Airbnb Market Analytics, Statistics and Data in Hastings, Hawke's Bay, New Zealand
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Hastings? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Hastings:
How much do Airbnb hosts make on average per month in Hastings?
The short-term rental market in Hastings shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,578 per month
- Strong performing properties (top 25%) make $2,815 or more
- Best-in-class properties (top 10%) achieve $4,772+ monthly
- Entry-level properties (bottom 25%) typically earn around $867
Revenue Variations by Month
Occupancy Rates Throughout the Year in Hastings
The market in Hastings shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 45% occupancy rates
- Strong performing properties (top 25%) achieve 67% or higher
- Best-in-class properties (top 10%) reach 84%+occupancy
- Entry-level properties (bottom 25%) average around 23%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Hastings
Daily rates in Hastings vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $115 per night
- Strong performing properties (top 25%) secure $207 or more
- Best-in-class properties (top 10%) pull in $354+ per night
- Entry-level properties (bottom 25%) earn around $74
Daily Rate Variations by Month
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Seasonality patterns in Hastings
Peak Season (January, March, February)
- Revenue peaks at $2995.63 per month
- Occupancy rates reach 54.49%
- Daily rates average $183.92
Shoulder Season
- Revenue averages $2270.16 per month
- Occupancy maintains 45.81%
- Daily rates hold at $176.51
Low Season (July, September, August)
- Revenue drops to $1456.89 per month
- Occupancy decreases to 36.21%
- Daily rates adjust to $170.59
Is it still profitable to do Airbnb in Hastings in 2025?
Yes! Hastings demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 46% and solid monthly revenue averaging $2270 and The market's 180 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (families on vacation, festival goers, adventure tourists, international visitors)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Hastings
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Hastings Central | The vibrant heart of Hastings, attracting visitors with its local markets, art deco buildings, and proximity to attractions. Ideal for guests wanting to immerse in local culture and history. | Hastings Farmers' Market, Chisholm Links Golf Club, Hastings Art Gallery, Splash Planet, Hawke's Bay Opera House |
| Havelock North | A charming village nearby Hastings, known for its wineries and boutique shops. Perfect for travelers looking for a peaceful yet sophisticated environment. | Black Barn Vineyards, Te Mata Peak, Havelock North Village, Wineries, Parks and Nature Trails |
| Karamu | A residential area with a community feel, close to local amenities and parks. Suitable for guests looking for a quieter stay while still being close to Hastings. | Hastings Golf Club, Parks, Local Cafes, Shopping Centers, Family-friendly Environment |
| Clive | A picturesque riverside village that offers a unique escape with scenic views and access to nature. Great for guests wanting outdoor activities and a tranquil atmosphere. | Clive River, Bungee Jumping, Clive Scenic Pathway, Local Wineries, Beach access |
| Peka Peka | An emerging area close to the coast, offering beautiful beaches and a laid-back vibe. Popular for beach lovers and those seeking relaxation. | Peka Peka Beach, Walking Trails, Surfing Spots, Art Galleries, Local Restaurants |
| Whakatu | An industrial area with growing appeal due to excellent access to main roads and proximity to local attractions. Ideal for business travelers and those needing to be close to commercial centers. | Local Industry, Proximity to Hastings, Transport Links |
| Bridge Pa | Known for its rural charm and wineries, Bridge Pa is perfect for those seeking a countryside experience. Often frequented by wine enthusiasts and nature lovers. | Bridge Pa Wine Trail, Scenic Views, Vineyards, Local Farms |
| Te Awanga | A seaside area that offers stunning ocean views and a laid-back lifestyle. Excellent for beach access and outdoor activities, appealing to travelers seeking both relaxation and adventure. | Te Awanga Beach, Cape Kidnappers, Local Wineries, Bird Watching, Cycling Trails |
Do you need a license for Airbnb in Hastings?
We recommend checking directly with Hastings's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Hastings
Tuki Views House with Pool and Spa
Entire Place • 4 bedrooms
Lodge On St Georges
Entire Place • 8 bedrooms
✨The Villa ✨ Spa, Netflix & Entirely Private
Entire Place • 3 bedrooms
Crystall Rd Home
Entire Place • 4 bedrooms
Tuki Tuki Valley retreat
Entire Place • 2 bedrooms
Highcliff
Entire Place • 5 bedrooms
Top Performing Professional Hosts in Hastings
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Rebecca | 3 | $144,016 | 137 | 4.91/5.0 |
| Diane | 1 | $143,164 | 59 | 4.97/5.0 |
| Tim | 4 | $137,174 | 283 | 4.79/5.0 |
| Highcliff | 2 | $121,659 | 209 | 4.79/5.0 |
| Kate | 1 | $110,699 | 4 | 5.00/5.0 |
| Silke & Duane | 3 | $108,153 | 834 | 4.95/5.0 |
| Phoebe | 2 | $102,751 | 26 | 5.00/5.0 |
| Nicki | 2 | $90,160 | 123 | 4.92/5.0 |
| Kumba | 1 | $85,606 | 276 | 4.83/5.0 |
| Mark | 1 | $67,127 | 52 | 5.00/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Hastings
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (80.6%), with house and boutique & hotels properties comprising 83.4% of inventory
- Strong specialty sector (26.7%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in outdoor & mobile, apartment & condo, unique stays segments (8.3% combined)
Room Capacity Distribution
Analysis of 180 properties in Hastings shows that 1 bedroom properties are most prevalent, making up 29.4% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 52.2% of all listings.
Key Insights
- Most common: 1 bedroom (29.4%)
- Least common: 5+ bedrooms (3.9%)
- Market concentration: 52.2% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 180 properties in Hastings reveals that 2 guests properties dominate the market, representing 31.1% of all listings. The average property accommodates 3.6 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 52.2% of the market.
Key Insights
- Most common capacity: 2 guests (31.1% of market)
- Least common capacity: 1 guest (0.6% of market)
- Average guest capacity: 3.6 guests per property
- Market concentration: 52.2% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 180 properties in Hastings, the most common availability pattern is 271-366 days (38.3% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (31.1% of properties).
Key Insights
- Most common availability window: 271-366 days (38.3%)
- Most common booking duration: 91-180 days (31.1%)
- Properties with high availability (180+ days): 67.8%
- Properties with long-term bookings (180+ days): 32.8%
Minimum Stay Distributions
1 Night
59 listings
36% of total
2 Nights
87 listings
53% of total
3 Nights
8 listings
4.9% of total
4-6 Nights
1 listings
0.6% of total
7-29 Nights
2 listings
1.2% of total
30+ Nights
7 listings
4.3% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 89.0%
- Mid-length stays (4-6 nights) represent 0.6% of listings
- Monthly+ stays (4.3%) suggest a stable extended-stay market
- High market flexibility with 93.9% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
1 listings
0.6% of total
Flexible
54 listings
31.6% of total
Moderate
66 listings
38.6% of total
Firm
24 listings
14% of total
Strict
26 listings
15.2% of total
Key Insights
- Moderate is the preferred policy at 38.6% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 70.2% of the market
- Strong market consensus around Moderate policies
- Super Strict 60 Days policies are least common at 0.6% of listings
Recommendations
- Consider starting with a Moderate policy to align with market preferences
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Dec, Jan, Mar, averaging 74 days
- Shortest booking windows are in Jun, Jul, Aug, averaging 40 days
- Winter shows the longest average booking window at 69 days, while Summer has the shortest at 40 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 69 days in advance
- Consider early bird discounts during Summer to encourage longer lead times
- Focus on last-minute booking promotions during Jun-Aug when lead times are shortest
Popular Airbnb Amenities in Hastings
Below is the distribution of amenities across listings in Hastings:
Traveler Demographics
Key Insights
- Domestic travelers make up 79.1% of total guests, indicating a dominant local market share.
- Primary international markets: Australia (7.1%) and United Kingdom (4%)
- English is the top language at 79.2%, followed by Chinese (6.4%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 7.0%
Recommendations
- Target marketing campaigns for Wellington and Auckland markets
- Develop localized content for Australia and United Kingdom
- Prioritize English and Chinese language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Hastings. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Tikitere | 15 | $3,220 | $241.95 | 50% |
| Te Kūiti | 10 | $3,174 | $135.78 | 59% |
| Lake Tarawera | 38 | $3,122 | $326.23 | 41% |
| Hamurana | 28 | $2,572 | $159.69 | 47% |
| Ngongotahā | 81 | $2,554 | $186.13 | 50% |
| Okere Falls | 28 | $2,399 | $237.50 | 43% |
| Taupō | 903 | $2,375 | $196.76 | 46% |
| Kinloch | 80 | $2,241 | $256.93 | 41% |
| Rotorua | 647 | $2,157 | $154.29 | 50% |
| Waimārama | 46 | $2,149 | $355.11 | 26% |
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