Airbnb Market Analytics, Statistics and Data in Harstad, Troms og Finnmark, Norway
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Harstad? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Harstad:
How much do Airbnb hosts make on average per month in Harstad?
The short-term rental market in Harstad shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,267 per month
- Strong performing properties (top 25%) make $2,258 or more
- Best-in-class properties (top 10%) achieve $3,799+ monthly
- Entry-level properties (bottom 25%) typically earn around $561
Revenue Variations by Month
Occupancy Rates Throughout the Year in Harstad
The market in Harstad shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 35% occupancy rates
- Strong performing properties (top 25%) achieve 59% or higher
- Best-in-class properties (top 10%) reach 80%+occupancy
- Entry-level properties (bottom 25%) average around 16%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Harstad
Daily rates in Harstad vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $93 per night
- Strong performing properties (top 25%) secure $142 or more
- Best-in-class properties (top 10%) pull in $192+ per night
- Entry-level properties (bottom 25%) earn around $65
Daily Rate Variations by Month
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Seasonality patterns in Harstad
Peak Season (June, July, March)
- Revenue peaks at $2308.80 per month
- Occupancy rates reach 54.27%
- Daily rates average $116.57
Shoulder Season
- Revenue averages $1696.59 per month
- Occupancy maintains 39.93%
- Daily rates hold at $111.62
Low Season (September, December, January)
- Revenue drops to $861.89 per month
- Occupancy decreases to 26.96%
- Daily rates adjust to $108.15
Is it still profitable to do Airbnb in Harstad in 2025?
Yes! Harstad demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 40% and solid monthly revenue averaging $1697 and With 98 active listings, this emerging market offers significant first-mover advantages. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Harstad
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| City Center | Harstad's vibrant urban center, offering a mix of culture, shops, and restaurants. It's convenient for visitors who want to explore the city and enjoy local attractions. | Harstad Cultural Center, Nordland Teater, City Square, Harstad Museum, shopping streets |
| Trondenes | A historical area with beautiful landscapes and attractions including the Trondenes Church, the northernmost medieval stone church in Norway. Ideal for guests interested in history and nature. | Trondenes Historical Centre, Trondenes Church, local hiking trails, Scenic viewpoints |
| Kvæfjord | Known for its stunning fjords and outdoor activities, Kvæfjord attracts nature lovers and those interested in fishing, hiking, and the beautiful natural scenery of the region. | Kvæfjord National Park, Fjords and mountains, outdoor adventure activities, local wildlife |
| Harstad Ski Resort | A popular destination for winter sports enthusiasts, offering skiing and snowboarding opportunities. This area appeals to travelers looking for winter adventures. | Skiing and snowboarding, Cable car rides, Mountain views, Winter hiking trails |
| Åsnes | A quaint village that provides a relaxing atmosphere with access to nearby beaches and fjords. Perfect for families or couples looking for a peaceful getaway. | Beach access, Local eateries, Small shops, Scenic coastal walks |
| Borggata | Borggata is a trendy street in Harstad known for its cozy cafes and shops. It attracts younger tourists and locals looking to enjoy the urban lifestyle. | Cafes, Boutique stores, Artisan shops, Afternoon markets |
| Harstad's Coastal Path | A scenic walking area along the coast of Harstad, ideal for those who enjoy walking, cycling, and taking in stunning ocean views. It attracts health and nature-minded travelers. | Coastal trails, Picnic areas, Scenic lookout points, Wildlife watching |
| Røkenes Farm | A historical farm property that offers a unique taste of Norwegian rural life. Guests can experience farm life and enjoy local produce, making it appealing for cultural tourism. | Farm tours, Local produce, Culinary experiences, Workshops |
Do you need a license for Airbnb in Harstad?
We recommend checking directly with Harstad's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Harstad
House w/ jacuzzi outside,great view and sleeps 10.
Entire Place • 4 bedrooms
House with 3 bedrooms, kitchen and living room
Entire Place • 3 bedrooms
Entire house with stunning view
Entire Place • 4 bedrooms
Oceanfront apartment, close to the city centre
Entire Place • 2 bedrooms
Apartment built in 2019
Entire Place • 2 bedrooms
Nice, spacious house on Bjarkøy for rent!
Entire Place • 5 bedrooms
Top Performing Professional Hosts in Harstad
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Anne-Britt | 1 | $66,887 | 5 | 5.00/5.0 |
| Arianne Holmgren | 1 | $51,395 | 7 | 5.00/5.0 |
| Markus | 1 | $38,182 | 75 | 4.96/5.0 |
| Ann-Theres | 1 | $35,134 | 9 | 4.89/5.0 |
| Robin | 1 | $31,646 | 12 | 4.58/5.0 |
| Anne | 1 | $31,341 | 6 | 4.50/5.0 |
| Thorleif | 1 | $28,517 | 11 | 5.00/5.0 |
| Hanne Sofie | 1 | $26,839 | 122 | 4.96/5.0 |
| Hilde Therese Angell | 1 | $26,448 | 35 | 5.00/5.0 |
| Erik | 1 | $26,322 | 4 | 5.00/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Harstad
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (85.7%), with house and apartment & condo properties comprising 88.8% of inventory
- Untapped potential in boutique & hotels, others, unique stays segments (4.0% combined)
Room Capacity Distribution
Analysis of 98 properties in Harstad shows that 2 bedrooms properties are most prevalent, making up 24.5% of the market. The market tends to favor smaller properties, with 2 bedrooms and 1 bedroom together representing 46.9% of all listings.
Key Insights
- Most common: 2 bedrooms (24.5%)
- Least common: 5+ bedrooms (7.1%)
- Market concentration: 46.9% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 98 properties in Harstad reveals that 4 guests properties dominate the market, representing 20.4% of all listings. The average property accommodates 4.1 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 6 guests make up 37.8% of the market.
Key Insights
- Most common capacity: 4 guests (20.4% of market)
- Least common capacity: 3 guests (6.1% of market)
- Average guest capacity: 4.1 guests per property
- Market concentration: 37.8% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 98 properties in Harstad, the most common availability pattern is 271-366 days (52% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (33.7% of properties).
Key Insights
- Most common availability window: 271-366 days (52%)
- Most common booking duration: 91-180 days (33.7%)
- Properties with high availability (180+ days): 81.6%
- Properties with long-term bookings (180+ days): 18.4%
Minimum Stay Distributions
1 Night
28 listings
32.2% of total
2 Nights
33 listings
37.9% of total
3 Nights
12 listings
13.8% of total
4-6 Nights
9 listings
10.3% of total
7-29 Nights
1 listings
1.1% of total
30+ Nights
4 listings
4.6% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 70.1%
- Mid-length stays (4-6 nights) represent 10.3% of listings
- Monthly+ stays (4.6%) suggest a stable extended-stay market
- High market flexibility with 83.9% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
37 listings
45.1% of total
Moderate
27 listings
32.9% of total
Firm
10 listings
12.2% of total
Strict
8 listings
9.8% of total
Key Insights
- Flexible is the preferred policy at 45.1% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 78.0% of the market
- Strong market consensus around Flexible policies
- Strict policies are least common at 9.8% of listings
Recommendations
- Consider starting with a Flexible policy to align with market preferences
- Strong market preference for Flexible policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Jun, May, averaging 85 days
- Shortest booking windows are in Jan, Feb, Oct, averaging 41 days
- Summer shows the longest average booking window at 81 days, while Winter has the shortest at 47 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 81 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Jan-Oct when lead times are shortest
Popular Airbnb Amenities in Harstad
Below is the distribution of amenities across listings in Harstad:
Traveler Demographics
Key Insights
- Domestic travelers make up 30.6% of total guests, indicating a moderate local market presence.
- Primary international markets: Germany (22.2%) and France (12.8%)
- English is the top language at 51%, followed by German (16.4%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 7.6%
Recommendations
- Target marketing campaigns for Tromsø and Oslo markets
- Develop localized content for Germany and France
- Prioritize English and German language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Harstad. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Fjordgård | 10 | $4,505 | $245.02 | 55% |
| Kvæfjord | 15 | $3,256 | $185.43 | 51% |
| Andenes | 31 | $1,843 | $154.95 | 49% |
| Senja | 96 | $1,824 | $163.59 | 45% |
| Skaland | 19 | $1,744 | $116.97 | 56% |
| Bleik | 19 | $1,351 | $188.31 | 46% |
| Sortland | 67 | $1,276 | $154.56 | 41% |
| Tjeldsund | 37 | $1,273 | $121.30 | 35% |
| Lødingen | 48 | $1,249 | $158.20 | 37% |
| Andøy | 36 | $1,227 | $181.59 | 39% |
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