Airbnb Market Analytics, Statistics and Data in Napier, Hawke's Bay, New Zealand
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Napier? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Napier:
How much do Airbnb hosts make on average per month in Napier?
The short-term rental market in Napier shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,652 per month
- Strong performing properties (top 25%) make $2,723 or more
- Best-in-class properties (top 10%) achieve $4,351+ monthly
- Entry-level properties (bottom 25%) typically earn around $870
Revenue Variations by Month
Occupancy Rates Throughout the Year in Napier
The market in Napier shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 45% occupancy rates
- Strong performing properties (top 25%) achieve 68% or higher
- Best-in-class properties (top 10%) reach 84%+occupancy
- Entry-level properties (bottom 25%) average around 21%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Napier
Daily rates in Napier vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $121 per night
- Strong performing properties (top 25%) secure $212 or more
- Best-in-class properties (top 10%) pull in $320+ per night
- Entry-level properties (bottom 25%) earn around $78
Daily Rate Variations by Month
Get Live Napier Market Intelligence 👇
Explore Real-time Analytics
Seasonality patterns in Napier
Peak Season (March, February, January)
- Revenue peaks at $2773.95 per month
- Occupancy rates reach 57.09%
- Daily rates average $174.44
Shoulder Season
- Revenue averages $2134.90 per month
- Occupancy maintains 45.48%
- Daily rates hold at $162.68
Low Season (July, September, August)
- Revenue drops to $1442.72 per month
- Occupancy decreases to 34.80%
- Daily rates adjust to $158.14
Is it still profitable to do Airbnb in Napier in 2025?
Yes! Napier demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 45% and solid monthly revenue averaging $2135 and As a mature market with 502 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (families on vacation, festival goers, adventure tourists, international visitors)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Napier
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Napier South | A vibrant area with iconic Art Deco architecture and close proximity to the waterfront. Great for tourists wanting to experience Napier's history and culture. | Napier Art Deco Trust, Marine Parade, National Aquarium of New Zealand, Hawke's Bay Museum, Napier iSite, Ahuriri Estuary |
| Ahuriri | Trendy seaside suburb known for its waterfront dining and stunning views. Popular with local residents and visitors looking for relaxed beach vibes. | Ahuriri Estuary, Ocean Beach, Restaurants and bars along the waterfront, Cycling paths, Waiapu Anglican Cathedral |
| Taradale | Family-friendly suburb with parks and local amenities. Attracts families and groups visiting Hawke's Bay for its wine district. | Church Road Winery, Pettigrew Green Arena, Taradale Clock Tower, Napier Botanical Gardens, EIT Hawke's Bay |
| Westshore | A coastal suburb that offers easy access to the beach and the Bay View. Ideal for beach-goers and nature enthusiasts. | Westshore Beach, Ahuriri Estuary, Basin Reserve, Surf Life Saving Club, Marine Parade |
| Central Napier | The heart of Napier with high foot traffic, ideal for rentals. Tourists appreciate the vibrancy and numerous local shops. | MTG Hawke's Bay, Napier Municipal Theatre, Art Deco shops, Local cafes, Napier Street Art |
| Bay View | A quaint coastal community that provides stunning views and a relaxing environment. Perfect for a laid-back Airbnb experience. | Bay View Beach, Ellen's Place Cafe, Puketapu Hill, Marine Pde, Pukemokemoke Scenic Reserve |
| Meeanee | A rural suburb with a laid-back charm, offering a unique country experience just outside Napier's main attractions. | Iona College, Meeanee River, Local vineyards and orchards, Hawke's Bay Golf Club, Puketitiri Road |
| Havelock North | Near Napier, this area is known for wineries and beautiful landscapes. Attractive for those looking for scenic beauty and tranquility. | Black Barn Vineyards, Havelock North Village, Te Mata Peak, Local craftsmen shops, Havelock North Farmers Market |
Do you need a license for Airbnb in Napier?
We recommend checking directly with Napier's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Napier
The Lodge, Taradale
Entire Place • 4 bedrooms
The Address - Napier's Luxury Artistry Penthouse
Entire Place • 3 bedrooms
Parker's Apartments (Group)
Entire Place • 5 bedrooms
Privacy, Restfulness with everything you'll need
Entire Place • 4 bedrooms
Knights' Retreat Napier
Entire Place • 3 bedrooms
Spacious Sanctuary in Ahuriri
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Napier
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Bachcare | 22 | $203,170 | 158 | 3.76/5.0 |
| Carol | 5 | $174,347 | 301 | 4.91/5.0 |
| David | 1 | $156,252 | 26 | 4.92/5.0 |
| Tania | 6 | $140,045 | 331 | 4.88/5.0 |
| Margie | 5 | $105,199 | 207 | 4.97/5.0 |
| G.C. | 1 | $100,559 | 26 | 5.00/5.0 |
| Kerry | 4 | $100,290 | 405 | 4.82/5.0 |
| Lee | 3 | $93,960 | 238 | 4.87/5.0 |
| Robin | 2 | $93,138 | 117 | 4.93/5.0 |
| The Dome | 3 | $88,107 | 20 | 3.24/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Napier
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (83.5%), with house and apartment & condo properties comprising 75.7% of inventory
- Untapped potential in outdoor & mobile segments (1.0% combined)
Room Capacity Distribution
Analysis of 502 properties in Napier shows that 1 bedroom properties are most prevalent, making up 26.1% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 51.0% of all listings.
Key Insights
- Most common: 1 bedroom (26.1%)
- Least common: 5+ bedrooms (1.6%)
- Market concentration: 51.0% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 502 properties in Napier reveals that 2 guests properties dominate the market, representing 24.7% of all listings. The average property accommodates 3.8 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 47.6% of the market.
Key Insights
- Most common capacity: 2 guests (24.7% of market)
- Least common capacity: 1 guest (0.6% of market)
- Average guest capacity: 3.8 guests per property
- Market concentration: 47.6% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 502 properties in Napier, the most common availability pattern is 271-366 days (38.6% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (27.9% of properties).
Key Insights
- Most common availability window: 271-366 days (38.6%)
- Most common booking duration: 91-180 days (27.9%)
- Properties with high availability (180+ days): 65.3%
- Properties with long-term bookings (180+ days): 35.5%
Minimum Stay Distributions
1 Night
152 listings
33.7% of total
2 Nights
212 listings
47% of total
3 Nights
26 listings
5.8% of total
4-6 Nights
11 listings
2.4% of total
7-29 Nights
1 listings
0.2% of total
30+ Nights
49 listings
10.9% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 80.7%
- Mid-length stays (4-6 nights) represent 2.4% of listings
- Monthly+ stays (10.9%) suggest a stable extended-stay market
- High market flexibility with 86.5% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
145 listings
32.2% of total
Moderate
174 listings
38.6% of total
Firm
69 listings
15.3% of total
Strict
63 listings
14% of total
Key Insights
- Moderate is the preferred policy at 38.6% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 70.8% of the market
- Strong market consensus around Moderate policies
- Strict policies are least common at 14.0% of listings
Recommendations
- Consider starting with a Moderate policy to align with market preferences
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jan, Dec, Nov, averaging 71 days
- Shortest booking windows are in Jul, Jun, Aug, averaging 38 days
- Winter shows the longest average booking window at 70 days, while Summer has the shortest at 38 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 70 days in advance
- Consider early bird discounts during Summer to encourage longer lead times
- Focus on last-minute booking promotions during Jul-Aug when lead times are shortest
Popular Airbnb Amenities in Napier
Below is the distribution of amenities across listings in Napier:
Traveler Demographics
Key Insights
- Domestic travelers make up 64.8% of total guests, indicating a significant local market share.
- Primary international markets: Australia (12.5%) and United Kingdom (7.6%)
- English is the top language at 77.5%, followed by French (7%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 8.6%
Recommendations
- Target marketing campaigns for Auckland and Wellington markets
- Develop localized content for Australia and United Kingdom
- Prioritize English and French language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Napier. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Tikitere | 15 | $3,220 | $241.95 | 50% |
| Te Kūiti | 10 | $3,174 | $135.78 | 59% |
| Lake Tarawera | 38 | $3,122 | $326.23 | 41% |
| Hamurana | 28 | $2,572 | $159.69 | 47% |
| Ngongotahā | 81 | $2,554 | $186.13 | 50% |
| Okere Falls | 28 | $2,399 | $237.50 | 43% |
| Taupō | 903 | $2,375 | $196.76 | 46% |
| Kinloch | 80 | $2,241 | $256.93 | 41% |
| Rotorua | 647 | $2,157 | $154.29 | 50% |
| Waimārama | 46 | $2,149 | $355.11 | 26% |
How is your STR performing?
Your vacation rental may be amazing, but is it better than your competition? Enjoy the best-in-class AI-powered analytics for free!
Discover Insights