Airbnb Market Analytics, Statistics and Data in Tønsberg, Vestfold og Telemark, Norway
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Tønsberg? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Tønsberg:
How much do Airbnb hosts make on average per month in Tønsberg?
The short-term rental market in Tønsberg shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,321 per month
- Strong performing properties (top 25%) make $2,671 or more
- Best-in-class properties (top 10%) achieve $4,421+ monthly
- Entry-level properties (bottom 25%) typically earn around $524
Revenue Variations by Month
Occupancy Rates Throughout the Year in Tønsberg
The market in Tønsberg shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 29% occupancy rates
- Strong performing properties (top 25%) achieve 57% or higher
- Best-in-class properties (top 10%) reach 76%+occupancy
- Entry-level properties (bottom 25%) average around 11%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Tønsberg
Daily rates in Tønsberg vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $123 per night
- Strong performing properties (top 25%) secure $190 or more
- Best-in-class properties (top 10%) pull in $269+ per night
- Entry-level properties (bottom 25%) earn around $85
Daily Rate Variations by Month
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Seasonality patterns in Tønsberg
Peak Season (June, May, July)
- Revenue peaks at $3049.72 per month
- Occupancy rates reach 43.14%
- Daily rates average $155.52
Shoulder Season
- Revenue averages $1901.79 per month
- Occupancy maintains 35.08%
- Daily rates hold at $147.28
Low Season (September, January, December)
- Revenue drops to $1222.79 per month
- Occupancy decreases to 27.89%
- Daily rates adjust to $139.55
Is it still profitable to do Airbnb in Tønsberg in 2025?
Yes! Tønsberg demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 35% and solid monthly revenue averaging $1902 and With 201 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Tønsberg
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Tønsberg sentrum | The vibrant city center of Tønsberg known for its rich history and cultural offerings. A bustling area with shops, restaurants, and historical landmarks, attracting both tourists and locals. | Tønsberg Fortress, Båthavn Park, Slottsfjellet, Midgard Historical Centre, Maritim museum, Tønsberg Cathedral |
| Verdens Ende | A picturesque coastal area known for its stunning natural beauty and scenic views. Perfect for nature lovers and those looking to enjoy beach activities and outdoor adventures. | Verdens Ende lighthouse, beaches, hiking trails, water sports, picnic areas |
| Nøtterøy | A charming residential island community with beautiful coastlines and a relaxed atmosphere. Ideal for families and travelers looking for a peaceful getaway close to nature. | Borrestranda beach, Nøtterøy golf course, Sandy beaches, local hiking areas, historical sites |
| Jarlsberg | An upscale neighborhood known for its historical significance and proximity to local enterprises. Attractive for business travelers and those who appreciate quiet, upscale living. | Jarlsberg estate, vintage shops, art galleries, wine bars, local restaurants |
| Haugar | A culturally rich area with art and design elements. Home to various art institutions and galleries that cater to those interested in local art scenes. | Haugar Art Centre, Tønsberg Art Association, local exhibitions, design shops, cafés |
| Sandar | An area known for its recreational activities, including sports and outdoor adventures. Great for families and sports enthusiasts looking for an active stay. | Sandar beach, sports facilities, walking paths, local parks, playgrounds |
| Åsgårdstrand | A scenic seaside village that is perfect for summer retreats. Known for its charming atmosphere and historical significance, it's popular among artists and those looking to relax by the sea. | Kyststien trail, local art galleries, beachfront dining, historical artist colony, fishing spots |
| Sem | A suburban area with a blend of urban convenience and nature. Attractive for families and longer-term stays, with easy access to Tønsberg's city life. | Sem chamfered church, local parks, hiking trails, family recreational areas, community events |
Do you need a license for Airbnb in Tønsberg?
We recommend checking directly with Tønsberg's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Tønsberg
NEST Kringlevann - Unique cabin in peaceful surroundings
Entire Place • 1 bedroom
Ocean and beachfront panoramic home with panoramic views
Entire Place • 3 bedrooms
Penthouse with roof terraces at Tønsberg pier
Entire Place • 3 bedrooms
Koselig hus med lun atmosfære
Entire Place • 4 bedrooms
Family-friendly new build
Entire Place • 5 bedrooms
Central modern house with 4 bedrooms in quiet area
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Tønsberg
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Frederik | 1 | $117,935 | 87 | 4.75/5.0 |
| Audun Terje | 1 | $70,710 | 14 | 5.00/5.0 |
| Henning | 6 | $66,367 | 86 | 4.04/5.0 |
| Anne Christine Holst | 1 | $51,136 | 46 | 4.93/5.0 |
| Mia | 2 | $50,710 | 15 | 4.85/5.0 |
| Kyrre | 5 | $50,217 | 332 | 3.64/5.0 |
| 63989680 | 1 | $45,407 | 8 | 4.88/5.0 |
| Jan Inge | 1 | $42,708 | 13 | 5.00/5.0 |
| 11087317 | 1 | $40,387 | 3 | 5.00/5.0 |
| 141722144 | 1 | $37,698 | 1 | 0.00/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Tønsberg
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (88.1%), with apartment & condo and house properties comprising 90.0% of inventory
- Untapped potential in boutique & hotels, outdoor & mobile, others segments (10.0% combined)
Room Capacity Distribution
Analysis of 201 properties in Tønsberg shows that 2 bedrooms properties are most prevalent, making up 26.9% of the market. The market tends to favor smaller properties, with 2 bedrooms and 1 bedroom together representing 52.7% of all listings.
Key Insights
- Most common: 2 bedrooms (26.9%)
- Least common: 5+ bedrooms (7.5%)
- Market concentration: 52.7% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 201 properties in Tønsberg reveals that 4 guests properties dominate the market, representing 27.4% of all listings. The average property accommodates 4.6 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 8+ guests make up 45.8% of the market.
Key Insights
- Most common capacity: 4 guests (27.4% of market)
- Least common capacity: 1 guest (0.5% of market)
- Average guest capacity: 4.6 guests per property
- Market concentration: 45.8% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 201 properties in Tønsberg, the most common availability pattern is 271-366 days (68.7% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (35.3% of properties).
Key Insights
- Most common availability window: 271-366 days (68.7%)
- Most common booking duration: 31-90 days (35.3%)
- Properties with high availability (180+ days): 89.6%
- Properties with long-term bookings (180+ days): 10.4%
Minimum Stay Distributions
1 Night
56 listings
34.1% of total
2 Nights
68 listings
41.5% of total
3 Nights
17 listings
10.4% of total
4-6 Nights
13 listings
7.9% of total
7-29 Nights
4 listings
2.4% of total
30+ Nights
6 listings
3.7% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 75.6%
- Mid-length stays (4-6 nights) represent 7.9% of listings
- Monthly+ stays (3.7%) suggest a stable extended-stay market
- High market flexibility with 86.0% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
50 listings
36.5% of total
Moderate
39 listings
28.5% of total
Firm
21 listings
15.3% of total
Strict
27 listings
19.7% of total
Key Insights
- Flexible is the preferred policy at 36.5% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 65.0% of the market
- Firm policies are least common at 15.3% of listings
Recommendations
- Consider starting with a Flexible policy to align with market preferences
- Strong market preference for Flexible policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in May, Oct, Jun, averaging 77 days
- Shortest booking windows are in Dec, Feb, Jan, averaging 43 days
- Spring shows the longest average booking window at 66 days, while Winter has the shortest at 43 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 66 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Dec-Jan when lead times are shortest
Popular Airbnb Amenities in Tønsberg
Below is the distribution of amenities across listings in Tønsberg:
Traveler Demographics
Key Insights
- Domestic travelers make up 67.6% of total guests, indicating a significant local market share.
- Primary international markets: United Kingdom (5.2%) and Germany (5.2%)
- English is the top language at 45.8%, followed by Norwegian (35%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 7.4%
Recommendations
- Target marketing campaigns for Oslo and Bergen markets
- Develop localized content for United Kingdom and Germany
- Prioritize English and Norwegian language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Tønsberg. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Stange | 51 | $2,791 | $229.04 | 41% |
| Krødsherad | 78 | $2,010 | $219.45 | 38% |
| Enebakk | 34 | $1,865 | $128.79 | 50% |
| Flå | 87 | $1,861 | $210.94 | 37% |
| Fenstad | 12 | $1,853 | $170.48 | 37% |
| Starrkärr och Näs | 11 | $1,697 | $250.84 | 25% |
| Lier | 14 | $1,642 | $316.64 | 34% |
| Melsomvik | 16 | $1,618 | $127.90 | 44% |
| Stenungsunds kommun | 29 | $1,616 | $175.01 | 43% |
| Haglebu | 11 | $1,588 | $180.39 | 34% |
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