Flåm Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Vestland, Norway
Is Airbnb profitable in Flåm in 2025? Explore comprehensive Airbnb analytics for Flåm, Vestland, Norway to uncover income potential. This 2025 STR market report for Flåm, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 19 active listings.
Whether you're considering an Airbnb investment in Flåm, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Flåm Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Flåm Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Flåm (2025)
Understanding the monthly revenue variations for Airbnb listings in Flåm is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Flåm is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Flåm across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,793+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $5,927 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,953 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $2,349, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Flåm
Flåm Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Flåm STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Flåm:
- Best-in-class properties (Top 10%) achieve 92%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 87% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 71%.
- Entry-level properties (Bottom 25%) average 48% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Flåm
Average Daily Rate (ADR) Airbnb Trends in Flåm (2025)
Effective short term rental pricing strategy in Flåm involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Flåm typically peaks in May and dips lowest during December. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $409+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $329 or more.
- Typical properties (Median) charge around $182 per night.
- Entry-level properties (Bottom 25%) earn around $134 per night.
Average Daily Rate (ADR) Trend by Month in Flåm
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Airbnb Seasonality Analysis & Trends in Flåm (2025)
Peak Season (August, July, June)
- Revenue averages $7,141 per month
- Occupancy rates average 82.6%
- Daily rates average $230
Shoulder Season
- Revenue averages $3,748 per month
- Occupancy maintains around 61.7%
- Daily rates hold near $239
Low Season (January, November, December)
- Revenue drops to average $2,209 per month
- Occupancy decreases to average 52.9%
- Daily rates adjust to average $206
Seasonality Insights for Flåm
- The Airbnb seasonality in Flåm shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Flåm's highest earning potential, with monthly revenues capable of climbing to $7,599, occupancy reaching a high of 89.2%, and ADRs peaking at $272.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,103, occupancy could drop to 51.0%, and ADRs may adjust down to $193.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Flåm.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Flåm seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Flåm (2025)
Exploring the top neighborhoods for short-term rentals in Flåm? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Flåm Village | Charming village situated at the head of the Aurlandsfjord, Flåm is a popular destination for tourists seeking stunning natural beauty and outdoor activities. | Flåm Railway, Aurlandsfjord, Nærøyfjord, Flåm Church, Stegastein Viewpoint |
| Aurlandsfjord | Famous for its dramatic landscapes and fjord views, perfect for nature lovers and those wanting a peaceful getaway. | Nærøyfjord, Boat tours, Kayaking, Hiking trails, Scenic viewpoints |
| Stegastein Viewpoint | An iconic viewpoint that attracts many visitors for its breathtaking panoramic views of the fjords, suitable for capturing stunning photographs. | Stegastein viewpoint, Hiking routes, Guided tours, Photography opportunities |
| Brekke Waterfall | A picturesque waterfall that is a popular spot for photography and picnicking, offering beautiful nature experiences. | Hiking trails, Scenic spots, Nature experiences, Photography |
| Flåm Hiking Trails | The region is well-known for its hiking trails that offer various levels of difficulty amidst serene landscapes. | Rundemanen, Aurlandsdalen, Fjord hiking routes, Guided hiking tours |
| Flåm Marina | Lake-side activities and comfortable lodging options with easy access to various water sports and excursions. | Kayaking, Boat rentals, Fishing, Scenic meals overlooking the fjord |
| Flåm Fjord Cruises | Boat cruises through the stunning fjords provide a unique perspective of the natural beauty and landscape of the area. | Fjord tours, Sightseeing, Wildlife watching |
| Sognefjord | The longest and deepest fjord in Norway, attracting tourists for its majestic fjord experiences and tranquility. | Scenic drives, Boat tours, Hiking to viewpoints, Local culture experiences |
Understanding Airbnb License Requirements & STR Laws in Flåm (2025)
While Flåm, Vestland, Norway currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Flåm to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Flåm (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Flåmbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Fretheim Gard. Architect designed cottage.
Entire Place • 2 bedrooms
Central apartment with fjord view
Entire Place • 3 bedrooms
Nice house in Flåm
Entire Place • 5 bedrooms
Rallarheim Apartment - With kitchen and balcony
Entire Place • 2 bedrooms
Rallarheim - Ensuite room with balcony, Flåm
Private Room • N/A
Fretheim Fjordhytter. Flåm - Boat with motor incl
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Flåm (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Flåm based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Sue | 4 | $164,343 | 666 | 4.99/5.0 |
| Thorvald | 3 | $149,131 | 1498 | 4.92/5.0 |
| Otilie | 1 | $80,278 | 24 | 5.00/5.0 |
| Øystein Ove | 1 | $77,675 | 142 | 4.94/5.0 |
| Odd Lothe | 2 | $68,330 | 477 | 4.91/5.0 |
| Marek | 1 | $55,894 | 45 | 4.96/5.0 |
| Irina | 1 | $38,247 | 143 | 4.80/5.0 |
| Kornelia | 1 | $33,404 | 339 | 4.93/5.0 |
| Finn | 1 | $29,073 | 61 | 4.87/5.0 |
| Janicke | 1 | $27,262 | 308 | 4.86/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Flåm.
Dive Deeper: Advanced Flåm STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Flåm. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsFlåm Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Flåm
- The Flåm Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 94.7% of the 19 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Flåm, Apartment/Condo properties are the most common (52.6%), reflecting the local real estate landscape.
- Houses represent a significant 21.1% portion, catering likely to families or larger groups.
Flåm Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Flåm
- The dominant room capacity in Flåm is 1 bedroom listings, making up 31.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 63.2% of the active Airbnb listings in Flåm, indicating a high concentration in these sizes.
- A significant 36.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Flåm.
Flåm Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Flåm
- The most common guest capacity trend in Flåm vacation rentals is listings accommodating 6 guests (36.8%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 2 guests dominate the Flåm STR market, accounting for 63.1% of listings.
- 42.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Flåm.
- On average, properties in Flåm are equipped to host 4.3 guests.
Flåm Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Flåm
- The most common availability pattern in Flåm falls within the 181-270 days range, representing 36.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 52.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Flåm (42.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 47.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Flåm Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
8 listings
42.1% of total
2 Nights
5 listings
26.3% of total
30+ Nights
6 listings
31.6% of total
Key Insights
- The most prevalent minimum stay requirement in Flåm is 1 Night, adopted by 42.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (68.4%) of the Flåm Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (31.6%) caters to monthly stays (30+ nights) in Flåm, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 42.1% of Flåm hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 31.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Flåm.
Flåm Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
7 listings
36.8% of total
Moderate
4 listings
21.1% of total
Firm
6 listings
31.6% of total
Strict
2 listings
10.5% of total
Cancellation Policy Insights for Flåm
- The prevailing Airbnb cancellation policy trend in Flåm is Flexible, used by 36.8% of listings.
- There's a relatively balanced mix between guest-friendly (57.9%) and stricter (42.1%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 36.8% market standard in Flåm.
- Using a Strict policy might deter some guests, as only 10.5% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Flåm.
Flåm STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Flåm
- The overall average booking lead time for vacation rentals in Flåm is 95 days.
- Guests book furthest in advance for stays during August (average 132 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 40 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (128 days avg.) sees the longest lead times, while Winter (45 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (95 days) as a baseline for your pricing and availability strategy in Flåm.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 132 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 128 days) to capture early planners.
- Monitor your own booking lead times against these Flåm averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Flåm (2025)
Amenity Prevalence
Amenity Insights for Flåm
- Essential amenities in Flåm that guests expect include: Wifi, Free parking on premises, Heating, Hot water. Lacking these (any) could significantly impact bookings.
- Popular amenities like Bed linens, Smoke alarm, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Flåm: Wifi, Free parking on premises, Heating, Hot water.
- Consider adding popular differentiators like Bed linens or Smoke alarm to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Flåm to stay competitive.
Flåm Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Flåm
- The typical guest profile for Airbnb in Flåm consists of predominantly international visitors (99%), with top international origins including United Kingdom, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Chinese.
- Domestic travelers account for 0.8% of guests.
- Key international markets include United States (41.4%) and United Kingdom (14.2%).
- Top languages spoken are English (54.5%) followed by Chinese (8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United Kingdom.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Flåm Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Aurlandsvangen | 23 | $3,452 | $239.29 | 60% |
| Undredal | 10 | $2,403 | $212.89 | 59% |
| Hemsedal | 321 | $1,863 | $315.06 | 34% |
| Aurland | 20 | $1,792 | $209.42 | 60% |
| Voss | 238 | $1,689 | $234.62 | 38% |
| Mosnes | 11 | $1,666 | $231.62 | 43% |
| Stryn | 230 | $1,660 | $251.74 | 43% |
| Olden | 20 | $1,542 | $253.01 | 41% |
| Vossavangen | 98 | $1,530 | $168.02 | 47% |
| Odda | 68 | $1,523 | $191.46 | 54% |