Airbnb Market Analytics, Statistics and Data in Middelburg, Zeeland, Netherlands
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Middelburg? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Middelburg:
How much do Airbnb hosts make on average per month in Middelburg?
The short-term rental market in Middelburg shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,687 per month
- Strong performing properties (top 25%) make $2,585 or more
- Best-in-class properties (top 10%) achieve $3,703+ monthly
- Entry-level properties (bottom 25%) typically earn around $947
Revenue Variations by Month
Occupancy Rates Throughout the Year in Middelburg
The market in Middelburg shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 43% occupancy rates
- Strong performing properties (top 25%) achieve 65% or higher
- Best-in-class properties (top 10%) reach 79%+occupancy
- Entry-level properties (bottom 25%) average around 22%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Middelburg
Daily rates in Middelburg vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $125 per night
- Strong performing properties (top 25%) secure $165 or more
- Best-in-class properties (top 10%) pull in $216+ per night
- Entry-level properties (bottom 25%) earn around $96
Daily Rate Variations by Month
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Seasonality patterns in Middelburg
Peak Season (August, July, May)
- Revenue peaks at $2990.20 per month
- Occupancy rates reach 64.64%
- Daily rates average $146.90
Shoulder Season
- Revenue averages $1987.48 per month
- Occupancy maintains 43.86%
- Daily rates hold at $139.24
Low Season (December, February, January)
- Revenue drops to $1106.54 per month
- Occupancy decreases to 27.28%
- Daily rates adjust to $131.71
Is it still profitable to do Airbnb in Middelburg in 2025?
Yes! Middelburg demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 44% and solid monthly revenue averaging $1987 and The market's 154 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Middelburg
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Historical City Center | Middelburg's charming historical center filled with picturesque buildings, museums, and cafes. A prime spot for tourists wanting to explore the rich history and architecture of the area. | Abbey Tower of Long John, Zeeuws Museum, Town Hall of Middelburg, The Kuiperspoort, Schermenhandsel |
| Westschelde | This coastal area offers beautiful views of the Scheldt estuary, with opportunities for beach sports and relaxation. Popular with families and beachgoers looking for a summer getaway. | Breezand Beach, Westhove Castle, Mini Mundi, Domburg Beach, Nature Reserve Oranjezon |
| Veerse Meer | An idyllic lake perfect for watersports and nature lovers, offering leisure activities and scenic views. Ideal for visitors looking for outdoor adventures. | Sailing on Veerse Meer, Biking trails around the lake, Nature Park De Punt, Water sports centers, Scenic picnic spots |
| Noord Beveland | Known for its pristine landscapes and tranquil surroundings. Great for tourists wanting a peaceful retreat with access to nature and local culture. | Oosterschelde National Park, Local farm shops, Nature trails, Cycling routes, Historical villages |
| Zeeuws Vlaanderen | Rich in natural beauty and cultural heritage, this region attracts those interested in exploring Zeeland's unique geography and history. | Golf courses, Fishing villages, Historical sites, Nature reserves, Local cuisine experiences |
| Domburg | A popular seaside resort known for its sandy beaches and cultural festivals. Perfect for visitors seeking a vibrant beach town atmosphere. | Domburg Beach, Domburgsche Golf Club, Local art exhibitions, Family-friendly attractions, Nature walks |
| Oosterschelde National Park | A unique natural park with diverse ecosystems, offering an opportunity for wildlife spotting and water sports. For those who love nature and outdoor activities. | Diving and snorkeling spots, Bird watching, Cycling trails, Interpretation centers, Scenic viewpoints |
| Walcheren Peninsula | Known for its charming villages and rich agricultural lands, offering a taste of rural Zeeland life while being close to the coast. | Historic towns, Local markets, Cycling routes, Nature trails, Berry farms |
Do you need a license for Airbnb in Middelburg?
Yes, Middelburg requires a license for operating an Airbnb. Current market data shows 79% of active listings maintain proper licensing, confirming this requirement. Getting licensed is an essential first step before listing your property.
Top Performing Airbnb Properties in Middelburg
Get away from it all!
Private Room • 6 bedrooms
Elysian Yellow suite
Entire Place • 2 bedrooms
La Casa De Fiori | XL apartment
Entire Place • 2 bedrooms
Basement in the Center of Middelburg.
Entire Place • 2 bedrooms
Luxury holiday apartment in Middelburg
Entire Place • 1 bedroom
Boutique Suites Deluxe
Entire Place • 2 bedrooms
Top Performing Professional Hosts in Middelburg
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Suus | 11 | $250,163 | 397 | 4.38/5.0 |
| Irma | 7 | $182,273 | 485 | 4.72/5.0 |
| Jochem En Emilie | 4 | $154,669 | 404 | 4.92/5.0 |
| Martin | 7 | $116,638 | 31 | 3.39/5.0 |
| Joël | 2 | $86,565 | 520 | 4.78/5.0 |
| Rens | 4 | $68,981 | 98 | 4.61/5.0 |
| Daniella | 6 | $68,364 | 24 | 0.82/5.0 |
| Suus | 1 | $58,140 | 15 | 4.47/5.0 |
| Mira&Jeroen | 2 | $56,524 | 197 | 4.77/5.0 |
| Natasja | 3 | $50,674 | 303 | 4.83/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Middelburg
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (68.8%), with apartment & condo and house properties comprising 77.3% of inventory
- Strong specialty sector (16.8%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in unique stays segments (0.6% combined)
Room Capacity Distribution
Analysis of 154 properties in Middelburg shows that 1 bedroom properties are most prevalent, making up 52.6% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 69.5% of all listings.
Key Insights
- Most common: 1 bedroom (52.6%)
- Least common: 5+ bedrooms (1.3%)
- Market concentration: 69.5% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 154 properties in Middelburg reveals that 2 guests properties dominate the market, representing 49.4% of all listings. The average property accommodates 2.5 guests, with a clear trend towards smaller guest capacities. Properties accommodating 2 guests and 4 guests make up 68.8% of the market.
Key Insights
- Most common capacity: 2 guests (49.4% of market)
- Least common capacity: 8+ guests (1.3% of market)
- Average guest capacity: 2.5 guests per property
- Market concentration: 68.8% in top 2 capacity sizes
- Market segmentation: Predominantly smaller guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 154 properties in Middelburg, the most common availability pattern is 271-366 days (38.3% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (33.8% of properties).
Key Insights
- Most common availability window: 271-366 days (38.3%)
- Most common booking duration: 91-180 days (33.8%)
- Properties with high availability (180+ days): 70.8%
- Properties with long-term bookings (180+ days): 31.2%
Minimum Stay Distributions
1 Night
44 listings
29.9% of total
2 Nights
69 listings
46.9% of total
3 Nights
10 listings
6.8% of total
4-6 Nights
10 listings
6.8% of total
7-29 Nights
5 listings
3.4% of total
30+ Nights
9 listings
6.1% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 76.8%
- Mid-length stays (4-6 nights) represent 6.8% of listings
- Monthly+ stays (6.1%) suggest a stable extended-stay market
- High market flexibility with 83.6% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
32 listings
23.4% of total
Moderate
59 listings
43.1% of total
Firm
16 listings
11.7% of total
Strict
30 listings
21.9% of total
Key Insights
- Moderate is the preferred policy at 43.1% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 66.5% of the market
- Strong market consensus around Moderate policies
- Firm policies are least common at 11.7% of listings
Recommendations
- Consider starting with a Moderate policy to align with market preferences
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in May, Aug, Jul, averaging 80 days
- Shortest booking windows are in Nov, Jan, Feb, averaging 43 days
- Summer shows the longest average booking window at 78 days, while Winter has the shortest at 44 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 78 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Nov-Feb when lead times are shortest
Popular Airbnb Amenities in Middelburg
Every property in Middelburg comes standard with Wifi. Below shows the distribution of other amenities:
Traveler Demographics
Key Insights
- Domestic travelers make up 37.3% of total guests, indicating a moderate local market presence.
- Primary international markets: Germany (30%) and Belgium (14.8%)
- English is the top language at 40.4%, followed by German (21.2%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.8%
Recommendations
- Target marketing campaigns for Amsterdam and Cologne markets
- Develop localized content for Germany and Belgium
- Prioritize English and German language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Middelburg. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Kockengen | 14 | $7,617 | $383.93 | 56% |
| Mont-de-l'Enclus | 10 | $6,325 | $415.31 | 34% |
| Lo-Reninge | 12 | $6,031 | $424.26 | 51% |
| Dion | 13 | $4,927 | $256.45 | 58% |
| Merksplas | 10 | $4,584 | $266.52 | 46% |
| Halfweg | 17 | $4,422 | $235.59 | 57% |
| Aerdenhout | 18 | $4,356 | $675.10 | 49% |
| Oud Ade | 16 | $4,344 | $286.63 | 52% |
| Incourt | 12 | $4,270 | $265.71 | 45% |
| Zerkegem | 10 | $4,009 | $416.46 | 50% |
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