South Varanki Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Troms og Finnmark, Norway
Is Airbnb profitable in South Varanki in 2025? Explore comprehensive Airbnb analytics for South Varanki, Troms og Finnmark, Norway to uncover income potential. This 2025 STR market report for South Varanki, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 28 active listings.
Whether you're considering an Airbnb investment in South Varanki, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the South Varanki Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key South Varanki Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in South Varanki (2025)
Understanding the monthly revenue variations for Airbnb listings in South Varanki is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in South Varanki is typically July, while October often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in South Varanki across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,546+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,098 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $952 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $349, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in South Varanki
South Varanki Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the South Varanki STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in South Varanki:
- Best-in-class properties (Top 10%) achieve 67%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 44% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 22%.
- Entry-level properties (Bottom 25%) average 10% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in South Varanki
Average Daily Rate (ADR) Airbnb Trends in South Varanki (2025)
Effective short term rental pricing strategy in South Varanki involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in South Varanki typically peaks in November and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $222+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $150 or more.
- Typical properties (Median) charge around $96 per night.
- Entry-level properties (Bottom 25%) earn around $90 per night.
Average Daily Rate (ADR) Trend by Month in South Varanki
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Airbnb Seasonality Analysis & Trends in South Varanki (2025)
Peak Season (July, June, September)
- Revenue averages $1,823 per month
- Occupancy rates average 39.7%
- Daily rates average $160
Shoulder Season
- Revenue averages $1,516 per month
- Occupancy maintains around 29.3%
- Daily rates hold near $160
Low Season (January, March, October)
- Revenue drops to average $1,140 per month
- Occupancy decreases to average 23.8%
- Daily rates adjust to average $160
Seasonality Insights for South Varanki
- The Airbnb seasonality in South Varanki shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases South Varanki's highest earning potential, with monthly revenues capable of climbing to $2,021, occupancy reaching a high of 43.1%, and ADRs peaking at $163.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,033, occupancy could drop to 18.4%, and ADRs may adjust down to $158.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in South Varanki.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these South Varanki seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in South Varanki (2025)
Exploring the top neighborhoods for short-term rentals in South Varanki? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Tromsø | A vibrant city known as the gateway to the Arctic. Popular for its stunning natural beauty, cultural attractions, and as a prime location for viewing the Northern Lights. | Arctic Cathedral, Polar Museum, Tromsø after dark, Fjellheisen, Tromsø University Museum, Northern Lights Observatory |
| Alta | Famous for its prehistoric rock carvings and the Northern Lights. Alta offers an authentic Norwegian experience with ample outdoor activities. | Alta Museum, Northern Lights Cathedral, Sami Siida, Rock carvings at Alta, Skiing in Alta, Finnmark Gallery |
| Senja | Norway's second largest island, known for its breathtaking scenery, hiking trails, and quaint fishing villages. Ideal for nature lovers and outdoor adventurers. | Senja National Tourist Route, Tungeneset, Bardneset, Hiking trails in Ånderdalen National Park, Fishing villages like Husøy and Mefjordvær, Northern Lights and Midnight Sun |
| Hammerfest | One of the northernmost towns in the world, known for its rich history and as a starting point for Arctic explorations. Great for cultural tourism and outdoor activities. | Royal and Ancient Polar Bear Society, Hammerfest Church, The Meridian Column, Museum of Reconstruction, Outdoor activities like fishing and hiking, Northern Lights observations |
| Båtsfjord | A small fishing town known for its fishery industry and beautiful coastline. Ideal for those looking for a peaceful retreat with stunning views. | Båtsfjord Church, Local fish markets, Hiking trails along the coastline, Scenic coastal views, Wildlife watching, Polar night experiences |
| Vardo | The easternmost town in Norway, rich in history and known for its fortress. Great for history buffs and those seeking a unique coastal experience. | Vardo Fortress, The Steilneset Memorial, Vardo Museum, Beautiful coastal landscapes, Sami cultural experiences, Fishing and boating |
| Lyngen Alps | Known for its outstanding natural beauty and outdoor activities like skiing and hiking. Attracts nature enthusiasts and adventure seekers. | Lyngenfjord, Skiing in the Lyngen Alps, Hiking the Bastian, Trekking in national parks, Charming local villages, Northern Lights and Midnight Sun experiences |
| Kautokeino | Known for its rich Sami culture and traditions. A perfect destination for those interested in indigenous cultures and nature. | Sami cultural experiences, Kautokeino Church, Sami festivals, Outdoor wilderness experiences, Reindeer sledding, Nature hikes |
Understanding Airbnb License Requirements & STR Laws in South Varanki (2025)
While South Varanki, Troms og Finnmark, Norway currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for South Varanki to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in South Varanki (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in South Varankibased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Cozy cabin with high standard
Entire Place • 4 bedrooms
Cabin in Tamasjok, in a fantastic location.
Entire Place • 2 bedrooms
Hele Pasvik Taiga
Entire Place • 8 bedrooms
Arctic Aurora Lodge
Entire Place • 4 bedrooms
Pasvik/Skogfoss Idyll
Entire Place • 3 bedrooms
Holiday home/Holiday home in Munkefjord, Sør-Varanger
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in South Varanki (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in South Varanki based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Kurt | 9 | $54,641 | 17 | 1.63/5.0 |
| Herbjørn | 1 | $36,993 | 15 | 4.93/5.0 |
| Kirsti | 1 | $32,648 | 63 | 4.94/5.0 |
| Anton | 1 | $27,447 | 24 | 5.00/5.0 |
| Arja | 5 | $26,630 | 207 | 4.53/5.0 |
| Anne Sonja | 1 | $25,455 | 44 | 4.84/5.0 |
| Lars Og Lene | 1 | $22,633 | 47 | 4.81/5.0 |
| Sunniva | 1 | $13,943 | 28 | 4.86/5.0 |
| Lena | 1 | $11,497 | 23 | 4.96/5.0 |
| Toni | 1 | $9,751 | 7 | 4.57/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in South Varanki.
Dive Deeper: Advanced South Varanki STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for South Varanki. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSouth Varanki Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for South Varanki
- The South Varanki Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 75% of the 28 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in South Varanki, Hotel/Boutique properties are the most common (39.3%), reflecting the local real estate landscape.
- Houses represent a significant 17.9% portion, catering likely to families or larger groups.
- The presence of 39.3% Hotel/Boutique listings indicates integration with traditional hospitality.
South Varanki Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for South Varanki
- The dominant room capacity in South Varanki is 5+ bedrooms listings, making up 35.7% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 5+ bedrooms and 2 bedrooms properties represent 60.7% of the active Airbnb listings in South Varanki, indicating a high concentration in these sizes.
- A significant 57.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in South Varanki.
South Varanki Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for South Varanki
- The most common guest capacity trend in South Varanki vacation rentals is listings accommodating 5 guests (25%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 5 guests and 2 guests dominate the South Varanki STR market, accounting for 50.0% of listings.
- 14.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in South Varanki.
- On average, properties in South Varanki are equipped to host 3.9 guests.
South Varanki Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for South Varanki
- The most common availability pattern in South Varanki falls within the 271-366 days range, representing 75% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 92.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in South Varanki (39.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 7.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
South Varanki Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
16 listings
59.3% of total
2 Nights
6 listings
22.2% of total
3 Nights
3 listings
11.1% of total
30+ Nights
2 listings
7.4% of total
Key Insights
- The most prevalent minimum stay requirement in South Varanki is 1 Night, adopted by 59.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (81.5%) of the South Varanki Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 59.3% of South Varanki hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 7.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in South Varanki.
South Varanki Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
12 listings
57.1% of total
Moderate
5 listings
23.8% of total
Firm
3 listings
14.3% of total
Strict
1 listings
4.8% of total
Cancellation Policy Insights for South Varanki
- The prevailing Airbnb cancellation policy trend in South Varanki is Flexible, used by 57.1% of listings.
- The market strongly favors guest-friendly terms, with 80.9% of listings offering Flexible or Moderate policies. This suggests guests in South Varanki may expect booking flexibility.
- Strict cancellation policies are quite rare (4.8%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 57.1% market standard in South Varanki.
- Given the high prevalence of Flexible policies (57.1%), offering this can enhance booking appeal, especially during shoulder seasons.
- Using a Strict policy might deter some guests, as only 4.8% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in South Varanki.
South Varanki STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for South Varanki
- The overall average booking lead time for vacation rentals in South Varanki is 62 days.
- Guests book furthest in advance for stays during March (average 81 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in October (average 19 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (60 days avg.) sees the longest lead times, while Fall (28 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (62 days) as a baseline for your pricing and availability strategy in South Varanki.
- For March stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 81 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 60 days) to capture early planners.
- Monitor your own booking lead times against these South Varanki averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in South Varanki (2025)
Amenity Prevalence
Amenity Insights for South Varanki
- Essential amenities in South Varanki that guests expect include: Smoke alarm, Kitchen, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like BBQ grill, Fire pit, Heating are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for South Varanki: Smoke alarm, Kitchen, Free parking on premises.
- Prioritize adding missing essentials: Free parking on premises.
- Consider adding popular differentiators like BBQ grill or Fire pit to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in South Varanki to stay competitive.
South Varanki Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for South Varanki
- The typical guest profile for Airbnb in South Varanki consists of predominantly international visitors (71%), with top international origins including Norway, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Finnish.
- Domestic travelers account for 28.8% of guests.
- Key international markets include Finland (31.7%) and Norway (28.8%).
- Top languages spoken are English (35.1%) followed by Finnish (14.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Norway.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the South Varanki Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Kirkenes | 14 | $2,225 | $129.12 | 60% |
| Vadsø | 17 | $822 | $110.87 | 34% |
| Vestre Jakobselv - Ánnejohka - Annijoki | 10 | $537 | $89.34 | 35% |