Den Helder Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in North Holland, Netherlands

Source: AirROI
Last updated: 2025-08-01

Is Airbnb profitable in Den Helder in 2025? Explore comprehensive Airbnb analytics for Den Helder, North Holland, Netherlands to uncover income potential. This 2025 STR market report for Den Helder, based on AirROI data from August 2024 to July 2025, reveals key trends in the market of 244 active listings.

Whether you're considering an Airbnb investment in Den Helder, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Den Helder Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Den Helder Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$170
The average rental revenue earned for an occupied room per day in Den Helder.
Occupancy Rate(?)
37.6%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$15,396
Typical annual income for an Airbnb listing in Den Helder. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
2.0%
Positive growth (2.0%) vs. last year.
Peak Revenue Month(?)
August
The month with the highest average earnings, indicating peak season in Den Helder.
Lowest Revenue Month(?)
January
The month with the lowest average earnings, indicating the low season in Den Helder.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
244
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Den Helder (2025)

Understanding the monthly revenue variations for Airbnb listings in Den Helder is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Den Helder is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Den Helder across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $4,274+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $2,843 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,714 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $796, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Den Helder

Den Helder Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Den Helder STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Den Helder:

  • Best-in-class properties (Top 10%) achieve 75%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 58% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 36%.
  • Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Den Helder

Average Daily Rate (ADR) Airbnb Trends in Den Helder (2025)

Effective short term rental pricing strategy in Den Helder involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Den Helder typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $270+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $191 or more.
  • Typical properties (Median) charge around $144 per night.
  • Entry-level properties (Bottom 25%) earn around $115 per night.

Average Daily Rate (ADR) Trend by Month in Den Helder

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Airbnb Seasonality Analysis & Trends in Den Helder (2025)

Peak Season (August, July, April)
  • Revenue averages $3,107 per month
  • Occupancy rates average 52.8%
  • Daily rates average $185
Shoulder Season
  • Revenue averages $2,082 per month
  • Occupancy maintains around 38.9%
  • Daily rates hold near $168
Low Season (January, February, December)
  • Revenue drops to average $1,146 per month
  • Occupancy decreases to average 24.4%
  • Daily rates adjust to average $147

Seasonality Insights for Den Helder

  • The Airbnb seasonality in Den Helder shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Den Helder's highest earning potential, with monthly revenues capable of climbing to $3,427, occupancy reaching a high of 58.0%, and ADRs peaking at $209.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $994, occupancy could drop to 20.8%, and ADRs may adjust down to $146.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Den Helder.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Den Helder seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Den Helder (2025)

Exploring the top neighborhoods for short-term rentals in Den Helder? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Breskens
Peaceful seaside area known for its sandy beaches and picturesque views of the North Sea. Ideal for families and travelers seeking a quiet retreat.
Breskens Beach, Museum of the History of Science, Ferry to Vlissingen, Nature Reserve 'Het Zoute'
Den Helder Center
The vibrant heart of Den Helder, offering easy access to shops, restaurants, and local culture. Great for urban explorers wanting to experience local life.
Fort Kijkduin, Dutch Navy Museum, Rooftop terrace at the Lighthouse, Shopping streets, Theater De Kampanje
Julianadorp
Suburban area with beautiful parks, making it suitable for families and nature lovers. Close to both beach and nature reserves.
Julianadorp Beach, Westerland Beach, Groene Strand 1, Parks and recreational areas
De Helderse Vallei
Nature park and recreation area, perfect for eco-tourism and families. Offers hiking, biking, and educational activities.
De Helderse Vallei Nature Park, Animal farm, Play areas, Walking trails
Castricum
Lively coastal town known for beautiful beaches and dunes, attracting vacationers and nature enthusiasts alike.
Castricum Beach, Dune reserve, Old village center and cafes
NIEUWE DOELEN
A developing area in Den Helder with modern amenities and a mix of residential and commercial spaces, appealing to long-term stays.
Nearby shopping options, Local markets, Events in public spaces
Oude Rijksweg
Historic area with charming architecture and proximity to local history museums, attracts culture enthusiasts.
Historical buildings, Local museums, Quaint cafes
Maritiem Museum
Centrally located in Den Helder, this area is perfect for those interested in maritime history and nearby attractions.
Maritime Museum, Nearby parks, Boat excursions

Understanding Airbnb License Requirements & STR Laws in Den Helder (2025)

While Den Helder, North Holland, Netherlands currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Den Helder to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Den Helder (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Den Helderbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Modern Beach house with Jacuzzi for 12 people

Modern Beach house with Jacuzzi for 12 people

Entire Place • 5 bedrooms

$78,287
Revenue
43.6%
Occupancy
$474.12
Daily Rate
Luxury detached vacation home in Julianadorp

Luxury detached vacation home in Julianadorp

Entire Place • 4 bedrooms

$73,496
Revenue
51.8%
Occupancy
$416.47
Daily Rate
Modern vacation home sleeps 10

Modern vacation home sleeps 10

Entire Place • 5 bedrooms

$62,001
Revenue
47.4%
Occupancy
$402.18
Daily Rate
Julianadorp home by the sea

Julianadorp home by the sea

Entire Place • 4 bedrooms

$59,101
Revenue
53.0%
Occupancy
$337.42
Daily Rate
Family home with Jacuzzi for 10 people

Family home with Jacuzzi for 10 people

Entire Place • 4 bedrooms

$57,857
Revenue
50.2%
Occupancy
$325.42
Daily Rate
Cristina Vacation Home with Sauna

Cristina Vacation Home with Sauna

Entire Place • 5 bedrooms

$57,108
Revenue
42.6%
Occupancy
$329.28
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Den Helder (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Den Helder based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Roel57$574,1883894.53/5.0
Sam6$254,5344984.65/5.0
Jessica31$252,5992894.31/5.0
VBJaanzee4$170,229944.57/5.0
Vrijheid Aan De Kust12$134,784484.11/5.0
Sandra6$110,126574.22/5.0
Martina3$107,5211734.79/5.0
Melanie1$73,496504.72/5.0
Ritesh13$65,391344.22/5.0
Larissa6$61,785214.67/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Den Helder.

Dive Deeper: Advanced Den Helder STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Den Helder. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Den Helder Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Den Helder

  • The Den Helder Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 93.9% of the 244 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Den Helder, House properties are the most common (67.2%), reflecting the local real estate landscape.
  • Houses represent a significant 67.2% portion, catering likely to families or larger groups.
  • The presence of 5.3% Hotel/Boutique listings indicates integration with traditional hospitality.
  • Smaller segments like outdoor/unique, others (combined 2.0%) offer potential for unique stay experiences.

Den Helder Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Den Helder

  • The dominant room capacity in Den Helder is 2 bedrooms listings, making up 34.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 2 bedrooms and 3 bedrooms properties represent 63.1% of the active Airbnb listings in Den Helder, indicating a high concentration in these sizes.
  • A significant 45.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Den Helder.

Den Helder Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Den Helder

  • The most common guest capacity trend in Den Helder vacation rentals is listings accommodating 4 guests (33.2%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 4 guests and 6 guests dominate the Den Helder STR market, accounting for 52.1% of listings.
  • 36.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Den Helder.
  • On average, properties in Den Helder are equipped to host 4.7 guests.

Den Helder Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Den Helder

  • The most common availability pattern in Den Helder falls within the 271-366 days range, representing 63.1% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 88.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in Den Helder (36.9%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 12.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Den Helder Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (15.4%)

1 Night

37 listings

15.4% of total

2 Nights (6.6%)

2 Nights

16 listings

6.6% of total

3 Nights (16.6%)

3 Nights

40 listings

16.6% of total

4-6 Nights (5.8%)

4-6 Nights

14 listings

5.8% of total

7-29 Nights (7.9%)

7-29 Nights

19 listings

7.9% of total

30+ Nights (47.7%)

30+ Nights

115 listings

47.7% of total

Key Insights

  • The most prevalent minimum stay requirement in Den Helder is 30+ Nights, adopted by 47.7% of listings. This highlights the market's preference for longer commitments.
  • A significant segment (47.7%) caters to monthly stays (30+ nights) in Den Helder, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 30+ Nights minimum stay, as 47.7% of Den Helder hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 15.4% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 47.7% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Den Helder.

Den Helder Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 60 Days

8 listings

3.3% of total

Super Strict 30 Days

4 listings

1.7% of total

Limited

3 listings

1.3% of total

Flexible (6.7%)

Flexible

16 listings

6.7% of total

Moderate (9.6%)

Moderate

23 listings

9.6% of total

Firm (31.3%)

Firm

75 listings

31.3% of total

Strict (46.3%)

Strict

111 listings

46.3% of total

Cancellation Policy Insights for Den Helder

  • The prevailing Airbnb cancellation policy trend in Den Helder is Strict, used by 46.3% of listings.
  • A majority (77.6%) of hosts in Den Helder utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

  • Consider adopting a Strict policy to align with the 46.3% market standard in Den Helder.
  • With 46.3% using Strict terms, this is a viable option in Den Helder, particularly for high-value properties or during peak demand periods.
  • Regularly review your cancellation policy against competitors and market demand shifts in Den Helder.

Den Helder STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Den Helder

  • The overall average booking lead time for vacation rentals in Den Helder is 76 days.
  • Guests book furthest in advance for stays during July (average 113 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in February (average 48 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (100 days avg.) sees the longest lead times, while Winter (59 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (76 days) as a baseline for your pricing and availability strategy in Den Helder.
  • For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 113 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 100 days) to capture early planners.
  • Monitor your own booking lead times against these Den Helder averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Den Helder (2025)

Amenity Prevalence

Amenity Insights for Den Helder

  • Essential amenities in Den Helder that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
  • Popular amenities like Kitchen, TV, Heating are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Den Helder: Wifi.
  • Prioritize adding missing essentials: Wifi.
  • Consider adding popular differentiators like Kitchen or TV to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Den Helder to stay competitive.

Den Helder Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Den Helder

  • The typical guest profile for Airbnb in Den Helder consists of predominantly international visitors (80%), with top international origins including Netherlands, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
  • Domestic travelers account for 20.5% of guests.
  • Key international markets include Germany (64.8%) and Netherlands (20.5%).
  • Top languages spoken are English (40.2%) followed by German (31.7%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Focus marketing internationally, particularly towards travelers from Netherlands.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Den Helder Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Kockengen12$7,387$441.8959%
Raamsdonksveer15$5,631$599.4540%
Merksplas12$5,353$330.6546%
Haghorst11$5,010$461.7339%
Bentveld14$4,813$430.4853%
Zerkegem10$4,275$442.1451%
Oud Ade18$3,927$276.2153%
Halfweg19$3,797$238.6356%
Zwanenburg22$3,772$228.7565%
Wormer11$3,689$210.5960%

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