Waimārama Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Hawke's Bay, New Zealand
Is Airbnb profitable in Waimārama in 2025? Explore comprehensive Airbnb analytics for Waimārama, Hawke's Bay, New Zealand to uncover income potential. This 2025 STR market report for Waimārama, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 48 active listings.
Whether you're considering an Airbnb investment in Waimārama, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Waimārama Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Waimārama Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Waimārama (2025)
Understanding the monthly revenue variations for Airbnb listings in Waimārama is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Waimārama is typically April, while June often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Waimārama across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,586+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,181 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,657 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $882, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Waimārama
Waimārama Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Waimārama STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Waimārama:
- Best-in-class properties (Top 10%) achieve 54%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 36% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 20%.
- Entry-level properties (Bottom 25%) average 10% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Waimārama
Average Daily Rate (ADR) Airbnb Trends in Waimārama (2025)
Effective short term rental pricing strategy in Waimārama involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Waimārama typically peaks in December and dips lowest during June. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $588+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $357 or more.
- Typical properties (Median) charge around $261 per night.
- Entry-level properties (Bottom 25%) earn around $153 per night.
Average Daily Rate (ADR) Trend by Month in Waimārama
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Airbnb Seasonality Analysis & Trends in Waimārama (2025)
Peak Season (April, January, December)
- Revenue averages $4,747 per month
- Occupancy rates average 38.4%
- Daily rates average $346
Shoulder Season
- Revenue averages $2,827 per month
- Occupancy maintains around 23.8%
- Daily rates hold near $323
Low Season (May, June, July)
- Revenue drops to average $1,566 per month
- Occupancy decreases to average 17.6%
- Daily rates adjust to average $296
Seasonality Insights for Waimārama
- The Airbnb seasonality in Waimārama shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Waimārama's highest earning potential, with monthly revenues capable of climbing to $5,119, occupancy reaching a high of 44.0%, and ADRs peaking at $369.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,441, occupancy could drop to 15.0%, and ADRs may adjust down to $295.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Waimārama.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Waimārama seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Waimārama (2025)
Exploring the top neighborhoods for short-term rentals in Waimārama? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Waimārama Beach | Scenic coastal area known for stunning beaches and surf. Ideal for tourists looking for a beach getaway with relaxation and outdoor activities. | Waimārama Beach, Waimārama Surf Lifesaving Club, Waimārama Scenic Reserve, Walking trails along the coast |
| Havelock North | Charming village atmosphere with excellent cafes and wineries. A popular destination for visitors exploring the Hawke's Bay wine region. | Te Mata Peak, Havelock North village, Local vineyards, Restaurants and cafes, Art galleries |
| Napier | Iconic Art Deco city with a vibrant cultural scene. Close to wineries and natural attractions, it attracts tourists year-round. | Napier Art Deco Historic District, Marine Parade, National Aquarium of New Zealand, Wine tours in Hawke's Bay |
| Frimley Park | Peaceful suburban area with parks and family-friendly facilities. Attractive for long-term stays and families visiting the region. | Frimley Park, Local shops and dining, Nearby schools, Community events |
| Te Awanga | Quaint seaside settlement with beautiful views and a relaxed atmosphere. Great for outdoor enthusiasts and those seeking tranquility. | Te Awanga Beach, Local wineries, Cycling and walking tracks, Art Deco architecture in the area |
| Black Bridge | A quieter village atmosphere perfect for countryside retreats. Offers proximity to activities in nearby Hastings and Napier. | Black Bridge, Local farms and produce, Scenic rural landscapes, Bird watching |
| Clive | Charming riverside town with access to outdoor activities and local produce. Popular for travelers seeking a more authentic rural experience. | Clive River, Local artisan shops, Parks and picnic spots, Community events |
| Central Hastings | Vibrant urban center with rich history and a variety of attractions. Ideal for hosts looking to cater to business travelers and tourists. | Hastings Farmers' Market, Hastings City Art Gallery, Local dining scene, Civic Square |
Understanding Airbnb License Requirements & STR Laws in Waimārama (2025)
While Waimārama, Hawke's Bay, New Zealand currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Waimārama to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Waimārama (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Waimāramabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Luxurious Beach Views, New Modern Home w King Beds
Entire Place • 4 bedrooms
Cape South Estate, Waimarama
Entire Place • 9 bedrooms
The Boathouse, Waimarama
Entire Place • 6 bedrooms
Waterfront in Waimarama
Entire Place • 5 bedrooms
Windsor Grove - Spectacular Home
Entire Place • 6 bedrooms
Ultimate Beachfront Waimarama Beach
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Waimārama (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Waimārama based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Krissy | 11 | $235,801 | 158 | 3.55/5.0 |
| Eric | 1 | $223,470 | 18 | 5.00/5.0 |
| Cam | 2 | $100,765 | 8 | 2.38/5.0 |
| Bachcare | 6 | $71,164 | 57 | 4.62/5.0 |
| Liz | 1 | $53,366 | 97 | 4.91/5.0 |
| Juliet | 2 | $39,471 | 28 | 4.92/5.0 |
| Host #109683335 | 1 | $36,593 | 1 | 0.00/5.0 |
| Diane | 1 | $26,884 | 6 | 4.83/5.0 |
| Jan | 1 | $25,060 | 80 | 5.00/5.0 |
| Claire | 1 | $24,901 | 11 | 4.91/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Waimārama.
Dive Deeper: Advanced Waimārama STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Waimārama. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsWaimārama Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Waimārama
- The Waimārama Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 48 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Waimārama, House properties are the most common (81.3%), reflecting the local real estate landscape.
- Houses represent a significant 81.3% portion, catering likely to families or larger groups.
- The presence of 8.3% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like apartment/condo, outdoor/unique, unique stays, others (combined 10.5%) offer potential for unique stay experiences.
Waimārama Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Waimārama
- The dominant room capacity in Waimārama is 4 bedrooms listings, making up 29.2% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 4 bedrooms and 3 bedrooms properties represent 52.1% of the active Airbnb listings in Waimārama, indicating a high concentration in these sizes.
- A significant 72.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Waimārama.
Waimārama Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Waimārama
- The most common guest capacity trend in Waimārama vacation rentals is listings accommodating 8+ guests (54.2%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Waimārama STR market, accounting for 68.8% of listings.
- 79.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Waimārama.
- On average, properties in Waimārama are equipped to host 6.6 guests.
Waimārama Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Waimārama
- The most common availability pattern in Waimārama falls within the 271-366 days range, representing 81.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 93.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Waimārama (47.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 6.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Waimārama Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
4 listings
8.5% of total
2 Nights
16 listings
34% of total
3 Nights
2 listings
4.3% of total
4-6 Nights
5 listings
10.6% of total
30+ Nights
20 listings
42.6% of total
Key Insights
- The most prevalent minimum stay requirement in Waimārama is 30+ Nights, adopted by 42.6% of listings. This highlights the market's preference for longer commitments.
- A significant segment (42.6%) caters to monthly stays (30+ nights) in Waimārama, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 42.6% of Waimārama hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 8.5% currently do.
- A 2-night minimum appears standard (34%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 42.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Waimārama.
Waimārama Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
3 listings
7.7% of total
Moderate
7 listings
17.9% of total
Firm
20 listings
51.3% of total
Strict
9 listings
23.1% of total
Cancellation Policy Insights for Waimārama
- The prevailing Airbnb cancellation policy trend in Waimārama is Firm, used by 51.3% of listings.
- A majority (74.4%) of hosts in Waimārama utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 51.3% market standard in Waimārama.
- Regularly review your cancellation policy against competitors and market demand shifts in Waimārama.
Waimārama STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Waimārama
- The overall average booking lead time for vacation rentals in Waimārama is 76 days.
- Guests book furthest in advance for stays during December (average 117 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in July (average 27 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (98 days avg.) sees the longest lead times, while Summer (34 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (76 days) as a baseline for your pricing and availability strategy in Waimārama.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 117 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 98 days) to capture early planners.
- Monitor your own booking lead times against these Waimārama averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Waimārama (2025)
Amenity Prevalence
Amenity Insights for Waimārama
- Essential amenities in Waimārama that guests expect include: Free parking on premises, Smoke alarm, Hot water, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Dishes and silverware, Heating, Refrigerator are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Waimārama: Free parking on premises, Smoke alarm, Hot water, Kitchen.
- Prioritize adding missing essentials: Hot water, Kitchen.
- Consider adding popular differentiators like Dishes and silverware or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Waimārama to stay competitive.
Waimārama Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Waimārama
- The typical guest profile for Airbnb in Waimārama consists of primarily domestic travelers (80%), often arriving from nearby Wellington, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 79.6% of guests.
- Key international markets include New Zealand (79.6%) and Australia (5.1%).
- Top languages spoken are English (76.7%) followed by German (5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Wellington and Napier.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Waimārama Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Te Kūiti | 10 | $3,112 | $134.14 | 62% |
| Tikitere | 15 | $2,995 | $246.10 | 48% |
| Lake Tarawera | 41 | $2,911 | $329.08 | 40% |
| Hamurana | 27 | $2,536 | $166.46 | 45% |
| Ngongotahā | 80 | $2,450 | $189.56 | 49% |
| Okere Falls | 28 | $2,401 | $230.01 | 43% |
| Taupō | 906 | $2,338 | $202.55 | 45% |
| Mourea | 12 | $2,135 | $187.92 | 44% |
| Kinloch | 79 | $2,132 | $248.06 | 41% |
| Rotorua | 645 | $2,130 | $157.04 | 50% |