Rana Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Nordland, Norway
Is Airbnb profitable in Rana in 2025? Explore comprehensive Airbnb analytics for Rana, Nordland, Norway to uncover income potential. This 2025 STR market report for Rana, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 22 active listings.
Whether you're considering an Airbnb investment in Rana, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Rana Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Rana Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Rana (2025)
Understanding the monthly revenue variations for Airbnb listings in Rana is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Rana is typically April, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Rana across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,842+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,702 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $898 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $370, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Rana
Rana Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Rana STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Rana:
- Best-in-class properties (Top 10%) achieve 56%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 41% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 20%.
- Entry-level properties (Bottom 25%) average 9% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Rana
Average Daily Rate (ADR) Airbnb Trends in Rana (2025)
Effective short term rental pricing strategy in Rana involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Rana typically peaks in November and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $250+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $184 or more.
- Typical properties (Median) charge around $112 per night.
- Entry-level properties (Bottom 25%) earn around $69 per night.
Average Daily Rate (ADR) Trend by Month in Rana
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Airbnb Seasonality Analysis & Trends in Rana (2025)
Peak Season (April, July, June)
- Revenue averages $2,309 per month
- Occupancy rates average 41.4%
- Daily rates average $133
Shoulder Season
- Revenue averages $1,268 per month
- Occupancy maintains around 22.5%
- Daily rates hold near $134
Low Season (February, March, November)
- Revenue drops to average $733 per month
- Occupancy decreases to average 19.8%
- Daily rates adjust to average $139
Seasonality Insights for Rana
- The Airbnb seasonality in Rana shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Rana's highest earning potential, with monthly revenues capable of climbing to $2,398, occupancy reaching a high of 46.5%, and ADRs peaking at $141.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $707, occupancy could drop to 7.4%, and ADRs may adjust down to $131.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Rana.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Rana seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Rana (2025)
Exploring the top neighborhoods for short-term rentals in Rana? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Rana Town Center | The bustling heart of Rana, featuring shops, restaurants, and cultural attractions. Ideal for visitors wanting an urban experience with convenient access to amenities. | Rana Museum, Mo Industrial Museum, Nordland Art Centre, Elias V. Kongsli Park |
| Sivertsgjerdet | A charming residential area that offers a quieter experience while still being close to the town center. It's perfect for families and longer stays. | Nearby hiking trails, Stjørdal River, local cafes |
| Hjemmeluft | Known for its stunning natural landscapes, Hjemmeluft is perfect for outdoor enthusiasts and those looking to explore Norway's beautiful scenery. | Hjemmeluft Park, Fjellheisen, nature trails |
| Museumsgata | An area rich in history with easy access to museums and heritage sites, attracting visitors interested in learning about the local culture and history. | Rana Heritage Center, Rana Cultural Festival |
| Gruben | A suburb known for its quiet environment, suitable for families looking for short-term rentals in a tranquil setting with easy access to the city. | Local parks, playgrounds, family-friendly restaurants |
| Kråkmofjell | With its proximity to nature and outdoor activities, Kråkmofjell appeals to adventure seekers and those who love hiking and winter sports. | Ski resorts, mountain trails, fishing spots |
| Stangnes | A scenic coastal area ideal for those interested in maritime activities and enjoying beautiful sea views. | Stangnes Beach, Fishing docks, Marina facilities |
| Nygårdsjøen | A picturesque area known for its lake and recreational activities, perfect for those wishing to relax by the water and enjoy nature. | Nygårdsjøen Lake, swimming spots, picnic areas |
Understanding Airbnb License Requirements & STR Laws in Rana (2025)
While Rana, Nordland, Norway currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Rana to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Rana (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Ranabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Panoramic cabin right by the fjord!
Entire Place • N/A
House by the fjord in Mo i Rana
Entire Place • 4 bedrooms
Funkishus with amazing views
Entire Place • 4 bedrooms
Cozy annex in Blurring
Entire Place • 1 bedroom
Entire house, Alteren, 20 min from city center
Entire Place • 3 bedrooms
Cabin on Alterskjær, 15 min from the city
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Rana (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Rana based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Rune | 4 | $55,706 | 57 | 3.65/5.0 |
| Andrew | 1 | $26,215 | 12 | 4.83/5.0 |
| Lisbeth | 1 | $24,723 | 17 | 4.94/5.0 |
| Martine | 1 | $16,382 | 76 | 4.91/5.0 |
| Ann Marit | 2 | $14,941 | 8 | 2.35/5.0 |
| Daniel | 1 | $14,159 | 114 | 4.75/5.0 |
| Edel Og Jørgen | 1 | $12,722 | 29 | 5.00/5.0 |
| Svein | 1 | $8,941 | 55 | 4.98/5.0 |
| Tommy | 1 | $7,863 | 13 | 4.85/5.0 |
| Lena | 1 | $7,512 | 88 | 4.80/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Rana.
Dive Deeper: Advanced Rana STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Rana. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsRana Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Rana
- The Rana Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 90.9% of the 22 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Rana, House properties are the most common (50%), reflecting the local real estate landscape.
- Houses represent a significant 50% portion, catering likely to families or larger groups.
- Smaller segments like unique stays, apartment/condo, hotel/boutique (combined 13.5%) offer potential for unique stay experiences.
Rana Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Rana
- The dominant room capacity in Rana is 1 bedroom listings, making up 22.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 45.4% of the active Airbnb listings in Rana, indicating a high concentration in these sizes.
- A significant 45.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Rana.
Rana Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Rana
- The most common guest capacity trend in Rana vacation rentals is listings accommodating 6 guests (22.7%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 8+ guests dominate the Rana STR market, accounting for 40.9% of listings.
- 45.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Rana.
- On average, properties in Rana are equipped to host 4.6 guests.
Rana Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Rana
- The most common availability pattern in Rana falls within the 271-366 days range, representing 68.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 95.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Rana (40.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 4.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Rana Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
13 listings
65% of total
2 Nights
3 listings
15% of total
3 Nights
1 listings
5% of total
4-6 Nights
1 listings
5% of total
7-29 Nights
1 listings
5% of total
30+ Nights
1 listings
5% of total
Key Insights
- The most prevalent minimum stay requirement in Rana is 1 Night, adopted by 65% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (80.0%) of the Rana Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 65% of Rana hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Rana.
Rana Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
10 listings
55.6% of total
Moderate
6 listings
33.3% of total
Firm
1 listings
5.6% of total
Strict
1 listings
5.6% of total
Cancellation Policy Insights for Rana
- The prevailing Airbnb cancellation policy trend in Rana is Flexible, used by 55.6% of listings.
- The market strongly favors guest-friendly terms, with 88.9% of listings offering Flexible or Moderate policies. This suggests guests in Rana may expect booking flexibility.
- Strict cancellation policies are quite rare (5.6%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 55.6% market standard in Rana.
- Given the high prevalence of Flexible policies (55.6%), offering this can enhance booking appeal, especially during shoulder seasons.
- Using a Strict policy might deter some guests, as only 5.6% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Rana.
Rana STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Rana
- The overall average booking lead time for vacation rentals in Rana is 52 days.
- Guests book furthest in advance for stays during April (average 109 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 22 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (67 days avg.) sees the longest lead times, while Winter (43 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (52 days) as a baseline for your pricing and availability strategy in Rana.
- For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 109 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 67 days) to capture early planners.
- Monitor your own booking lead times against these Rana averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Rana (2025)
Amenity Prevalence
Amenity Insights for Rana
- Essential amenities in Rana that guests expect include: Kitchen. Lacking these (this) could significantly impact bookings.
- Popular amenities like Smoke alarm, Free parking on premises, Washer are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Rana: Kitchen.
- Consider adding popular differentiators like Smoke alarm or Free parking on premises to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Rana to stay competitive.
Rana Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Rana
- The typical guest profile for Airbnb in Rana consists of predominantly international visitors (72%), with top international origins including Germany, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 27.7% of guests.
- Key international markets include Norway (27.7%) and Germany (20.6%).
- Top languages spoken are English (38.6%) followed by German (16.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Germany.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Rana Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Hamnøya | 27 | $3,373 | $220.19 | 62% |
| Reine | 62 | $3,345 | $256.17 | 51% |
| Sørvågen | 36 | $2,922 | $242.48 | 52% |
| Moskenes | 21 | $2,048 | $173.53 | 49% |
| Gildeskål | 23 | $1,819 | $155.78 | 39% |
| Saltstraumen - Stuorstrávve - Stuorrastrávve | 11 | $1,196 | $138.29 | 40% |
| Bodø - Bådåddjo | 262 | $1,189 | $137.83 | 45% |
| Storumans kommun | 41 | $1,184 | $127.65 | 41% |
| Hemavan | 43 | $1,141 | $179.41 | 35% |
| Fauske - Fuossko | 14 | $1,079 | $120.93 | 37% |