Airbnb Market Analytics, Statistics and Data in Sandefjord, Vestfold og Telemark, Norway
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Sandefjord? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Sandefjord:
How much do Airbnb hosts make on average per month in Sandefjord?
The short-term rental market in Sandefjord shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,428 per month
- Strong performing properties (top 25%) make $2,689 or more
- Best-in-class properties (top 10%) achieve $4,389+ monthly
- Entry-level properties (bottom 25%) typically earn around $585
Revenue Variations by Month
Occupancy Rates Throughout the Year in Sandefjord
The market in Sandefjord shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 31% occupancy rates
- Strong performing properties (top 25%) achieve 54% or higher
- Best-in-class properties (top 10%) reach 76%+occupancy
- Entry-level properties (bottom 25%) average around 15%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Sandefjord
Daily rates in Sandefjord vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $126 per night
- Strong performing properties (top 25%) secure $197 or more
- Best-in-class properties (top 10%) pull in $285+ per night
- Entry-level properties (bottom 25%) earn around $79
Daily Rate Variations by Month
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Seasonality patterns in Sandefjord
Peak Season (June, July, May)
- Revenue peaks at $2903.20 per month
- Occupancy rates reach 52.48%
- Daily rates average $170.38
Shoulder Season
- Revenue averages $1941.25 per month
- Occupancy maintains 36.27%
- Daily rates hold at $160.32
Low Season (November, December, January)
- Revenue drops to $1105.61 per month
- Occupancy decreases to 26.91%
- Daily rates adjust to $151.08
Is it still profitable to do Airbnb in Sandefjord in 2025?
Yes! Sandefjord demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 36% and solid monthly revenue averaging $1941 and With 243 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Sandefjord
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Sandefjord City Center | The vibrant heart of Sandefjord with an array of restaurants, shops, and cultural sites. Ideal for travelers looking to explore the local lifestyle and attractions easily. | Whaling Museum, Sandefjord Historical Museum, Lord Nelson Park, Shopping in Sandefjord, Fjord Cruise Tours |
| Stokke | A charming suburb known for its tranquil countryside and proximity to larger cities. Great for families and those seeking outdoor activities and relaxation. | Stokke Church, Borre National Park, Fjord Golf Club, Local hiking trails, Calm beaches at Vassenden |
| Borre | Renowned for its Viking history and cultural significance. Visitors flock here to experience Norway's rich heritage and enjoy the local parks. | Borre Mounds, Borre Beach, Viking Ship Museum, Historical hiking paths, Local nature parks |
| Ferkingstad | A quiet village known for its picturesque landscapes and serene beaches, perfect for those looking to escape the hustle and bustle. | Sailing and boating opportunities, Local fishing spots, Scenic hiking routes, Calm beaches, Community events |
| Sande | A quaint town with a close-knit community, offering beautiful views of the surrounding nature and a slower pace of life. | Sande Church, Local art galleries, Nature walks, Small-town shops and cafes, Cultural festivals |
| Åsgårdstrand | Famous for its artistic history and beach-side charm. Attracts tourists looking for both cultural experiences and beach relaxation. | Munch's House, Beautiful beaches, Art galleries, Local restaurants, Scenic waterfront |
| Horten | A vibrant coastal town with a rich maritime history. It offers a mix of cultural experiences and beautiful seaside views. | Horten's Maritime Museum, The Coastal Culture, Local marina, Shopping streets, Historical landmarks |
| Holmestrand | A picturesque town known for its stunning fjord views and coastal living. Attracts nature lovers and those seeking a peaceful getaway. | Holmestrand Beach, Fjord fishing, Local hiking trails, Art and culture events, Charming harbor |
Do you need a license for Airbnb in Sandefjord?
We recommend checking directly with Sandefjord's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Sandefjord
Large and unique architect-designed cabin by the sea
Entire Place • 3 bedrooms
Home with jacuzzi and great outdoor area, in Sandefjord
Entire Place • 4 bedrooms
Homes in Sandefjord
Entire Place • 3 bedrooms
Enderekkehus i Sandefjord
Entire Place • 3 bedrooms
Sunny, spacious and central!
Entire Place • 4 bedrooms
Hystad Apartment 1
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Sandefjord
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Erik | 1 | $65,815 | 28 | 4.89/5.0 |
| Teuta | 1 | $57,284 | 50 | 4.88/5.0 |
| Ester | 2 | $53,059 | 35 | 4.97/5.0 |
| Christian | 2 | $52,897 | 194 | 4.83/5.0 |
| Kenneth | 1 | $47,572 | 8 | 4.13/5.0 |
| Michael | 1 | $45,464 | 14 | 4.93/5.0 |
| Stefan | 1 | $45,005 | 5 | 4.80/5.0 |
| 388134357 | 1 | $43,241 | 3 | 4.33/5.0 |
| Jane Jonsdal | 1 | $42,827 | 4 | 5.00/5.0 |
| Ellen | 1 | $42,222 | 7 | 5.00/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Sandefjord
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (85.2%), with house and apartment & condo properties comprising 82.3% of inventory
- Strong specialty sector (16.1%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in boutique & hotels, others, unique stays segments (4.9% combined)
Room Capacity Distribution
Analysis of 243 properties in Sandefjord shows that 1 bedroom properties are most prevalent, making up 22.6% of the market. The market tends to favor larger properties, with 1 bedroom and 3 bedrooms together representing 45.3% of all listings.
Key Insights
- Most common: 1 bedroom (22.6%)
- Least common: 5+ bedrooms (9.1%)
- Market concentration: 45.3% in top 2 sizes
- Market skew: Favors larger properties
Guest Capacity Distribution
Analysis of 243 properties in Sandefjord reveals that 8+ guests properties dominate the market, representing 26.3% of all listings. The average property accommodates 4.8 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 4 guests make up 46.5% of the market.
Key Insights
- Most common capacity: 8+ guests (26.3% of market)
- Least common capacity: 5 guests (6.2% of market)
- Average guest capacity: 4.8 guests per property
- Market concentration: 46.5% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 243 properties in Sandefjord, the most common availability pattern is 271-366 days (60.1% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (37.9% of properties).
Key Insights
- Most common availability window: 271-366 days (60.1%)
- Most common booking duration: 31-90 days (37.9%)
- Properties with high availability (180+ days): 84.4%
- Properties with long-term bookings (180+ days): 16.5%
Minimum Stay Distributions
1 Night
75 listings
36.1% of total
2 Nights
72 listings
34.6% of total
3 Nights
30 listings
14.4% of total
4-6 Nights
22 listings
10.6% of total
7-29 Nights
9 listings
4.3% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 70.7%
- Mid-length stays (4-6 nights) represent 10.6% of listings
- Monthly+ stays (0%) suggest a stable extended-stay market
- High market flexibility with 85.1% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
80 listings
45.7% of total
Moderate
55 listings
31.4% of total
Firm
29 listings
16.6% of total
Strict
11 listings
6.3% of total
Key Insights
- Flexible is the preferred policy at 45.7% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 77.1% of the market
- Strong market consensus around Flexible policies
- Strict policies are least common at 6.3% of listings
Recommendations
- Consider starting with a Flexible policy to align with market preferences
- Strong market preference for Flexible policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in May, Jun, Jul, averaging 71 days
- Shortest booking windows are in Feb, Mar, Sep, averaging 36 days
- Summer shows the longest average booking window at 59 days, while Winter has the shortest at 40 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 59 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Feb-Sep when lead times are shortest
Popular Airbnb Amenities in Sandefjord
Below is the distribution of amenities across listings in Sandefjord:
Traveler Demographics
Key Insights
- Domestic travelers make up 46.2% of total guests, indicating a significant local market share.
- Primary international markets: United Kingdom (15.4%) and Germany (8.2%)
- English is the top language at 53.6%, followed by Norwegian (25.3%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.6%
Recommendations
- Target marketing campaigns for Oslo and Bergen markets
- Develop localized content for United Kingdom and Germany
- Prioritize English and Norwegian language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Sandefjord. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Stange | 51 | $2,791 | $229.04 | 41% |
| Krødsherad | 78 | $2,010 | $219.45 | 38% |
| Enebakk | 34 | $1,865 | $128.79 | 50% |
| Flå | 87 | $1,861 | $210.94 | 37% |
| Fenstad | 12 | $1,853 | $170.48 | 37% |
| Starrkärr och Näs | 11 | $1,697 | $250.84 | 25% |
| Lier | 14 | $1,642 | $316.64 | 34% |
| Melsomvik | 16 | $1,618 | $127.90 | 44% |
| Stenungsunds kommun | 29 | $1,616 | $175.01 | 43% |
| Haglebu | 11 | $1,588 | $180.39 | 34% |
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