Ålesund Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Møre og Romsdal, Norway
Is Airbnb profitable in Ålesund in 2025? Explore comprehensive Airbnb analytics for Ålesund, Møre og Romsdal, Norway to uncover income potential. This 2025 STR market report for Ålesund, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 364 active listings.
Whether you're considering an Airbnb investment in Ålesund, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Ålesund Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Ålesund Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Ålesund (2025)
Understanding the monthly revenue variations for Airbnb listings in Ålesund is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Ålesund is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Ålesund across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,216+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,868 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,738 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $891, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Ålesund
Ålesund Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Ålesund STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Ålesund:
- Best-in-class properties (Top 10%) achieve 79%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 59% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 37%.
- Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Ålesund
Average Daily Rate (ADR) Airbnb Trends in Ålesund (2025)
Effective short term rental pricing strategy in Ålesund involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Ålesund typically peaks in December and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $289+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $189 or more.
- Typical properties (Median) charge around $126 per night.
- Entry-level properties (Bottom 25%) earn around $90 per night.
Average Daily Rate (ADR) Trend by Month in Ålesund
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Airbnb Seasonality Analysis & Trends in Ålesund (2025)
Peak Season (July, June, August)
- Revenue averages $3,238 per month
- Occupancy rates average 54.7%
- Daily rates average $160
Shoulder Season
- Revenue averages $2,039 per month
- Occupancy maintains around 37.3%
- Daily rates hold near $163
Low Season (January, February, March)
- Revenue drops to average $1,233 per month
- Occupancy decreases to average 32.6%
- Daily rates adjust to average $177
Seasonality Insights for Ålesund
- The Airbnb seasonality in Ålesund shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Ålesund's highest earning potential, with monthly revenues capable of climbing to $3,314, occupancy reaching a high of 60.5%, and ADRs peaking at $179.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,175, occupancy could drop to 32.1%, and ADRs may adjust down to $155.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Ålesund.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Ålesund seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Ålesund (2025)
Exploring the top neighborhoods for short-term rentals in Ålesund? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| City Center | The bustling heart of Ålesund, featuring stunning architecture and proximity to shops and restaurants. Ideal for tourists wanting to explore the city and enjoy local cuisine. | Ålesund Museum, Art Nouveau Center, Aksla Viewpoint, Parken Culture House, Aksla Mountain |
| Parken | A beautifully scenic area near the park, perfect for families and outdoor lovers. Close to nature and several attractions, making it a desirable location. | Parken Culture House, Spjelkavik Church, Natural history exhibitions, Beautiful park trails |
| Nørvasund | A picturesque waterfront area great for those who love maritime views and water activities. Attracts tourists looking for a tranquil setting with fishing and boating. | Picturesque harbor views, Boat tours, Fishing spots |
| Brosundet | Known for its charming canals and rich history, this area appeals to visitors interested in Ålesund's unique architecture and maritime heritage. | Historic canal walks, Old town architecture, Waterfront cafes |
| Lihaugen | Offers a mix of rural charm and proximity to the city. Perfect for guests seeking a peaceful retreat while still being close to urban amenities. | Scenic countryside, Nature trails, Local farms |
| Skårset | A quiet residential area close to the coast, known for its beautiful views and nearby hiking opportunities. Ideal for nature enthusiasts. | Hiking trails, Beach access, Scenic views |
| Åse | Popular for its access to beaches and outdoor activities. Attracts visitors looking for a coastal experience with plenty of leisure options. | Local beaches, Water sports, Scenic coastline |
| Volsdalen | Offers a family-friendly atmosphere with parks and recreational facilities. Suitable for families visiting Ålesund and looking for convenience. | Volsdalen Park, Family-friendly amenities, Outdoor sport facilities |
Understanding Airbnb License Requirements & STR Laws in Ålesund (2025)
While Ålesund, Møre og Romsdal, Norway currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Ålesund to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Ålesund (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Ålesundbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Outstanding Villa, Aalesund Fjord+Alps View + Pool
Entire Place • 6 bedrooms
Single-family home with 5 bedrooms in Ålesund
Entire Place • 5 bedrooms
Modern 3 Bedroom in Aalesund
Entire Place • 3 bedrooms
Spaceous villa in Ålesund with amazing view
Entire Place • 4 bedrooms
Cheerful villa with Jacuzzi,sauna & stunning view!
Entire Place • 2 bedrooms
New house in Ålesund with a view
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Ålesund (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Ålesund based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Einar Arne | 10 | $210,185 | 180 | 4.12/5.0 |
| Per-Kristian | 7 | $175,266 | 161 | 3.73/5.0 |
| Ole Jacob | 1 | $119,475 | 8 | 5.00/5.0 |
| Knut Arne | 8 | $118,964 | 73 | 4.42/5.0 |
| Stig | 3 | $103,435 | 20 | 4.43/5.0 |
| Iben | 3 | $94,673 | 105 | 4.76/5.0 |
| Mariya | 2 | $87,133 | 202 | 4.86/5.0 |
| Katrine | 1 | $71,355 | 4 | 4.75/5.0 |
| Host #153918632 | 3 | $69,996 | 0 | 0.00/5.0 |
| Aslaug | 3 | $59,916 | 71 | 4.90/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Ålesund.
Dive Deeper: Advanced Ålesund STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Ålesund. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsÅlesund Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Ålesund
- The Ålesund Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 90.1% of the 364 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Ålesund, Apartment/Condo properties are the most common (67%), reflecting the local real estate landscape.
- Houses represent a significant 27.2% portion, catering likely to families or larger groups.
- Smaller segments like outdoor/unique, others, hotel/boutique (combined 5.7%) offer potential for unique stay experiences.
Ålesund Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Ålesund
- The dominant room capacity in Ålesund is 1 bedroom listings, making up 33.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 63.7% of the active Airbnb listings in Ålesund, indicating a high concentration in these sizes.
- A significant 29.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Ålesund.
Ålesund Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Ålesund
- The most common guest capacity trend in Ålesund vacation rentals is listings accommodating 4 guests (28%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Ålesund STR market, accounting for 48.3% of listings.
- 29.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Ålesund.
- On average, properties in Ålesund are equipped to host 4.2 guests.
Ålesund Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Ålesund
- The most common availability pattern in Ålesund falls within the 271-366 days range, representing 49.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 84.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Ålesund (35.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 16.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Ålesund Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
112 listings
35.4% of total
2 Nights
119 listings
37.7% of total
3 Nights
33 listings
10.4% of total
4-6 Nights
18 listings
5.7% of total
7-29 Nights
8 listings
2.5% of total
30+ Nights
26 listings
8.2% of total
Key Insights
- The most prevalent minimum stay requirement in Ålesund is 2 Nights, adopted by 37.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (73.1%) of the Ålesund Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 37.7% of Ålesund hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 8.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Ålesund.
Ålesund Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
1 listings
0.4% of total
Flexible
126 listings
46.2% of total
Moderate
83 listings
30.4% of total
Firm
41 listings
15% of total
Strict
22 listings
8.1% of total
Cancellation Policy Insights for Ålesund
- The prevailing Airbnb cancellation policy trend in Ålesund is Flexible, used by 46.2% of listings.
- The market strongly favors guest-friendly terms, with 76.6% of listings offering Flexible or Moderate policies. This suggests guests in Ålesund may expect booking flexibility.
- Strict cancellation policies are quite rare (8.1%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 46.2% market standard in Ålesund.
- Using a Strict policy might deter some guests, as only 8.1% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Ålesund.
Ålesund STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Ålesund
- The overall average booking lead time for vacation rentals in Ålesund is 43 days.
- Guests book furthest in advance for stays during June (average 90 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 29 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (71 days avg.) sees the longest lead times, while Winter (32 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (43 days) as a baseline for your pricing and availability strategy in Ålesund.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 90 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 71 days) to capture early planners.
- Monitor your own booking lead times against these Ålesund averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Ålesund (2025)
Amenity Prevalence
Amenity Insights for Ålesund
- Essential amenities in Ålesund that guests expect include: Smoke alarm, Wifi, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Washer, Heating, TV are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Ålesund: Smoke alarm, Wifi, Kitchen.
- Prioritize adding missing essentials: Smoke alarm, Wifi, Kitchen.
- Consider adding popular differentiators like Washer or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Ålesund to stay competitive.
Ålesund Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Ålesund
- The typical guest profile for Airbnb in Ålesund consists of predominantly international visitors (76%), with top international origins including United States, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Norwegian.
- Domestic travelers account for 23.6% of guests.
- Key international markets include Norway (23.6%) and United States (16.8%).
- Top languages spoken are English (42.4%) followed by Norwegian (10.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United States.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Ålesund Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Geiranger | 12 | $3,404 | $447.12 | 56% |
| Stryn | 206 | $2,004 | $242.84 | 46% |
| Sæbø | 17 | $1,853 | $158.29 | 48% |
| Hellesylt | 10 | $1,712 | $144.19 | 55% |
| Øverøyane | 12 | $1,678 | $173.52 | 37% |
| Rauma | 57 | $1,672 | $205.19 | 38% |
| Olden | 19 | $1,652 | $254.30 | 44% |
| Lærdalsøyri | 17 | $1,648 | $165.69 | 50% |
| Strandafjellet | 76 | $1,613 | $296.02 | 28% |
| Sandane | 22 | $1,595 | $160.69 | 46% |