Molde Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Møre og Romsdal, Norway
Is Airbnb profitable in Molde in 2025? Explore comprehensive Airbnb analytics for Molde, Møre og Romsdal, Norway to uncover income potential. This 2025 STR market report for Molde, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 110 active listings.
Whether you're considering an Airbnb investment in Molde, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Molde Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Molde Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Molde (2025)
Understanding the monthly revenue variations for Airbnb listings in Molde is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Molde is typically May, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Molde across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,174+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,214 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,345 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $582, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Molde
Molde Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Molde STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Molde:
- Best-in-class properties (Top 10%) achieve 78%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 54% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 30%.
- Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Molde
Average Daily Rate (ADR) Airbnb Trends in Molde (2025)
Effective short term rental pricing strategy in Molde involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Molde typically peaks in November and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $230+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $148 or more.
- Typical properties (Median) charge around $107 per night.
- Entry-level properties (Bottom 25%) earn around $80 per night.
Average Daily Rate (ADR) Trend by Month in Molde
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Airbnb Seasonality Analysis & Trends in Molde (2025)
Peak Season (May, June, July)
- Revenue averages $2,147 per month
- Occupancy rates average 41.1%
- Daily rates average $128
Shoulder Season
- Revenue averages $1,569 per month
- Occupancy maintains around 37.2%
- Daily rates hold near $129
Low Season (January, March, October)
- Revenue drops to average $1,169 per month
- Occupancy decreases to average 32.1%
- Daily rates adjust to average $130
Seasonality Insights for Molde
- The Airbnb seasonality in Molde shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Molde's highest earning potential, with monthly revenues capable of climbing to $2,286, occupancy reaching a high of 53.1%, and ADRs peaking at $133.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,042, occupancy could drop to 29.2%, and ADRs may adjust down to $126.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Molde.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Molde seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Molde (2025)
Exploring the top neighborhoods for short-term rentals in Molde? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Molde City Center | The heart of Molde, known for its scenic views and vibrant cultural scene. Ideal for tourists wanting to explore local museums and enjoy the picturesque surroundings. | Molde Cathedral, Rosenes By, The Aker Stadium, Molde Jazz Festival, Statue of the Scented Roses |
| Bjorli | A popular skiing destination in winter and a hiking paradise in summer. Great for outdoor enthusiasts looking to make the most of Norway's natural beauty year-round. | Bjorli Ski Resort, Bjorli Alpine Center, Rondane National Park, Hiking trails, Mountain biking routes |
| Eidsdal | A serene village located near stunning fjords. Perfect for nature lovers and those seeking tranquility away from the bustling city life. | Geirangerfjord, Eidsdal Church, Storfjord, Rundehatten Mountain, Local hiking trails |
| Karvåg | A charming coastal area popular among those looking to experience rural Norway and seafood dining by the sea. | Karvåg Beach, Fishing tours, Local seafood restaurants, Scenic coastal views, Historical fishing villages |
| Tingvoll | Rich in cultural heritage and farming experiences. Appeals to guests seeking to understand rural Norwegian life and enjoy local agricultural products. | Tingvoll Museum, Grytten Church, Local farms, Fjord views, Nature walks |
| Åndalsnes | Gateway to the Romsdalsfjord and famous for its breathtaking hiking opportunities. Attractive for adventures and stunning landscapes. | Trollstigen, Romsdal Museum, Rauma Railway, Hiking trails, Åndalsnes Fjord |
| Vestnes | A quaint town located near the bay with access to beautiful landscapes and outdoor activities. Ideal for families and nature explorers. | Vestnes Fjord, Local galleries, Hiking routes, Cycling paths, Nearby beaches |
| Norddal | Known for its breathtaking fjord landscapes and hiking routes, ideal for visitors seeking outdoor activities and local culture. | Norddal Church, Nibbevegen Trail, Fjord Views, Local farms, Cultural heritage sites |
Understanding Airbnb License Requirements & STR Laws in Molde (2025)
While Molde, Møre og Romsdal, Norway currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Molde to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Molde (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Moldebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Modern cottage on a lookout plot.
Entire Place • 4 bedrooms
En oase i sentrum av Molde
Entire Place • 4 bedrooms
Newly remodeled farmhouse surrounded by beautiful nature
Entire Place • 3 bedrooms
Cozy apartment in the middle of the city center
Entire Place • 2 bedrooms
Extremely central town villa
Entire Place • 3 bedrooms
Large apartment central in Molde
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Molde (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Molde based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Maria | 1 | $73,732 | 12 | 4.92/5.0 |
| Marianne | 2 | $48,135 | 48 | 4.93/5.0 |
| Jermund | 2 | $35,180 | 18 | 4.80/5.0 |
| Johanna | 1 | $33,990 | 16 | 4.75/5.0 |
| Anette | 1 | $33,074 | 21 | 4.86/5.0 |
| Inge | 1 | $27,798 | 60 | 4.97/5.0 |
| Elisabeth | 1 | $26,051 | 4 | 5.00/5.0 |
| Lynn | 1 | $25,917 | 28 | 4.89/5.0 |
| Anders | 1 | $25,096 | 27 | 4.96/5.0 |
| Martin Andreas | 1 | $24,501 | 24 | 4.83/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Molde.
Dive Deeper: Advanced Molde STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Molde. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMolde Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Molde
- The Molde Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 94.5% of the 110 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Molde, Apartment/Condo properties are the most common (49.1%), reflecting the local real estate landscape.
- Houses represent a significant 30.9% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique (combined 0.9%) offer potential for unique stay experiences.
Molde Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Molde
- The dominant room capacity in Molde is 3 bedrooms listings, making up 29.1% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 1 bedroom properties represent 56.4% of the active Airbnb listings in Molde, indicating a high concentration in these sizes.
- A significant 43.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Molde.
Molde Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Molde
- The most common guest capacity trend in Molde vacation rentals is listings accommodating 6 guests (20%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 4 guests dominate the Molde STR market, accounting for 40.0% of listings.
- 40.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Molde.
- On average, properties in Molde are equipped to host 4.8 guests.
Molde Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Molde
- The most common availability pattern in Molde falls within the 271-366 days range, representing 55.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 89.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Molde (33.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 12.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Molde Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
31 listings
32.3% of total
2 Nights
35 listings
36.5% of total
3 Nights
13 listings
13.5% of total
4-6 Nights
10 listings
10.4% of total
7-29 Nights
2 listings
2.1% of total
30+ Nights
5 listings
5.2% of total
Key Insights
- The most prevalent minimum stay requirement in Molde is 2 Nights, adopted by 36.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (68.8%) of the Molde Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 36.5% of Molde hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 5.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Molde.
Molde Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
2 listings
2.4% of total
Flexible
36 listings
42.9% of total
Moderate
25 listings
29.8% of total
Firm
12 listings
14.3% of total
Strict
9 listings
10.7% of total
Cancellation Policy Insights for Molde
- The prevailing Airbnb cancellation policy trend in Molde is Flexible, used by 42.9% of listings.
- The market strongly favors guest-friendly terms, with 72.7% of listings offering Flexible or Moderate policies. This suggests guests in Molde may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 42.9% market standard in Molde.
- Using a Strict policy might deter some guests, as only 10.7% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Molde.
Molde STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Molde
- The overall average booking lead time for vacation rentals in Molde is 53 days.
- Guests book furthest in advance for stays during June (average 82 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in October (average 28 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (74 days avg.) sees the longest lead times, while Fall (39 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (53 days) as a baseline for your pricing and availability strategy in Molde.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 82 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 74 days) to capture early planners.
- Monitor your own booking lead times against these Molde averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Molde (2025)
Amenity Prevalence
Amenity Insights for Molde
- Essential amenities in Molde that guests expect include: Heating, Smoke alarm, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Fire extinguisher, Free parking on premises, Wifi are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Molde: Heating, Smoke alarm, Kitchen.
- Prioritize adding missing essentials: Heating, Smoke alarm, Kitchen.
- Consider adding popular differentiators like Fire extinguisher or Free parking on premises to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Molde to stay competitive.
Molde Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Molde
- The typical guest profile for Airbnb in Molde consists of a mix of domestic (48%) and international guests, with top international origins including Germany, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Norwegian.
- Domestic travelers account for 47.8% of guests.
- Key international markets include Norway (47.8%) and Germany (11.9%).
- Top languages spoken are English (39.5%) followed by Norwegian (17.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Molde Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Geiranger | 12 | $3,404 | $447.12 | 56% |
| Stryn | 206 | $2,004 | $242.84 | 46% |
| Sæbø | 17 | $1,853 | $158.29 | 48% |
| Hellesylt | 10 | $1,712 | $144.19 | 55% |
| Øverøyane | 12 | $1,678 | $173.52 | 37% |
| Rauma | 57 | $1,672 | $205.19 | 38% |
| Olden | 19 | $1,652 | $254.30 | 44% |
| Lærdalsøyri | 17 | $1,648 | $165.69 | 50% |
| Strandafjellet | 76 | $1,613 | $296.02 | 28% |
| Aure | 22 | $1,603 | $172.54 | 37% |