as a baseline for your pricing and availability strategy in Hol.
  • For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 92 days out to capitalize on advance planning.
  • Target marketing efforts for the Spring season well in advance (at least 79 days) to capture early planners.
  • Monitor your own booking lead times against these Hol averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Hol (2025)

Amenity Prevalence

Amenity Insights for Hol

  • Essential amenities in Hol that guests expect include: Kitchen, Smoke alarm. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Heating, Free parking on premises, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Hol: Kitchen, Smoke alarm.
  • Prioritize adding missing essentials: Kitchen, Smoke alarm.
  • Consider adding popular differentiators like Heating or Free parking on premises to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Hol to stay competitive.

Hol Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Hol

  • The typical guest profile for Airbnb in Hol consists of predominantly international visitors (75%), with top international origins including Germany, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
  • Domestic travelers account for 25.3% of guests.
  • Key international markets include Norway (25.3%) and Germany (11.9%).
  • Top languages spoken are English (40.2%) followed by German (11.8%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Focus marketing internationally, particularly towards travelers from Germany.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Hol Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Aurlandsvangen19$4,020$221.1261%
Flåm19$3,728$231.1471%
Undredal10$2,908$212.6661%
Aurland20$2,016$204.7558%
Krødsherad81$1,872$219.3140%
Flå88$1,812$212.6337%
Hemsedal311$1,758$280.7835%
Eidfjord69$1,668$206.3742%
Lærdalsøyri17$1,648$165.6950%
Eidstod24$1,568$156.9037%

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