Airbnb Market Analytics, Statistics and Data in Zaandam, North Holland, Netherlands

Last updated: 2025-01-31

Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Zaandam? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Zaandam:

Average Daily Rate

$157

Occupancy Rate

57.11%

Annual Revenue

$27,838

Revenue Growth YoY

16.87%

Best Month

April

Worst Month

January

Regulation

High

Active Listings

How much do Airbnb hosts make on average per month in Zaandam?

The short-term rental market in Zaandam shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:

Typical properties (median) earn $2,215 per month
Strong performing properties (top 25%) make $3,420 or more
Best-in-class properties (top 10%) achieve $5,673+ monthly
Entry-level properties (bottom 25%) typically earn around $1,435

Revenue Variations by Month

Occupancy Rates Throughout the Year in Zaandam

The market in Zaandam shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:

Typical properties (median) maintain 59% occupancy rates
Strong performing properties (top 25%) achieve 76% or higher
Best-in-class properties (top 10%) reach 89%+occupancy
Entry-level properties (bottom 25%) average around 38%

Occupancy Variations by Month

Average Daily Rates Seasonal Trends in Zaandam

Daily rates in Zaandam vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:

Typical properties (median) generate $128 per night
Strong performing properties (top 25%) secure $194 or more
Best-in-class properties (top 10%) pull in $271+ per night
Entry-level properties (bottom 25%) earn around $92

Daily Rate Variations by Month

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Seasonality patterns in Zaandam

Peak Season (April, July, August)

Revenue peaks at $3623.72 per month
Occupancy rates reach 75.84%
Daily rates average $162.34

Shoulder Season

Revenue averages $2816.49 per month
Occupancy maintains 56.58%
Daily rates hold at $153.04

Low Season (February, December, January)

Revenue drops to $1285.42 per month
Occupancy decreases to 30.28%
Daily rates adjust to $142.92

Is it still profitable to do Airbnb in Zaandam in 2025?

Yes! Zaandam demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 57% and strong monthly revenue averaging $2816 and With 95 active listings, this emerging market offers significant first-mover advantages. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:

Peak Season Strategy

Implement premium seasonal pricing strategies
Set longer minimum stay requirements during high-demand periods
Enforce stricter cancellation policies

Shoulder Season Strategy

Maintain competitive market-based pricing
Offer moderate-length stay incentives
Target a mix of leisure and business travelers with flexible booking terms
Focus on weekend getaway packages and mid-week business traveler promotions

Low Season Strategy

Adjust pricing to remain competitive in the market
Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
Create targeted promotional campaigns to drive occupancy

Top Places to Start Airbnb in Zaandam

Area	Why Choose This Area	Key Attractions
Zaandam City Center	Vibrant area with a mix of historic charm and modern amenities. Close to attractions and easy access to public transport for tourists.	Zaanse Schans, Czaar Peterhuisje, Zaans Museum, De Waag, Windmill Museum, Shopping in Zaandam
Zaanse Schans	A historic windmill village that draws tourists looking to explore traditional Dutch culture and architecture.	Windmills, Traditional Dutch Houses, Zaanse Schans Museum, Schoenfabriek Zaanse Schans, Dutch Clogs Demonstration
Diemen	A suburb that's close to Amsterdam, attractive for visitors looking for a quieter stay with easy access to the city.	Amstelpark, Diemen's historic center, Cycling routes, Parks and nature reserves
Westzaan	A quaint village known for its picturesque landscapes and proximity to larger cities. Ideal for a relaxing getaway.	Local windmills, Nature trails, Quiet countryside, Historical landmarks
Krommenie	Charming small town with a friendly atmosphere. Great for guests interested in local culture.	Historical buildings, Local festivals, Nearby beaches
Wormer	Pleasant village with a mix of nature and local culture, away from the hustle and bustle but close enough to access tourist hotspots.	Nature reserves, Historical sites, Canal walks
Oude Noord	A part of Zaandam with historical significance and local feel, appealing for visitors who want an authentic experience.	Local markets, Historic sites, Community events
Zaandijk	A scenic village ideal for relaxation and exploring the surrounding countryside, close to Zaanse Schans.	Scenic walks, Historic houses, Cafes and restaurants along the river

Do you need a license for Airbnb in Zaandam?

$308.00

Daily Rate

Top Performing Professional Hosts in Zaandam

Host Name	Properties	Grossing Revenue	Stay Reviews	Avg Rating
Gino	5	$210,218	280	4.42/5.0
Geraldine Nathalie	1	$141,257	37	4.59/5.0
Zaan Hotel	5	$137,845	790	4.70/5.0
Anouk	1	$104,686	127	4.89/5.0
Aniza	4	$91,921	528	4.70/5.0
Pelle	1	$84,467	151	4.84/5.0
Thomas	5	$83,624	118	3.48/5.0
Suzanne	1	$82,113	53	4.72/5.0
Ana Mer	2	$80,305	24	5.00/5.0
Imran	1	$70,549	28	4.96/5.0

Additional analytics on vacation rental, real estate, short term rental data in Zaandam

AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:

Show Advanced Metrics

Room Type Distribution

Property Type Distribution

Key Insights

Market dominated by entire home listings (55.8%), with house and boutique & hotels properties comprising 70.5% of inventory
Strong specialty sector (27.3%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
Untapped potential in others, unique stays segments (5.3% combined)

Room Capacity Distribution

Analysis of 95 properties in Zaandam shows that 1 bedroom properties are most prevalent, making up 47.4% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 64.2% of all listings.

Key Insights

Most common: 1 bedroom (47.4%)
Least common: 4 bedrooms (4.2%)
Market concentration: 64.2% in top 2 sizes
Market skew: Favors smaller properties

Guest Capacity Distribution

Analysis of 95 properties in Zaandam reveals that 2 guests properties dominate the market, representing 30.5% of all listings. The average property accommodates 2.5 guests, with a clear trend towards smaller guest capacities. Properties accommodating 2 guests and 4 guests make up 60.0% of the market.

Key Insights

Most common capacity: 2 guests (30.5% of market)
Least common capacity: 8+ guests (1.1% of market)
Average guest capacity: 2.5 guests per property
Market concentration: 60.0% in top 2 capacity sizes
Market segmentation: Predominantly smaller guest capacities

Booking and Availability Patterns

Available Days Distribution

Booked Days Distribution

Among 95 properties in Zaandam, the most common availability pattern is 91-180 days (30.5% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (30.5% of properties).

Key Insights

Most common availability window: 91-180 days (30.5%)
Most common booking duration: 181-270 days (30.5%)
Properties with high availability (180+ days): 49.5%
Properties with long-term bookings (180+ days): 51.6%

Minimum Stay Distributions

1 Night (26.5%)

1 Night

22 listings

26.5% of total

2 Nights (38.6%)

2 Nights

32 listings

38.6% of total

3 Nights (9.6%)

3 Nights

8 listings

9.6% of total

4-6 Nights (9.6%)

4-6 Nights

8 listings

9.6% of total

7-29 Nights (2.4%)

7-29 Nights

2 listings

2.4% of total

30+ Nights (13.3%)

30+ Nights

11 listings

13.3% of total

Key Insights

Short stays (1-2 nights) dominate the market at 65.1%
Mid-length stays (4-6 nights) represent 9.6% of listings
Monthly+ stays (13.3%) suggest a stable extended-stay market
High market flexibility with 74.7% accepting 3 nights or less

Recommendations

Set minimum stays between 2-3 nights to align with market standards
Adjust minimum stays seasonally based on demand patterns
Consider monthly stay discounts to capture the growing extended-stay market
Implement different minimum stays for weekends vs. weekdays

Cancellation Policy Distribution

Flexible (37.3%)

Flexible

31 listings

37.3% of total

Moderate (25.3%)

Moderate

21 listings

25.3% of total

Firm (9.6%)

Firm

8 listings

9.6% of total

Strict (27.7%)

Strict

23 listings

27.7% of total

Key Insights

Flexible is the preferred policy at 37.3% of listings
Guest-friendly policies (Flexible & Moderate) dominate at 62.6% of the market
Strong market consensus around Flexible policies
Firm policies are least common at 9.6% of listings

Recommendations

Consider starting with a Flexible policy to align with market preferences
Strong market preference for Flexible policies suggests this should be your baseline
Consider generous cancellation terms as a competitive advantage

Booking Lead Time Trends

Key Insights

Peak booking lead times occur in Jul, Jun, May, averaging 99 days
Shortest booking windows are in Oct, Nov, Dec, averaging 50 days
Summer shows the longest average booking window at 87 days, while Winter has the shortest at 54 days

Recommendations

Implement dynamic pricing strategies for Summer bookings at least 87 days in advance
Consider early bird discounts during Winter to encourage longer lead times
Focus on last-minute booking promotions during Oct-Dec when lead times are shortest

Popular Airbnb Amenities in Zaandam

Below is the distribution of amenities across listings in Zaandam:

Traveler Demographics

Guest Origin Distribution

Top 5 Cities of Origin

Top 5 Countries of Origin

Top 5 Languages Spoken

Age Distribution

Key Insights

Domestic travelers make up 3.4% of total guests, indicating a mostly international-driven market.
Primary international markets: United Kingdom (25.2%) and United States (21.5%)
English is the top language at 57.5%, followed by German (14.6%)
Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 10.2%

Recommendations

Target marketing campaigns for England and London markets
Develop localized content for United Kingdom and United States
Prioritize English and German language support
Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
Implement seasonal promotions aligned with key market travel patterns

Nearby Markets

Explore short-term rental performance in markets surrounding Zaandam. These nearby markets offer diverse opportunities for property investors and hosts:

Market	Properties	Monthly Revenue	Daily Rate	Occupancy
Kockengen	14	$7,617	$383.93	56%
Merksplas	10	$4,584	$266.52	46%
Halfweg	17	$4,422	$235.59	57%
Aerdenhout	18	$4,356	$675.10	49%
Oud Ade	16	$4,344	$286.63	52%
Rijs	28	$4,317	$366.34	44%
Kortenhoef	15	$4,168	$263.40	54%
Uitdam	34	$4,104	$470.15	31%
Zerkegem	10	$4,009	$416.46	50%
Haaren	10	$3,960	$282.59	52%

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