Harstad Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Troms og Finnmark, Norway
Is Airbnb profitable in Harstad in 2025? Explore comprehensive Airbnb analytics for Harstad, Troms og Finnmark, Norway to uncover income potential. This 2025 STR market report for Harstad, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 99 active listings.
Whether you're considering an Airbnb investment in Harstad, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Harstad Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Harstad Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Harstad (2025)
Understanding the monthly revenue variations for Airbnb listings in Harstad is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Harstad is typically June, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Harstad across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,358+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,132 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,141 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $521, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Harstad
Harstad Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Harstad STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Harstad:
- Best-in-class properties (Top 10%) achieve 78%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 57% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 35%.
- Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Harstad
Average Daily Rate (ADR) Airbnb Trends in Harstad (2025)
Effective short term rental pricing strategy in Harstad involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Harstad typically peaks in November and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $193+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $147 or more.
- Typical properties (Median) charge around $97 per night.
- Entry-level properties (Bottom 25%) earn around $64 per night.
Average Daily Rate (ADR) Trend by Month in Harstad
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Airbnb Seasonality Analysis & Trends in Harstad (2025)
Peak Season (June, July, May)
- Revenue averages $2,145 per month
- Occupancy rates average 46.6%
- Daily rates average $114
Shoulder Season
- Revenue averages $1,473 per month
- Occupancy maintains around 38.0%
- Daily rates hold near $115
Low Season (January, February, March)
- Revenue drops to average $1,077 per month
- Occupancy decreases to average 33.5%
- Daily rates adjust to average $112
Seasonality Insights for Harstad
- The Airbnb seasonality in Harstad shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Harstad's highest earning potential, with monthly revenues capable of climbing to $2,220, occupancy reaching a high of 54.3%, and ADRs peaking at $119.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,020, occupancy could drop to 30.7%, and ADRs may adjust down to $111.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Harstad.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Harstad seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Harstad (2025)
Exploring the top neighborhoods for short-term rentals in Harstad? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Harstad City Center | The heart of Harstad with a vibrant nightlife, restaurants, and shops. Ideal for tourists looking to explore the local culture and attractions, making it a prime spot for Airbnb hosting. | Harstad Cultural Center, Trondenes Historical Center, Harstad Observatory, St. John's Church, Festspillene i Nord-Norge |
| Trondenes | A scenic area with historical significance and beautiful landscapes. Perfect for nature lovers and those interested in history, making it an attractive spot for visitors. | Trondenes Church, Historical World War II Sites, St. John's Church, Trondenes Fort, Beautiful coastal hiking trails |
| Grottebadet | This area is popular among families due to the nearby water park. Great for attracting families looking for fun activities while visiting Harstad. | Grottebadet Water Park, Nearby family-friendly parks, Local cafes and restaurants |
| Kvæfjord | Known for its natural beauty and outdoor activities, Kvæfjord is great for tourists looking for adventure, including hiking and fishing. | Kvæfjord Church, Kvæfjorden, Outdoor hiking trails, Beautiful nature scenery |
| Sundenvika | A charming residential area that offers tranquility and proximity to the city. A quiet retreat for tourists seeking relaxation while being close to attractions. | Local parks, Scenic coastal views, Proximity to Harstad City Center |
| Framnes | A beautiful coastal area perfect for those who appreciate nature and outdoor activities, attracting visitors interested in scenic views and wildlife. | Coastal hiking paths, Fishing spots, Scenic viewpoints |
| Harstad Marina | An attractive area for tourists who enjoy boating and outdoor activities. The marina offers unique experiences and is a lively area in the summer. | Harstad Marina, Boat rentals, Water activities, Seaside restaurants |
| Vallsjøen | A peaceful lake area perfect for relaxation and enjoying nature, appealing to those who want to escape the city hustle and appreciate the serene environment. | Vallsjøen Lake, Nature walks, Fishing opportunities |
Understanding Airbnb License Requirements & STR Laws in Harstad (2025)
While Harstad, Troms og Finnmark, Norway currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Harstad to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Harstad (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Harstadbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
House w/ jacuzzi outside,great view and sleeps 10.
Entire Place • 4 bedrooms
Entire house with stunning view
Entire Place • 4 bedrooms
House with 3 bedrooms, kitchen and living room
Entire Place • 3 bedrooms
Large and lovely villa in Harstad Sentrum
Entire Place • 4 bedrooms
Oceanfront apartment, close to the city centre
Entire Place • 2 bedrooms
Welcome to nostalgic Halsebøstua
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Harstad (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Harstad based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Anne-Britt | 1 | $67,227 | 5 | 5.00/5.0 |
| Markus | 1 | $38,824 | 75 | 4.96/5.0 |
| Arianne Holmgren | 1 | $38,375 | 7 | 5.00/5.0 |
| Thorleif | 1 | $37,178 | 11 | 5.00/5.0 |
| Ann-Theres | 1 | $33,115 | 9 | 4.89/5.0 |
| Hilde Therese Angell | 1 | $26,170 | 35 | 5.00/5.0 |
| Hanne Sofie | 1 | $25,575 | 122 | 4.96/5.0 |
| Robin | 1 | $24,802 | 12 | 4.58/5.0 |
| Tore | 1 | $23,605 | 4 | 5.00/5.0 |
| Petter | 1 | $22,505 | 51 | 4.92/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Harstad.
Dive Deeper: Advanced Harstad STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Harstad. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsHarstad Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Harstad
- The Harstad Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 86.9% of the 99 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Harstad, House properties are the most common (49.5%), reflecting the local real estate landscape.
- Houses represent a significant 49.5% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, unique stays, others (combined 4.0%) offer potential for unique stay experiences.
Harstad Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Harstad
- The dominant room capacity in Harstad is 2 bedrooms listings, making up 24.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 46.4% of the active Airbnb listings in Harstad, indicating a high concentration in these sizes.
- A significant 42.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Harstad.
Harstad Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Harstad
- The most common guest capacity trend in Harstad vacation rentals is listings accommodating 4 guests (21.2%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Harstad STR market, accounting for 38.4% of listings.
- 34.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Harstad.
- On average, properties in Harstad are equipped to host 4.2 guests.
Harstad Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Harstad
- The most common availability pattern in Harstad falls within the 271-366 days range, representing 54.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 85.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Harstad (39.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 15.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Harstad Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
27 listings
30.7% of total
2 Nights
30 listings
34.1% of total
3 Nights
15 listings
17% of total
4-6 Nights
9 listings
10.2% of total
7-29 Nights
2 listings
2.3% of total
30+ Nights
5 listings
5.7% of total
Key Insights
- The most prevalent minimum stay requirement in Harstad is 2 Nights, adopted by 34.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (64.8%) of the Harstad Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 34.1% of Harstad hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 5.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Harstad.
Harstad Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
35 listings
43.8% of total
Moderate
28 listings
35% of total
Firm
9 listings
11.3% of total
Strict
8 listings
10% of total
Cancellation Policy Insights for Harstad
- The prevailing Airbnb cancellation policy trend in Harstad is Flexible, used by 43.8% of listings.
- The market strongly favors guest-friendly terms, with 78.8% of listings offering Flexible or Moderate policies. This suggests guests in Harstad may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 43.8% market standard in Harstad.
- Using a Strict policy might deter some guests, as only 10% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Harstad.
Harstad STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Harstad
- The overall average booking lead time for vacation rentals in Harstad is 51 days.
- Guests book furthest in advance for stays during July (average 99 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 34 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (80 days avg.) sees the longest lead times, while Winter (43 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (51 days) as a baseline for your pricing and availability strategy in Harstad.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 99 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 80 days) to capture early planners.
- Monitor your own booking lead times against these Harstad averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Harstad (2025)
Amenity Prevalence
Amenity Insights for Harstad
- Essential amenities in Harstad that guests expect include: Kitchen, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Wifi, Fire extinguisher, TV are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Harstad: Kitchen, Smoke alarm.
- Prioritize adding missing essentials: Kitchen, Smoke alarm.
- Consider adding popular differentiators like Wifi or Fire extinguisher to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Harstad to stay competitive.
Harstad Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Harstad
- The typical guest profile for Airbnb in Harstad consists of predominantly international visitors (67%), with top international origins including Germany, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Norwegian.
- Domestic travelers account for 32.9% of guests.
- Key international markets include Norway (32.9%) and Germany (12.5%).
- Top languages spoken are English (39%) followed by Norwegian (12.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Germany.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Harstad Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Fjordgård | 10 | $3,924 | $241.29 | 53% |
| Kvæfjord | 15 | $3,093 | $189.28 | 51% |
| Senja | 97 | $1,774 | $164.17 | 44% |
| Andenes | 30 | $1,744 | $153.31 | 50% |
| Skaland | 19 | $1,650 | $114.52 | 57% |
| Bleik | 18 | $1,363 | $188.82 | 47% |
| Lødingen | 48 | $1,304 | $158.30 | 38% |
| Narvik | 123 | $1,216 | $122.32 | 43% |
| Sortland | 70 | $1,186 | $152.54 | 42% |
| Andøy | 36 | $1,170 | $182.19 | 40% |