Hammerfest Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Troms og Finnmark, Norway
Is Airbnb profitable in Hammerfest in 2025? Explore comprehensive Airbnb analytics for Hammerfest, Troms og Finnmark, Norway to uncover income potential. This 2025 STR market report for Hammerfest, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 35 active listings.
Whether you're considering an Airbnb investment in Hammerfest, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Hammerfest Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Hammerfest Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Hammerfest (2025)
Understanding the monthly revenue variations for Airbnb listings in Hammerfest is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Hammerfest is typically May, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Hammerfest across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,982+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,052 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,387 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $690, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Hammerfest
Hammerfest Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Hammerfest STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while December experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Hammerfest:
- Best-in-class properties (Top 10%) achieve 81%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 61% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 40%.
- Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Hammerfest
Average Daily Rate (ADR) Airbnb Trends in Hammerfest (2025)
Effective short term rental pricing strategy in Hammerfest involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Hammerfest typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $172+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $131 or more.
- Typical properties (Median) charge around $97 per night.
- Entry-level properties (Bottom 25%) earn around $71 per night.
Average Daily Rate (ADR) Trend by Month in Hammerfest
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Airbnb Seasonality Analysis & Trends in Hammerfest (2025)
Peak Season (May, June, July)
- Revenue averages $2,135 per month
- Occupancy rates average 48.1%
- Daily rates average $108
Shoulder Season
- Revenue averages $1,499 per month
- Occupancy maintains around 42.5%
- Daily rates hold near $106
Low Season (February, March, November)
- Revenue drops to average $1,043 per month
- Occupancy decreases to average 37.8%
- Daily rates adjust to average $106
Seasonality Insights for Hammerfest
- The Airbnb seasonality in Hammerfest shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Hammerfest's highest earning potential, with monthly revenues capable of climbing to $2,300, occupancy reaching a high of 55.4%, and ADRs peaking at $109.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $932, occupancy could drop to 32.6%, and ADRs may adjust down to $105.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Hammerfest.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Hammerfest seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Hammerfest (2025)
Exploring the top neighborhoods for short-term rentals in Hammerfest? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Kirkegata | Located in the heart of Hammerfest, Kirkegata is perfect for guests wanting easy access to local shops, restaurants, and the scenic waterfront. It's a lively area that showcases the essence of Hammerfest's community. | Hammerfest Church, Havnemuseet (Harbour Museum), The Meridian Column, Local restaurants, Waterfront promenade |
| Museet | This area is known for its cultural significance, housing important museums and historical sites. Ideal for tourists looking to explore the heritage and history of Hammerfest and the surrounding areas. | Hammerfest Museum, The Polar Bear Society, The Royal Norwegian Polar Expedition |
| Søndre Oksfjord | A beautiful coastal area offering stunning views and access to nature. This is for guests who appreciate tranquility and outdoor activities such as hiking and fishing. | Oksfjord Beach, Hiking trails, Fishing spots, Scenic viewpoints |
| Fjordgata | A scenic route along the fjord, offering picturesque views and touches of local culture. Great for those seeking a relaxing atmosphere by the water. | Fjord views, Local cafes, Walking paths along the fjord, Photo spots |
| Rypefjord | Known for its proximity to nature and calm surroundings, this area appeals to guests looking for a getaway in nature while still being close to the town. | Nature reserves, Fishing opportunities, Hiking trails |
| Loppa | A bit outside the main city, Loppa offers a more secluded experience with a focus on outdoor activities. It's perfect for adventurous travelers. | Loppa Island, Outdoor adventures, Scenic views |
| Skjervøy | A charming nearby town known for its picturesque surroundings and accessibility to various outdoor activities. Ideal for families or groups looking for a peaceful retreat. | Beautiful coastline, Whale watching, Outdoor sports |
| Bjørnevatn | This area offers a mix of local life and a connection to nature, well-suited for tourists wanting an authentic experience away from tourist crowds. | Local shops, Nature walks, Community events |
Understanding Airbnb License Requirements & STR Laws in Hammerfest (2025)
While Hammerfest, Troms og Finnmark, Norway currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Hammerfest to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Hammerfest (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Hammerfestbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Log house in beautiful Neverfjord
Entire Place • 3 bedrooms
Camp Øien-modern cabin & great nature experiences
Entire Place • 3 bedrooms
Panorama - City, mountains and ocean
Entire Place • 2 bedrooms
Enjoy a sea view in the middle of the city center
Entire Place • 1 bedroom
New and modern with great view, by the center.
Entire Place • 1 bedroom
Cabin in Bjørnlia, Skaidi
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Hammerfest (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Hammerfest based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Anders | 2 | $38,944 | 172 | 4.96/5.0 |
| Nina Kivijervi | 1 | $32,827 | 9 | 4.78/5.0 |
| Tonje | 1 | $31,861 | 4 | 5.00/5.0 |
| Luis Pedro | 1 | $27,520 | 24 | 4.96/5.0 |
| Martine | 1 | $25,267 | 33 | 4.94/5.0 |
| Eirin | 2 | $25,020 | 39 | 4.80/5.0 |
| Host #101967685 | 2 | $24,726 | 20 | 4.38/5.0 |
| Ola Schanke | 1 | $22,090 | 21 | 4.76/5.0 |
| Arne Helge | 1 | $21,932 | 29 | 4.86/5.0 |
| Host #400413970 | 1 | $21,021 | 1 | 0.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Hammerfest.
Dive Deeper: Advanced Hammerfest STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Hammerfest. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsHammerfest Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Hammerfest
- The Hammerfest Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 94.3% of the 35 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Hammerfest, Apartment/Condo properties are the most common (40%), reflecting the local real estate landscape.
- Houses represent a significant 22.9% portion, catering likely to families or larger groups.
Hammerfest Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Hammerfest
- The dominant room capacity in Hammerfest is 3 bedrooms listings, making up 31.4% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 1 bedroom properties represent 62.8% of the active Airbnb listings in Hammerfest, indicating a high concentration in these sizes.
- A significant 37.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Hammerfest.
Hammerfest Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Hammerfest
- The most common guest capacity trend in Hammerfest vacation rentals is listings accommodating 4 guests (22.9%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Hammerfest STR market, accounting for 37.2% of listings.
- 28.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Hammerfest.
- On average, properties in Hammerfest are equipped to host 4.3 guests.
Hammerfest Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Hammerfest
- The most common availability pattern in Hammerfest falls within the 271-366 days range, representing 42.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 82.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Hammerfest (34.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 22.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Hammerfest Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
8 listings
30.8% of total
2 Nights
9 listings
34.6% of total
3 Nights
2 listings
7.7% of total
4-6 Nights
4 listings
15.4% of total
7-29 Nights
1 listings
3.8% of total
30+ Nights
2 listings
7.7% of total
Key Insights
- The most prevalent minimum stay requirement in Hammerfest is 2 Nights, adopted by 34.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (65.4%) of the Hammerfest Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 34.6% of Hammerfest hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 7.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Hammerfest.
Hammerfest Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
12 listings
54.5% of total
Moderate
9 listings
40.9% of total
Strict
1 listings
4.5% of total
Cancellation Policy Insights for Hammerfest
- The prevailing Airbnb cancellation policy trend in Hammerfest is Flexible, used by 54.5% of listings.
- The market strongly favors guest-friendly terms, with 95.4% of listings offering Flexible or Moderate policies. This suggests guests in Hammerfest may expect booking flexibility.
- Strict cancellation policies are quite rare (4.5%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 54.5% market standard in Hammerfest.
- Given the high prevalence of Flexible policies (54.5%), offering this can enhance booking appeal, especially during shoulder seasons.
- Using a Strict policy might deter some guests, as only 4.5% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Hammerfest.
Hammerfest STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Hammerfest
- The overall average booking lead time for vacation rentals in Hammerfest is 50 days.
- Guests book furthest in advance for stays during July (average 116 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in October (average 27 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (89 days avg.) sees the longest lead times, while Fall (42 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (50 days) as a baseline for your pricing and availability strategy in Hammerfest.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 116 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 89 days) to capture early planners.
- Monitor your own booking lead times against these Hammerfest averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Hammerfest (2025)
Amenity Prevalence
Amenity Insights for Hammerfest
- Essential amenities in Hammerfest that guests expect include: Smoke alarm, Kitchen, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Fire extinguisher, TV, Heating are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Hammerfest: Smoke alarm, Kitchen, Wifi.
- Prioritize adding missing essentials: Wifi.
- Consider adding popular differentiators like Fire extinguisher or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Hammerfest to stay competitive.
Hammerfest Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Hammerfest
- The typical guest profile for Airbnb in Hammerfest consists of predominantly international visitors (79%), with top international origins including Germany, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 21.5% of guests.
- Key international markets include Norway (21.5%) and Germany (21.1%).
- Top languages spoken are English (36.3%) followed by German (15.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Germany.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Hammerfest Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Alta | 124 | $1,427 | $160.21 | 40% |
| Skaidi | 11 | $1,104 | $163.99 | 31% |
| Guovdageaidnu - Kautokeino | 10 | $1,050 | $110.79 | 39% |
| Kvænangen | 16 | $672 | $146.07 | 25% |
| Kautokeino | 11 | $444 | $106.06 | 25% |