Struga Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Southwestern Region, North Macedonia
Is Airbnb profitable in Struga in 2025? Explore comprehensive Airbnb analytics for Struga, Southwestern Region, North Macedonia to uncover income potential. This 2025 STR market report for Struga, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 37 active listings.
Whether you're considering an Airbnb investment in Struga, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Struga Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Struga Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Struga (2025)
Understanding the monthly revenue variations for Airbnb listings in Struga is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Struga is typically April, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Struga across different performance tiers:
- Best-in-class properties (Top 10%) achieve $828+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $642 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $391 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $128, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Struga
Struga Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Struga STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Maysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Struga:
- Best-in-class properties (Top 10%) achieve 48%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 37% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 19%.
- Entry-level properties (Bottom 25%) average 11% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Struga
Average Daily Rate (ADR) Airbnb Trends in Struga (2025)
Effective short term rental pricing strategy in Struga involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Struga typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $68+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $50 or more.
- Typical properties (Median) charge around $41 per night.
- Entry-level properties (Bottom 25%) earn around $35 per night.
Average Daily Rate (ADR) Trend by Month in Struga
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Airbnb Seasonality Analysis & Trends in Struga (2025)
Peak Season (April, May, June)
- Revenue averages $756 per month
- Occupancy rates average 31.2%
- Daily rates average $48
Shoulder Season
- Revenue averages $405 per month
- Occupancy maintains around 28.1%
- Daily rates hold near $46
Low Season (January, March, December)
- Revenue drops to average $137 per month
- Occupancy decreases to average 12.9%
- Daily rates adjust to average $42
Seasonality Insights for Struga
- The Airbnb seasonality in Struga shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Struga's highest earning potential, with monthly revenues capable of climbing to $779, occupancy reaching a high of 51.6%, and ADRs peaking at $50.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $117, occupancy could drop to 12.3%, and ADRs may adjust down to $42.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Struga.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Struga seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Struga (2025)
Exploring the top neighborhoods for short-term rentals in Struga? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Struga City Center | The heart of Struga, known for its accessibility and proximity to amenities. Ideal for travelers who want to explore local culture and enjoy the vibrant atmosphere. | Lake Ohrid, Struga River, Church of St. George, Museum of Struga, Local markets |
| Kališta | A picturesque village near Struga, popular for its beautiful views of Lake Ohrid. Great for guests seeking tranquility and nature. | Lake Ohrid, St. Peter's Church, Hiking trails, Beautiful beaches, Local taverns |
| Radožda | A charming village known for its stunning coastal views and stunning sunsets. Perfect for those looking for a peaceful retreat. | Chapel of St. John at Kaneo, Local beaches, Nature walks, Small restaurants, Cultural events |
| Labunishta | A historical village with rich cultural heritage, known for its tranquility and scenic landscapes. Attracts guests interested in authentic local experiences. | Historical churches, Nature parks, Village tours, Local crafts, Quiet beaches |
| Ohrid | Only a short distance from Struga, Ohrid is a UNESCO World Heritage Site known for its historical significance and natural beauty. Ideal for tourists looking for rich culture and activities. | Ohrid Lake, Ancient Theatre of Ohrid, Church of St. Sophie, Cyril and Methodius Museum, Ohrid's Old Town |
| Star Dojran | This area offers natural beauty with its closeness to Lake Dojran, attracting visitors interested in water sports and relaxation. | Lake Dojran, Beach resorts, Water sports, Fishing, Relaxing cafés |
| Bellavista | An upscale neighborhood known for its scenic views of the lake and modern amenities. Popular among affluent travelers who seek comfort and luxury. | Picturesque views, Luxury resorts, Local cuisine, Parks, Cafés |
| Ravno Dojran | Famous for its eco-tourism, this area is known for its biodiversity and beautiful landscapes, attracting nature enthusiasts. | Ecological parks, Bird watching, Hiking trails, Nature photography, Pine forests |
Understanding Airbnb License Requirements & STR Laws in Struga (2025)
While Struga, Southwestern Region, North Macedonia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Struga to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Struga (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Strugabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Art House Dokoski
Entire Place • 1 bedroom
A Comfortable- Standard-Single Bed Hotel Room
Private Room • 1 bedroom
Cute & comfy apartment in Struga
Entire Place • 2 bedrooms
Classic Apartment 201 in Struga
Private Room • 1 bedroom
Cozy Apt Backyard Garden 2min walk to the Beach
Entire Place • 1 bedroom
Sara Family Home
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Struga (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Struga based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Host #481144535 | 5 | $11,963 | 3 | 0.00/5.0 |
| Goce | 1 | $7,207 | 4 | 5.00/5.0 |
| Lindijan | 3 | $7,075 | 15 | 1.56/5.0 |
| Angela | 2 | $6,339 | 15 | 2.46/5.0 |
| Muamet | 2 | $6,245 | 9 | 2.50/5.0 |
| Milan | 2 | $4,593 | 23 | 5.00/5.0 |
| Milona | 1 | $4,585 | 8 | 4.25/5.0 |
| Delfina | 2 | $4,095 | 20 | 4.96/5.0 |
| Host #157395959 | 1 | $3,240 | 0 | 0.00/5.0 |
| Marko | 4 | $3,212 | 14 | 3.54/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Struga.
Dive Deeper: Advanced Struga STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Struga. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsStruga Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Struga
- The Struga Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 70.3% of the 37 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Struga, Apartment/Condo properties are the most common (83.8%), reflecting the local real estate landscape.
- The presence of 8.1% Hotel/Boutique listings indicates integration with traditional hospitality.
Struga Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Struga
- The dominant room capacity in Struga is 1 bedroom listings, making up 64.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 89.2% of the active Airbnb listings in Struga, indicating a high concentration in these sizes.
- With over half the market (64.9%) consisting of studios or 1-bedroom units, Struga is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (5.4%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Struga.
Struga Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Struga
- The most common guest capacity trend in Struga vacation rentals is listings accommodating 4 guests (43.2%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Struga STR market, accounting for 70.2% of listings.
- 13.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Struga.
- On average, properties in Struga are equipped to host 3.6 guests.
Struga Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Struga
- The most common availability pattern in Struga falls within the 271-366 days range, representing 91.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Struga (59.5%), reflecting common guest stay durations or potential owner blocking patterns.
Struga Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
22 listings
62.9% of total
2 Nights
6 listings
17.1% of total
3 Nights
1 listings
2.9% of total
4-6 Nights
5 listings
14.3% of total
7-29 Nights
1 listings
2.9% of total
Key Insights
- The most prevalent minimum stay requirement in Struga is 1 Night, adopted by 62.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (80.0%) of the Struga Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 62.9% of Struga hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Struga.
Struga Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
10 listings
47.6% of total
Moderate
5 listings
23.8% of total
Strict
6 listings
28.6% of total
Cancellation Policy Insights for Struga
- The prevailing Airbnb cancellation policy trend in Struga is Flexible, used by 47.6% of listings.
- The market strongly favors guest-friendly terms, with 71.4% of listings offering Flexible or Moderate policies. This suggests guests in Struga may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 47.6% market standard in Struga.
- Regularly review your cancellation policy against competitors and market demand shifts in Struga.
Struga STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Struga
- The overall average booking lead time for vacation rentals in Struga is 40 days.
- Guests book furthest in advance for stays during May (average 136 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 5 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (55 days avg.) sees the longest lead times, while Winter (19 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (40 days) as a baseline for your pricing and availability strategy in Struga.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 136 days out to capitalize on advance planning.
- During February, focus on last-minute booking availability and promotions, as guests book with very short notice (5 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 55 days) to capture early planners.
- Monitor your own booking lead times against these Struga averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Struga (2025)
Amenity Prevalence
Amenity Insights for Struga
- Essential amenities in Struga that guests expect include: Wifi, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Essentials, Heating are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Struga: Wifi, TV.
- Prioritize adding missing essentials: TV.
- Consider adding popular differentiators like Kitchen or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Struga to stay competitive.
Struga Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Struga
- The typical guest profile for Airbnb in Struga consists of predominantly international visitors (97%), with top international origins including Türkiye, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 2.6% of guests.
- Key international markets include United Kingdom (11.8%) and Türkiye (10.5%).
- Top languages spoken are English (38.9%) followed by German (15.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Türkiye.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Struga Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Brca | 19 | $1,214 | $180.56 | 40% |
| Danilovgrad | 19 | $1,041 | $125.95 | 42% |
| Lagadin | 11 | $1,034 | $150.29 | 28% |
| Velestovo | 16 | $926 | $94.01 | 37% |
| Rogani | 12 | $889 | $91.20 | 43% |
| Himarë | 616 | $859 | $137.03 | 44% |
| Dajt | 16 | $832 | $105.86 | 35% |
| Kastoria | 51 | $806 | $97.37 | 36% |
| Κοζάνη | 22 | $787 | $53.86 | 48% |
| Gornji Štoj - Shtoji i Epërm | 79 | $769 | $140.17 | 35% |