Māhia Beach Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Hawke's Bay, New Zealand
Is Airbnb profitable in Māhia Beach in 2025? Explore comprehensive Airbnb analytics for Māhia Beach, Hawke's Bay, New Zealand to uncover income potential. This 2025 STR market report for Māhia Beach, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 28 active listings.
Whether you're considering an Airbnb investment in Māhia Beach, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Māhia Beach Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Māhia Beach Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Māhia Beach (2025)
Understanding the monthly revenue variations for Airbnb listings in Māhia Beach is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Māhia Beach is typically January, while July often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Māhia Beach across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,265+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,263 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,228 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $551, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Māhia Beach
Māhia Beach Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Māhia Beach STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Māhia Beach:
- Best-in-class properties (Top 10%) achieve 66%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 50% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 28%.
- Entry-level properties (Bottom 25%) average 15% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Māhia Beach
Average Daily Rate (ADR) Airbnb Trends in Māhia Beach (2025)
Effective short term rental pricing strategy in Māhia Beach involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Māhia Beach typically peaks in January and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $192+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $168 or more.
- Typical properties (Median) charge around $147 per night.
- Entry-level properties (Bottom 25%) earn around $105 per night.
Average Daily Rate (ADR) Trend by Month in Māhia Beach
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Airbnb Seasonality Analysis & Trends in Māhia Beach (2025)
Peak Season (January, December, February)
- Revenue averages $2,378 per month
- Occupancy rates average 47.5%
- Daily rates average $159
Shoulder Season
- Revenue averages $1,383 per month
- Occupancy maintains around 30.0%
- Daily rates hold near $141
Low Season (July, August, November)
- Revenue drops to average $1,081 per month
- Occupancy decreases to average 27.4%
- Daily rates adjust to average $142
Seasonality Insights for Māhia Beach
- The Airbnb seasonality in Māhia Beach shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Māhia Beach's highest earning potential, with monthly revenues capable of climbing to $3,003, occupancy reaching a high of 54.5%, and ADRs peaking at $164.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,040, occupancy could drop to 21.8%, and ADRs may adjust down to $136.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Māhia Beach.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Māhia Beach seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Māhia Beach (2025)
Exploring the top neighborhoods for short-term rentals in Māhia Beach? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Māhia Beach North | A serene area known for its stunning beaches and relaxed atmosphere, perfect for families and vacationers looking to escape the hustle of city life. | Māhia Beach, Māhia Peninsula, Whangawehi River, Fishing and diving spots, Local cafes and eateries |
| Māhia Beach South | This area offers a quieter beach experience with direct access to pristine shorelines, suitable for fishing and water sports enthusiasts. | Māhia Beach, Fishing spots, Water sports facilities, Short scenic hikes, Picnic areas |
| Te Mahia | A beautiful coastal area with breathtaking views and a range of outdoor activities, great for hosting nature lovers and adventure seekers. | Te Mahia Beach, Hiking trails, Scenic viewpoints, Wildlife watching, Cultural heritage sites |
| Mahanga | Known for its picturesque beach and excellent surf conditions, it attracts surfers and beach lovers looking for a laid-back vibe. | Mahanga Beach, Surfing spots, Camping grounds, Walking tracks, Coastal walks |
| Opoutama | Features stunning coastlines and a friendly community feel, ideal for families and groups looking for a peaceful getaway. | Opoutama Beach, Family-friendly parks, Local seafood markets, Birdwatching, Cycling routes |
| Poutama | This area offers a mix of relaxation and adventure, appealing to both families and thrill-seekers with its diverse offerings. | Poutama Beach, Kayaking opportunities, Scenic lookouts, Community events, Nature trails |
| Kaka Point | A charming seaside village that's perfect for nature retreats and offers a variety of outdoor activities, especially in the summer. | Kaka Point Beach, Nature reserves, Fishing spots, Hiking trails, Local art galleries |
| Raukokore | A hidden gem with stunning coastal views and rich Maori culture, ideal for those seeking an authentic New Zealand experience away from the crowds. | Raukokore Beach, Cultural experiences, Historic sites, Fishing and diving spots, Scenic drives |
Understanding Airbnb License Requirements & STR Laws in Māhia Beach (2025)
While Māhia Beach, Hawke's Bay, New Zealand currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Māhia Beach to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Māhia Beach (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Māhia Beachbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
The Beach House - Taylors Bay
Entire Place • 4 bedrooms
Kahuna Lodge - Relax and Recover
Entire Place • 3 bedrooms
Spacious Family Holiday Home
Entire Place • 4 bedrooms
Generous family living
Entire Place • 5 bedrooms
Large Bach - Mahia, Blue Bay by the sea
Entire Place • 4 bedrooms
Cosy beach escape
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Māhia Beach (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Māhia Beach based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Kirsten | 5 | $102,307 | 36 | 3.85/5.0 |
| Tracey And Andrew | 2 | $39,169 | 66 | 4.92/5.0 |
| Corey | 1 | $30,120 | 5 | 5.00/5.0 |
| Annette | 1 | $20,572 | 10 | 4.70/5.0 |
| Rachel | 1 | $18,194 | 13 | 4.69/5.0 |
| Linda | 1 | $18,054 | 83 | 4.94/5.0 |
| Bettina | 1 | $15,997 | 9 | 5.00/5.0 |
| Jude | 1 | $14,820 | 244 | 4.95/5.0 |
| Kirsty & Kent | 1 | $13,951 | 37 | 4.95/5.0 |
| Jonelle | 1 | $12,786 | 43 | 4.65/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Māhia Beach.
Dive Deeper: Advanced Māhia Beach STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Māhia Beach. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMāhia Beach Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Māhia Beach
- The Māhia Beach Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 28 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Māhia Beach, House properties are the most common (82.1%), reflecting the local real estate landscape.
- Houses represent a significant 82.1% portion, catering likely to families or larger groups.
- Smaller segments like apartment/condo (combined 3.6%) offer potential for unique stay experiences.
Māhia Beach Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Māhia Beach
- The dominant room capacity in Māhia Beach is 4 bedrooms listings, making up 42.9% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 4 bedrooms and 3 bedrooms properties represent 64.3% of the active Airbnb listings in Māhia Beach, indicating a high concentration in these sizes.
- A significant 71.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Māhia Beach.
Māhia Beach Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Māhia Beach
- The most common guest capacity trend in Māhia Beach vacation rentals is listings accommodating 8+ guests (64.3%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Māhia Beach STR market, accounting for 78.6% of listings.
- 71.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Māhia Beach.
- On average, properties in Māhia Beach are equipped to host 6.6 guests.
Māhia Beach Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Māhia Beach
- The most common availability pattern in Māhia Beach falls within the 271-366 days range, representing 50% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 92.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Māhia Beach (42.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 7.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Māhia Beach Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
3 listings
10.7% of total
2 Nights
14 listings
50% of total
3 Nights
4 listings
14.3% of total
4-6 Nights
1 listings
3.6% of total
30+ Nights
6 listings
21.4% of total
Key Insights
- The most prevalent minimum stay requirement in Māhia Beach is 2 Nights, adopted by 50% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (60.7%) of the Māhia Beach Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (21.4%) caters to monthly stays (30+ nights) in Māhia Beach, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 50% of Māhia Beach hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 10.7% currently do.
- A 2-night minimum appears standard (50%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 21.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Māhia Beach.
Māhia Beach Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
2 listings
7.7% of total
Moderate
8 listings
30.8% of total
Firm
8 listings
30.8% of total
Strict
8 listings
30.8% of total
Cancellation Policy Insights for Māhia Beach
- The prevailing Airbnb cancellation policy trend in Māhia Beach is Moderate, used by 30.8% of listings.
- A majority (61.6%) of hosts in Māhia Beach utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 30.8% market standard in Māhia Beach.
- With 30.8% using Strict terms, this is a viable option in Māhia Beach, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Māhia Beach.
Māhia Beach STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Māhia Beach
- The overall average booking lead time for vacation rentals in Māhia Beach is 55 days.
- Guests book furthest in advance for stays during January (average 101 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in September (average 27 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (80 days avg.) sees the longest lead times, while Spring (35 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (55 days) as a baseline for your pricing and availability strategy in Māhia Beach.
- For January stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 101 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 80 days) to capture early planners.
- Monitor your own booking lead times against these Māhia Beach averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Māhia Beach (2025)
Amenity Prevalence
Amenity Insights for Māhia Beach
- Essential amenities in Māhia Beach that guests expect include: Free parking on premises, Dishes and silverware. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Smoke alarm, Heating are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Māhia Beach: Free parking on premises, Dishes and silverware.
- Prioritize adding missing essentials: Free parking on premises, Dishes and silverware.
- Consider adding popular differentiators like Kitchen or Smoke alarm to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Māhia Beach to stay competitive.
Māhia Beach Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Māhia Beach
- The typical guest profile for Airbnb in Māhia Beach consists of primarily domestic travelers (82%), often arriving from nearby Auckland, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 81.5% of guests.
- Key international markets include New Zealand (81.5%) and Australia (6.5%).
- Top languages spoken are English (56.3%) followed by French (10.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Auckland and Gisborne.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Māhia Beach Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Tikitere | 15 | $2,995 | $246.10 | 48% |
| Lake Tarawera | 41 | $2,911 | $329.08 | 40% |
| Hamurana | 27 | $2,536 | $166.46 | 45% |
| Ngongotahā | 80 | $2,450 | $189.56 | 49% |
| Okere Falls | 28 | $2,401 | $230.01 | 43% |
| Taupō | 906 | $2,338 | $202.55 | 45% |
| Mourea | 12 | $2,135 | $187.92 | 44% |
| Rotorua | 645 | $2,130 | $157.04 | 50% |
| Havelock North | 212 | $2,118 | $231.44 | 44% |
| Waimārama | 48 | $1,856 | $349.16 | 26% |