Moba Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Lagos State, Nigeria
Is Airbnb profitable in Moba in 2025? Explore comprehensive Airbnb analytics for Moba, Lagos State, Nigeria to uncover income potential. This 2025 STR market report for Moba, based on AirROI data from August 2024 to July 2025, reveals key trends in the niche market of 193 active listings.
Whether you're considering an Airbnb investment in Moba, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Moba Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Moba Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Moba (2025)
Understanding the monthly revenue variations for Airbnb listings in Moba is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Moba is typically December, while July often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Moba across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,568+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,676 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $849 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $386, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Moba
Moba Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Moba STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Decembersees the highest demand (peak season occupancy), while July experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Moba:
- Best-in-class properties (Top 10%) achieve 75%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 55% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 29%.
- Entry-level properties (Bottom 25%) average 14% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Moba
Average Daily Rate (ADR) Airbnb Trends in Moba (2025)
Effective short term rental pricing strategy in Moba involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Moba typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $190+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $136 or more.
- Typical properties (Median) charge around $99 per night.
- Entry-level properties (Bottom 25%) earn around $69 per night.
Average Daily Rate (ADR) Trend by Month in Moba
Get Live Moba Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Moba (2025)
Peak Season (December, August, March)
- Revenue averages $1,443 per month
- Occupancy rates average 41.6%
- Daily rates average $114
Shoulder Season
- Revenue averages $1,147 per month
- Occupancy maintains around 35.7%
- Daily rates hold near $113
Low Season (May, July, November)
- Revenue drops to average $922 per month
- Occupancy decreases to average 28.5%
- Daily rates adjust to average $112
Seasonality Insights for Moba
- The Airbnb seasonality in Moba shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Moba's highest earning potential, with monthly revenues capable of climbing to $1,621, occupancy reaching a high of 45.4%, and ADRs peaking at $119.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $716, occupancy could drop to 23.2%, and ADRs may adjust down to $109.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Moba.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Moba seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Moba (2025)
Exploring the top neighborhoods for short-term rentals in Moba? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Victoria Island | Victoria Island is a bustling financial district known for its upscale developments and proximity to the Atlantic Ocean. It attracts business travelers and tourists looking for luxury and convenience, with many hotels, restaurants, and vibrant nightlife options. | Lekki-Ikoyi Link Bridge, Nike Art Gallery, Tarkwa Bay Beach, Landmark Beach, Elegushi Beach, Shoprite Ikeja Mall |
| Lekki Phase 1 | Lekki Phase 1 is an affluent residential neighborhood that offers a blend of modern living and relaxation. It is a popular area for young professionals and expatriates, offering easy access to beaches and shopping areas. | Lekki Conservation Centre, Lekki Market, Elegushi Royal Beach, Nike Art Gallery, Tarkwa Bay Beach |
| Ikoyi | Ikoyi is one of the most sought-after neighborhoods in Lagos, known for its luxury apartments and serene environment. It's popular among affluent locals and expatriates, making it ideal for high-end Airbnb listings. | Ikoyi Club 1938, Lekki-Ikoyi Link Bridge, National Museum Lagos, Freedom Park, Art Twenty One Gallery |
| Ajao Estate | Ajao Estate is a well-planned residential area with good infrastructure, attracting families and long-term visitors. It offers a quieter atmosphere away from the hustle and bustle of the city while being well connected to major roads. | Ajao Estate Shopping Mall, Joseph Ayo Babalola University, Eagle Club, Ikeja Golf Club, Local eateries and markets |
| Yaba | Yaba is an emerging tech hub known as 'Silicon Lagoon', attracting young professionals and tech enthusiasts. Its vibrant atmosphere, combined with cultural spots makes it an attractive area for Airbnb hosting. | Yaba College of Technology, National Museum Lagos, Teslim Balogun Stadium, Local art galleries, ECenter |
| Surulere | Surulere is a residential and commercial area known for its cultural significance and sports facilities. It attracts a diverse demographic, including families and students, seeking affordable accommodation options. | National Stadium Lagos, Bola Ahmed Tinubu Stadium, Kilo Market, Local restaurants and food spots, Cultural centers |
| Ikeja | Ikeja is the capital of Lagos State and a major commercial area. It is home to Murtala Muhammed International Airport, making it convenient for travelers. It has a mix of business and leisure attractions. | Ikeja City Mall, Computer Village, Murtala Muhammed International Airport, National Museum Lagos, GRA Area |
| Bridgwater | Bridgwater is a new and developing area in Lagos that is rapidly gaining attention from investors. It has potential for growth in the short-term rental market and attracts both locals and visitors. | New developments, Local parks, Nearby schools and hospitals, Shopping centers, Eateries |
Understanding Airbnb License Requirements & STR Laws in Moba (2025)
While Moba, Lagos State, Nigeria currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Moba to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 2% licensed listings)
Top Performing Airbnb Properties in Moba (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Mobabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Powerful king Beds Suite HotTub Jacuzzi Lagoonview
Entire Place • 3 bedrooms
Pent Flat 24/7 power/security/pool/gym
Entire Place • 2 bedrooms
3 Bedroom Luxury Waterfront Apt.
Entire Place • 3 bedrooms
Opulent Oasis: Penthouse in Lekki wPool & Gym
Entire Place • 3 bedrooms
waterfront| 24/7 power/security/pool
Entire Place • 2 bedrooms
Waterfront| 23/7 power| pool/tennis court
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Moba (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Moba based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Ademimi | 5 | $156,138 | 176 | 4.75/5.0 |
| Smith | 3 | $81,177 | 67 | 4.68/5.0 |
| Davinci Residences | 4 | $77,364 | 70 | 4.76/5.0 |
| Ayomide | 6 | $51,392 | 41 | 4.34/5.0 |
| Ehiagwina | 6 | $37,542 | 28 | 4.95/5.0 |
| Casa | 5 | $37,491 | 34 | 4.77/5.0 |
| Onyinye | 3 | $33,609 | 50 | 4.78/5.0 |
| Ogen | 9 | $30,370 | 103 | 4.64/5.0 |
| Vivian | 4 | $28,299 | 24 | 5.00/5.0 |
| Dele | 1 | $25,485 | 81 | 4.94/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Moba.
Dive Deeper: Advanced Moba STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Moba. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMoba Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Moba
- The Moba Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 95.3% of the 193 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Moba, Apartment/Condo properties are the most common (91.2%), reflecting the local real estate landscape.
- Smaller segments like hotel/boutique, others (combined 1.0%) offer potential for unique stay experiences.
Moba Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Moba
- The dominant room capacity in Moba is 2 bedrooms listings, making up 43% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 74.6% of the active Airbnb listings in Moba, indicating a high concentration in these sizes.
- A significant 22.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Moba.
Moba Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Moba
- The most common guest capacity trend in Moba vacation rentals is listings accommodating 4 guests (34.7%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Moba STR market, accounting for 56.5% of listings.
- 22.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Moba.
- On average, properties in Moba are equipped to host 4.1 guests.
Moba Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Moba
- The most common availability pattern in Moba falls within the 271-366 days range, representing 82.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 92.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Moba (46.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 7.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Moba Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
70 listings
36.3% of total
2 Nights
38 listings
19.7% of total
3 Nights
25 listings
13% of total
4-6 Nights
6 listings
3.1% of total
7-29 Nights
6 listings
3.1% of total
30+ Nights
48 listings
24.9% of total
Key Insights
- The most prevalent minimum stay requirement in Moba is 1 Night, adopted by 36.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (24.9%) caters to monthly stays (30+ nights) in Moba, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 36.3% of Moba hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 24.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Moba.
Moba Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
84 listings
44.4% of total
Moderate
47 listings
24.9% of total
Firm
40 listings
21.2% of total
Strict
18 listings
9.5% of total
Cancellation Policy Insights for Moba
- The prevailing Airbnb cancellation policy trend in Moba is Flexible, used by 44.4% of listings.
- There's a relatively balanced mix between guest-friendly (69.3%) and stricter (30.7%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (9.5%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 44.4% market standard in Moba.
- Using a Strict policy might deter some guests, as only 9.5% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Moba.
Moba STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Moba
- The overall average booking lead time for vacation rentals in Moba is 20 days.
- Guests book furthest in advance for stays during December (average 38 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 13 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (24 days avg.) sees the longest lead times, while Spring (17 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (20 days) as a baseline for your pricing and availability strategy in Moba.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 38 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 24 days) to capture early planners.
- Monitor your own booking lead times against these Moba averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Moba (2025)
Amenity Prevalence
Amenity Insights for Moba
- Essential amenities in Moba that guests expect include: Air conditioning, Wifi, TV, Free parking on premises, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Washer, Fire extinguisher, Iron are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Moba: Air conditioning, Wifi, TV, Free parking on premises, Kitchen.
- Prioritize adding missing essentials: Wifi, TV, Free parking on premises, Kitchen.
- Consider adding popular differentiators like Washer or Fire extinguisher to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Moba to stay competitive.
Moba Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Moba
- The typical guest profile for Airbnb in Moba consists of predominantly international visitors (93%), with top international origins including United Kingdom, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 7.1% of guests.
- Key international markets include United States (44.9%) and United Kingdom (22.5%).
- Top languages spoken are English (72.4%) followed by French (10.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United Kingdom.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Moba Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Eko Atlantic | 12 | $930 | $209.97 | 22% |
| Ibeju | 18 | $875 | $103.73 | 38% |
| Falomo | 110 | $743 | $147.90 | 32% |
| Ajah | 11 | $653 | $93.27 | 39% |
| Djako Daho | 47 | $490 | $53.92 | 39% |
| Ikate | 149 | $466 | $98.84 | 30% |
| Ebute-Metta | 23 | $461 | $55.96 | 42% |
| Ikeja | 203 | $419 | $76.39 | 30% |
| Itirin | 132 | $417 | $102.75 | 29% |
| Ojomu | 66 | $411 | $77.32 | 29% |