Vik Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Vestland, Norway
Is Airbnb profitable in Vik in 2025? Explore comprehensive Airbnb analytics for Vik, Vestland, Norway to uncover income potential. This 2025 STR market report for Vik, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 18 active listings.
Whether you're considering an Airbnb investment in Vik, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Vik Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Vik Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Vik (2025)
Understanding the monthly revenue variations for Airbnb listings in Vik is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Vik is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Vik across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,759+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,395 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,351 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $802, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Vik
Vik Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Vik STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Vik:
- Best-in-class properties (Top 10%) achieve 63%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 50% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 30%.
- Entry-level properties (Bottom 25%) average 14% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Vik
Average Daily Rate (ADR) Airbnb Trends in Vik (2025)
Effective short term rental pricing strategy in Vik involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Vik typically peaks in May and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $427+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $224 or more.
- Typical properties (Median) charge around $108 per night.
- Entry-level properties (Bottom 25%) earn around $80 per night.
Average Daily Rate (ADR) Trend by Month in Vik
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Airbnb Seasonality Analysis & Trends in Vik (2025)
Peak Season (August, July, June)
- Revenue averages $3,405 per month
- Occupancy rates average 56.3%
- Daily rates average $218
Shoulder Season
- Revenue averages $1,846 per month
- Occupancy maintains around 31.3%
- Daily rates hold near $198
Low Season (January, February, November)
- Revenue drops to average $782 per month
- Occupancy decreases to average 17.8%
- Daily rates adjust to average $158
Seasonality Insights for Vik
- The Airbnb seasonality in Vik shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Vik's highest earning potential, with monthly revenues capable of climbing to $3,743, occupancy reaching a high of 65.7%, and ADRs peaking at $221.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $688, occupancy could drop to 12.2%, and ADRs may adjust down to $156.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Vik.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Vik seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Vik (2025)
Exploring the top neighborhoods for short-term rentals in Vik? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Vikøyri | Vikøyri is the charming village center of Vik, known for its stunning surroundings and traditional wooden houses. It attracts tourists for its scenic beauty and access to outdoor activities like hiking and fjord tours. | St. Olav's Church, Vik Museum, Fjord excursions, Hiking trails nearby, Local artisan shops |
| Aurlandsfjord | Aurlandsfjord is one of the most beautiful fjords in Norway and offers breathtaking views and adventure opportunities. It attracts tourists seeking nature experiences and fjord cruises. | Fjord cruises, Nærøyfjord, Flåm Railway, Viewpoints, Kayaking opportunities |
| Brekke | Known for its stunning waterfall, Brekke is a small village that offers access to beautiful nature walks and scenic views. It's a peaceful retreat for those wanting to escape the busy tourist spots. | Brekke Waterfall, Nature trails, Picnic areas, Photography spots, Fishing activities |
| Skjolden | Skjolden is the innermost village of the Sognefjord and offers a quiet retreat, rich history, and access to impressive nature. It's perfect for hiking and enjoying the local fjord scenery. | Kaupanger Stave Church, Jostedalsbreen National Park, Cultural heritage sites, Fjord fishing, Hiking routes |
| Balestrand | A picturesque village located on the shores of the Sognefjord, Balestrand is known for its stunning villas and art galleries. It attracts tourists interested in culture and nature. | Sognefjord Aquarium, Balestrand Fjord Hotel, Cultural heritage sites, Hiking trails, Art galleries |
| Sogndal | Sogndal serves as a major hub for tourists visiting the Sognefjord region. It has a vibrant community and provides various amenities and services for travelers. | Sogndal Ski Center, Local shops, Restaurants, Cultural events, Hiking opportunities |
| Fjærland | Fjærland is known as the 'book town' of Norway and has a rich literary history. It draws visitors for its cultural significance and stunning natural beauty, making it ideal for peaceful getaways. | Norsk Fjordhester Centre, Bookstores, Fjærland Fjord, Museum of the Norwegian Book, Hiking paths |
| Stølsheimen National Park | This national park offers rugged beauty and a variety of outdoor activities. It's perfect for hikers and nature enthusiasts looking for adventure in a pristine environment. | Hiking trails, Wildlife observation, Stunning views, Fishing spots, Camping opportunities |
Understanding Airbnb License Requirements & STR Laws in Vik (2025)
While Vik, Vestland, Norway currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Vik to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Vik (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Vikbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Newly built cabin by the Sognefjord..
Entire Place • 4 bedrooms
Fjellro
Entire Place • 5 bedrooms
4 bedroom amazing home in Vik I Sogn
Entire Place • 4 bedrooms
Great cabin with beach, close to Sognefjorden.
Entire Place • 4 bedrooms
Amazing view and a relaxing cabin in Vik i Sogn
Entire Place • 2 bedrooms
Attractive holiday home in stunning surroundings
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Vik (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Vik based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Monica | 1 | $50,479 | 48 | 4.88/5.0 |
| Rune | 1 | $47,156 | 13 | 5.00/5.0 |
| Novasol | 1 | $35,749 | 5 | 4.60/5.0 |
| Anita | 1 | $34,631 | 70 | 5.00/5.0 |
| Maya | 1 | $15,350 | 160 | 4.85/5.0 |
| Irene | 1 | $14,173 | 31 | 4.84/5.0 |
| Inger | 1 | $13,236 | 337 | 4.91/5.0 |
| Host #213492605 | 1 | $10,765 | 0 | 0.00/5.0 |
| Marit | 1 | $9,772 | 303 | 4.92/5.0 |
| Kjersti | 1 | $9,617 | 102 | 4.99/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Vik.
Dive Deeper: Advanced Vik STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Vik. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsVik Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Vik
- The Vik Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 18 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Vik, Outdoor/Unique properties are the most common (44.4%), reflecting the local real estate landscape.
- Houses represent a significant 27.8% portion, catering likely to families or larger groups.
Vik Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Vik
- The dominant room capacity in Vik is 2 bedrooms listings, making up 27.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 4 bedrooms properties represent 50.0% of the active Airbnb listings in Vik, indicating a high concentration in these sizes.
- A significant 55.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Vik.
Vik Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Vik
- The most common guest capacity trend in Vik vacation rentals is listings accommodating 6 guests (33.3%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 4 guests dominate the Vik STR market, accounting for 61.1% of listings.
- 55.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Vik.
- On average, properties in Vik are equipped to host 5.4 guests.
Vik Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Vik
- The most common availability pattern in Vik falls within the 181-270 days range, representing 55.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 94.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Vik (55.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 5.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Vik Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
1 listings
6.7% of total
2 Nights
8 listings
53.3% of total
3 Nights
2 listings
13.3% of total
4-6 Nights
1 listings
6.7% of total
7-29 Nights
1 listings
6.7% of total
30+ Nights
2 listings
13.3% of total
Key Insights
- The most prevalent minimum stay requirement in Vik is 2 Nights, adopted by 53.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (13.3%) caters to monthly stays (30+ nights) in Vik, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 53.3% of Vik hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 6.7% currently do.
- A 2-night minimum appears standard (53.3%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 13.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Vik.
Vik Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
1 listings
5.9% of total
Super Strict 30 Days
3 listings
17.6% of total
Flexible
4 listings
23.5% of total
Moderate
4 listings
23.5% of total
Firm
3 listings
17.6% of total
Strict
2 listings
11.8% of total
Cancellation Policy Insights for Vik
- The prevailing Airbnb cancellation policy trend in Vik is Flexible, used by 23.5% of listings.
- There's a relatively balanced mix between guest-friendly (47.0%) and stricter (29.4%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 23.5% market standard in Vik.
- Using a Strict policy might deter some guests, as only 11.8% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Vik.
Vik STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Vik
- The overall average booking lead time for vacation rentals in Vik is 115 days.
- Guests book furthest in advance for stays during January (average 152 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 4 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (100 days avg.) sees the longest lead times, while Winter (73 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (115 days) as a baseline for your pricing and availability strategy in Vik.
- For January stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 152 days out to capitalize on advance planning.
- During March, focus on last-minute booking availability and promotions, as guests book with very short notice (4 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 100 days) to capture early planners.
- Monitor your own booking lead times against these Vik averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Vik (2025)
Amenity Prevalence
Amenity Insights for Vik
- Essential amenities in Vik that guests expect include: Smoke alarm, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Free parking on premises, Heating, Indoor fireplace are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Vik: Smoke alarm, Kitchen.
- Consider adding popular differentiators like Free parking on premises or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Vik to stay competitive.
Vik Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Vik
- The typical guest profile for Airbnb in Vik consists of predominantly international visitors (93%), with top international origins including Germany, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 7.1% of guests.
- Key international markets include United States (23.1%) and Germany (16%).
- Top languages spoken are English (44.6%) followed by German (13.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Germany.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Vik Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Aurlandsvangen | 19 | $4,020 | $221.12 | 61% |
| Flåm | 19 | $3,728 | $231.14 | 71% |
| Geiranger | 12 | $3,404 | $447.12 | 56% |
| Undredal | 10 | $2,908 | $212.66 | 61% |
| Aurland | 20 | $2,016 | $204.75 | 58% |
| Stryn | 206 | $2,004 | $242.84 | 46% |
| Voss | 227 | $1,923 | $229.19 | 41% |
| Sæbø | 17 | $1,853 | $158.29 | 48% |
| Vossavangen | 98 | $1,716 | $163.37 | 48% |
| Hellesylt | 10 | $1,712 | $144.19 | 55% |