Rjukan Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Vestfold og Telemark, Norway
Is Airbnb profitable in Rjukan in 2025? Explore comprehensive Airbnb analytics for Rjukan, Vestfold og Telemark, Norway to uncover income potential. This 2025 STR market report for Rjukan, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 29 active listings.
Whether you're considering an Airbnb investment in Rjukan, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Rjukan Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Rjukan Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Rjukan (2025)
Understanding the monthly revenue variations for Airbnb listings in Rjukan is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Rjukan is typically July, while October often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Rjukan across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,230+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,485 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,408 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $727, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Rjukan
Rjukan Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Rjukan STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Rjukan:
- Best-in-class properties (Top 10%) achieve 73%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 54% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 35%.
- Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Rjukan
Average Daily Rate (ADR) Airbnb Trends in Rjukan (2025)
Effective short term rental pricing strategy in Rjukan involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Rjukan typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $194+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $149 or more.
- Typical properties (Median) charge around $111 per night.
- Entry-level properties (Bottom 25%) earn around $89 per night.
Average Daily Rate (ADR) Trend by Month in Rjukan
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Airbnb Seasonality Analysis & Trends in Rjukan (2025)
Peak Season (July, February, August)
- Revenue averages $2,288 per month
- Occupancy rates average 57.7%
- Daily rates average $132
Shoulder Season
- Revenue averages $1,632 per month
- Occupancy maintains around 33.3%
- Daily rates hold near $131
Low Season (March, October, November)
- Revenue drops to average $1,183 per month
- Occupancy decreases to average 31.0%
- Daily rates adjust to average $131
Seasonality Insights for Rjukan
- The Airbnb seasonality in Rjukan shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Rjukan's highest earning potential, with monthly revenues capable of climbing to $2,490, occupancy reaching a high of 69.8%, and ADRs peaking at $136.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,088, occupancy could drop to 25.8%, and ADRs may adjust down to $125.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Rjukan.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Rjukan seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Rjukan (2025)
Exploring the top neighborhoods for short-term rentals in Rjukan? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Rjukan Town Center | The heart of Rjukan, known for its historical significance and proximity to local shops, restaurants, and attractions. Ideal for guests wanting easy access to amenities and cultural experiences. | Rjukanfossen Waterfall, Rjukanbanen, Krossobanen Cable Car, Norwegian Industrial Workers Museum |
| Gaustatoppen | Famous for the Gaustatoppen mountain, offering breathtaking views and outdoor activities such as hiking and skiing. A perfect getaway for adventure enthusiasts and nature lovers. | Gaustatoppen Mountain, Hiking Trails, Ski Resorts, Breathtaking Views |
| Hardangervidda National Park | Norway's largest national park features stunning landscapes, wildlife, and numerous hiking trails. Attracts families and outdoor enthusiasts year-round. | Hiking Trails, Wildlife Watching, Scenic Nature Areas |
| Rjukan-Notodden Industrial Heritage Site | A UNESCO World Heritage site that showcases Norway's industrial history. Guests interested in culture and history would appreciate this unique area. | Industrial Heritage Museums, Historical Sites, Scenic Views |
| Vemork | The site of the famous WWII heavy water sabotage, it offers historical tours and stunning views of the surrounding landscape. Great for history buffs. | Vemork Museum, Historical Tours, Scenic Views |
| Tinnsjå | A picturesque lake area perfect for fishing and boating, combining natural beauty with leisure activities. Ideal for families and nature enthusiasts. | Fishing, Boating, Scenic Landscape |
| Mæl | A charming village on the shores of Lake Tinnsjø, providing a quieter, more relaxed atmosphere for visitors seeking tranquility and nature. | Lake Tinnsjø, Walking Trails, Scenic Views |
| Rjukan Ski Resort | A popular destination for winter sports, attracting skiers and snowboarders hoping to enjoy the snowy Norwegian landscape. Offers various winter activities. | Skiing, Snowboarding, Winter Sports |
Understanding Airbnb License Requirements & STR Laws in Rjukan (2025)
While Rjukan, Vestfold og Telemark, Norway currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Rjukan to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Rjukan (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Rjukanbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Rjukan Sentrum Apartment NO 1
Entire Place • 2 bedrooms
Freely located large single-family home with high standard
Entire Place • 6 bedrooms
Apartment in Rjukan
Entire Place • 2 bedrooms
House in scenic surroundings
Entire Place • 3 bedrooms
Tveitoparken Apartments A
Entire Place • 3 bedrooms
Unique farm stay near Rjukan and Vemork
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Rjukan (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Rjukan based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Hans Olav | 1 | $36,961 | 7 | 4.86/5.0 |
| Monica | 2 | $34,760 | 80 | 4.96/5.0 |
| Åsne | 1 | $33,437 | 55 | 4.91/5.0 |
| Izabela | 1 | $32,642 | 53 | 4.72/5.0 |
| Terje | 1 | $26,275 | 12 | 4.67/5.0 |
| Maria | 1 | $26,181 | 19 | 4.79/5.0 |
| Stig | 1 | $20,149 | 39 | 4.79/5.0 |
| Hege | 1 | $19,655 | 5 | 4.40/5.0 |
| Vebjørn | 1 | $17,400 | 13 | 4.69/5.0 |
| Turid | 1 | $15,920 | 74 | 4.92/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Rjukan.
Dive Deeper: Advanced Rjukan STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Rjukan. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsRjukan Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Rjukan
- The Rjukan Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 96.6% of the 29 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Rjukan, Apartment/Condo properties are the most common (58.6%), reflecting the local real estate landscape.
- Houses represent a significant 34.5% portion, catering likely to families or larger groups.
Rjukan Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Rjukan
- The dominant room capacity in Rjukan is 3 bedrooms listings, making up 34.5% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 65.5% of the active Airbnb listings in Rjukan, indicating a high concentration in these sizes.
- A significant 44.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Rjukan.
Rjukan Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Rjukan
- The most common guest capacity trend in Rjukan vacation rentals is listings accommodating 6 guests (24.1%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 4 guests dominate the Rjukan STR market, accounting for 44.8% of listings.
- 48.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Rjukan.
- On average, properties in Rjukan are equipped to host 5.3 guests.
Rjukan Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Rjukan
- The most common availability pattern in Rjukan falls within the 271-366 days range, representing 44.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 82.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Rjukan (44.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 17.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Rjukan Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
6 listings
20.7% of total
2 Nights
15 listings
51.7% of total
3 Nights
4 listings
13.8% of total
4-6 Nights
2 listings
6.9% of total
30+ Nights
2 listings
6.9% of total
Key Insights
- The most prevalent minimum stay requirement in Rjukan is 2 Nights, adopted by 51.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (72.4%) of the Rjukan Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 51.7% of Rjukan hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 20.7% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 6.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Rjukan.
Rjukan Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
11 listings
42.3% of total
Moderate
11 listings
42.3% of total
Firm
3 listings
11.5% of total
Strict
1 listings
3.8% of total
Cancellation Policy Insights for Rjukan
- The prevailing Airbnb cancellation policy trend in Rjukan is Flexible, used by 42.3% of listings.
- The market strongly favors guest-friendly terms, with 84.6% of listings offering Flexible or Moderate policies. This suggests guests in Rjukan may expect booking flexibility.
- Strict cancellation policies are quite rare (3.8%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 42.3% market standard in Rjukan.
- Using a Strict policy might deter some guests, as only 3.8% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Rjukan.
Rjukan STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Rjukan
- The overall average booking lead time for vacation rentals in Rjukan is 57 days.
- Guests book furthest in advance for stays during July (average 113 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in October (average 26 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (92 days avg.) sees the longest lead times, while Fall (41 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (57 days) as a baseline for your pricing and availability strategy in Rjukan.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 113 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 92 days) to capture early planners.
- Monitor your own booking lead times against these Rjukan averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Rjukan (2025)
Amenity Prevalence
Amenity Insights for Rjukan
- Essential amenities in Rjukan that guests expect include: Dishes and silverware, Free parking on premises, Kitchen, Refrigerator. Lacking these (any) could significantly impact bookings.
- Popular amenities like Wifi, Smoke alarm, Fire extinguisher are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Rjukan: Dishes and silverware, Free parking on premises, Kitchen, Refrigerator.
- Prioritize adding missing essentials: Refrigerator.
- Consider adding popular differentiators like Wifi or Smoke alarm to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Rjukan to stay competitive.
Rjukan Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Rjukan
- The typical guest profile for Airbnb in Rjukan consists of a mix of domestic (40%) and international guests, with top international origins including United Kingdom, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Norwegian.
- Domestic travelers account for 39.7% of guests.
- Key international markets include Norway (39.7%) and United Kingdom (13.5%).
- Top languages spoken are English (36.5%) followed by Norwegian (18.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United Kingdom.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Rjukan Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Aurlandsvangen | 19 | $4,020 | $221.12 | 61% |
| Flåm | 19 | $3,728 | $231.14 | 71% |
| Undredal | 10 | $2,908 | $212.66 | 61% |
| Aurland | 20 | $2,016 | $204.75 | 58% |
| Krødsherad | 81 | $1,872 | $219.31 | 40% |
| Flå | 88 | $1,812 | $212.63 | 37% |
| Hemsedal | 311 | $1,758 | $280.78 | 35% |
| Høllen | 44 | $1,718 | $222.49 | 38% |
| Eidfjord | 69 | $1,668 | $206.37 | 42% |
| Eidstod | 24 | $1,568 | $156.90 | 37% |