Airbnb Market Analytics, Statistics and Data in Leiden, South Holland, Netherlands
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Leiden? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Leiden:
How much do Airbnb hosts make on average per month in Leiden?
The short-term rental market in Leiden shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,909 per month
- Strong performing properties (top 25%) make $4,141 or more
- Best-in-class properties (top 10%) achieve $5,843+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,798
Revenue Variations by Month
Occupancy Rates Throughout the Year in Leiden
The market in Leiden shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 67% occupancy rates
- Strong performing properties (top 25%) achieve 83% or higher
- Best-in-class properties (top 10%) reach 92%+occupancy
- Entry-level properties (bottom 25%) average around 41%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Leiden
Daily rates in Leiden vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $132 per night
- Strong performing properties (top 25%) secure $188 or more
- Best-in-class properties (top 10%) pull in $276+ per night
- Entry-level properties (bottom 25%) earn around $98
Daily Rate Variations by Month
Get Live Leiden Market Intelligence 👇
Explore Real-time Analytics
Seasonality patterns in Leiden
Peak Season (April, May, June)
- Revenue peaks at $3911.70 per month
- Occupancy rates reach 72.81%
- Daily rates average $171.13
Shoulder Season
- Revenue averages $3276.86 per month
- Occupancy maintains 60.88%
- Daily rates hold at $158.24
Low Season (December, February, January)
- Revenue drops to $2282.49 per month
- Occupancy decreases to 40.73%
- Daily rates adjust to $144.73
Is it still profitable to do Airbnb in Leiden in 2025?
Yes! Leiden demonstrates moderate seasonality with good off-peak opportunities, featuring a healthy occupancy rate of 61% and strong monthly revenue averaging $3277 and The market's 152 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Leiden
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| City Center | The heart of Leiden, filled with historic architecture, shops, and restaurants. A prime location for tourists due to its accessibility to major attractions and vibrant atmosphere. | Leiden University, National Museum of Antiquities, Botanical Gardens, St. Peter's Church, Leiden American Pilgrim Museum |
| Burgemeesterswijk | A charming residential area known for its picturesque canals and proximity to parks. Ideal for families and those seeking a quieter stay while being close to the city center. | Hortus Botanicus, Burcht van Leiden, Molen de Valk, Parks and green spaces, Historical Canal Tours |
| Roodenburgerstraat | A trendy new area with cafes, boutiques, and a youthful vibe. Attracts younger travelers and those looking for a vibrant, urban lifestyle experience. | Local cafes and boutiques, Street art, Cultural festivals, Cycling routes, Nearby nightlife |
| Pieterswijk | A historic area known for its canals and historic buildings. Popular for those wanting to experience Leiden's history and charm in a serene environment. | Pieterskerk, Museum of the History of Science, Historical buildings, Waterfront dining, Riverside walks |
| Merenwijk | A quiet, family-friendly neighborhood with green spaces and playgrounds. Great for families or longer stays in a peaceful environment. | Leidse Hout Park, Nature walks, Family-friendly activities, Local playgrounds, Community events |
| Oude Singel | Picturesque area lined with historic buildings and canals, offering a romantic atmosphere. Popular for couples and those looking for picturesque views. | Oude Singel canal, Historic mansions, Romantic walks, Boat rentals, Close to main attractions |
| Leidse Hout | A large park area perfect for nature lovers and those seeking outdoor activities. Great for guests looking to relax and enjoy nature in the city. | Leidse Hout Park, Picnic areas, Walking and cycling paths, Playgrounds, Nearby cafes |
| Valkenburgerweg | A quieter residential area with a local feel, suitable for those looking for a longer stay or a more authentic experience in Leiden. | Local shops, Community parks, Cultural events, Proximity to public transport, Leisure activities |
Do you need a license for Airbnb in Leiden?
Yes, Leiden requires a license for operating an Airbnb. Current market data shows 68% of active listings maintain proper licensing, confirming this requirement. Getting licensed is an essential first step before listing your property.
Top Performing Airbnb Properties in Leiden
Town house with spacious garden in the city center
Entire Place • 3 bedrooms
Complete house in cosy neighborhood
Entire Place • 2 bedrooms
Luxury apartment in central Leiden by the canal
Entire Place • 2 bedrooms
Korevaer, nice ship on the outskirts of Leiden
Entire Place • 10 bedrooms
KeyCity Apt Near Amsterdam & The Hague
Entire Place • 3 bedrooms
Guide the center of the house
Entire Place • 1 bedroom
Top Performing Professional Hosts in Leiden
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Evi | 7 | $229,690 | 1074 | 4.80/5.0 |
| Sabine | 3 | $168,410 | 680 | 4.83/5.0 |
| Willemijn & Niels | 4 | $149,625 | 210 | 4.86/5.0 |
| Giampaolo Antonio | 2 | $115,900 | 36 | 4.37/5.0 |
| Kim | 1 | $91,389 | 64 | 4.81/5.0 |
| Joep | 1 | $91,080 | 5 | 4.80/5.0 |
| Luuk | 1 | $89,433 | 65 | 4.92/5.0 |
| The Harbour Leiden | 3 | $89,420 | 140 | 4.91/5.0 |
| Monique | 2 | $85,194 | 116 | 4.90/5.0 |
| Mirjam | 2 | $84,151 | 380 | 4.89/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Leiden
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (80.3%), with apartment & condo and house properties comprising 87.5% of inventory
- Untapped potential in outdoor & mobile, others segments (6.6% combined)
Room Capacity Distribution
Analysis of 152 properties in Leiden shows that 1 bedroom properties are most prevalent, making up 40.1% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 67.1% of all listings.
Key Insights
- Most common: 1 bedroom (40.1%)
- Least common: 5+ bedrooms (1.3%)
- Market concentration: 67.1% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 152 properties in Leiden reveals that 2 guests properties dominate the market, representing 35.5% of all listings. The average property accommodates 2.9 guests, with a clear trend towards smaller guest capacities. Properties accommodating 2 guests and 4 guests make up 57.9% of the market.
Key Insights
- Most common capacity: 2 guests (35.5% of market)
- Least common capacity: 7 guests (2% of market)
- Average guest capacity: 2.9 guests per property
- Market concentration: 57.9% in top 2 capacity sizes
- Market segmentation: Predominantly smaller guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 152 properties in Leiden, the most common availability pattern is 181-270 days (27.6% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (27% of properties).
Key Insights
- Most common availability window: 181-270 days (27.6%)
- Most common booking duration: 91-180 days (27%)
- Properties with high availability (180+ days): 52.6%
- Properties with long-term bookings (180+ days): 49.3%
Minimum Stay Distributions
1 Night
19 listings
13.5% of total
2 Nights
48 listings
34% of total
3 Nights
22 listings
15.6% of total
4-6 Nights
35 listings
24.8% of total
7-29 Nights
13 listings
9.2% of total
30+ Nights
4 listings
2.8% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 47.5%
- Mid-length stays (4-6 nights) represent 24.8% of listings
- Monthly+ stays (2.8%) suggest a stable extended-stay market
- High market flexibility with 63.1% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
32 listings
24.2% of total
Moderate
36 listings
27.3% of total
Firm
27 listings
20.5% of total
Strict
37 listings
28% of total
Key Insights
- Strict is the preferred policy at 28.0% of listings
- The market shows a balanced distribution between guest-friendly (51.5%) and strict (48.5%) policies
- Policy distribution is relatively even, suggesting no strong market preference
- Firm policies are least common at 20.5% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Diverse policy distribution indicates an opportunity to differentiate through policy choice
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jun, Jul, Apr, averaging 116 days
- Shortest booking windows are in Nov, Dec, Jan, averaging 68 days
- Summer shows the longest average booking window at 111 days, while Winter has the shortest at 69 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 111 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Nov-Jan when lead times are shortest
Popular Airbnb Amenities in Leiden
Below is the distribution of amenities across listings in Leiden:
Traveler Demographics
Key Insights
- Domestic travelers make up 11.1% of total guests, indicating a mostly international-driven market.
- Primary international markets: Germany (23.2%) and United Kingdom (22.3%)
- English is the top language at 53.5%, followed by German (14%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 7.0%
Recommendations
- Target marketing campaigns for England and London markets
- Develop localized content for Germany and United Kingdom
- Prioritize English and German language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Leiden. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Kockengen | 14 | $7,617 | $383.93 | 56% |
| Merksplas | 10 | $4,584 | $266.52 | 46% |
| Halfweg | 17 | $4,422 | $235.59 | 57% |
| Aerdenhout | 18 | $4,356 | $675.10 | 49% |
| Oud Ade | 16 | $4,344 | $286.63 | 52% |
| Rijs | 28 | $4,317 | $366.34 | 44% |
| Kortenhoef | 15 | $4,168 | $263.40 | 54% |
| Uitdam | 34 | $4,104 | $470.15 | 31% |
| Zerkegem | 10 | $4,009 | $416.46 | 50% |
| Haaren | 10 | $3,960 | $282.59 | 52% |
How is your STR performing?
Your vacation rental may be amazing, but is it better than your competition? Enjoy the best-in-class AI-powered analytics for free!
Discover Insights