Sandefjord Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Vestfold og Telemark, Norway
Is Airbnb profitable in Sandefjord in 2025? Explore comprehensive Airbnb analytics for Sandefjord, Vestfold og Telemark, Norway to uncover income potential. This 2025 STR market report for Sandefjord, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 243 active listings.
Whether you're considering an Airbnb investment in Sandefjord, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Sandefjord Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Sandefjord Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Sandefjord (2025)
Understanding the monthly revenue variations for Airbnb listings in Sandefjord is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Sandefjord is typically July, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Sandefjord across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,794+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,431 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,322 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $563, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Sandefjord
Sandefjord Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Sandefjord STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Sandefjord:
- Best-in-class properties (Top 10%) achieve 73%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 51% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 30%.
- Entry-level properties (Bottom 25%) average 15% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Sandefjord
Average Daily Rate (ADR) Airbnb Trends in Sandefjord (2025)
Effective short term rental pricing strategy in Sandefjord involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Sandefjord typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $285+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $193 or more.
- Typical properties (Median) charge around $128 per night.
- Entry-level properties (Bottom 25%) earn around $80 per night.
Average Daily Rate (ADR) Trend by Month in Sandefjord
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Airbnb Seasonality Analysis & Trends in Sandefjord (2025)
Peak Season (July, June, May)
- Revenue averages $2,671 per month
- Occupancy rates average 41.2%
- Daily rates average $163
Shoulder Season
- Revenue averages $1,678 per month
- Occupancy maintains around 36.1%
- Daily rates hold near $160
Low Season (January, February, March)
- Revenue drops to average $971 per month
- Occupancy decreases to average 27.3%
- Daily rates adjust to average $156
Seasonality Insights for Sandefjord
- The Airbnb seasonality in Sandefjord shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Sandefjord's highest earning potential, with monthly revenues capable of climbing to $2,788, occupancy reaching a high of 52.8%, and ADRs peaking at $165.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $907, occupancy could drop to 23.9%, and ADRs may adjust down to $155.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Sandefjord.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Sandefjord seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Sandefjord (2025)
Exploring the top neighborhoods for short-term rentals in Sandefjord? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Sandefjord City Center | The vibrant hub of Sandefjord with a blend of history, shops, and restaurants. Ideal for tourists wanting easy access to amenities and local culture. | Sandefjord Museum, Whaling Monument, St. John's Church, Buddha Park, Sandefjord Harbour |
| Byfjorden | Scenic area near the fjord, perfect for nature lovers looking to enjoy outdoor activities like hiking and kayaking. Offers stunning views and tranquility. | Byfjorden, Hauges Plass, Sandefjord's beaches, fishing spots, walking trails |
| Sanden | A popular beach area with swimming spots and cafes. Great for families and tourists looking for a summer getaway near the water. | Sanden Beach, beach sports facilities, Playground, local restaurants, ice cream shops |
| Vesterøy | A beautiful island near Sandefjord known for its nature and outdoor activities. Attracts those looking for a peaceful retreat and stunning sea views. | Vesterøy beach, nature trails, fishing opportunities, island hopping, local wildlife |
| Tjøme | Famous for its summer cottages and wide range of outdoor activities. Ideal for travelers seeking a relaxing stay near the sea. | Tjøme beach, golf clubs, Tjøme Lighthouse, marinas, local shops |
| Moss | A neighboring town with artistic vibes, a bustling waterfront, and great restaurants. Great for visitors looking for a blend of culture and relaxation. | Moss Town Centre, Moss Art Centre, beach parks, local markets, historic sites |
| Færder National Park | A stunning national park with diverse landscapes, marine life, and hiking opportunities. Perfect for nature enthusiasts and adventurers. | Hiking trails, marine reserve, islands, wildlife, scenic views |
| Ninabakk | A quiet residential area with a close-knit community vibe. Attractive for guests looking for a peaceful stay while still being close to attractions. | local parks, family-friendly facilities, small shops, community events, nature walks |
Understanding Airbnb License Requirements & STR Laws in Sandefjord (2025)
While Sandefjord, Vestfold og Telemark, Norway currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Sandefjord to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Sandefjord (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Sandefjordbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Home with jacuzzi and great outdoor area, in Sandefjord
Entire Place • 4 bedrooms
Large and unique architect-designed cabin by the sea
Entire Place • 3 bedrooms
Kid-friendly and sunny vacation idyll w/shoreline
Entire Place • 4 bedrooms
Sunny, spacious and central!
Entire Place • 4 bedrooms
Apt in barn
Entire Place • 1 bedroom
Lovely and spacious summer house right on the sea
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Sandefjord (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Sandefjord based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Teuta | 1 | $51,424 | 50 | 4.88/5.0 |
| Christian | 2 | $49,947 | 194 | 4.83/5.0 |
| Erik | 1 | $47,298 | 28 | 4.89/5.0 |
| Ester | 2 | $44,561 | 35 | 4.97/5.0 |
| Jane Jonsdal | 1 | $42,230 | 4 | 5.00/5.0 |
| Stefan | 1 | $41,651 | 5 | 4.80/5.0 |
| Cecilie | 1 | $40,589 | 52 | 5.00/5.0 |
| Kirsten | 1 | $39,639 | 3 | 5.00/5.0 |
| Host #388134357 | 1 | $36,065 | 3 | 4.33/5.0 |
| Ellen | 1 | $34,752 | 7 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Sandefjord.
Dive Deeper: Advanced Sandefjord STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Sandefjord. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSandefjord Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Sandefjord
- The Sandefjord Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 86% of the 243 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Sandefjord, House properties are the most common (53.1%), reflecting the local real estate landscape.
- Houses represent a significant 53.1% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others, unique stays (combined 5.3%) offer potential for unique stay experiences.
Sandefjord Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Sandefjord
- The dominant room capacity in Sandefjord is 3 bedrooms listings, making up 23% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 1 bedroom properties represent 45.6% of the active Airbnb listings in Sandefjord, indicating a high concentration in these sizes.
- A significant 49.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Sandefjord.
Sandefjord Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Sandefjord
- The most common guest capacity trend in Sandefjord vacation rentals is listings accommodating 8+ guests (26.7%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Sandefjord STR market, accounting for 46.9% of listings.
- 45.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Sandefjord.
- On average, properties in Sandefjord are equipped to host 4.9 guests.
Sandefjord Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Sandefjord
- The most common availability pattern in Sandefjord falls within the 271-366 days range, representing 60.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 86.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Sandefjord (37.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 13.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Sandefjord Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
77 listings
36% of total
2 Nights
72 listings
33.6% of total
3 Nights
29 listings
13.6% of total
4-6 Nights
22 listings
10.3% of total
7-29 Nights
10 listings
4.7% of total
30+ Nights
4 listings
1.9% of total
Key Insights
- The most prevalent minimum stay requirement in Sandefjord is 1 Night, adopted by 36% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (69.6%) of the Sandefjord Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- Dedicated monthly rentals (30+ nights) represent a small niche (1.9%), possibly an untapped area for hosts.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 36% of Sandefjord hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Sandefjord.
Sandefjord Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
77 listings
44% of total
Moderate
59 listings
33.7% of total
Firm
28 listings
16% of total
Strict
11 listings
6.3% of total
Cancellation Policy Insights for Sandefjord
- The prevailing Airbnb cancellation policy trend in Sandefjord is Flexible, used by 44% of listings.
- The market strongly favors guest-friendly terms, with 77.7% of listings offering Flexible or Moderate policies. This suggests guests in Sandefjord may expect booking flexibility.
- Strict cancellation policies are quite rare (6.3%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 44% market standard in Sandefjord.
- Using a Strict policy might deter some guests, as only 6.3% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Sandefjord.
Sandefjord STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Sandefjord
- The overall average booking lead time for vacation rentals in Sandefjord is 42 days.
- Guests book furthest in advance for stays during May (average 78 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in September (average 35 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (58 days avg.) sees the longest lead times, while Winter (40 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (42 days) as a baseline for your pricing and availability strategy in Sandefjord.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 78 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 58 days) to capture early planners.
- Monitor your own booking lead times against these Sandefjord averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Sandefjord (2025)
Amenity Prevalence
Amenity Insights for Sandefjord
- Essential amenities in Sandefjord that guests expect include: Smoke alarm, Free parking on premises, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Heating, TV are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Sandefjord: Smoke alarm, Free parking on premises, Wifi.
- Prioritize adding missing essentials: Smoke alarm, Free parking on premises, Wifi.
- Consider adding popular differentiators like Kitchen or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Sandefjord to stay competitive.
Sandefjord Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Sandefjord
- The typical guest profile for Airbnb in Sandefjord consists of a mix of domestic (47%) and international guests, with top international origins including United Kingdom, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Norwegian.
- Domestic travelers account for 46.5% of guests.
- Key international markets include Norway (46.5%) and United Kingdom (12.1%).
- Top languages spoken are English (39.9%) followed by Norwegian (19.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Sandefjord Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Stange | 54 | $2,554 | $231.99 | 40% |
| Krødsherad | 81 | $1,872 | $219.31 | 40% |
| Fenstad | 12 | $1,843 | $171.18 | 38% |
| Flå | 88 | $1,812 | $212.63 | 37% |
| Starrkärr och Näs | 11 | $1,795 | $249.46 | 22% |
| Enebakk | 34 | $1,759 | $129.57 | 48% |
| Lier | 13 | $1,654 | $283.01 | 37% |
| Budor | 52 | $1,593 | $211.02 | 33% |
| Melsomvik | 15 | $1,550 | $135.11 | 41% |
| Lunner | 23 | $1,525 | $154.92 | 38% |