Prilep Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Pelagonia Region, North Macedonia
Is Airbnb profitable in Prilep in 2025? Explore comprehensive Airbnb analytics for Prilep, Pelagonia Region, North Macedonia to uncover income potential. This 2025 STR market report for Prilep, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 23 active listings.
Whether you're considering an Airbnb investment in Prilep, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Prilep Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Prilep Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Prilep (2025)
Understanding the monthly revenue variations for Airbnb listings in Prilep is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Prilep is typically June, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Prilep across different performance tiers:
- Best-in-class properties (Top 10%) achieve $650+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $412 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $172 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $90, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Prilep
Prilep Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Prilep STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Prilep:
- Best-in-class properties (Top 10%) achieve 57%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 34% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 18%.
- Entry-level properties (Bottom 25%) average 11% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Prilep
Average Daily Rate (ADR) Airbnb Trends in Prilep (2025)
Effective short term rental pricing strategy in Prilep involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Prilep typically peaks in July and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $43+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $32 or more.
- Typical properties (Median) charge around $26 per night.
- Entry-level properties (Bottom 25%) earn around $17 per night.
Average Daily Rate (ADR) Trend by Month in Prilep
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Airbnb Seasonality Analysis & Trends in Prilep (2025)
Peak Season (June, May, April)
- Revenue averages $391 per month
- Occupancy rates average 22.6%
- Daily rates average $28
Shoulder Season
- Revenue averages $276 per month
- Occupancy maintains around 29.2%
- Daily rates hold near $27
Low Season (February, September, October)
- Revenue drops to average $173 per month
- Occupancy decreases to average 18.2%
- Daily rates adjust to average $27
Seasonality Insights for Prilep
- The Airbnb seasonality in Prilep shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Prilep's highest earning potential, with monthly revenues capable of climbing to $454, occupancy reaching a high of 37.5%, and ADRs peaking at $28.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $109, occupancy could drop to 12.5%, and ADRs may adjust down to $25.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Prilep.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Prilep seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Prilep (2025)
Exploring the top neighborhoods for short-term rentals in Prilep? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| City Center | The heart of Prilep, bustling with local life, shops, and cafes. Ideal for tourists looking to experience the vibrant culture and history of the city. | Prilep Fortress, Marko's Towers, Main Square, Local bazaars, Church of St. Nicholas |
| Krusevo | A beautiful mountain town near Prilep known for its rich history, stunning views, and cooler climate. Perfect for travelers seeking relaxation and nature. | Ilinden Monument, Macedonian National Liberation War Museum, Krusevo Lake, Kozjak, Mountain hiking trails |
| Pelagonia Valley | A picturesque valley known for its agricultural landscapes and tranquility. Attracts those interested in rural tourism and outdoor activities. | Mountain biking routes, Local wineries, Agricultural tours, Villages of Pelagonia, Natural parks |
| Lake Ohrid | While a bit further away, this UNESCO World Heritage site is renowned for its beauty and history. Many visitors to Prilep also seek to explore Ohrid. | Ohrid Lake, Church of St. John at Kaneo, Ancient Theatre of Ohrid, Ohrid Fortress, Bay of Bones |
| Tropoje | A nearby area significant for its natural beauty and hiking opportunities. Attracts eco-tourists and adventurers. | Waterfalls, Hiking trails, Outdoor activities, Scenic views, Picnic spots |
| Markovi Kuli | A historical site with stunning views of Prilep, popular with tourists interested in history and nature. | Markovi Kuli Castle, Hiking trails, Scenic overlooks, Cultural festivals, Wildlife watching |
| Sivec | Known for its local traditions and handicrafts, appealing to those interested in immersive cultural experiences. | Local artisans, Cultural workshops, Traditional cuisine, Nature walks, Local festivals |
| Golema Reka | A tranquil area known for its untouched nature and opportunities for outdoor recreation, appealing to nature lovers. | Forests, River activities, Quiet retreats, Birdwatching, Camping |
Understanding Airbnb License Requirements & STR Laws in Prilep (2025)
While Prilep, Pelagonia Region, North Macedonia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Prilep to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Prilep (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Prilepbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Cavleski apartment
Entire Place • 1 bedroom
the white house set
Entire Place • 3 bedrooms
Cavleski ground floor apartment
Entire Place • 1 bedroom
PRILEP BEST APARTMENTS TOTALLY NEW DELUXE
Entire Place • 2 bedrooms
Cavleski rooms
Private Room • N/A
Markos Towels Deluxe Apartment
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Prilep (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Prilep based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Jordan | 4 | $17,556 | 19 | 3.70/5.0 |
| Kristijan | 2 | $5,186 | 29 | 4.71/5.0 |
| Dimitar | 1 | $4,284 | 4 | 5.00/5.0 |
| Kristina | 1 | $2,928 | 25 | 4.92/5.0 |
| Zvonko | 3 | $2,594 | 27 | 4.92/5.0 |
| David | 1 | $2,499 | 13 | 5.00/5.0 |
| Konstantin | 1 | $2,254 | 22 | 4.95/5.0 |
| Dino | 2 | $1,912 | 22 | 4.87/5.0 |
| Elena | 1 | $1,659 | 4 | 4.00/5.0 |
| Ilija | 1 | $1,100 | 3 | 4.67/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Prilep.
Dive Deeper: Advanced Prilep STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Prilep. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsPrilep Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Prilep
- The Prilep Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 65.2% of the 23 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 34.8% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Prilep, Apartment/Condo properties are the most common (56.5%), reflecting the local real estate landscape.
- Houses represent a significant 34.8% portion, catering likely to families or larger groups.
- The presence of 8.7% Hotel/Boutique listings indicates integration with traditional hospitality.
Prilep Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Prilep
- The dominant room capacity in Prilep is 1 bedroom listings, making up 47.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 65.2% of the active Airbnb listings in Prilep, indicating a high concentration in these sizes.
Prilep Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Prilep
- The most common guest capacity trend in Prilep vacation rentals is listings accommodating 2 guests (26.1%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Prilep STR market, accounting for 43.5% of listings.
- 13.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Prilep.
- On average, properties in Prilep are equipped to host 2.9 guests.
Prilep Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Prilep
- The most common availability pattern in Prilep falls within the 271-366 days range, representing 78.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 95.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Prilep (47.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 4.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Prilep Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
18 listings
78.3% of total
2 Nights
5 listings
21.7% of total
Key Insights
- The most prevalent minimum stay requirement in Prilep is 1 Night, adopted by 78.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (100.0%) of the Prilep Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 78.3% of Prilep hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Prilep.
Prilep Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
17 listings
77.3% of total
Moderate
4 listings
18.2% of total
Strict
1 listings
4.5% of total
Cancellation Policy Insights for Prilep
- The prevailing Airbnb cancellation policy trend in Prilep is Flexible, used by 77.3% of listings.
- The market strongly favors guest-friendly terms, with 95.5% of listings offering Flexible or Moderate policies. This suggests guests in Prilep may expect booking flexibility.
- Strict cancellation policies are quite rare (4.5%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 77.3% market standard in Prilep.
- Given the high prevalence of Flexible policies (77.3%), offering this can enhance booking appeal, especially during shoulder seasons.
- Using a Strict policy might deter some guests, as only 4.5% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Prilep.
Prilep STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Prilep
- The overall average booking lead time for vacation rentals in Prilep is 29 days.
- Guests book furthest in advance for stays during November (average 66 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in April (average 7 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (48 days avg.) sees the longest lead times, while Spring (9 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (29 days) as a baseline for your pricing and availability strategy in Prilep.
- For November stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 66 days out to capitalize on advance planning.
- During April, focus on last-minute booking availability and promotions, as guests book with very short notice (7 days avg.).
- Target marketing efforts for the Fall season well in advance (at least 48 days) to capture early planners.
- Monitor your own booking lead times against these Prilep averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Prilep (2025)
Amenity Prevalence
Amenity Insights for Prilep
- Essential amenities in Prilep that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
- Popular amenities like Heating, Free parking on premises, Hair dryer are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Prilep: Wifi.
- Consider adding popular differentiators like Heating or Free parking on premises to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Prilep to stay competitive.
Prilep Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Prilep
- The typical guest profile for Airbnb in Prilep consists of predominantly international visitors (93%), with top international origins including France, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 7.4% of guests.
- Key international markets include United States (20.4%) and France (9.3%).
- Top languages spoken are English (32.8%) followed by German (14.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from France.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Prilep Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Thermaikos Municipality | 25 | $1,486 | $174.88 | 46% |
| Πλάκα Λιτοχώρου | 13 | $1,241 | $177.48 | 39% |
| Lagadin | 11 | $1,034 | $150.29 | 28% |
| Neapoli Municipal Unit | 23 | $939 | $66.02 | 49% |
| Velestovo | 16 | $926 | $94.01 | 37% |
| Θέρμη | 115 | $882 | $86.24 | 44% |
| Thessaloniki Municipal Unit | 2,999 | $817 | $77.02 | 42% |
| Edessa | 19 | $811 | $97.86 | 34% |
| Νέοι Επιβάτες | 81 | $811 | $99.06 | 42% |
| Kastoria | 51 | $806 | $97.37 | 36% |