Ohrid Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Southwestern Region, North Macedonia
Is Airbnb profitable in Ohrid in 2025? Explore comprehensive Airbnb analytics for Ohrid, Southwestern Region, North Macedonia to uncover income potential. This 2025 STR market report for Ohrid, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 629 active listings.
Whether you're considering an Airbnb investment in Ohrid, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Ohrid Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Ohrid Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Ohrid (2025)
Understanding the monthly revenue variations for Airbnb listings in Ohrid is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Ohrid is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Ohrid across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,430+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $843 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $415 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $171, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Ohrid
Ohrid Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Ohrid STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Ohrid:
- Best-in-class properties (Top 10%) achieve 72%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 51% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 26%.
- Entry-level properties (Bottom 25%) average 11% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Ohrid
Average Daily Rate (ADR) Airbnb Trends in Ohrid (2025)
Effective short term rental pricing strategy in Ohrid involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Ohrid typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $87+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $62 or more.
- Typical properties (Median) charge around $45 per night.
- Entry-level properties (Bottom 25%) earn around $33 per night.
Average Daily Rate (ADR) Trend by Month in Ohrid
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Airbnb Seasonality Analysis & Trends in Ohrid (2025)
Peak Season (August, July, June)
- Revenue averages $929 per month
- Occupancy rates average 42.1%
- Daily rates average $57
Shoulder Season
- Revenue averages $622 per month
- Occupancy maintains around 33.8%
- Daily rates hold near $52
Low Season (January, February, December)
- Revenue drops to average $321 per month
- Occupancy decreases to average 22.9%
- Daily rates adjust to average $51
Seasonality Insights for Ohrid
- The Airbnb seasonality in Ohrid shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Ohrid's highest earning potential, with monthly revenues capable of climbing to $967, occupancy reaching a high of 46.3%, and ADRs peaking at $58.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $263, occupancy could drop to 17.4%, and ADRs may adjust down to $50.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Ohrid.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Ohrid seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Ohrid (2025)
Exploring the top neighborhoods for short-term rentals in Ohrid? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Lake Ohrid | Ohrid's most popular attraction, known for its stunning natural beauty and historical significance. Ideal for guests seeking relaxation, swimming, and sightseeing in a UNESCO World Heritage Site. | Church of St. John at Kaneo, Ohrid Amphitheater, Ancient Theatre of Ohrid, Ohrid Lake, Samuil's Fortress |
| Old Town Ohrid | The historic center of Ohrid, filled with ancient churches, cobblestone streets, and vibrant local culture. Perfect for tourists wanting to immerse themselves in history and local traditions. | Plaoshnik, Church of St. Sophia, Robert K. McAlister Museum, Samoil's Fortress, Old Bazaar |
| Galičica National Park | A beautiful national park that offers breathtaking views of Lake Ohrid and Lake Prespa. Great for nature lovers and hikers looking for adventure and tranquility. | Hiking trails, Scenic viewpoints, Nature excursions, Flora and fauna diversity |
| Struga | A charming town located near Ohrid, known for its River Crni Drim and beautiful beaches. A good choice for those wanting a quieter, more traditional Macedonian experience. | Struga's main beach, River Crni Drim, Saint George Church, Struga Poetry Evenings, Village of Kališta |
| Trpejca | A picturesque fishing village by the shores of Lake Ohrid, known for its traditional stone houses and stunning lake views. Ideal for peaceful retreats. | Trpejca Beach, Local eateries, Boat trips, Scenic countryside |
| Kaneo | An area that features some of the best views of Lake Ohrid and the nearby cliffs. Excellent for photography and outdoor activities. Attractive for couples and nature enthusiasts. | Kaneo Beach, St. John at Kaneo Church, Hiking paths to nearby cliffs, Picnic spots |
| Bilisht | A less commercialized area that offers authentic local experiences, traditional cuisine, and a closer connection to the local people and their customs. | Local markets, Traditional dinner experiences, Cultural festivals, Nearby scenic spots |
| Lazaropole | A mountain village in the foothills of Mount Galicica, perfect for those looking for tranquility and hiking opportunities while being close to Ohrid. | Hiking in the Galicica Mountains, Local monasteries, Traditional villages, Cultural heritage sites |
Understanding Airbnb License Requirements & STR Laws in Ohrid (2025)
While Ohrid, Southwestern Region, North Macedonia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Ohrid to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Ohrid (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Ohridbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Villa Norvegia - entire villa
Entire Place • 8 bedrooms
Penthouse with Lake View in Old Town
Entire Place • 2 bedrooms
Villa Christina 2
Entire Place • 4 bedrooms
Villa Ellza on shore of Lake Ohrid
Entire Place • 3 bedrooms
Villa Rose at St. Vrachi Upper
Entire Place • 3 bedrooms
Villa DION
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Ohrid (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Ohrid based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Darko | 16 | $156,406 | 511 | 4.86/5.0 |
| Daniel | 10 | $112,940 | 775 | 4.96/5.0 |
| Villa Varosh | 8 | $110,997 | 281 | 4.37/5.0 |
| Sharon | 5 | $96,195 | 1427 | 4.87/5.0 |
| Kjersti | 3 | $83,684 | 87 | 4.79/5.0 |
| Ana | 9 | $71,561 | 502 | 3.69/5.0 |
| Krste | 6 | $64,839 | 730 | 4.93/5.0 |
| Viktor | 14 | $60,999 | 143 | 3.15/5.0 |
| Tomi | 3 | $56,757 | 77 | 4.70/5.0 |
| Jovan | 4 | $41,964 | 59 | 4.79/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Ohrid.
Dive Deeper: Advanced Ohrid STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Ohrid. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsOhrid Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Ohrid
- The Ohrid Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 74.9% of the 629 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Ohrid, Apartment/Condo properties are the most common (76%), reflecting the local real estate landscape.
- Houses represent a significant 21% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others (combined 3.1%) offer potential for unique stay experiences.
Ohrid Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Ohrid
- The dominant room capacity in Ohrid is 1 bedroom listings, making up 59.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 77.1% of the active Airbnb listings in Ohrid, indicating a high concentration in these sizes.
- With over half the market (59.3%) consisting of studios or 1-bedroom units, Ohrid is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (4.0%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Ohrid.
Ohrid Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Ohrid
- The most common guest capacity trend in Ohrid vacation rentals is listings accommodating 4 guests (28.9%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Ohrid STR market, accounting for 54.8% of listings.
- On average, properties in Ohrid are equipped to host 3.1 guests.
Ohrid Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Ohrid
- The most common availability pattern in Ohrid falls within the 271-366 days range, representing 62.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 89.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Ohrid (34.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 11.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Ohrid Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
220 listings
36.1% of total
2 Nights
243 listings
39.8% of total
3 Nights
50 listings
8.2% of total
4-6 Nights
20 listings
3.3% of total
7-29 Nights
7 listings
1.1% of total
30+ Nights
70 listings
11.5% of total
Key Insights
- The most prevalent minimum stay requirement in Ohrid is 2 Nights, adopted by 39.8% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (75.9%) of the Ohrid Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (11.5%) caters to monthly stays (30+ nights) in Ohrid, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 39.8% of Ohrid hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 11.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Ohrid.
Ohrid Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
200 listings
39.5% of total
Moderate
147 listings
29.1% of total
Firm
65 listings
12.8% of total
Strict
94 listings
18.6% of total
Cancellation Policy Insights for Ohrid
- The prevailing Airbnb cancellation policy trend in Ohrid is Flexible, used by 39.5% of listings.
- There's a relatively balanced mix between guest-friendly (68.6%) and stricter (31.4%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 39.5% market standard in Ohrid.
- Regularly review your cancellation policy against competitors and market demand shifts in Ohrid.
Ohrid STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Ohrid
- The overall average booking lead time for vacation rentals in Ohrid is 46 days.
- Guests book furthest in advance for stays during July (average 68 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 34 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (63 days avg.) sees the longest lead times, while Winter (41 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (46 days) as a baseline for your pricing and availability strategy in Ohrid.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 68 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 63 days) to capture early planners.
- Monitor your own booking lead times against these Ohrid averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Ohrid (2025)
Amenity Prevalence
Amenity Insights for Ohrid
- Essential amenities in Ohrid that guests expect include: Wifi, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Essentials, Kitchen are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Ohrid: Wifi, TV.
- Prioritize adding missing essentials: Wifi, TV.
- Consider adding popular differentiators like Heating or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Ohrid to stay competitive.
Ohrid Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Ohrid
- The typical guest profile for Airbnb in Ohrid consists of predominantly international visitors (97%), with top international origins including United States, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Turkish.
- Domestic travelers account for 3.3% of guests.
- Key international markets include Türkiye (12.8%) and United States (11%).
- Top languages spoken are English (42.7%) followed by Turkish (10.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United States.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Ohrid Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Brca | 19 | $1,214 | $180.56 | 40% |
| Danilovgrad | 19 | $1,041 | $125.95 | 42% |
| Lagadin | 11 | $1,034 | $150.29 | 28% |
| Velestovo | 16 | $926 | $94.01 | 37% |
| Rogani | 12 | $889 | $91.20 | 43% |
| Himarë | 616 | $859 | $137.03 | 44% |
| Dajt | 16 | $832 | $105.86 | 35% |
| Kastoria | 51 | $806 | $97.37 | 36% |
| Κοζάνη | 22 | $787 | $53.86 | 48% |
| Gornji Štoj - Shtoji i Epërm | 79 | $769 | $140.17 | 35% |