Senja Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Troms og Finnmark, Norway
Is Airbnb profitable in Senja in 2025? Explore comprehensive Airbnb analytics for Senja, Troms og Finnmark, Norway to uncover income potential. This 2025 STR market report for Senja, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 97 active listings.
Whether you're considering an Airbnb investment in Senja, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Senja Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Senja Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Senja (2025)
Understanding the monthly revenue variations for Airbnb listings in Senja is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Senja is typically July, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Senja across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,285+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,314 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,857 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $886, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Senja
Senja Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Senja STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Senja:
- Best-in-class properties (Top 10%) achieve 85%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 65% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 41%.
- Entry-level properties (Bottom 25%) average 22% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Senja
Average Daily Rate (ADR) Airbnb Trends in Senja (2025)
Effective short term rental pricing strategy in Senja involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Senja typically peaks in December and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $253+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $194 or more.
- Typical properties (Median) charge around $135 per night.
- Entry-level properties (Bottom 25%) earn around $96 per night.
Average Daily Rate (ADR) Trend by Month in Senja
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Airbnb Seasonality Analysis & Trends in Senja (2025)
Peak Season (July, August, April)
- Revenue averages $2,945 per month
- Occupancy rates average 53.9%
- Daily rates average $148
Shoulder Season
- Revenue averages $2,421 per month
- Occupancy maintains around 42.7%
- Daily rates hold near $156
Low Season (January, October, November)
- Revenue drops to average $2,071 per month
- Occupancy decreases to average 38.0%
- Daily rates adjust to average $160
Seasonality Insights for Senja
- The Airbnb seasonality in Senja shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Senja's highest earning potential, with monthly revenues capable of climbing to $3,257, occupancy reaching a high of 63.5%, and ADRs peaking at $167.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,973, occupancy could drop to 32.7%, and ADRs may adjust down to $147.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Senja.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Senja seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Senja (2025)
Exploring the top neighborhoods for short-term rentals in Senja? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Senja | The largest island in Norway, offering stunning natural landscapes, great hiking trails, and opportunities for whale watching. A resilient tourism industry makes it ideal for hosting travelers seeking unique nature experiences. | Senja Troll, Bাইন Skåla, Hamn i Senja, Ånderdalen National Park, Mefjorden, Senjatrollet |
| Skaland | A quaint village on Senja known for its picturesque scenery and access to beaches and hiking trails. It is perfect for those looking to enjoy the quiet life while being in close proximity to nature's wonders. | Skaland Beach, Hiking in the surrounding mountains, Local art galleries, Traditional rorbu cabins, Scenic viewpoints |
| Finnsnes | The gateway to Senja island and a hub for visitors, Finnsnes offers numerous amenities, dining options, and local culture. A strategic location for those visiting both Senja and the mainland of Troms og Finnmark. | Finnsnes Marina, Lions' Park, Finnsnes Church, Shopping at lokal stores, Cultural festivals |
| Botnhamn | A charming coastal village ideal for water activities such as fishing and kayaking. Its closeness to various outdoor attractions makes it perfect for nature lovers and adventurers alike. | Fjord tours, Boat rentals, Scenic coastal hikes, Local eateries, Fishing opportunities |
| Mefjordvær | A scenic fishing village known for its stunning views and rustic charm. This area attracts visitors looking for authentic Norwegian experiences combined with natural beauty. | Mefjordvær Church, Fishing trips, Hiking trails, Beautiful coastlines and cliffs, Northern Lights viewing |
| Torsken | A picturesque area known for its rich fishing history and scenic beauty. Torsken offers a slice of local life combined with opportunities for outdoor activities. | Fjord excursions, Historical fishing sites, Scenic viewpoints, Local gastronomy, Nature trails |
| Honningsvåg | Although slightly further away, Honningsvåg is the northernmost city in mainland Europe and a popular stopping point for tourists heading to the North Cape. It offers a unique cultural experience and beautiful surroundings. | North Cape, Honningsvåg Church, Local museums, Cultural events, Scenic landscapes |
| Silsand | This area provides access to beautiful views of the surrounding fjords and mountains. Its tranquil environment and close-knit community charm visitors looking for relaxation and adventure. | Local walking trails, Fishing opportunities, Scenic photography spots, Cultural events, Friendly local markets |
Understanding Airbnb License Requirements & STR Laws in Senja (2025)
While Senja, Troms og Finnmark, Norway currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Senja to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Senja (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Senjabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
The Lighthouse
Entire Place • 1 bedroom
Senjavista, near nature, sea and mighty mountains
Entire Place • 4 bedrooms
Cabin by the Devil's Teeth
Entire Place • 1 bedroom
Summer house in scenic location
Entire Place • 5 bedrooms
Cabin in South Senja with lovely views and jacuzzi
Entire Place • 3 bedrooms
Modern cozy cabin -great area for northern lights!
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Senja (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Senja based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Norwegian Wild | 4 | $212,147 | 22 | 3.65/5.0 |
| Reidar | 1 | $92,730 | 20 | 4.90/5.0 |
| Lena-Elise | 2 | $91,347 | 119 | 5.00/5.0 |
| Jan Harald | 1 | $64,563 | 208 | 4.92/5.0 |
| Bengt | 2 | $62,531 | 82 | 4.85/5.0 |
| Espen | 1 | $60,957 | 11 | 4.91/5.0 |
| Stian | 1 | $60,299 | 37 | 4.89/5.0 |
| Bjørn Erik | 1 | $54,803 | 55 | 4.94/5.0 |
| Ruth Astrid | 1 | $52,622 | 121 | 4.99/5.0 |
| Elisabeth | 1 | $50,913 | 46 | 4.96/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Senja.
Dive Deeper: Advanced Senja STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Senja. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSenja Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Senja
- The Senja Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 90.7% of the 97 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Senja, Outdoor/Unique properties are the most common (40.2%), reflecting the local real estate landscape.
- Houses represent a significant 32% portion, catering likely to families or larger groups.
- Smaller segments like others, unique stays, hotel/boutique (combined 6.1%) offer potential for unique stay experiences.
Senja Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Senja
- The dominant room capacity in Senja is 3 bedrooms listings, making up 35.1% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 1 bedroom properties represent 52.6% of the active Airbnb listings in Senja, indicating a high concentration in these sizes.
- A significant 59.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Senja.
Senja Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Senja
- The most common guest capacity trend in Senja vacation rentals is listings accommodating 4 guests (22.7%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Senja STR market, accounting for 41.3% of listings.
- 44.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Senja.
- On average, properties in Senja are equipped to host 5.0 guests.
Senja Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Senja
- The most common availability pattern in Senja falls within the 271-366 days range, representing 42.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 69.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Senja (29.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 30.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Senja Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
24 listings
25.5% of total
2 Nights
17 listings
18.1% of total
3 Nights
27 listings
28.7% of total
4-6 Nights
10 listings
10.6% of total
7-29 Nights
1 listings
1.1% of total
30+ Nights
15 listings
16% of total
Key Insights
- The most prevalent minimum stay requirement in Senja is 3 Nights, adopted by 28.7% of listings. This highlights the market's preference for longer commitments.
- A significant segment (16%) caters to monthly stays (30+ nights) in Senja, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 3 Nights minimum stay, as 28.7% of Senja hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 25.5% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 16% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Senja.
Senja Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
34 listings
39.5% of total
Moderate
20 listings
23.3% of total
Firm
21 listings
24.4% of total
Strict
11 listings
12.8% of total
Cancellation Policy Insights for Senja
- The prevailing Airbnb cancellation policy trend in Senja is Flexible, used by 39.5% of listings.
- There's a relatively balanced mix between guest-friendly (62.8%) and stricter (37.2%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 39.5% market standard in Senja.
- Using a Strict policy might deter some guests, as only 12.8% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Senja.
Senja STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Senja
- The overall average booking lead time for vacation rentals in Senja is 67 days.
- Guests book furthest in advance for stays during July (average 117 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 60 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (104 days avg.) sees the longest lead times, while Fall (67 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (67 days) as a baseline for your pricing and availability strategy in Senja.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 117 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 104 days) to capture early planners.
- Monitor your own booking lead times against these Senja averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Senja (2025)
Amenity Prevalence
Amenity Insights for Senja
- Essential amenities in Senja that guests expect include: Free parking on premises, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Heating, Fire extinguisher are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Senja: Free parking on premises, Smoke alarm.
- Prioritize adding missing essentials: Free parking on premises, Smoke alarm.
- Consider adding popular differentiators like Kitchen or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Senja to stay competitive.
Senja Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Senja
- The typical guest profile for Airbnb in Senja consists of predominantly international visitors (91%), with top international origins including France, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 8.9% of guests.
- Key international markets include Germany (15.5%) and France (13.7%).
- Top languages spoken are English (41.1%) followed by German (12.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from France.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Senja Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Fjordgård | 10 | $3,924 | $241.29 | 53% |
| Kvæfjord | 15 | $3,093 | $189.28 | 51% |
| Tromsø | 1,772 | $2,290 | $196.56 | 53% |
| Målselv | 42 | $1,859 | $202.20 | 37% |
| Andenes | 30 | $1,744 | $153.31 | 50% |
| Skaland | 19 | $1,650 | $114.52 | 57% |
| Narvik | 123 | $1,216 | $122.32 | 43% |
| Tjeldsund | 37 | $1,152 | $120.92 | 35% |
| Finnsnes | 15 | $1,060 | $109.39 | 39% |
| Bardu | 15 | $993 | $108.62 | 44% |