Målselv Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Troms og Finnmark, Norway
Is Airbnb profitable in Målselv in 2025? Explore comprehensive Airbnb analytics for Målselv, Troms og Finnmark, Norway to uncover income potential. This 2025 STR market report for Målselv, based on AirROI data from September 2024 to August 2025, reveals key trends in the niche market of 54 active listings.
Whether you're considering an Airbnb investment in Målselv, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Målselv Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Målselv Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Målselv (2025)
Understanding the monthly revenue variations for Airbnb listings in Målselv is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Målselv is typically March, while August often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Målselv across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,339+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,130 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,792 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $973, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Målselv
Målselv Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Målselv STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Marchsees the highest demand (peak season occupancy), while August experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Målselv:
- Best-in-class properties (Top 10%) achieve 72%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 54% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 33%.
- Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Målselv
Average Daily Rate (ADR) Airbnb Trends in Målselv (2025)
Effective short term rental pricing strategy in Målselv involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Målselv typically peaks in July and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $342+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $262 or more.
- Typical properties (Median) charge around $179 per night.
- Entry-level properties (Bottom 25%) earn around $130 per night.
Average Daily Rate (ADR) Trend by Month in Målselv
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Airbnb Seasonality Analysis & Trends in Målselv (2025)
Peak Season (March, December, February)
- Revenue averages $3,523 per month
- Occupancy rates average 48.8%
- Daily rates average $190
Shoulder Season
- Revenue averages $2,275 per month
- Occupancy maintains around 35.9%
- Daily rates hold near $209
Low Season (June, August, September)
- Revenue drops to average $1,698 per month
- Occupancy decreases to average 27.9%
- Daily rates adjust to average $219
Seasonality Insights for Målselv
- The Airbnb seasonality in Målselv shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Målselv's highest earning potential, with monthly revenues capable of climbing to $3,776, occupancy reaching a high of 49.8%, and ADRs peaking at $241.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,367, occupancy could drop to 22.6%, and ADRs may adjust down to $187.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Målselv.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Målselv seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Målselv (2025)
Exploring the top neighborhoods for short-term rentals in Målselv? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Målselv Fjellandsby | A picturesque mountain village offering year-round outdoor activities such as skiing in winter and hiking in summer. Ideal for nature lovers and adventure seekers. | Målselvfossen Waterfall, Tromsdalstinden Mountain, Skiing and snowboarding facilities, Hiking trails, Northern Lights viewing |
| Bardufoss | Home to Bardufoss Airport, this area is convenient for travelers flying in, featuring a mix of urban and rural attractions. Great for visitors looking to explore northern Norway. | Bardufoss Church, Norwegian Museum of Aviation, Målselv River, Outdoor sports, Cafés and restaurants |
| Nesbyen | A charming village with rich cultural heritage and stunning nature. Popular for families and those seeking a peaceful retreat close to nature. | Historical sites, Skiing and outdoor activities, Local festivals, Fishing spots, Beautiful landscapes |
| Moen | A small community with proximity to nature attractions and historical sites. Perfect for tranquil stays surrounded by scenic landscapes. | Nature parks, Hiking trails, Local wildlife, Fishing lakes, Cultural heritage sites |
| Lundamo | Set in nature, this area offers peaceful surroundings and access to hiking and fishing. Great for those wanting to disconnect and enjoy the outdoors. | Beautiful scenery, Nature reserve, Fishing opportunities, Hiking paths, Campsites |
| Finnlandsdalen | Known for its untouched wilderness and stunning landscapes, this location attracts outdoor enthusiasts and those searching for tranquility. | Mountain biking, Fishing areas, Camping spots, Hiking routes, Wildlife photography |
| Skjold | A scenic area ideal for those who appreciate coastal views and marine activities. Attracts beachgoers and adventure seekers alike. | Beach activities, Water sports, Scenic coastal roads, Local eateries, Wildlife watching |
| Rånesvann | A serene lake area perfect for fishing, boating, and relaxing by the water. Appeals to families and nature lovers. | Swimming spots, Boat rentals, Fishing opportunities, Picnic areas, Scenic trails |
Understanding Airbnb License Requirements & STR Laws in Målselv (2025)
While Målselv, Troms og Finnmark, Norway currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Målselv to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 4% licensed listings)
Top Performing Airbnb Properties in Målselv (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Målselvbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Awardwinning Chalet
Entire Place • 4 bedrooms
Cabin in Målselv Fjellandsby
Entire Place • 5 bedrooms
Modern family cabin right on the slalom slope
Entire Place • 4 bedrooms
Curryberry Cottage
Entire Place • 4 bedrooms
Høyrostua
Entire Place • 5 bedrooms
Ski in/ski out in the Mountain Village
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Målselv (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Målselv based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Isak | 1 | $115,108 | 12 | 5.00/5.0 |
| Thomas | 1 | $52,283 | 12 | 4.92/5.0 |
| Anne | 1 | $47,011 | 8 | 5.00/5.0 |
| Remy | 1 | $46,246 | 13 | 5.00/5.0 |
| Øyvind | 1 | $43,929 | 23 | 4.96/5.0 |
| Ragnar | 1 | $42,599 | 23 | 5.00/5.0 |
| Øyvind | 1 | $40,751 | 9 | 4.89/5.0 |
| Magnus | 1 | $40,589 | 8 | 4.75/5.0 |
| Astrid Jørgensen And Ole Krist | 1 | $36,493 | 41 | 4.95/5.0 |
| Christian | 1 | $31,098 | 44 | 4.84/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Målselv.
Dive Deeper: Advanced Målselv STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Målselv. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMålselv Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Målselv
- The Målselv Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 98.1% of the 54 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Målselv, Outdoor/Unique properties are the most common (61.1%), reflecting the local real estate landscape.
- Houses represent a significant 24.1% portion, catering likely to families or larger groups.
- Smaller segments like others (combined 1.9%) offer potential for unique stay experiences.
Målselv Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Målselv
- The dominant room capacity in Målselv is 3 bedrooms listings, making up 33.3% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 4 bedrooms properties represent 64.8% of the active Airbnb listings in Målselv, indicating a high concentration in these sizes.
- A significant 72.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Målselv.
Målselv Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Målselv
- The most common guest capacity trend in Målselv vacation rentals is listings accommodating 8+ guests (42.6%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Målselv STR market, accounting for 64.8% of listings.
- 72.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Målselv.
- On average, properties in Målselv are equipped to host 6.2 guests.
Målselv Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Målselv
- The most common availability pattern in Målselv falls within the 271-366 days range, representing 53.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 92.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Målselv (40.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 7.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Målselv Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
8 listings
14.8% of total
2 Nights
18 listings
33.3% of total
3 Nights
3 listings
5.6% of total
4-6 Nights
2 listings
3.7% of total
7-29 Nights
2 listings
3.7% of total
30+ Nights
21 listings
38.9% of total
Key Insights
- The most prevalent minimum stay requirement in Målselv is 30+ Nights, adopted by 38.9% of listings. This highlights the market's preference for longer commitments.
- A significant segment (38.9%) caters to monthly stays (30+ nights) in Målselv, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 38.9% of Målselv hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 14.8% currently do.
- A 2-night minimum appears standard (33.3%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 38.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Målselv.
Målselv Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
16 listings
30.8% of total
Moderate
17 listings
32.7% of total
Firm
13 listings
25% of total
Strict
6 listings
11.5% of total
Cancellation Policy Insights for Målselv
- The prevailing Airbnb cancellation policy trend in Målselv is Moderate, used by 32.7% of listings.
- There's a relatively balanced mix between guest-friendly (63.5%) and stricter (36.5%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 32.7% market standard in Målselv.
- Using a Strict policy might deter some guests, as only 11.5% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Målselv.
Målselv STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Målselv
- The overall average booking lead time for vacation rentals in Målselv is 45 days.
- Guests book furthest in advance for stays during April (average 77 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 26 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (60 days avg.) sees the longest lead times, while Fall (34 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (45 days) as a baseline for your pricing and availability strategy in Målselv.
- For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 77 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 60 days) to capture early planners.
- Monitor your own booking lead times against these Målselv averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Målselv (2025)
Amenity Prevalence
Amenity Insights for Målselv
- Essential amenities in Målselv that guests expect include: Kitchen, Smoke alarm, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like Fire extinguisher, Wifi, Heating are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Målselv: Kitchen, Smoke alarm, Free parking on premises.
- Prioritize adding missing essentials: Kitchen, Smoke alarm, Free parking on premises.
- Consider adding popular differentiators like Fire extinguisher or Wifi to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Målselv to stay competitive.
Målselv Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Målselv
- The typical guest profile for Airbnb in Målselv consists of a mix of domestic (36%) and international guests, with top international origins including Germany, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 35.9% of guests.
- Key international markets include Norway (35.9%) and Germany (12.4%).
- Top languages spoken are English (41.1%) followed by German (13.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Germany.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Målselv Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Fjordgård | 12 | $3,246 | $259.67 | 45% |
| Tromsø | 2,642 | $2,104 | $223.86 | 52% |
| Balsfjord | 69 | $1,835 | $202.94 | 41% |
| Senja | 105 | $1,828 | $173.67 | 44% |
| Skaland | 18 | $1,726 | $130.46 | 55% |
| Laksvatn | 10 | $1,720 | $158.78 | 47% |
| Karlsøy | 37 | $1,639 | $229.67 | 39% |
| Narvik | 167 | $1,134 | $139.13 | 41% |
| Finnsnes | 17 | $1,015 | $131.10 | 39% |
| Bardu | 18 | $983 | $132.10 | 36% |