Airbnb Market Analytics, Statistics and Data in Drammen, Viken, Norway
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Drammen? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Drammen:
How much do Airbnb hosts make on average per month in Drammen?
The short-term rental market in Drammen shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,192 per month
- Strong performing properties (top 25%) make $2,247 or more
- Best-in-class properties (top 10%) achieve $3,211+ monthly
- Entry-level properties (bottom 25%) typically earn around $470
Revenue Variations by Month
Occupancy Rates Throughout the Year in Drammen
The market in Drammen shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 37% occupancy rates
- Strong performing properties (top 25%) achieve 66% or higher
- Best-in-class properties (top 10%) reach 82%+occupancy
- Entry-level properties (bottom 25%) average around 16%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Drammen
Daily rates in Drammen vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $94 per night
- Strong performing properties (top 25%) secure $130 or more
- Best-in-class properties (top 10%) pull in $211+ per night
- Entry-level properties (bottom 25%) earn around $63
Daily Rate Variations by Month
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Seasonality patterns in Drammen
Peak Season (June, May, July)
- Revenue peaks at $2109.39 per month
- Occupancy rates reach 51.42%
- Daily rates average $117.21
Shoulder Season
- Revenue averages $1623.94 per month
- Occupancy maintains 41.84%
- Daily rates hold at $110.06
Low Season (December, March, January)
- Revenue drops to $1071.04 per month
- Occupancy decreases to 31.12%
- Daily rates adjust to $103.05
Is it still profitable to do Airbnb in Drammen in 2025?
Yes! Drammen demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 42% and monthly revenue averaging $1624 and The market's 101 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Drammen
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Drammen City Centre | The heart of Drammen with a vibrant urban atmosphere, ideal for business travelers and tourists. Close to shops, restaurants, and cultural sites. | Drammen River, Drammen Museum, Bragernes Church, Drammen Town Park, Shopping streets |
| Union Brygge | A waterfront area with a mix of modern apartments, restaurants, and cultural venues. Attractive for those wanting a scenic and lively environment. | Union Scene, Drammen Fjord, Kajakklubben Drammen, Restaurants and cafes, Drammen Cultural Centre |
| Strømsø | A charming neighborhood with a blend of old and new, offering a unique Drammen experience with local dining and cultural spots. | Strømsø Torg, Local cafes, Drammen Skatepark, Floating sauna, Historical buildings |
| Aasane | A growing suburban area with residential neighborhoods and nature close by, appealing to families and nature lovers. | Aasane Nature Reserve, Local parks, Shopping centers, Family-friendly activities |
| Bragernes | A picturesque area with beautiful views, ideal for visitors who appreciate nature and history, alongside local shops and cafes. | Bragernes Hill, Bragernes Church, Cafes and local shops, Nature walks, Historical landmarks |
| Drammen Ski Centre | Perfect for winter sports enthusiasts, close to skiing facilities and outdoor activities, attracting tourists all year round. | Drammen Ski Centre, Skiing and snowboarding, Nature trails, Outdoor adventures, Family activities |
| Lier | Nearby municipality known for its rural charm and proximity to Drammen, great for guests seeking a calm and scenic stay. | Lierbyen, Local farms, Nature parks, Hiking trails, Family-friendly activities |
| Mjøndalen | A developing area with good transport links to Drammen, offering affordability and a cozy atmosphere for visitors. | Mjøndalen Church, Local shops, Hiking trails, Seasonal events, Community activities |
Do you need a license for Airbnb in Drammen?
We recommend checking directly with Drammen's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Drammen
Swiss villa with fjord view
Entire Place • 4 bedrooms
Penthouse apartment, city center with utisk over the river
Entire Place • 3 bedrooms
Drammen - central w/parking!
Entire Place • 3 bedrooms
Charming and central house with Amazing Views
Entire Place • 2 bedrooms
Studio Apartments in central Drammen
Entire Place • 1 bedroom
Nice house with free parking for 2 cars
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Drammen
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Cecilia | 1 | $69,891 | 6 | 4.83/5.0 |
| Forenom APT | 7 | $48,337 | 39 | 1.30/5.0 |
| Ragnhild | 1 | $41,544 | 25 | 4.84/5.0 |
| Johannes | 1 | $34,898 | 18 | 4.94/5.0 |
| Somayyeh | 3 | $33,113 | 10 | 3.22/5.0 |
| Anne Lene | 1 | $28,999 | 3 | 5.00/5.0 |
| Elin | 2 | $27,945 | 23 | 2.48/5.0 |
| Camilla Lehn | 1 | $26,019 | 15 | 4.87/5.0 |
| Mathias Tveit | 1 | $25,785 | 9 | 5.00/5.0 |
| Einar | 1 | $23,856 | 6 | 4.50/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Drammen
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (81.2%), with apartment & condo and house properties comprising 86.2% of inventory
- Untapped potential in boutique & hotels, others segments (4.0% combined)
Room Capacity Distribution
Analysis of 101 properties in Drammen shows that 2 bedrooms properties are most prevalent, making up 31.7% of the market. The market tends to favor smaller properties, with 2 bedrooms and 1 bedroom together representing 61.4% of all listings.
Key Insights
- Most common: 2 bedrooms (31.7%)
- Least common: 5+ bedrooms (4%)
- Market concentration: 61.4% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 101 properties in Drammen reveals that 4 guests properties dominate the market, representing 27.7% of all listings. The average property accommodates 4.1 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 6 guests make up 40.6% of the market.
Key Insights
- Most common capacity: 4 guests (27.7% of market)
- Least common capacity: 1 guest (3% of market)
- Average guest capacity: 4.1 guests per property
- Market concentration: 40.6% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 101 properties in Drammen, the most common availability pattern is 271-366 days (58.4% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (29.7% of properties).
Key Insights
- Most common availability window: 271-366 days (58.4%)
- Most common booking duration: 31-90 days (29.7%)
- Properties with high availability (180+ days): 84.2%
- Properties with long-term bookings (180+ days): 16.8%
Minimum Stay Distributions
1 Night
31 listings
36.9% of total
2 Nights
26 listings
31% of total
3 Nights
10 listings
11.9% of total
4-6 Nights
10 listings
11.9% of total
7-29 Nights
2 listings
2.4% of total
30+ Nights
5 listings
6% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 67.9%
- Mid-length stays (4-6 nights) represent 11.9% of listings
- Monthly+ stays (6%) suggest a stable extended-stay market
- High market flexibility with 79.8% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
29 listings
43.9% of total
Moderate
23 listings
34.8% of total
Firm
9 listings
13.6% of total
Strict
5 listings
7.6% of total
Key Insights
- Flexible is the preferred policy at 43.9% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 78.7% of the market
- Strong market consensus around Flexible policies
- Strict policies are least common at 7.6% of listings
Recommendations
- Consider starting with a Flexible policy to align with market preferences
- Strong market preference for Flexible policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in May, Jun, Jul, averaging 53 days
- Shortest booking windows are in Nov, Mar, Sep, averaging 33 days
- Summer shows the longest average booking window at 47 days, while Fall has the shortest at 36 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 47 days in advance
- Consider early bird discounts during Fall to encourage longer lead times
- Focus on last-minute booking promotions during Nov-Sep when lead times are shortest
Popular Airbnb Amenities in Drammen
Below is the distribution of amenities across listings in Drammen:
Traveler Demographics
Key Insights
- Domestic travelers make up 48% of total guests, indicating a significant local market share.
- Primary international markets: Germany (11.4%) and Denmark (8.5%)
- English is the top language at 50.2%, followed by Norwegian (25.9%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.1%
Recommendations
- Target marketing campaigns for Oslo and Drammen markets
- Develop localized content for Germany and Denmark
- Prioritize English and Norwegian language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Drammen. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Stange | 51 | $2,791 | $229.04 | 41% |
| Krødsherad | 78 | $2,010 | $219.45 | 38% |
| Enebakk | 34 | $1,865 | $128.79 | 50% |
| Flå | 87 | $1,861 | $210.94 | 37% |
| Fenstad | 12 | $1,853 | $170.48 | 37% |
| Starrkärr och Näs | 11 | $1,697 | $250.84 | 25% |
| Lier | 14 | $1,642 | $316.64 | 34% |
| Melsomvik | 16 | $1,618 | $127.90 | 44% |
| Stenungsunds kommun | 29 | $1,616 | $175.01 | 43% |
| Haglebu | 11 | $1,588 | $180.39 | 34% |
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