Airbnb Market Analytics, Statistics and Data in Haarlem, North Holland, Netherlands
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Haarlem? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Haarlem:
How much do Airbnb hosts make on average per month in Haarlem?
The short-term rental market in Haarlem shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $3,373 per month
- Strong performing properties (top 25%) make $5,490 or more
- Best-in-class properties (top 10%) achieve $8,270+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,859
Revenue Variations by Month
Occupancy Rates Throughout the Year in Haarlem
The market in Haarlem shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 54% occupancy rates
- Strong performing properties (top 25%) achieve 75% or higher
- Best-in-class properties (top 10%) reach 89%+occupancy
- Entry-level properties (bottom 25%) average around 26%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Haarlem
Daily rates in Haarlem vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $204 per night
- Strong performing properties (top 25%) secure $287 or more
- Best-in-class properties (top 10%) pull in $389+ per night
- Entry-level properties (bottom 25%) earn around $143
Daily Rate Variations by Month
Get Live Haarlem Market Intelligence 👇
Explore Real-time Analytics
Seasonality patterns in Haarlem
Peak Season (July, May, April)
- Revenue peaks at $5805.66 per month
- Occupancy rates reach 66.52%
- Daily rates average $266.64
Shoulder Season
- Revenue averages $4165.14 per month
- Occupancy maintains 51.53%
- Daily rates hold at $238.61
Low Season (December, February, January)
- Revenue drops to $2317.20 per month
- Occupancy decreases to 32.04%
- Daily rates adjust to $219.22
Is it still profitable to do Airbnb in Haarlem in 2025?
Yes! Haarlem demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 52% and strong monthly revenue averaging $4165 and As a mature market with 528 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Haarlem
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Haarlem City Center | Vibrant heart of Haarlem featuring historic architecture, shopping, and dining. Ideal for attracting tourists looking for cultural experiences and convenience. | Grote Markt, Frans Hals Museum, St. Bavo's Cathedral, De Hallen Haarlem, Haarlemmerstraat, Teylers Museum |
| Kenaupark | Green and scenic area near the city center with beautiful parks and gardens. Great for families and visitors seeking relaxation and nature within the city. | Kenaupark, Haarlem Sculpture Garden, City Park, Botanical Garden, Playgrounds, Cafes by the park |
| Spaarne River | Picturesque waterfront area great for scenic walks and dining along the river. Attractive to guests looking for tranquil views and romantic settings. | Spaarne River Walk, Historic Wharves, Restaurants along Spaarne, Haarlem Windmill, Floating Gardens, Molen de Adriaan |
| Bloemendaal | Charming suburb known for its upscale residences and proximity to the beach. Popular for holiday rentals among families and beachgoers. | Bloemendaal aan Zee, Beach Clubs, National Park Zuid-Kennemerland, Witte Villa, Parks and Beaches |
| Zijlweg | Residential area with easy access to the city center. Appeals to business travelers and long-term visitors looking for comfort and accessibility. | Zijlweg Shopping, Business Areas, Parks, Cafes, Restaurants |
| Oude Stad | Historic old town with cobbled streets and traditional Dutch architecture. Enticing for guests seeking an authentic and picturesque experience. | Museum Haarlem, Onze Lieve Vrouwe Kerk, Old City Gates, Local Artisan Shops, Historic Houses |
| Vaartweg | Tranquil neighborhood with waterways and green spaces, suitable for guests preferring a peaceful environment while being near the city. | Canals, Walking Trails, Cycle Paths, Local Parks, Waterfront Dining |
| Schalkwijk | A more suburban part of Haarlem with diverse amenities and local culture. Good for families and those seeking longer stays away from the hustle. | Shopping Mall Schalkwijk, Local Markets, Green Parks, Family Activities, Cafes |
Do you need a license for Airbnb in Haarlem?
Yes, Haarlem requires a license for operating an Airbnb. Current market data shows 82% of active listings maintain proper licensing, confirming this requirement. Getting licensed is an essential first step before listing your property.
Top Performing Airbnb Properties in Haarlem
Magical designer home with sauna and cinema.
Entire Place • 3 bedrooms
1930s villa with pool, sauna and mega garden.
Entire Place • 4 bedrooms
Familyvilla with tenniscourt, near beach & city
Entire Place • 4 bedrooms
Beautiful private home in the city center of Haarlem
Entire Place • 2 bedrooms
Scenic, Relax with Sauna & Jacuzzi
Entire Place • 3 bedrooms
Luxurious, premium location house + sunny terrace
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Haarlem
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Floor | 4 | $343,148 | 41 | 4.97/5.0 |
| Alys | 13 | $292,648 | 32 | 2.19/5.0 |
| Boutique Hotels | 7 | $213,426 | 129 | 3.77/5.0 |
| Hello I'M Local | 5 | $179,681 | 144 | 4.75/5.0 |
| Dinand | 1 | $163,276 | 33 | 4.97/5.0 |
| Bibi | 1 | $161,282 | 19 | 5.00/5.0 |
| Aran | 5 | $153,537 | 25 | 4.36/5.0 |
| Iris | 1 | $152,450 | 29 | 4.90/5.0 |
| Vincent & Marieke | 3 | $148,408 | 619 | 4.92/5.0 |
| Rental Valley | 2 | $141,645 | 87 | 4.61/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Haarlem
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (81.3%), with house and apartment & condo properties comprising 89.8% of inventory
- Untapped potential in outdoor & mobile, others, unique stays segments (2.2% combined)
Room Capacity Distribution
Analysis of 528 properties in Haarlem shows that 1 bedroom properties are most prevalent, making up 31.8% of the market. The market tends to favor smaller properties, with 1 bedroom and 3 bedrooms together representing 54.0% of all listings.
Key Insights
- Most common: 1 bedroom (31.8%)
- Least common: 5+ bedrooms (2.8%)
- Market concentration: 54.0% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 528 properties in Haarlem reveals that 2 guests properties dominate the market, representing 26.3% of all listings. The average property accommodates 3.6 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 51.5% of the market.
Key Insights
- Most common capacity: 2 guests (26.3% of market)
- Least common capacity: 7 guests (0.4% of market)
- Average guest capacity: 3.6 guests per property
- Market concentration: 51.5% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 528 properties in Haarlem, the most common availability pattern is 271-366 days (39.6% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (30.7% of properties).
Key Insights
- Most common availability window: 271-366 days (39.6%)
- Most common booking duration: 91-180 days (30.7%)
- Properties with high availability (180+ days): 71.4%
- Properties with long-term bookings (180+ days): 30.5%
Minimum Stay Distributions
1 Night
53 listings
10.7% of total
2 Nights
141 listings
28.5% of total
3 Nights
107 listings
21.6% of total
4-6 Nights
108 listings
21.8% of total
7-29 Nights
37 listings
7.5% of total
30+ Nights
49 listings
9.9% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 39.2%
- Mid-length stays (4-6 nights) represent 21.8% of listings
- Monthly+ stays (9.9%) suggest a stable extended-stay market
- High market flexibility with 60.8% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
75 listings
16.5% of total
Moderate
169 listings
37.1% of total
Firm
79 listings
17.4% of total
Strict
132 listings
29% of total
Key Insights
- Moderate is the preferred policy at 37.1% of listings
- The market shows a balanced distribution between guest-friendly (53.6%) and strict (46.4%) policies
- Flexible policies are least common at 16.5% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jun, Jul, May, averaging 115 days
- Shortest booking windows are in Feb, Nov, Jan, averaging 59 days
- Summer shows the longest average booking window at 108 days, while Winter has the shortest at 59 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 108 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Feb-Jan when lead times are shortest
Popular Airbnb Amenities in Haarlem
Below is the distribution of amenities across listings in Haarlem:
Traveler Demographics
Key Insights
- Domestic travelers make up 11.4% of total guests, indicating a mostly international-driven market.
- Primary international markets: Germany (23.2%) and United Kingdom (19%)
- English is the top language at 55.1%, followed by German (15.7%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.2%
Recommendations
- Target marketing campaigns for London and England markets
- Develop localized content for Germany and United Kingdom
- Prioritize English and German language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Haarlem. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Kockengen | 14 | $7,617 | $383.93 | 56% |
| Merksplas | 10 | $4,584 | $266.52 | 46% |
| Halfweg | 17 | $4,422 | $235.59 | 57% |
| Aerdenhout | 18 | $4,356 | $675.10 | 49% |
| Oud Ade | 16 | $4,344 | $286.63 | 52% |
| Rijs | 28 | $4,317 | $366.34 | 44% |
| Kortenhoef | 15 | $4,168 | $263.40 | 54% |
| Uitdam | 34 | $4,104 | $470.15 | 31% |
| Zerkegem | 10 | $4,009 | $416.46 | 50% |
| Haaren | 10 | $3,960 | $282.59 | 52% |
How is your STR performing?
Your vacation rental may be amazing, but is it better than your competition? Enjoy the best-in-class AI-powered analytics for free!
Discover Insights