Airbnb Market Analytics, Statistics and Data in Ohrid, Southwestern Region, North Macedonia
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Ohrid? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Ohrid:
How much do Airbnb hosts make on average per month in Ohrid?
The short-term rental market in Ohrid shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $432 per month
- Strong performing properties (top 25%) make $929 or more
- Best-in-class properties (top 10%) achieve $1,584+ monthly
- Entry-level properties (bottom 25%) typically earn around $172
Revenue Variations by Month
Occupancy Rates Throughout the Year in Ohrid
The market in Ohrid shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 25% occupancy rates
- Strong performing properties (top 25%) achieve 53% or higher
- Best-in-class properties (top 10%) reach 72%+occupancy
- Entry-level properties (bottom 25%) average around 11%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Ohrid
Daily rates in Ohrid vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $45 per night
- Strong performing properties (top 25%) secure $62 or more
- Best-in-class properties (top 10%) pull in $87+ per night
- Entry-level properties (bottom 25%) earn around $34
Daily Rate Variations by Month
Get Live Ohrid Market Intelligence 👇
Explore Real-time Analytics
Seasonality patterns in Ohrid
Peak Season (August, July, June)
- Revenue peaks at $946.71 per month
- Occupancy rates reach 46.33%
- Daily rates average $56.96
Shoulder Season
- Revenue averages $674.20 per month
- Occupancy maintains 33.55%
- Daily rates hold at $53.35
Low Season (November, December, January)
- Revenue drops to $272.00 per month
- Occupancy decreases to 16.90%
- Daily rates adjust to $50.63
Is it still profitable to do Airbnb in Ohrid in 2025?
Yes! Ohrid demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 34% and monthly revenue averaging $674 and As a mature market with 673 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Ohrid
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Old Town Ohrid | Historical and cultural heart of Ohrid known for its ancient churches, monasteries, and cobblestone streets. A prime location for tourists wanting to immerse themselves in the rich history and culture of the area. | Church of St. John at Kaneo, Ohrid Fortress, Ancient Theatre of Ohrid, Church of St. Sophia, Samuel's Fortress |
| Lago Ohrid | Beautiful lakeside area offering stunning views and a tranquil atmosphere. Ideal for vacationers seeking relaxation by the lake while being close to the city's attractions. | Lake Ohrid, Plaoshnik, Struga River, Beach Bars, Boat Tours |
| Kaneo Beach | Popular beach spot with crystal clear water and scenic surroundings. A great location for those looking to enjoy sun and water activities, appealing to families and young travelers. | Kaneo Beach, Hiking Trails, Cafe and Bars, Relaxing Spots, Sunset Views |
| Lagadin | Charming village along the lake side known for its quiet beaches and stunning vistas. It attracts tourists looking for a more relaxed and picturesque stay. | Lagadin Beach, Local Restaurants, Hiking Trails, Fishing Opportunities, Cycling Paths |
| Bernard's Beach | Local beach area that is popular among residents and visitors alike. It offers a lively environment and a variety of amenities making it great for family-friendly stays. | Local Bars, Water Sports, Sunbathing Areas, Cafes, Family Activities |
| Gorna Porta | A quaintly charming neighborhood located near the old town, ideal for tourists wishing to explore Ohrid on foot while enjoying local ambiance and hospitality. | Local Cafes, Shops, Cultural Heritage Sites, Community Events, Scenic Walks |
| Ohrid City Center | Vibrant area rich in restaurants, shops, and nightlife. Perfect for young guests who enjoy being in the center of activity with numerous options for dining and entertainment. | Shopping Streets, Restaurants, Nightlife Spots, Cultural Events, Local Markets |
| Trpejca | A picturesque lakeside village known for its serene environment and beauty, ideal for those seeking a peaceful getaway while enjoying nature. | Trpejca Beach, Scenic Views, Local Dining, Water Sports, Hiking Opportunities |
Do you need a license for Airbnb in Ohrid?
We recommend checking directly with Ohrid's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Ohrid
Villa Norvegia - entire villa
Entire Place • 8 bedrooms
Penthouse with Lake View in Old Town
Entire Place • 2 bedrooms
Villa Rose at St. Vrachi Upper
Entire Place • 3 bedrooms
Villa Christina 2
Entire Place • 4 bedrooms
Villa Ellza on shore of Lake Ohrid
Entire Place • 3 bedrooms
Villa DION
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Ohrid
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Darko | 16 | $166,660 | 511 | 4.86/5.0 |
| Daniel | 10 | $109,293 | 775 | 4.96/5.0 |
| Sharon | 5 | $104,711 | 1427 | 4.87/5.0 |
| Villa Varosh | 7 | $102,051 | 275 | 4.28/5.0 |
| Ana | 9 | $89,285 | 502 | 3.69/5.0 |
| Kjersti | 3 | $88,980 | 87 | 4.79/5.0 |
| Viktor | 14 | $65,147 | 143 | 3.15/5.0 |
| Krste | 6 | $63,824 | 730 | 4.93/5.0 |
| Tomi | 3 | $53,199 | 77 | 4.70/5.0 |
| Jovan | 4 | $50,057 | 59 | 4.79/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Ohrid
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (74.4%), with apartment & condo and house properties comprising 96.9% of inventory
- Untapped potential in boutique & hotels, others segments (3.1% combined)
Room Capacity Distribution
Analysis of 673 properties in Ohrid shows that 1 bedroom properties are most prevalent, making up 60% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 77.9% of all listings.
Key Insights
- Most common: 1 bedroom (60%)
- Least common: 5+ bedrooms (0.9%)
- Market concentration: 77.9% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 673 properties in Ohrid reveals that 4 guests properties dominate the market, representing 28.4% of all listings. The average property accommodates 3.1 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 54.5% of the market.
Key Insights
- Most common capacity: 4 guests (28.4% of market)
- Least common capacity: 1 guest (0.4% of market)
- Average guest capacity: 3.1 guests per property
- Market concentration: 54.5% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 673 properties in Ohrid, the most common availability pattern is 271-366 days (65.1% of properties). For actual bookings, properties most frequently secure bookings for 1-30 days (37% of properties).
Key Insights
- Most common availability window: 271-366 days (65.1%)
- Most common booking duration: 1-30 days (37%)
- Properties with high availability (180+ days): 88.7%
- Properties with long-term bookings (180+ days): 12.2%
Minimum Stay Distributions
1 Night
227 listings
36.4% of total
2 Nights
270 listings
43.3% of total
3 Nights
55 listings
8.8% of total
4-6 Nights
24 listings
3.8% of total
7-29 Nights
9 listings
1.4% of total
30+ Nights
39 listings
6.3% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 79.7%
- Mid-length stays (4-6 nights) represent 3.8% of listings
- Monthly+ stays (6.3%) suggest a stable extended-stay market
- High market flexibility with 88.5% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
214 listings
39.4% of total
Moderate
166 listings
30.6% of total
Firm
66 listings
12.2% of total
Strict
97 listings
17.9% of total
Key Insights
- Flexible is the preferred policy at 39.4% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 70.0% of the market
- Strong market consensus around Flexible policies
- Firm policies are least common at 12.2% of listings
Recommendations
- Consider starting with a Flexible policy to align with market preferences
- Strong market preference for Flexible policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Aug, Jun, averaging 64 days
- Shortest booking windows are in Jan, Oct, Nov, averaging 41 days
- Summer shows the longest average booking window at 64 days, while Fall has the shortest at 44 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 64 days in advance
- Consider early bird discounts during Fall to encourage longer lead times
- Focus on last-minute booking promotions during Jan-Nov when lead times are shortest
Popular Airbnb Amenities in Ohrid
Below is the distribution of amenities across listings in Ohrid:
Traveler Demographics
Key Insights
- Domestic travelers make up 3.3% of total guests, indicating a mostly international-driven market.
- Primary international markets: United Kingdom (22.1%) and United States (22%)
- English is the top language at 58.5%, followed by Turkish (15.4%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.8%
Recommendations
- Target marketing campaigns for İstanbul and Skopje markets
- Develop localized content for United Kingdom and United States
- Prioritize English and Turkish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Ohrid. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Brca | 21 | $1,149 | $173.85 | 37% |
| Danilovgrad | 20 | $1,071 | $128.27 | 41% |
| Dajt | 14 | $999 | $89.39 | 39% |
| Rogani | 12 | $992 | $90.73 | 43% |
| Velestovo | 16 | $944 | $91.16 | 38% |
| Himarë | 671 | $912 | $165.83 | 43% |
| Lagadin | 13 | $910 | $139.62 | 28% |
| Kastoria | 52 | $887 | $96.48 | 37% |
| Κοζάνη | 22 | $858 | $54.58 | 51% |
| Ada Bojana | 12 | $850 | $176.78 | 34% |
How is your STR performing?
Your vacation rental may be amazing, but is it better than your competition? Enjoy the best-in-class AI-powered analytics for free!
Discover Insights