Sør-Aurdal Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Innlandet, Norway

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Sør-Aurdal in 2025? Explore comprehensive Airbnb analytics for Sør-Aurdal, Innlandet, Norway to uncover income potential. This 2025 STR market report for Sør-Aurdal, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 31 active listings.

Whether you're considering an Airbnb investment in Sør-Aurdal, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Sør-Aurdal Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Sør-Aurdal Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$162
The average rental revenue earned for an occupied room per day in Sør-Aurdal.
Occupancy Rate(?)
35.6%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$14,909
Typical annual income for an Airbnb listing in Sør-Aurdal. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
29.2%
Strong growth (29.2%) vs. last year.
Peak Revenue Month(?)
April
The month with the highest average earnings, indicating peak season in Sør-Aurdal.
Lowest Revenue Month(?)
March
The month with the lowest average earnings, indicating the low season in Sør-Aurdal.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
31
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Sør-Aurdal (2025)

Understanding the monthly revenue variations for Airbnb listings in Sør-Aurdal is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Sør-Aurdal is typically April, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Sør-Aurdal across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $4,647+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $3,147 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,801 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $890, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Sør-Aurdal

Sør-Aurdal Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Sør-Aurdal STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while April experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Sør-Aurdal:

  • Best-in-class properties (Top 10%) achieve 76%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 54% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 29%.
  • Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Sør-Aurdal

Average Daily Rate (ADR) Airbnb Trends in Sør-Aurdal (2025)

Effective short term rental pricing strategy in Sør-Aurdal involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Sør-Aurdal typically peaks in November and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $270+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $193 or more.
  • Typical properties (Median) charge around $140 per night.
  • Entry-level properties (Bottom 25%) earn around $103 per night.

Average Daily Rate (ADR) Trend by Month in Sør-Aurdal

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Airbnb Seasonality Analysis & Trends in Sør-Aurdal (2025)

Peak Season (April, May, February)
  • Revenue averages $2,717 per month
  • Occupancy rates average 35.5%
  • Daily rates average $158
Shoulder Season
  • Revenue averages $2,322 per month
  • Occupancy maintains around 42.2%
  • Daily rates hold near $158
Low Season (January, March, September)
  • Revenue drops to average $1,582 per month
  • Occupancy decreases to average 30.9%
  • Daily rates adjust to average $154

Seasonality Insights for Sør-Aurdal

  • The Airbnb seasonality in Sør-Aurdal shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Sør-Aurdal's highest earning potential, with monthly revenues capable of climbing to $2,804, occupancy reaching a high of 49.7%, and ADRs peaking at $168.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,494, occupancy could drop to 22.9%, and ADRs may adjust down to $150.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Sør-Aurdal.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Sør-Aurdal seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Sør-Aurdal (2025)

Exploring the top neighborhoods for short-term rentals in Sør-Aurdal? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Vaset
Beautiful mountain village known for its stunning landscapes and outdoor activities. Popular with families and nature lovers looking for skiing in winter and hiking in the summer.
Vaset ski center, Vasetvatnet lake, Hiking trails in the mountains, Local cafes and restaurants, Fishing spots
Fagernes
The administrative center of Valdres, Fagernes offers a vibrant atmosphere with various shops and cultural events. It's a great base for exploring the Valdres region.
Valdres Folkemuseum, Fagernes sentrum, Norsk Fjellsenter, Sundbye cabin, Local festivals
Beitostølen
A charming village known for its ski resort and summer outdoor activities. Ideal for year-round tourism, attracting sports enthusiasts and nature lovers.
Beitostølen Ski Resort, Jotunheimen National Park, Bike trails, Local shops and restaurants
Fagernes Airport
Convenient for travelers, this area provides easy access to various attractions in Valdres. Ideal for hosting guests looking for a central location.
Close to Fagernes town, Easy access to hiking and skiing, Local dining options
Øystre Slidre
A picturesque region known for its natural beauty and charming villages. Excellent for guests seeking tranquility and outdoor adventures.
Nature reserves, Skiing in winter, Hiking trails, Local culture and history
Røn
A quaint rural area that offers a peaceful retreat for visitors. Perfect for guests wanting to escape the city and enjoy nature.
Scenic landscapes, Local farms, Cultural experiences, Hiking opportunities
Bagn
A small village with rich history and beautiful landscapes. Great for tourists interested in local culture and outdoor activities.
Bagn Bygdesamling, Nature walks, Local events, Cultural heritage
Lommedalen
Known for its beautiful nature and proximity to both recreational areas and urban amenities, Lommedalen appeals to diverse types of travelers.
Nature parks, Close to Oslo, Cafes and eateries, Outdoor activities

Understanding Airbnb License Requirements & STR Laws in Sør-Aurdal (2025)

While Sør-Aurdal, Innlandet, Norway currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Sør-Aurdal to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Sør-Aurdal (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Sør-Aurdalbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Quality cabin on top of Stavadalen in Valdres

Quality cabin on top of Stavadalen in Valdres

Entire Place • 4 bedrooms

$55,410
Revenue
66.2%
Occupancy
$201.97
Daily Rate
Nature comfort unashamed centrally located!

Nature comfort unashamed centrally located!

Entire Place • 3 bedrooms

$52,553
Revenue
66.6%
Occupancy
$165.55
Daily Rate
Spacious family cottage with lovely views in Valdres

Spacious family cottage with lovely views in Valdres

Entire Place • 4 bedrooms

$33,704
Revenue
60.2%
Occupancy
$142.10
Daily Rate
New large cabin with large loft (Valdres)

New large cabin with large loft (Valdres)

Entire Place • 5 bedrooms

$32,575
Revenue
60.6%
Occupancy
$177.70
Daily Rate
New exclusive mountain cabin with 4 bedrooms

New exclusive mountain cabin with 4 bedrooms

Entire Place • 4 bedrooms

$27,121
Revenue
46.5%
Occupancy
$259.82
Daily Rate
Awesome home in Reinli with kitchen

Awesome home in Reinli with kitchen

Entire Place • 3 bedrooms

$23,503
Revenue
22.1%
Occupancy
$323.83
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Sør-Aurdal (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Sør-Aurdal based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Liv1$55,410444.89/5.0
Elene1$52,553165.00/5.0
Cecilie1$33,70464.83/5.0
Anne Kari2$33,34762.50/5.0
Ingrid Elise1$32,575344.94/5.0
Host #1539186321$23,50310.00/5.0
Marina1$20,139324.88/5.0
Grete1$19,8761724.96/5.0
Host #600709701$19,59200.00/5.0
Reidun Synøve1$17,303254.88/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Sør-Aurdal.

Dive Deeper: Advanced Sør-Aurdal STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Sør-Aurdal. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Sør-Aurdal Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Sør-Aurdal

  • The Sør-Aurdal Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 31 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Sør-Aurdal, Outdoor/Unique properties are the most common (64.5%), reflecting the local real estate landscape.
  • Houses represent a significant 29% portion, catering likely to families or larger groups.
  • Smaller segments like apartment/condo, others (combined 6.4%) offer potential for unique stay experiences.

Sør-Aurdal Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Sør-Aurdal

  • The dominant room capacity in Sør-Aurdal is 4 bedrooms listings, making up 41.9% of the market. This suggests a strong demand for properties suitable for families or small groups.
  • Together, 4 bedrooms and 3 bedrooms properties represent 70.9% of the active Airbnb listings in Sør-Aurdal, indicating a high concentration in these sizes.
  • A significant 77.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Sør-Aurdal.

Sør-Aurdal Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Sør-Aurdal

  • The most common guest capacity trend in Sør-Aurdal vacation rentals is listings accommodating 8+ guests (51.6%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 8+ guests and 7 guests dominate the Sør-Aurdal STR market, accounting for 74.2% of listings.
  • 77.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Sør-Aurdal.
  • On average, properties in Sør-Aurdal are equipped to host 6.8 guests.

Sør-Aurdal Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Sør-Aurdal

  • The most common availability pattern in Sør-Aurdal falls within the 271-366 days range, representing 54.8% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 90.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Sør-Aurdal (32.3%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 13.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Sør-Aurdal Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (23.3%)

1 Night

7 listings

23.3% of total

2 Nights (43.3%)

2 Nights

13 listings

43.3% of total

3 Nights (13.3%)

3 Nights

4 listings

13.3% of total

4-6 Nights (6.7%)

4-6 Nights

2 listings

6.7% of total

7-29 Nights (3.3%)

7-29 Nights

1 listings

3.3% of total

30+ Nights (10%)

30+ Nights

3 listings

10% of total

Key Insights

  • The most prevalent minimum stay requirement in Sør-Aurdal is 2 Nights, adopted by 43.3% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (66.6%) of the Sør-Aurdal Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.

Recommendations

  • Align with the market by considering a 2 Nights minimum stay, as 43.3% of Sør-Aurdal hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 23.3% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 10% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Sør-Aurdal.

Sør-Aurdal Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (36.4%)

Flexible

8 listings

36.4% of total

Moderate (36.4%)

Moderate

8 listings

36.4% of total

Firm (13.6%)

Firm

3 listings

13.6% of total

Strict (13.6%)

Strict

3 listings

13.6% of total

Cancellation Policy Insights for Sør-Aurdal

  • The prevailing Airbnb cancellation policy trend in Sør-Aurdal is Flexible, used by 36.4% of listings.
  • The market strongly favors guest-friendly terms, with 72.8% of listings offering Flexible or Moderate policies. This suggests guests in Sør-Aurdal may expect booking flexibility.

Recommendations for Hosts

  • Consider adopting a Flexible policy to align with the 36.4% market standard in Sør-Aurdal.
  • Using a Strict policy might deter some guests, as only 13.6% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
  • Regularly review your cancellation policy against competitors and market demand shifts in Sør-Aurdal.

Sør-Aurdal STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Sør-Aurdal

  • The overall average booking lead time for vacation rentals in Sør-Aurdal is 48 days.
  • Guests book furthest in advance for stays during April (average 95 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in November (average 43 days), indicating more last-minute travel plans during this time.
  • Seasonally, Spring (82 days avg.) sees the longest lead times, while Fall (47 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (48 days) as a baseline for your pricing and availability strategy in Sør-Aurdal.
  • For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 95 days out to capitalize on advance planning.
  • Target marketing efforts for the Spring season well in advance (at least 82 days) to capture early planners.
  • Monitor your own booking lead times against these Sør-Aurdal averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Sør-Aurdal (2025)

Amenity Prevalence

Amenity Insights for Sør-Aurdal

  • Essential amenities in Sør-Aurdal that guests expect include: Smoke alarm, Kitchen, Free parking on premises. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Indoor fireplace, Heating, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Sør-Aurdal: Smoke alarm, Kitchen, Free parking on premises.
  • Prioritize adding missing essentials: Free parking on premises.
  • Consider adding popular differentiators like Indoor fireplace or Heating to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Sør-Aurdal to stay competitive.

Sør-Aurdal Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Sør-Aurdal

  • The typical guest profile for Airbnb in Sør-Aurdal consists of a mix of domestic (37%) and international guests, with top international origins including Germany, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
  • Domestic travelers account for 36.8% of guests.
  • Key international markets include Norway (36.8%) and Germany (28.8%).
  • Top languages spoken are English (39.9%) followed by German (16%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Focus marketing internationally, particularly towards travelers from Germany.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Sør-Aurdal Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Øyer224$2,209$273.1638%
Krødsherad81$1,872$219.3140%
Flå88$1,812$212.6337%
Hemsedal311$1,758$280.7835%
Hafjell60$1,736$203.4139%
Lier13$1,654$283.0137%
Eidstod24$1,568$156.9037%
Melsomvik15$1,550$135.1241%
Ringebu131$1,538$231.8137%
Lunner23$1,525$154.9238%

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