Sel Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Innlandet, Norway

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Sel in 2025? Explore comprehensive Airbnb analytics for Sel, Innlandet, Norway to uncover income potential. This 2025 STR market report for Sel, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 36 active listings.

Whether you're considering an Airbnb investment in Sel, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Sel Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Sel Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$139
The average rental revenue earned for an occupied room per day in Sel.
Occupancy Rate(?)
35.4%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$13,511
Typical annual income for an Airbnb listing in Sel. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-1.4%
Slight decrease (-1.4%) vs. last year.
Peak Revenue Month(?)
July
The month with the highest average earnings, indicating peak season in Sel.
Lowest Revenue Month(?)
November
The month with the lowest average earnings, indicating the low season in Sel.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
36
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Sel (2025)

Understanding the monthly revenue variations for Airbnb listings in Sel is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Sel is typically July, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Sel across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $3,146+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $2,169 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,334 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $577, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Sel

Sel Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Sel STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while April experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Sel:

  • Best-in-class properties (Top 10%) achieve 63%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 45% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 27%.
  • Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Sel

Average Daily Rate (ADR) Airbnb Trends in Sel (2025)

Effective short term rental pricing strategy in Sel involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Sel typically peaks in November and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $202+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $160 or more.
  • Typical properties (Median) charge around $118 per night.
  • Entry-level properties (Bottom 25%) earn around $94 per night.

Average Daily Rate (ADR) Trend by Month in Sel

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Airbnb Seasonality Analysis & Trends in Sel (2025)

Peak Season (July, August, June)
  • Revenue averages $2,351 per month
  • Occupancy rates average 46.2%
  • Daily rates average $126
Shoulder Season
  • Revenue averages $1,446 per month
  • Occupancy maintains around 27.2%
  • Daily rates hold near $129
Low Season (January, March, November)
  • Revenue drops to average $1,069 per month
  • Occupancy decreases to average 26.8%
  • Daily rates adjust to average $140

Seasonality Insights for Sel

  • The Airbnb seasonality in Sel shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Sel's highest earning potential, with monthly revenues capable of climbing to $2,570, occupancy reaching a high of 57.7%, and ADRs peaking at $140.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $831, occupancy could drop to 15.4%, and ADRs may adjust down to $123.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Sel.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Sel seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Sel (2025)

Exploring the top neighborhoods for short-term rentals in Sel? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Lillehammer
A popular winter sports destination known for its skiing and Olympic heritage. Guests are attracted to its charming streets and outdoor activities year-round.
Lillehammer Olympic Park, Maihaugen Open-Air Museum, Hunderfossen Family Park, Lillehammer Art Museum, Skiing in Hafjell
Gjøvik
Known as the 'Lakeside City', Gjøvik offers a beautiful lakeside setting with various recreational activities, attracting tourists in both summer and winter.
Gjøvik Olympic Cavern Hall, Mjøsa Lake, Gjøvik Spa, Gjøvik Church, Biri Travbane
Dokka
Set in a scenic valley, Dokka is perfect for those looking to experience Norwegian nature with various hiking and outdoor opportunities, ideal for nature lovers.
Randsfjorden, Dokka Glassverk, Randsfjorden Vintercamping, Fjorda River, Hiking trails
Jevnaker
Home to the beautiful Lake Randsfjorden, Jevnaker is great for water activities and is known for its pottery and arts. It's a quiet spot for travelers.
Hadeland Glassverk, Lakeside beaches, Jevnaker Art Museum, Local artisan shops, Nature trails
Hønefoss
Located at the confluence of rivers with beautiful nature, it's an attractive destination for outdoor enthusiasts and those who enjoy picturesque scenery.
Hønefoss Waterfall, Ringerike Museum, Drammen Fjord, Bergsjø Stisenter, Nature and hiking trails
Gran
A historic area known for its agricultural landscapes and historical sites, suitable for visitors interested in Norway's heritage and rural life.
Granavollen Monastery, Randsfjorden, Bubergstraumen Nature Reserve, Sakrisdal Cemetery, Gran Church
Nesbyen
Known for its scenic beauty and outdoor activities, especially hiking and fishing, it's ideal for travelers seeking tranquility and natural landscapes.
Nesbyen Ski Resort, Numedalslågen River, Hiking paths, Fishing spots, Cultural heritage sites
Vang i Valdres
Set in the stunning Valdres region, this area is perfect for both summer and winter activities, appealing to adventure seekers and nature lovers.
Vang Church, Lake Vangsmjøsa, Mountain hiking, Skiing resorts, Scenic viewpoints

Understanding Airbnb License Requirements & STR Laws in Sel (2025)

While Sel, Innlandet, Norway currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Sel to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Sel (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Selbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Large and magnificent cabin for use in all seasons

Large and magnificent cabin for use in all seasons

Entire Place • 5 bedrooms

$45,549
Revenue
37.3%
Occupancy
$334.82
Daily Rate
New family cottage with spirit at Høvringen

New family cottage with spirit at Høvringen

Entire Place • 4 bedrooms

$37,855
Revenue
67.2%
Occupancy
$175.76
Daily Rate
Cabin on the mountain close to Rondane National Park

Cabin on the mountain close to Rondane National Park

Entire Place • 2 bedrooms

$31,455
Revenue
50.6%
Occupancy
$137.03
Daily Rate
Rondane, Mysusæter

Rondane, Mysusæter

Entire Place • 1 bedroom

$26,057
Revenue
66.8%
Occupancy
$92.36
Daily Rate
Øvre stugu

Øvre stugu

Entire Place • 3 bedrooms

$25,158
Revenue
60.1%
Occupancy
$152.05
Daily Rate
Traditional cabin with a view, electricity and water

Traditional cabin with a view, electricity and water

Entire Place • 2 bedrooms

$23,340
Revenue
54.9%
Occupancy
$95.52
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Sel (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Sel based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Benedikte Friis1$45,549684.91/5.0
Tone1$37,85565.00/5.0
Knut Erik2$35,6751044.88/5.0
Torbjørn1$31,455224.82/5.0
Trude1$26,057604.87/5.0
Marit1$25,158324.88/5.0
Martin1$23,340784.83/5.0
Nina1$20,77085.00/5.0
Cecilie1$20,672784.79/5.0
Karoline1$19,96664.83/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Sel.

Dive Deeper: Advanced Sel STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Sel. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Sel Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Sel

  • The Sel Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 36 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Sel, Outdoor/Unique properties are the most common (75%), reflecting the local real estate landscape.
  • Houses represent a significant 22.2% portion, catering likely to families or larger groups.
  • Smaller segments like hotel/boutique (combined 2.8%) offer potential for unique stay experiences.

Sel Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Sel

  • The dominant room capacity in Sel is 3 bedrooms listings, making up 30.6% of the market. This suggests a strong demand for properties suitable for families or small groups.
  • Together, 3 bedrooms and 2 bedrooms properties represent 58.4% of the active Airbnb listings in Sel, indicating a high concentration in these sizes.
  • A significant 58.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Sel.

Sel Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Sel

  • The most common guest capacity trend in Sel vacation rentals is listings accommodating 8+ guests (38.9%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 8+ guests and 6 guests dominate the Sel STR market, accounting for 58.3% of listings.
  • 63.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Sel.
  • On average, properties in Sel are equipped to host 6.1 guests.

Sel Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Sel

  • The most common availability pattern in Sel falls within the 271-366 days range, representing 58.3% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 80.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in Sel (41.7%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 19.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Sel Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (22.2%)

1 Night

8 listings

22.2% of total

2 Nights (41.7%)

2 Nights

15 listings

41.7% of total

3 Nights (13.9%)

3 Nights

5 listings

13.9% of total

4-6 Nights (8.3%)

4-6 Nights

3 listings

8.3% of total

30+ Nights (13.9%)

30+ Nights

5 listings

13.9% of total

Key Insights

  • The most prevalent minimum stay requirement in Sel is 2 Nights, adopted by 41.7% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (63.9%) of the Sel Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
  • A significant segment (13.9%) caters to monthly stays (30+ nights) in Sel, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 2 Nights minimum stay, as 41.7% of Sel hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 22.2% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 13.9% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Sel.

Sel Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (29%)

Flexible

9 listings

29% of total

Moderate (25.8%)

Moderate

8 listings

25.8% of total

Firm (16.1%)

Firm

5 listings

16.1% of total

Strict (29%)

Strict

9 listings

29% of total

Cancellation Policy Insights for Sel

  • The prevailing Airbnb cancellation policy trend in Sel is Flexible, used by 29% of listings.
  • There's a relatively balanced mix between guest-friendly (54.8%) and stricter (45.1%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Flexible policy to align with the 29% market standard in Sel.
  • Regularly review your cancellation policy against competitors and market demand shifts in Sel.

Sel STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Sel

  • The overall average booking lead time for vacation rentals in Sel is 49 days.
  • Guests book furthest in advance for stays during July (average 96 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in September (average 32 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (74 days avg.) sees the longest lead times, while Fall (43 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (49 days) as a baseline for your pricing and availability strategy in Sel.
  • For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 96 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 74 days) to capture early planners.
  • Monitor your own booking lead times against these Sel averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Sel (2025)

Amenity Prevalence

Amenity Insights for Sel

  • Essential amenities in Sel that guests expect include: Smoke alarm, Kitchen. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Indoor fireplace, Heating, Free parking on premises are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Sel: Smoke alarm, Kitchen.
  • Prioritize adding missing essentials: Kitchen.
  • Consider adding popular differentiators like Indoor fireplace or Heating to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Sel to stay competitive.

Sel Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Sel

  • The typical guest profile for Airbnb in Sel consists of predominantly international visitors (71%), with top international origins including Germany, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
  • Domestic travelers account for 28.8% of guests.
  • Key international markets include Norway (28.8%) and Germany (15.8%).
  • Top languages spoken are English (37.7%) followed by German (12.6%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Focus marketing internationally, particularly towards travelers from Germany.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Sel Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Øyer224$2,209$273.1638%
Krødsherad81$1,872$219.3140%
Flå88$1,812$212.6337%
Hemsedal311$1,758$280.7835%
Hafjell60$1,736$203.4139%
Ringebu131$1,538$231.8137%
Lunner23$1,525$154.9238%
Lillehammer228$1,452$138.8345%
Sjusjøen100$1,386$215.0536%
Geilo112$1,379$178.3536%

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