Gjøvik Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Innlandet, Norway

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Gjøvik in 2025? Explore comprehensive Airbnb analytics for Gjøvik, Innlandet, Norway to uncover income potential. This 2025 STR market report for Gjøvik, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 49 active listings.

Whether you're considering an Airbnb investment in Gjøvik, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Gjøvik Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Gjøvik Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$121
The average rental revenue earned for an occupied room per day in Gjøvik.
Occupancy Rate(?)
46.8%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$14,777
Typical annual income for an Airbnb listing in Gjøvik. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
6.7%
Positive growth (6.7%) vs. last year.
Peak Revenue Month(?)
May
The month with the highest average earnings, indicating peak season in Gjøvik.
Lowest Revenue Month(?)
November
The month with the lowest average earnings, indicating the low season in Gjøvik.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
49
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Gjøvik (2025)

Understanding the monthly revenue variations for Airbnb listings in Gjøvik is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Gjøvik is typically May, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Gjøvik across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $4,212+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $2,392 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,256 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $644, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Gjøvik

Gjøvik Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Gjøvik STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while April experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Gjøvik:

  • Best-in-class properties (Top 10%) achieve 82%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 71% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 45%.
  • Entry-level properties (Bottom 25%) average 22% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Gjøvik

Average Daily Rate (ADR) Airbnb Trends in Gjøvik (2025)

Effective short term rental pricing strategy in Gjøvik involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Gjøvik typically peaks in November and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $226+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $147 or more.
  • Typical properties (Median) charge around $90 per night.
  • Entry-level properties (Bottom 25%) earn around $55 per night.

Average Daily Rate (ADR) Trend by Month in Gjøvik

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Airbnb Seasonality Analysis & Trends in Gjøvik (2025)

Peak Season (May, July, June)
  • Revenue averages $2,184 per month
  • Occupancy rates average 49.4%
  • Daily rates average $109
Shoulder Season
  • Revenue averages $1,790 per month
  • Occupancy maintains around 46.7%
  • Daily rates hold near $110
Low Season (January, March, November)
  • Revenue drops to average $1,455 per month
  • Occupancy decreases to average 44.1%
  • Daily rates adjust to average $116

Seasonality Insights for Gjøvik

  • The Airbnb seasonality in Gjøvik shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Gjøvik's highest earning potential, with monthly revenues capable of climbing to $2,234, occupancy reaching a high of 57.6%, and ADRs peaking at $118.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,367, occupancy could drop to 33.7%, and ADRs may adjust down to $107.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Gjøvik.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Gjøvik seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Gjøvik (2025)

Exploring the top neighborhoods for short-term rentals in Gjøvik? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Gjøvik Center
The vibrant hub of Gjøvik, offering a mix of shops, cafes, and cultural attractions. It’s an ideal location for tourists looking to explore the city’s charm and convenience.
Gjøvik Glassverks Museum, Gjøvik Church, Gjøvik Olympic Cavern Hall, Hunnselva river trails, Café Kaffe & Kake, Gjøvik Art Gallery
Hunnsvegen
A picturesque area near the lake and nature, perfect for guests seeking outdoor activities and a peaceful retreat. It attracts nature lovers and families looking for a tranquil stay.
Lake Mjøsa, Hunnselva nature trail, Reinsvoll Nature Reserve, Gjøvik beach, Fishing and boating opportunities
Haugen
A residential area with great access to local amenities and services. Suitable for longer stays and family visits, offering a cozy community vibe.
Local shops and restaurants, Nearby parks, Easy access to public transport, Community center activities
Skallen
A charming village close to Gjøvik, known for its beautiful landscapes and friendly community. Attracts visitors looking for a more rural Norwegian experience.
Local farms, Scenic views, Hiking trails, Traditional Norwegian architecture, Cultural festivals
Ca. Gjøvik
A central area that draws business travelers and tourists due to its proximity to the train station and major roadways. Ideal for short-term corporate stays.
Gjøvik train station, Business amenities, Proximity to downtown attractions, Easy access to transport
Biri
A small town outside Gjøvik known for its natural beauty and outdoor activities, perfect for those wanting to escape city life.
Nature parks, Biri sports facilities, Cultural heritage sites, Kayaking and fishing on Lake Mjøsa
Vardal
A peaceful rural area with stunning views of the surrounding countryside. Popular with guests wanting a rural retreat combined with proximity to Gjøvik’s amenities.
Scenic landscapes, Traditional farms, Local trails, Historical sites
Ringebu
A charming area located a bit further from Gjøvik, known for its cultural offerings and beautiful natural scenery, attracting visitors seeking adventure along with arts and culture.
Ringebu Stave Church, Spectacular hiking trails, Outdoor sports, Local arts and crafts shops

Understanding Airbnb License Requirements & STR Laws in Gjøvik (2025)

While Gjøvik, Innlandet, Norway currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Gjøvik to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Gjøvik (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Gjøvikbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Steinhyttene på Kastad Gård - Skogen

Steinhyttene på Kastad Gård - Skogen

Entire Place • 1 bedroom

$60,156
Revenue
61.4%
Occupancy
$229.36
Daily Rate
Stone huts at Kastad Gård - Røysa

Stone huts at Kastad Gård - Røysa

Entire Place • 1 bedroom

$57,272
Revenue
66.7%
Occupancy
$232.34
Daily Rate
Spacious family home with views of lake Mjøsa

Spacious family home with views of lake Mjøsa

Entire Place • 5 bedrooms

$41,966
Revenue
53.9%
Occupancy
$263.22
Daily Rate
Unique property in Gjøvik city center

Unique property in Gjøvik city center

Entire Place • 4 bedrooms

$38,211
Revenue
54.2%
Occupancy
$215.38
Daily Rate
Lovely funkis in Gjøvik, panoramic view over Mjøsa

Lovely funkis in Gjøvik, panoramic view over Mjøsa

Entire Place • 2 bedrooms

$35,636
Revenue
62.2%
Occupancy
$139.97
Daily Rate
Single-family home in quiet surroundings

Single-family home in quiet surroundings

Entire Place • 5 bedrooms

$32,611
Revenue
52.4%
Occupancy
$129.99
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Gjøvik (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Gjøvik based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Eva3$136,169835.00/5.0
Melissa1$41,96685.00/5.0
Gisle1$38,21174.29/5.0
Guro1$35,636114.55/5.0
Ole Henry1$32,611324.91/5.0
Tore1$29,2141114.95/5.0
Stephan1$26,486724.93/5.0
Anne1$22,669134.92/5.0
Roar1$20,415824.95/5.0
Eirik1$19,68475.00/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Gjøvik.

Dive Deeper: Advanced Gjøvik STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Gjøvik. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Gjøvik Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Gjøvik

  • The Gjøvik Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 81.6% of the 49 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Gjøvik, House properties are the most common (44.9%), reflecting the local real estate landscape.
  • Houses represent a significant 44.9% portion, catering likely to families or larger groups.
  • Smaller segments like unique stays, hotel/boutique (combined 6.1%) offer potential for unique stay experiences.

Gjøvik Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Gjøvik

  • The dominant room capacity in Gjøvik is 1 bedroom listings, making up 38.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 3 bedrooms properties represent 63.3% of the active Airbnb listings in Gjøvik, indicating a high concentration in these sizes.
  • A significant 40.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Gjøvik.

Gjøvik Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Gjøvik

  • The most common guest capacity trend in Gjøvik vacation rentals is listings accommodating 2 guests (24.5%). This suggests the primary traveler segment is likely couples or solo travelers.
  • Properties designed for 2 guests and 6 guests dominate the Gjøvik STR market, accounting for 40.8% of listings.
  • 32.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Gjøvik.
  • On average, properties in Gjøvik are equipped to host 3.9 guests.

Gjøvik Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Gjøvik

  • The most common availability pattern in Gjøvik falls within the 271-366 days range, representing 38.8% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 67.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 181-270 days range is most frequent in Gjøvik (28.6%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 32.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Gjøvik Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (46.5%)

1 Night

20 listings

46.5% of total

2 Nights (34.9%)

2 Nights

15 listings

34.9% of total

3 Nights (2.3%)

3 Nights

1 listings

2.3% of total

4-6 Nights (4.7%)

4-6 Nights

2 listings

4.7% of total

7-29 Nights (2.3%)

7-29 Nights

1 listings

2.3% of total

30+ Nights (9.3%)

30+ Nights

4 listings

9.3% of total

Key Insights

  • The most prevalent minimum stay requirement in Gjøvik is 1 Night, adopted by 46.5% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (81.4%) of the Gjøvik Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 46.5% of Gjøvik hosts use this setting.
  • Explore offering discounts for stays of 30+ nights to attract the 9.3% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Gjøvik.

Gjøvik Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (68.4%)

Flexible

26 listings

68.4% of total

Moderate (18.4%)

Moderate

7 listings

18.4% of total

Firm (13.2%)

Firm

5 listings

13.2% of total

Cancellation Policy Insights for Gjøvik

  • The prevailing Airbnb cancellation policy trend in Gjøvik is Flexible, used by 68.4% of listings.
  • The market strongly favors guest-friendly terms, with 86.8% of listings offering Flexible or Moderate policies. This suggests guests in Gjøvik may expect booking flexibility.

Recommendations for Hosts

  • Consider adopting a Flexible policy to align with the 68.4% market standard in Gjøvik.
  • Given the high prevalence of Flexible policies (68.4%), offering this can enhance booking appeal, especially during shoulder seasons.
  • Regularly review your cancellation policy against competitors and market demand shifts in Gjøvik.

Gjøvik STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Gjøvik

  • The overall average booking lead time for vacation rentals in Gjøvik is 63 days.
  • Guests book furthest in advance for stays during May (average 79 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in September (average 51 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (69 days avg.) sees the longest lead times, while Winter (54 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (63 days) as a baseline for your pricing and availability strategy in Gjøvik.
  • For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 79 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 69 days) to capture early planners.
  • Monitor your own booking lead times against these Gjøvik averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Gjøvik (2025)

Amenity Prevalence

Amenity Insights for Gjøvik

  • Popular amenities like Smoke alarm, Free parking on premises, Kitchen are common but not universal. Offering these can provide a competitive edge.
  • Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.

Recommendations for Hosts

  • Consider adding popular differentiators like Smoke alarm or Free parking on premises to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Gjøvik to stay competitive.

Gjøvik Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Gjøvik

  • The typical guest profile for Airbnb in Gjøvik consists of primarily domestic travelers (69%), often arriving from nearby Oslo, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Norwegian.
  • Domestic travelers account for 68.7% of guests.
  • Key international markets include Norway (68.7%) and Germany (5.7%).
  • Top languages spoken are English (38.6%) followed by Norwegian (30%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Oslo and Trondheim.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Gjøvik Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Stange54$2,554$231.9940%
Øyer224$2,209$273.1638%
Krødsherad81$1,872$219.3140%
Fenstad12$1,843$171.1838%
Flå88$1,812$212.6337%
Enebakk34$1,759$129.5748%
Hafjell60$1,736$203.4139%
Lier13$1,654$283.0137%
Budor52$1,593$211.0233%
Furutangen13$1,568$150.9838%

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