Luster Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Vestland, Norway
Is Airbnb profitable in Luster in 2025? Explore comprehensive Airbnb analytics for Luster, Vestland, Norway to uncover income potential. This 2025 STR market report for Luster, based on AirROI data from September 2024 to August 2025, reveals key trends in the niche market of 85 active listings.
Whether you're considering an Airbnb investment in Luster, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Luster Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Luster Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Luster (2025)
Understanding the monthly revenue variations for Airbnb listings in Luster is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Luster is typically July, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Luster across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,508+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,180 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,316 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $658, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Luster
Luster Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Luster STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Luster:
- Best-in-class properties (Top 10%) achieve 66%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 49% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 31%.
- Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Luster
Average Daily Rate (ADR) Airbnb Trends in Luster (2025)
Effective short term rental pricing strategy in Luster involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Luster typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $249+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $170 or more.
- Typical properties (Median) charge around $123 per night.
- Entry-level properties (Bottom 25%) earn around $96 per night.
Average Daily Rate (ADR) Trend by Month in Luster
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Airbnb Seasonality Analysis & Trends in Luster (2025)
Peak Season (July, August, June)
- Revenue averages $3,285 per month
- Occupancy rates average 56.7%
- Daily rates average $179
Shoulder Season
- Revenue averages $1,572 per month
- Occupancy maintains around 31.4%
- Daily rates hold near $143
Low Season (January, February, November)
- Revenue drops to average $750 per month
- Occupancy decreases to average 19.3%
- Daily rates adjust to average $137
Seasonality Insights for Luster
- The Airbnb seasonality in Luster shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Luster's highest earning potential, with monthly revenues capable of climbing to $4,112, occupancy reaching a high of 70.0%, and ADRs peaking at $182.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $660, occupancy could drop to 12.1%, and ADRs may adjust down to $134.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Luster.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Luster seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Luster (2025)
Exploring the top neighborhoods for short-term rentals in Luster? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Lusterfjord | Scenic fjord area known for breathtaking views and outdoor activities including hiking, fishing, and kayaking. A prime destination for nature lovers and tourists seeking tranquility and adventure. | Lusterfjord, Nigardsbreen Glacier, Gaupne Church, Luster’s historical sites, Hiking trails in Jotunheimen National Park |
| Skjolden | Small village at the end of the Aurlandsfjord, Skjolden offers stunning landscapes and a peaceful atmosphere. Ideal for those seeking an off-the-beaten-path experience in nature. | Skjolden Village, Brekkejuvet Gorge, Old Town Skjolden, Norsk Fjordsenter, Ruin of Skjolden's old church |
| Luster | The main administrative center of the Luster municipality, offering a mix of cultural heritage and local amenities. Great for visitors wanting to explore the local culture and surrounding nature. | Luster Church, Luster Museum, Historic buildings, Local shops, Fjord excursions |
| Sogndal | Nearby town known for its university and vibrant student life. Attracts young travelers and backpackers interested in outdoor activities and local culture. | Sogndal Fjord, Sogndal Airport, Sogn Golf Club, Cafés and bars, Shopping district |
| Jotunheimen National Park | A paradise for outdoor enthusiasts, known for its majestic peaks and trails. Popular among hikers and nature lovers. | Besseggen Ridge, Galdhøpiggen, Hiking trails, Mountaineering, Stunning natural scenery |
| Borgund | Famous for its stave church, Borgund is rich in history and offers unique cultural experiences. Perfect for history buffs and families. | Borgund Stave Church, Borgund Museum, Local crafts, Nature hikes, Scenic views |
| Solvorn | Charming village on the shores of the Lustrafjord with beautiful architecture and outdoor opportunities. Attractive to tourists seeking a picturesque and quiet getaway. | Solvorn Village, Historic houses, Lustrafjord Boat trips, Beaches and swimming spots, Hiking trails |
| Årdal | Located at the mouth of the Årdalsfjord, Årdal is an attractive spot for those looking to explore the fjords and experience local culture. Offers both nature and township amenities. | Årdalsfjord, Local hiking trails, Årdal Church, Nature parks, Cultural events in town |
Understanding Airbnb License Requirements & STR Laws in Luster (2025)
While Luster, Vestland, Norway currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Luster to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Luster (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Lusterbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
"Bath house" on the beach in peaceful Luster
Entire Place • 5 bedrooms
Luxurious house with stunning views
Entire Place • 3 bedrooms
4 bedroom awesome home in Luster
Entire Place • 4 bedrooms
Gorgeous house with panorama fjord view
Entire Place • 6 bedrooms
Charming cabin with a view to the glacier
Entire Place • 3 bedrooms
A guest house for yourself in Jostedal, Sogn
Entire Place • 8 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Luster (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Luster based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Erle | 7 | $186,110 | 495 | 4.72/5.0 |
| Geir Magne | 1 | $76,856 | 11 | 5.00/5.0 |
| Novasol | 1 | $74,317 | 4 | 4.75/5.0 |
| Øyvind Og Oddrun | 1 | $38,828 | 41 | 5.00/5.0 |
| Janniche | 1 | $36,831 | 14 | 5.00/5.0 |
| Lisbeth Og Einar | 2 | $31,428 | 147 | 4.85/5.0 |
| Grethe | 1 | $31,216 | 30 | 4.77/5.0 |
| Ewa | 1 | $28,958 | 26 | 5.00/5.0 |
| Hege | 1 | $28,442 | 86 | 4.99/5.0 |
| Marianne Og Jørn Kristian | 1 | $25,342 | 70 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Luster.
Dive Deeper: Advanced Luster STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Luster. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsLuster Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Luster
- The Luster Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 95.3% of the 85 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Luster, House properties are the most common (49.4%), reflecting the local real estate landscape.
- Houses represent a significant 49.4% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others (combined 2.4%) offer potential for unique stay experiences.
Luster Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Luster
- The dominant room capacity in Luster is 3 bedrooms listings, making up 29.4% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 4 bedrooms properties represent 50.6% of the active Airbnb listings in Luster, indicating a high concentration in these sizes.
- A significant 60.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Luster.
Luster Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Luster
- The most common guest capacity trend in Luster vacation rentals is listings accommodating 8+ guests (27.1%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Luster STR market, accounting for 49.5% of listings.
- 55.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Luster.
- On average, properties in Luster are equipped to host 5.4 guests.
Luster Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Luster
- The most common availability pattern in Luster falls within the 271-366 days range, representing 52.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Luster (51.8%), reflecting common guest stay durations or potential owner blocking patterns.
Luster Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
16 listings
19.3% of total
2 Nights
20 listings
24.1% of total
3 Nights
11 listings
13.3% of total
4-6 Nights
3 listings
3.6% of total
30+ Nights
33 listings
39.8% of total
Key Insights
- The most prevalent minimum stay requirement in Luster is 30+ Nights, adopted by 39.8% of listings. This highlights the market's preference for longer commitments.
- A significant segment (39.8%) caters to monthly stays (30+ nights) in Luster, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 39.8% of Luster hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 19.3% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 39.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Luster.
Luster Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
2 listings
2.4% of total
Flexible
25 listings
30.1% of total
Moderate
31 listings
37.3% of total
Firm
13 listings
15.7% of total
Strict
12 listings
14.5% of total
Cancellation Policy Insights for Luster
- The prevailing Airbnb cancellation policy trend in Luster is Moderate, used by 37.3% of listings.
- There's a relatively balanced mix between guest-friendly (67.4%) and stricter (30.2%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 37.3% market standard in Luster.
- Using a Strict policy might deter some guests, as only 14.5% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Luster.
Luster STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Luster
- The overall average booking lead time for vacation rentals in Luster is 79 days.
- Guests book furthest in advance for stays during July (average 119 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 31 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (98 days avg.) sees the longest lead times, while Winter (33 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (79 days) as a baseline for your pricing and availability strategy in Luster.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 119 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 98 days) to capture early planners.
- Monitor your own booking lead times against these Luster averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Luster (2025)
Amenity Prevalence
Amenity Insights for Luster
- Essential amenities in Luster that guests expect include: Smoke alarm, Kitchen, Free parking on premises, Heating, Dishes and silverware. Lacking these (any) could significantly impact bookings.
- Popular amenities like Fire extinguisher, Refrigerator, Coffee maker are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Luster: Smoke alarm, Kitchen, Free parking on premises, Heating, Dishes and silverware.
- Prioritize adding missing essentials: Kitchen, Free parking on premises, Heating, Dishes and silverware.
- Consider adding popular differentiators like Fire extinguisher or Refrigerator to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Luster to stay competitive.
Luster Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Luster
- The typical guest profile for Airbnb in Luster consists of predominantly international visitors (80%), with top international origins including Netherlands, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 20.0% of guests.
- Key international markets include Norway (20%) and Netherlands (13.5%).
- Top languages spoken are English (41.1%) followed by German (12.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Netherlands.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Luster Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Flåm | 18 | $4,244 | $257.26 | 69% |
| Aurlandsvangen | 24 | $3,975 | $252.44 | 60% |
| Geiranger | 12 | $3,405 | $479.71 | 49% |
| Undredal | 10 | $2,984 | $225.18 | 60% |
| Valldal | 16 | $2,151 | $274.57 | 43% |
| Aurland | 21 | $2,106 | $218.88 | 53% |
| Sæbø | 17 | $2,018 | $172.30 | 49% |
| Stryn | 223 | $1,928 | $258.16 | 41% |
| Hemsedal | 333 | $1,889 | $296.12 | 35% |
| Odda | 66 | $1,847 | $189.67 | 54% |