Airbnb Market Analytics, Statistics and Data in Amsterdam, North Holland, Netherlands
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Amsterdam? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Amsterdam:
How much do Airbnb hosts make on average per month in Amsterdam?
The short-term rental market in Amsterdam shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $4,200 per month
- Strong performing properties (top 25%) make $6,786 or more
- Best-in-class properties (top 10%) achieve $10,175+ monthly
- Entry-level properties (bottom 25%) typically earn around $2,256
Revenue Variations by Month
Occupancy Rates Throughout the Year in Amsterdam
The market in Amsterdam shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 59% occupancy rates
- Strong performing properties (top 25%) achieve 80% or higher
- Best-in-class properties (top 10%) reach 91%+occupancy
- Entry-level properties (bottom 25%) average around 29%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Amsterdam
Daily rates in Amsterdam vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $241 per night
- Strong performing properties (top 25%) secure $338 or more
- Best-in-class properties (top 10%) pull in $469+ per night
- Entry-level properties (bottom 25%) earn around $170
Daily Rate Variations by Month
Get Live Amsterdam Market Intelligence 👇
Explore Real-time Analytics
Seasonality patterns in Amsterdam
Peak Season (April, May, June)
- Revenue peaks at $6406.99 per month
- Occupancy rates reach 64.80%
- Daily rates average $307.59
Shoulder Season
- Revenue averages $5136.12 per month
- Occupancy maintains 54.54%
- Daily rates hold at $281.07
Low Season (December, February, January)
- Revenue drops to $3128.56 per month
- Occupancy decreases to 36.45%
- Daily rates adjust to $257.21
Is it still profitable to do Airbnb in Amsterdam in 2025?
Yes! Amsterdam demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 55% and strong monthly revenue averaging $5136 and As a mature market with 4754 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Amsterdam
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Jordaan | Charming, picturesque neighborhood known for its narrow streets, canals, and vibrant atmosphere. A magnet for tourists seeking a quintessential Amsterdam experience with cozy cafes and boutique shops. | Anne Frank House, The Beatles Museum, Noorderkerk, Canal tours, Local markets, Art galleries |
| De Pijp | Vibrant, multicultural district famous for the Albert Cuyp Market and its lively street life. Popular with younger travelers looking for great food, culture, and nightlife options. | Albert Cuyp Market, Sarphatipark, Heineken Experience, Royal Theater Carre, Café Sarie, Vintage shops |
| Amsterdam City Center | The heart of Amsterdam, packed with historic landmarks, shops, and restaurants. Perfect for tourists wanting to explore the city's most famous attractions. | Dam Square, Rijksmuseum, Van Gogh Museum, Anne Frank House, Amsterdam Canals, The Royal Palace of Amsterdam |
| Oud-West | A trendy neighborhood that blends residential areas with lively restaurants and shops. Attracts families and travelers seeking authenticity and local experiences. | Foodhallen, Vondelpark, Amsterdam Museum, Kink Oranje, Street art, Local boutiques |
| Amsterdam North | An up-and-coming area across the IJ River, known for its modern architecture and cultural venues. Ideal for those looking for a quieter, yet vibrant, atmosphere. | Eye Filmmuseum, A’DAM Lookout, NDSM Wharf, Street art, Local cafes |
| Vondelpark | Surrounds the famous Vondelpark, providing a relaxing environment close to the city center. Perfect for those who enjoy outdoor activities and proximity to nature. | Vondelpark, Open Air Theatre, Nearby museums, Cafes in the park, Biking paths |
| Zuid | A modern and wealthy district known for its art museums and upscale shopping. Attracts tourists interested in luxury and culture. | Rijksmuseum, Van Gogh Museum, Vondelpark, Museumplein, Luxury boutiques |
| NDSM Wharf | A creative hub with an artistic vibe and an alternative scene, popular for unique accommodations. Attracts younger travelers and creatives looking for individuality. | NDSM Wharf, Street art, Cultural events, Local festivals, Creative workshops |
Do you need a license for Airbnb in Amsterdam?
Yes, Amsterdam requires a license for operating an Airbnb. Current market data shows 86% of active listings maintain proper licensing, confirming this requirement. Getting licensed is an essential first step before listing your property.
Top Performing Airbnb Properties in Amsterdam
Keizers House
Entire Place • 5 bedrooms
Renovated luxury 200m2 loft in the center!
Entire Place • 3 bedrooms
Luxurious bright 200sqm house in city centre!
Entire Place • 3 bedrooms
Beautiful canal home (130m2) prime location + lift
Entire Place • 2 bedrooms
Stylish 3-floor family apartment Amsterdam center
Entire Place • 3 bedrooms
Big townhouse, perfect location!
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Amsterdam
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Neal Estate | 12 | $2,250,991 | 192 | 4.51/5.0 |
| Mario | 8 | $1,866,074 | 272 | 4.92/5.0 |
| SWEETS Hotel | 21 | $1,006,786 | 1055 | 4.76/5.0 |
| Dries | 5 | $771,292 | 1308 | 4.41/5.0 |
| Johnny | 6 | $744,280 | 12 | 1.67/5.0 |
| Eric | 5 | $699,727 | 1987 | 4.84/5.0 |
| Hotel Not Hotel | 20 | $655,499 | 1463 | 4.38/5.0 |
| Alexandra | 2 | $642,614 | 60 | 4.99/5.0 |
| Suzanne | 8 | $639,834 | 317 | 4.83/5.0 |
| Singel | 8 | $595,764 | 1789 | 4.72/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Amsterdam
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (71%), with apartment & condo and house properties comprising 80.4% of inventory
- Strong specialty sector (17.2%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in others segments (2.4% combined)
Room Capacity Distribution
Analysis of 4,754 properties in Amsterdam shows that 1 bedroom properties are most prevalent, making up 48.1% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 72.4% of all listings.
Key Insights
- Most common: 1 bedroom (48.1%)
- Least common: 5+ bedrooms (0.9%)
- Market concentration: 72.4% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 4,754 properties in Amsterdam reveals that 2 guests properties dominate the market, representing 42.3% of all listings. The average property accommodates 2.6 guests, with a clear trend towards smaller guest capacities. Properties accommodating 2 guests and 4 guests make up 72.3% of the market.
Key Insights
- Most common capacity: 2 guests (42.3% of market)
- Least common capacity: 7 guests (0.4% of market)
- Average guest capacity: 2.6 guests per property
- Market concentration: 72.3% in top 2 capacity sizes
- Market segmentation: Predominantly smaller guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 4,754 properties in Amsterdam, the most common availability pattern is 271-366 days (33.7% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (29.5% of properties).
Key Insights
- Most common availability window: 271-366 days (33.7%)
- Most common booking duration: 91-180 days (29.5%)
- Properties with high availability (180+ days): 62.9%
- Properties with long-term bookings (180+ days): 38.6%
Minimum Stay Distributions
1 Night
712 listings
16.1% of total
2 Nights
1388 listings
31.4% of total
3 Nights
1057 listings
23.9% of total
4-6 Nights
670 listings
15.1% of total
7-29 Nights
213 listings
4.8% of total
30+ Nights
387 listings
8.7% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 47.5%
- Mid-length stays (4-6 nights) represent 15.1% of listings
- Monthly+ stays (8.7%) suggest a stable extended-stay market
- High market flexibility with 71.4% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
12 listings
0.3% of total
Super Strict 60 Days
2 listings
0% of total
Flexible
750 listings
17.7% of total
Moderate
1335 listings
31.6% of total
Firm
945 listings
22.4% of total
Strict
1184 listings
28% of total
Key Insights
- Moderate is the preferred policy at 31.6% of listings
- The market shows a balanced distribution between guest-friendly (49.3%) and strict (50.4%) policies
- Strong market consensus around Moderate policies
- Super Strict 60 Days policies are least common at 0.0% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Moderate policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jun, Jul, May, averaging 93 days
- Shortest booking windows are in Dec, Feb, Jan, averaging 54 days
- Summer shows the longest average booking window at 85 days, while Winter has the shortest at 54 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 85 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Dec-Jan when lead times are shortest
Popular Airbnb Amenities in Amsterdam
Below is the distribution of amenities across listings in Amsterdam:
Traveler Demographics
Key Insights
- Domestic travelers make up 1.4% of total guests, indicating a mostly international-driven market.
- Primary international markets: United Kingdom (21.8%) and France (9.5%)
- English is the top language at 63%, followed by Spanish (13.1%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 7.4%
Recommendations
- Target marketing campaigns for London and New York markets
- Develop localized content for United Kingdom and France
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Amsterdam. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Kockengen | 14 | $7,617 | $383.93 | 56% |
| Merksplas | 10 | $4,584 | $266.52 | 46% |
| Halfweg | 17 | $4,422 | $235.59 | 57% |
| Aerdenhout | 18 | $4,356 | $675.10 | 49% |
| Oud Ade | 16 | $4,344 | $286.63 | 52% |
| Rijs | 28 | $4,317 | $366.34 | 44% |
| Kortenhoef | 15 | $4,168 | $263.40 | 54% |
| Uitdam | 34 | $4,104 | $470.15 | 31% |
| Zerkegem | 10 | $4,009 | $416.46 | 50% |
| Haaren | 10 | $3,960 | $282.60 | 52% |
How is your STR performing?
Your vacation rental may be amazing, but is it better than your competition? Enjoy the best-in-class AI-powered analytics for free!
Discover Insights