Aurland Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Vestland, Norway
Is Airbnb profitable in Aurland in 2025? Explore comprehensive Airbnb analytics for Aurland, Vestland, Norway to uncover income potential. This 2025 STR market report for Aurland, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 20 active listings.
Whether you're considering an Airbnb investment in Aurland, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Aurland Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Aurland Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Aurland (2025)
Understanding the monthly revenue variations for Airbnb listings in Aurland is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Aurland is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Aurland across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,967+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,538 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,553 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,722, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Aurland
Aurland Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Aurland STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Aurland:
- Best-in-class properties (Top 10%) achieve 80%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 64% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 48%.
- Entry-level properties (Bottom 25%) average 28% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Aurland
Average Daily Rate (ADR) Airbnb Trends in Aurland (2025)
Effective short term rental pricing strategy in Aurland involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Aurland typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $292+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $257 or more.
- Typical properties (Median) charge around $167 per night.
- Entry-level properties (Bottom 25%) earn around $128 per night.
Average Daily Rate (ADR) Trend by Month in Aurland
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Airbnb Seasonality Analysis & Trends in Aurland (2025)
Peak Season (August, July, June)
- Revenue averages $4,344 per month
- Occupancy rates average 72.4%
- Daily rates average $187
Shoulder Season
- Revenue averages $2,567 per month
- Occupancy maintains around 46.0%
- Daily rates hold near $197
Low Season (February, March, April)
- Revenue drops to average $1,767 per month
- Occupancy decreases to average 29.7%
- Daily rates adjust to average $195
Seasonality Insights for Aurland
- The Airbnb seasonality in Aurland shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Aurland's highest earning potential, with monthly revenues capable of climbing to $4,690, occupancy reaching a high of 82.1%, and ADRs peaking at $222.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,525, occupancy could drop to 16.6%, and ADRs may adjust down to $176.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Aurland.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Aurland seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Aurland (2025)
Exploring the top neighborhoods for short-term rentals in Aurland? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Aurlandsfjellet | A beautiful mountain area known for its breathtaking views and hiking trails. It's a popular destination for nature lovers and outdoor enthusiasts throughout the summer months. | Stegastein Viewpoint, Hiking trails, Fjord views, Nature photography opportunities, Camping sites, Wildlife watching |
| Flåm | A small village located at the inner part of the Aurlandsfjord, Flåm is known for its stunning scenery and the Flåm Railway, which is one of the steepest standard-gauge railway lines in the world. | Flåm Railway, Aurlandsfjord, Nærøyfjord, Fjord cruises, Viking Valley, Flåm Church |
| Nærøyfjord | A UNESCO World Heritage site, Nærøyfjord offers spectacular landscapes and is perfect for kayaking, hiking and enjoying nature's beauty. It's an ideal place for tourists seeking adventure. | Nærøyfjord cruises, Kayaking, Hiking, Scenic viewpoint hikes, Photography spots, Small villages |
| Stavheim | A picturesque village surrounded by mountains and fjords, it caters to those who want to experience a quiet and serene atmosphere away from city life. | Traditional Norwegian architecture, Scenic walks, Local farms, Fishing spots, Picnicking areas, Historical sites |
| Aurland Village | The vibrant center of Aurland, known for its charming streets and local shops, offers a cozy atmosphere for visitors. It’s a gateway to the fjords and outdoor activities. | Aurland Fjord, Local shops, Cafés, The old Aurland church, Art galleries, Cultural events |
| Skjerdal | A small hamlet that offers visitors a glimpse of traditional Norwegian rural life, Skjerdal is favored for its tranquility and stunning vistas of the surrounding countryside. | Hiking trails, Local farms, Fjord views, Historical landmarks, Cultural experiences, Nature walks |
| Borgund Stave Church | One of Norway's best-preserved stave churches located just outside Aurland, it attracts tourists who enjoy history and architecture, making it a must-visit site. | Borgund Stave Church, Historical exhibitions, Scenic walks, Cultural workshops, Photography, Nature trails |
| Lærdal | A nearby town known for its historic buildings and access to beautiful fjords. It's ideal for travelers seeking a mix of culture and nature. | Lærdal Tunnel, Historic town center, Local museums, Fjord access, Scenic drives, Hiking areas |
Understanding Airbnb License Requirements & STR Laws in Aurland (2025)
While Aurland, Vestland, Norway currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Aurland to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Aurland (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Aurlandbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Beautiful new house 3 km from Flåm station
Entire Place • 2 bedrooms
Dalsbotten Gard
Entire Place • 4 bedrooms
Tokvamsvegen 6, "Fiskarstova"
Entire Place • 3 bedrooms
Cottage at Vatnahalsen. Rallarvegen! Top Tours!
Entire Place • 5 bedrooms
Unique experience by the lake : Myrdal, Flåm
Entire Place • 1 bedroom
Langhuso
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Aurland (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Aurland based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Lars Christian | 4 | $55,036 | 845 | 4.64/5.0 |
| Rune | 1 | $45,339 | 57 | 4.93/5.0 |
| Anne Sønni | 1 | $42,619 | 136 | 4.94/5.0 |
| Thorvald | 1 | $39,741 | 24 | 4.92/5.0 |
| Camilla | 1 | $33,646 | 4 | 5.00/5.0 |
| Paul | 1 | $30,626 | 48 | 5.00/5.0 |
| Peder | 1 | $30,486 | 59 | 4.86/5.0 |
| Ine | 1 | $25,860 | 91 | 4.98/5.0 |
| Olav | 1 | $25,470 | 47 | 4.91/5.0 |
| Teresia | 1 | $25,467 | 13 | 4.46/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Aurland.
Dive Deeper: Advanced Aurland STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Aurland. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsAurland Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Aurland
- The Aurland Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 20 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Aurland, Outdoor/Unique properties are the most common (65%), reflecting the local real estate landscape.
- Houses represent a significant 30% portion, catering likely to families or larger groups.
Aurland Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Aurland
- The dominant room capacity in Aurland is 3 bedrooms listings, making up 30% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 55.0% of the active Airbnb listings in Aurland, indicating a high concentration in these sizes.
- A significant 45.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Aurland.
Aurland Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Aurland
- The most common guest capacity trend in Aurland vacation rentals is listings accommodating 4 guests (45%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 5 guests dominate the Aurland STR market, accounting for 65.0% of listings.
- 35.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Aurland.
- On average, properties in Aurland are equipped to host 5.3 guests.
Aurland Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Aurland
- The most common availability pattern in Aurland falls within the 181-270 days range, representing 65% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 85.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Aurland (65%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 15.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Aurland Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
4 listings
20% of total
2 Nights
8 listings
40% of total
3 Nights
2 listings
10% of total
4-6 Nights
4 listings
20% of total
30+ Nights
2 listings
10% of total
Key Insights
- The most prevalent minimum stay requirement in Aurland is 2 Nights, adopted by 40% of listings. This highlights the market's preference for shorter, flexible bookings.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 40% of Aurland hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 20% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 10% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Aurland.
Aurland Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
3 listings
15.8% of total
Moderate
8 listings
42.1% of total
Firm
7 listings
36.8% of total
Strict
1 listings
5.3% of total
Cancellation Policy Insights for Aurland
- The prevailing Airbnb cancellation policy trend in Aurland is Moderate, used by 42.1% of listings.
- There's a relatively balanced mix between guest-friendly (57.9%) and stricter (42.1%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (5.3%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 42.1% market standard in Aurland.
- Using a Strict policy might deter some guests, as only 5.3% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Aurland.
Aurland STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Aurland
- The overall average booking lead time for vacation rentals in Aurland is 78 days.
- Guests book furthest in advance for stays during May (average 123 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 6 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (89 days avg.) sees the longest lead times, while Winter (20 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (78 days) as a baseline for your pricing and availability strategy in Aurland.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 123 days out to capitalize on advance planning.
- During February, focus on last-minute booking availability and promotions, as guests book with very short notice (6 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 89 days) to capture early planners.
- Monitor your own booking lead times against these Aurland averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Aurland (2025)
Amenity Prevalence
Amenity Insights for Aurland
- Essential amenities in Aurland that guests expect include: Smoke alarm, Kitchen, Heating, Fire extinguisher, Refrigerator, Hot water, Dishes and silverware. Lacking these (any) could significantly impact bookings.
- Popular amenities like Essentials, Stove, Private entrance are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Aurland: Smoke alarm, Kitchen, Heating, Fire extinguisher, Refrigerator, Hot water, Dishes and silverware.
- Prioritize adding missing essentials: Heating, Fire extinguisher, Refrigerator, Hot water, Dishes and silverware.
- Consider adding popular differentiators like Essentials or Stove to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Aurland to stay competitive.
Aurland Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Aurland
- The typical guest profile for Airbnb in Aurland consists of predominantly international visitors (96%), with top international origins including United Kingdom, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 4.2% of guests.
- Key international markets include United States (31%) and United Kingdom (13%).
- Top languages spoken are English (50.7%) followed by German (10.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United Kingdom.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Aurland Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Aurlandsvangen | 19 | $4,020 | $221.12 | 61% |
| Flåm | 19 | $3,728 | $231.14 | 71% |
| Undredal | 10 | $2,908 | $212.66 | 61% |
| Stryn | 206 | $2,004 | $242.84 | 46% |
| Mosnes | 11 | $1,960 | $228.89 | 44% |
| Voss | 227 | $1,923 | $229.19 | 41% |
| Hemsedal | 311 | $1,758 | $280.78 | 35% |
| Vossavangen | 98 | $1,716 | $163.37 | 48% |
| Odda | 62 | $1,699 | $188.60 | 57% |
| Eidfjord | 69 | $1,668 | $206.37 | 42% |