Airbnb Market Analytics, Statistics and Data in The Hague, South Holland, Netherlands
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in The Hague? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in The Hague:
How much do Airbnb hosts make on average per month in The Hague?
The short-term rental market in The Hague shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,392 per month
- Strong performing properties (top 25%) make $4,122 or more
- Best-in-class properties (top 10%) achieve $6,200+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,175
Revenue Variations by Month
Occupancy Rates Throughout the Year in The Hague
The market in The Hague shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 46% occupancy rates
- Strong performing properties (top 25%) achieve 71% or higher
- Best-in-class properties (top 10%) reach 86%+occupancy
- Entry-level properties (bottom 25%) average around 21%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in The Hague
Daily rates in The Hague vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $174 per night
- Strong performing properties (top 25%) secure $247 or more
- Best-in-class properties (top 10%) pull in $322+ per night
- Entry-level properties (bottom 25%) earn around $118
Daily Rate Variations by Month
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Seasonality patterns in The Hague
Peak Season (July, August, May)
- Revenue peaks at $4115.31 per month
- Occupancy rates reach 60.72%
- Daily rates average $204.73
Shoulder Season
- Revenue averages $2992.82 per month
- Occupancy maintains 47.06%
- Daily rates hold at $193.34
Low Season (December, February, January)
- Revenue drops to $1822.96 per month
- Occupancy decreases to 31.62%
- Daily rates adjust to $179.53
Is it still profitable to do Airbnb in The Hague in 2025?
Yes! The Hague demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 47% and strong monthly revenue averaging $2993 and As a mature market with 774 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in The Hague
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Scheveningen | Famous beach district known for its long sandy beach and vibrant promenade. A prime location for tourists seeking beach activities, restaurants, and nightlife. | Scheveningen Beach, Pier of Scheveningen, Sea Life Scheveningen, Crazy Pianos, Beach Clubs and Restaurants |
| City Center | The heart of The Hague, filled with historical landmarks and cultural attractions. Ideal for tourists who want to explore the rich history and architecture of the city. | Mauritshuis, Malieveld, Binnenhof, Noordeinde Palace, The Hague Central Market |
| Voorburg | Charming neighborhood with a mix of historic and modern architecture. Offers a quieter stay while still being close to The Hague city center. | Huygens Museum, Claude Monet's House, Parks and Gardens, Local Cafes and Shops |
| Benoordenhout | A residential area known for its green spaces and proximity to parks. Attracts families and those looking for a peaceful environment. | Clingendael Park, Japanese Garden, The Hague University, Local Wineries |
| Hudsonstraat | A trendy area with modern amenities and a youthful vibe, popular with young professionals and expatriates. | Restaurants and Cafes, Art Galleries, Local boutiques |
| Kijkduin | A coastal area with a more relaxed atmosphere compared to Scheveningen. Great for families and those looking for beach access without the crowds. | Kijkduin Beach, Kijkduin Shopping Center, Parks and Nature Reserves |
| Archipelbuurt | A vibrant neighborhood known for its multicultural atmosphere and historic buildings. Perfect for those wanting a cozy urban lifestyle. | Museums, International Embassies, Parks, Local Markets |
| Zeeheldenkwartier | An artistic and bohemian neighborhood filled with unique shops and cafés. Great for creative travelers and those looking for a cultural experience. | Cultural Events, Art Studios, Boutique Shops, Cafés and Restaurants |
Do you need a license for Airbnb in The Hague?
Yes, The Hague requires a license for operating an Airbnb. Current market data shows 82% of active listings maintain proper licensing, confirming this requirement. Getting licensed is an essential first step before listing your property.
Top Performing Airbnb Properties in The Hague
Beautiful 5 bed house in the heart of The Hague
Entire Place • 5 bedrooms
Exceptional family house near beach and city
Entire Place • 3 bedrooms
The Hague Poolvilla (between beach and citycenter
Entire Place • 5 bedrooms
Cozy family home, 100m from the beach
Entire Place • 4 bedrooms
Family-friendly home, steps to harbor and beach!
Entire Place • 4 bedrooms
BizStay Harbour 70 Penthouse
Entire Place • 3 bedrooms
Top Performing Professional Hosts in The Hague
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| BizStay | 72 | $2,262,758 | 421 | 3.30/5.0 |
| The Penthouse | 20 | $403,965 | 4782 | 4.61/5.0 |
| Haya Historic | 9 | $392,498 | 76 | 3.63/5.0 |
| Robert | 25 | $388,804 | 349 | 4.54/5.0 |
| Niek | 14 | $315,354 | 554 | 4.56/5.0 |
| Team Hosted By Wendy | 8 | $283,300 | 283 | 4.85/5.0 |
| Ruben | 7 | $255,509 | 588 | 4.52/5.0 |
| Diederick | 9 | $188,119 | 222 | 4.55/5.0 |
| Roos | 12 | $186,969 | 168 | 4.32/5.0 |
| Surreal Estate | 4 | $185,444 | 55 | 4.53/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in The Hague
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (77%), with apartment & condo and house properties comprising 90.6% of inventory
- Untapped potential in others, outdoor & mobile segments (1.3% combined)
Room Capacity Distribution
Analysis of 774 properties in The Hague shows that 1 bedroom properties are most prevalent, making up 37.7% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 62.5% of all listings.
Key Insights
- Most common: 1 bedroom (37.7%)
- Least common: 5+ bedrooms (1.2%)
- Market concentration: 62.5% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 774 properties in The Hague reveals that 2 guests properties dominate the market, representing 29.7% of all listings. The average property accommodates 3.2 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 57.0% of the market.
Key Insights
- Most common capacity: 2 guests (29.7% of market)
- Least common capacity: 1 guest (1.3% of market)
- Average guest capacity: 3.2 guests per property
- Market concentration: 57.0% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 774 properties in The Hague, the most common availability pattern is 271-366 days (39.9% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (32.8% of properties).
Key Insights
- Most common availability window: 271-366 days (39.9%)
- Most common booking duration: 91-180 days (32.8%)
- Properties with high availability (180+ days): 72.9%
- Properties with long-term bookings (180+ days): 28.9%
Minimum Stay Distributions
1 Night
166 listings
23.7% of total
2 Nights
186 listings
26.6% of total
3 Nights
98 listings
14% of total
4-6 Nights
153 listings
21.9% of total
7-29 Nights
59 listings
8.4% of total
30+ Nights
38 listings
5.4% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 50.3%
- Mid-length stays (4-6 nights) represent 21.9% of listings
- Monthly+ stays (5.4%) suggest a stable extended-stay market
- High market flexibility with 64.3% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
23 listings
3.4% of total
Flexible
148 listings
22% of total
Moderate
183 listings
27.2% of total
Firm
171 listings
25.4% of total
Strict
149 listings
22.1% of total
Key Insights
- Moderate is the preferred policy at 27.2% of listings
- The market shows a balanced distribution between guest-friendly (49.2%) and strict (47.5%) policies
- Strong market consensus around Moderate policies
- Super Strict 60 Days policies are least common at 3.4% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Moderate policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Jun, May, averaging 83 days
- Shortest booking windows are in Oct, Feb, Jan, averaging 52 days
- Summer shows the longest average booking window at 79 days, while Winter has the shortest at 53 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 79 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Oct-Jan when lead times are shortest
Popular Airbnb Amenities in The Hague
Below is the distribution of amenities across listings in The Hague:
Traveler Demographics
Key Insights
- Domestic travelers make up 10.7% of total guests, indicating a mostly international-driven market.
- Primary international markets: United States (16%) and Netherlands (15.1%)
- English is the top language at 49.4%, followed by German (22.9%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 7.2%
Recommendations
- Target marketing campaigns for Cologne and London markets
- Develop localized content for United States and Netherlands
- Prioritize English and German language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding The Hague. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Kockengen | 14 | $7,617 | $383.93 | 56% |
| Merksplas | 10 | $4,584 | $266.52 | 46% |
| Halfweg | 17 | $4,422 | $235.59 | 57% |
| Aerdenhout | 18 | $4,356 | $675.10 | 49% |
| Oud Ade | 16 | $4,344 | $286.63 | 52% |
| Rijs | 28 | $4,317 | $366.34 | 44% |
| Kortenhoef | 15 | $4,168 | $263.40 | 54% |
| Uitdam | 34 | $4,104 | $470.15 | 31% |
| Zerkegem | 10 | $4,009 | $416.46 | 50% |
| Haaren | 10 | $3,960 | $282.60 | 52% |
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