Bærum Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Akershus, Norway
Is Airbnb profitable in Bærum in 2025? Explore comprehensive Airbnb analytics for Bærum, Akershus, Norway to uncover income potential. This 2025 STR market report for Bærum, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 116 active listings.
Whether you're considering an Airbnb investment in Bærum, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Bærum Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Bærum Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Bærum (2025)
Understanding the monthly revenue variations for Airbnb listings in Bærum is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Bærum is typically June, while October often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Bærum across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,902+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,686 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,418 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $790, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Bærum
Bærum Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Bærum STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Bærum:
- Best-in-class properties (Top 10%) achieve 80%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 61% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 34%.
- Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Bærum
Average Daily Rate (ADR) Airbnb Trends in Bærum (2025)
Effective short term rental pricing strategy in Bærum involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Bærum typically peaks in November and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $290+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $215 or more.
- Typical properties (Median) charge around $131 per night.
- Entry-level properties (Bottom 25%) earn around $88 per night.
Average Daily Rate (ADR) Trend by Month in Bærum
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Airbnb Seasonality Analysis & Trends in Bærum (2025)
Peak Season (June, August, July)
- Revenue averages $2,582 per month
- Occupancy rates average 44.7%
- Daily rates average $172
Shoulder Season
- Revenue averages $1,943 per month
- Occupancy maintains around 38.9%
- Daily rates hold near $177
Low Season (February, March, October)
- Revenue drops to average $1,543 per month
- Occupancy decreases to average 36.1%
- Daily rates adjust to average $177
Seasonality Insights for Bærum
- The Airbnb seasonality in Bærum shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Bærum's highest earning potential, with monthly revenues capable of climbing to $2,777, occupancy reaching a high of 47.4%, and ADRs peaking at $189.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,434, occupancy could drop to 34.4%, and ADRs may adjust down to $170.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Bærum.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Bærum seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Bærum (2025)
Exploring the top neighborhoods for short-term rentals in Bærum? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Sandvika | The main town of Bærum, known for its vibrant shopping scene, cultural attractions, and proximity to Oslo. It offers a mix of urban life and nature, making it attractive to tourists and business travelers alike. | Sandvika Storsenter, Henrik Ibsen Museum, Bærum Kulturhus, Nobel B Peace Center, Byparken |
| Fornebu | A former airport area that has transformed into a modern urban district with waterfront views and recreational parks. Great for visitors looking for a blend of relaxation and urban amenities. | Telenor Arena, Fornebu S, Parkeringsplassen Park, Nordmarka hiking trails, The Fjord |
| Bærum Village (Bærum sentrum) | The downtown area featuring cafes, shops, and local events. A social hub for both locals and visitors, attracting those who want to enjoy a lively atmosphere with cultural experiences. | Gartnerløkka, Bærum Kunsthall, Local markets, Libraries, Events and festivals |
| Løkeberg | A serene residential area with parks and green spaces, ideal for families and those looking to escape city life while still being close to urban amenities. | Løkeberg Park, Villingstad Skole, Nearby hiking trails, Cafes and local shops |
| Kolsås | Famous for Kolsåstoppen mountain, offering beautiful views and outdoor activities. Perfect for nature lovers and tourists seeking outdoor adventures. | Kolsåstoppen, Hiking trails, Skiing in winter, Local eateries |
| Jar | A peaceful suburb known for its family-friendly environment and close-knit community. Attractive to travelers wanting a quiet stay with easy access to Oslo and nearby attractions. | Local parks, Cafes, Jar Church, Nearby shopping areas |
| Stabekk | Known for its lovely coastal views and charming residential streets, appealing to visitors who prefer a quieter yet scenic location close to the fjord and cultural sites. | Stabekk beach, Local restaurants, Coastal walks, Energihaven |
| Mariakart | An up-and-coming area attracting younger residents and tourists, renowned for its trendy cafes and proximity to outdoor activities. Great for those looking for a lively local scene. | Local cafes, Parks, Community events, Cultural festivals, Close to Oslo |
Understanding Airbnb License Requirements & STR Laws in Bærum (2025)
While Bærum, Akershus, Norway currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Bærum to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Bærum (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Bærumbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Penthouse with a view
Entire Place • 5 bedrooms
Historic ranch from the 1850’s 15 mins from Oslo
Entire Place • 6 bedrooms
Beautiful villa in Lysaker
Entire Place • 4 bedrooms
Beautiful apartment with an amazing view.
Entire Place • 2 bedrooms
Sunny townhouse nearby Oslo
Entire Place • 4 bedrooms
Nydelig hus med svømmebasseng - rett utenfor Oslo
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Bærum (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Bærum based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Host #259992031 | 1 | $53,069 | 0 | 0.00/5.0 |
| Christian | 1 | $50,383 | 5 | 5.00/5.0 |
| Rob | 1 | $49,436 | 6 | 5.00/5.0 |
| Ruth | 1 | $47,089 | 207 | 4.89/5.0 |
| Christian | 1 | $45,866 | 25 | 4.92/5.0 |
| Christine | 2 | $42,416 | 5 | 2.50/5.0 |
| Host #266928285 | 1 | $36,121 | 0 | 0.00/5.0 |
| Ashwanee | 1 | $35,388 | 14 | 4.86/5.0 |
| Nicolai | 1 | $33,943 | 4 | 4.75/5.0 |
| Ana | 1 | $32,834 | 16 | 4.94/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Bærum.
Dive Deeper: Advanced Bærum STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Bærum. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsBærum Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Bærum
- The Bærum Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 92.2% of the 116 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Bærum, Apartment/Condo properties are the most common (60.3%), reflecting the local real estate landscape.
- Houses represent a significant 33.6% portion, catering likely to families or larger groups.
- Smaller segments like others, outdoor/unique, hotel/boutique (combined 6.0%) offer potential for unique stay experiences.
Bærum Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Bærum
- The dominant room capacity in Bærum is 1 bedroom listings, making up 31% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 50.8% of the active Airbnb listings in Bærum, indicating a high concentration in these sizes.
- A significant 39.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Bærum.
Bærum Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Bærum
- The most common guest capacity trend in Bærum vacation rentals is listings accommodating 4 guests (22.4%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Bærum STR market, accounting for 42.2% of listings.
- 33.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Bærum.
- On average, properties in Bærum are equipped to host 4.3 guests.
Bærum Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Bærum
- The most common availability pattern in Bærum falls within the 271-366 days range, representing 58.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 87.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Bærum (29.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 14.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Bærum Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
17 listings
16.5% of total
2 Nights
34 listings
33% of total
3 Nights
20 listings
19.4% of total
4-6 Nights
17 listings
16.5% of total
7-29 Nights
6 listings
5.8% of total
30+ Nights
9 listings
8.7% of total
Key Insights
- The most prevalent minimum stay requirement in Bærum is 2 Nights, adopted by 33% of listings. This highlights the market's preference for shorter, flexible bookings.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 33% of Bærum hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 16.5% currently do.
- A 2-night minimum appears standard (33%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 8.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Bærum.
Bærum Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
20 listings
27.4% of total
Moderate
25 listings
34.2% of total
Firm
18 listings
24.7% of total
Strict
10 listings
13.7% of total
Cancellation Policy Insights for Bærum
- The prevailing Airbnb cancellation policy trend in Bærum is Moderate, used by 34.2% of listings.
- There's a relatively balanced mix between guest-friendly (61.6%) and stricter (38.4%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 34.2% market standard in Bærum.
- Using a Strict policy might deter some guests, as only 13.7% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Bærum.
Bærum STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Bærum
- The overall average booking lead time for vacation rentals in Bærum is 44 days.
- Guests book furthest in advance for stays during May (average 86 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in December (average 43 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (65 days avg.) sees the longest lead times, while Fall (50 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (44 days) as a baseline for your pricing and availability strategy in Bærum.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 86 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 65 days) to capture early planners.
- Monitor your own booking lead times against these Bærum averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Bærum (2025)
Amenity Prevalence
Amenity Insights for Bærum
- Essential amenities in Bærum that guests expect include: Smoke alarm, Wifi, Kitchen, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Fire extinguisher, Washer, TV are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Bærum: Smoke alarm, Wifi, Kitchen, Heating.
- Prioritize adding missing essentials: Smoke alarm, Wifi, Kitchen, Heating.
- Consider adding popular differentiators like Fire extinguisher or Washer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Bærum to stay competitive.
Bærum Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Bærum
- The typical guest profile for Airbnb in Bærum consists of predominantly international visitors (70%), with top international origins including United States, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Norwegian.
- Domestic travelers account for 29.6% of guests.
- Key international markets include Norway (29.6%) and United States (9.8%).
- Top languages spoken are English (41.9%) followed by Norwegian (15%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United States.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Bærum Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Stange | 54 | $2,554 | $231.99 | 40% |
| Krødsherad | 81 | $1,872 | $219.31 | 40% |
| Fenstad | 12 | $1,843 | $171.18 | 38% |
| Flå | 88 | $1,812 | $212.63 | 37% |
| Starrkärr och Näs | 11 | $1,795 | $249.46 | 22% |
| Enebakk | 34 | $1,759 | $129.57 | 48% |
| Lier | 13 | $1,654 | $283.01 | 37% |
| Budor | 52 | $1,593 | $211.02 | 33% |
| Melsomvik | 15 | $1,550 | $135.12 | 41% |
| Lunner | 23 | $1,525 | $154.92 | 38% |