Airbnb Market Analytics, Statistics and Data in Maastricht, Limburg, Netherlands
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Maastricht? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Maastricht:
How much do Airbnb hosts make on average per month in Maastricht?
The short-term rental market in Maastricht shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,254 per month
- Strong performing properties (top 25%) make $3,570 or more
- Best-in-class properties (top 10%) achieve $5,121+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,312
Revenue Variations by Month
Occupancy Rates Throughout the Year in Maastricht
The market in Maastricht shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 49% occupancy rates
- Strong performing properties (top 25%) achieve 73% or higher
- Best-in-class properties (top 10%) reach 87%+occupancy
- Entry-level properties (bottom 25%) average around 26%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Maastricht
Daily rates in Maastricht vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $140 per night
- Strong performing properties (top 25%) secure $199 or more
- Best-in-class properties (top 10%) pull in $288+ per night
- Entry-level properties (bottom 25%) earn around $97
Daily Rate Variations by Month
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Seasonality patterns in Maastricht
Peak Season (July, August, December)
- Revenue peaks at $3158.13 per month
- Occupancy rates reach 59.33%
- Daily rates average $175.20
Shoulder Season
- Revenue averages $2675.41 per month
- Occupancy maintains 49.54%
- Daily rates hold at $166.98
Low Season (November, February, January)
- Revenue drops to $1908.24 per month
- Occupancy decreases to 37.92%
- Daily rates adjust to $153.08
Is it still profitable to do Airbnb in Maastricht in 2025?
Yes! Maastricht demonstrates moderate seasonality with good off-peak opportunities, featuring a healthy occupancy rate of 50% and strong monthly revenue averaging $2675 and With 306 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Maastricht
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| City Centre | The heart of Maastricht, filled with historical sites, shops, and restaurants. A prime location for tourists wanting to explore the city's rich history and culture. | Vrijthof, Basilica of Saint Servatius, Maastricht University, St. Pietersberg Caves, Market Square |
| Wyck | A charming neighborhood known for its boutiques and eateries, Wyck offers a local experience with a quaint atmosphere, popular among both tourists and locals. | St. Servaas Bridge, Kruisheren Church, Theatre aan het vrijthof, Design stores, Cafés and restaurants |
| Sint Pieter | A more residential area with beautiful views and nature nearby, appealing to those looking for a peaceful retreat while still being close to the city. | Sint Pietersberg, Fort Sint Pieter, Nature trails, Historical sites, Wine cellars |
| Jekerkwartier | A picturesque neighborhood by the river with historic buildings and a vibrant cultural scene, attracting visitors interested in art and architecture. | Jeker River, Theater aan het Vrijthof, Museums, Cafés, Art galleries |
| Caberg | A hilly area that offers scenic views of Maastricht, ideal for those seeking tranquility and nature, while still being accessible to the city. | Caberg hill, Nature parks, Walking trails, Scenic overlooks, Local wineries |
| Buitenplaats Kasteel Ter Borch | A unique location near a castle, appealing to those interested in historical stays and nature, perfect for a special experience. | Kasteel Ter Borch, Gardens, Historical tours, Riverside walks, Local festivals |
| Meerssen | Nearby suburb of Maastricht, known for its authenticity and local charm. Great for families and those seeking a quieter stay away from the busier city center. | Local markets, Parks, Historical sites, Community events, Biking paths |
| Heer | A diverse neighborhood with a mix of residential areas and commercial spots, ideal for budget travelers wanting a local experience. | Heer Park, Shopping areas, Cafés, Local events, Community centers |
Do you need a license for Airbnb in Maastricht?
Yes, Maastricht requires a license for operating an Airbnb. Current market data shows 83% of active listings maintain proper licensing, confirming this requirement. Getting licensed is an essential first step before listing your property.
Top Performing Airbnb Properties in Maastricht
Boerenhoeve Luxury - DMST
Private Room • 10 bedrooms
Luxury home near the city center of Maastricht
Entire Place • 4 bedrooms
Cityhouse in Maastricht
Entire Place • 2 bedrooms
Cozy penthouse center Maastricht (Wyck)
Entire Place • 3 bedrooms
Urban Family Suite XL at Vrijthof Square >Fully Serviced! (96m2)
Entire Place • 1 bedroom
Merchant House Comfort with veranda - DMST
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Maastricht
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Dormio | 43 | $1,027,662 | 817 | 3.95/5.0 |
| Urban Residences | 8 | $403,287 | 359 | 4.67/5.0 |
| Ben | 14 | $326,455 | 2968 | 4.49/5.0 |
| Anne | 12 | $315,952 | 926 | 4.77/5.0 |
| Simone | Airbnb By Simone | 7 | $268,428 | 323 | 4.79/5.0 |
| Receptie | 6 | $168,795 | 369 | 4.28/5.0 |
| Lieve | 3 | $152,327 | 317 | 4.90/5.0 |
| Maison Haas Hustinx | 7 | $145,544 | 49 | 4.19/5.0 |
| Nathalie En Susan | 3 | $129,117 | 669 | 4.96/5.0 |
| Nina | 5 | $126,841 | 267 | 4.73/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Maastricht
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (67.6%), with apartment & condo and house properties comprising 76.5% of inventory
- Strong specialty sector (18.9%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in others, outdoor & mobile segments (6.2% combined)
Room Capacity Distribution
Analysis of 306 properties in Maastricht shows that 1 bedroom properties are most prevalent, making up 46.7% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 69.0% of all listings.
Key Insights
- Most common: 1 bedroom (46.7%)
- Least common: 5+ bedrooms (1.6%)
- Market concentration: 69.0% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 306 properties in Maastricht reveals that 2 guests properties dominate the market, representing 34.6% of all listings. The average property accommodates 3.1 guests, with a clear trend towards smaller guest capacities. Properties accommodating 2 guests and 4 guests make up 53.9% of the market.
Key Insights
- Most common capacity: 2 guests (34.6% of market)
- Least common capacity: 7 guests (0.3% of market)
- Average guest capacity: 3.1 guests per property
- Market concentration: 53.9% in top 2 capacity sizes
- Market segmentation: Predominantly smaller guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 306 properties in Maastricht, the most common availability pattern is 271-366 days (32.7% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (28.1% of properties).
Key Insights
- Most common availability window: 271-366 days (32.7%)
- Most common booking duration: 181-270 days (28.1%)
- Properties with high availability (180+ days): 58.5%
- Properties with long-term bookings (180+ days): 42.8%
Minimum Stay Distributions
1 Night
96 listings
36% of total
2 Nights
101 listings
37.8% of total
3 Nights
13 listings
4.9% of total
4-6 Nights
12 listings
4.5% of total
7-29 Nights
10 listings
3.7% of total
30+ Nights
35 listings
13.1% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 73.8%
- Mid-length stays (4-6 nights) represent 4.5% of listings
- Monthly+ stays (13.1%) suggest a stable extended-stay market
- High market flexibility with 78.7% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
68 listings
24.5% of total
Moderate
110 listings
39.6% of total
Firm
17 listings
6.1% of total
Strict
83 listings
29.9% of total
Key Insights
- Moderate is the preferred policy at 39.6% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 64.1% of the market
- Strong market consensus around Moderate policies
- Firm policies are least common at 6.1% of listings
Recommendations
- Consider starting with a Moderate policy to align with market preferences
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, May, Jun, averaging 108 days
- Shortest booking windows are in Nov, Feb, Jan, averaging 59 days
- Summer shows the longest average booking window at 97 days, while Winter has the shortest at 62 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 97 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Nov-Jan when lead times are shortest
Popular Airbnb Amenities in Maastricht
Below is the distribution of amenities across listings in Maastricht:
Traveler Demographics
Key Insights
- Domestic travelers make up 36.7% of total guests, indicating a moderate local market presence.
- Primary international markets: Germany (24.3%) and United States (10.7%)
- English is the top language at 45.6%, followed by German (18.6%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.9%
Recommendations
- Target marketing campaigns for Amsterdam and Cologne markets
- Develop localized content for Germany and United States
- Prioritize English and German language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Maastricht. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Baarlo | 18 | $5,746 | $310.47 | 62% |
| Dion | 13 | $4,927 | $256.45 | 58% |
| Merksplas | 10 | $4,584 | $266.52 | 46% |
| Incourt | 12 | $4,270 | $265.71 | 45% |
| Bazeilles | 10 | $3,985 | $266.71 | 44% |
| Haaren | 10 | $3,960 | $282.59 | 52% |
| Ondenval | 10 | $3,784 | $242.85 | 47% |
| Aubel | 32 | $3,735 | $247.80 | 45% |
| Heusden-Zolder | 13 | $3,660 | $275.76 | 44% |
| Samrée | 18 | $3,632 | $422.27 | 32% |
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