Haren Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Groningen, Netherlands
Is Airbnb profitable in Haren in 2025? Explore comprehensive Airbnb analytics for Haren, Groningen, Netherlands to uncover income potential. This 2025 STR market report for Haren, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 20 active listings.
Whether you're considering an Airbnb investment in Haren, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Haren Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Haren Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Haren (2025)
Understanding the monthly revenue variations for Airbnb listings in Haren is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Haren is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Haren across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,463+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,866 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,853 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,179, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Haren
Haren Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Haren STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Junesees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Haren:
- Best-in-class properties (Top 10%) achieve 78%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 67% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 45%.
- Entry-level properties (Bottom 25%) average 26% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Haren
Average Daily Rate (ADR) Airbnb Trends in Haren (2025)
Effective short term rental pricing strategy in Haren involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Haren typically peaks in May and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $312+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $238 or more.
- Typical properties (Median) charge around $135 per night.
- Entry-level properties (Bottom 25%) earn around $89 per night.
Average Daily Rate (ADR) Trend by Month in Haren
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Airbnb Seasonality Analysis & Trends in Haren (2025)
Peak Season (August, April, June)
- Revenue averages $3,156 per month
- Occupancy rates average 63.0%
- Daily rates average $168
Shoulder Season
- Revenue averages $2,226 per month
- Occupancy maintains around 45.9%
- Daily rates hold near $163
Low Season (January, February, March)
- Revenue drops to average $1,480 per month
- Occupancy decreases to average 35.0%
- Daily rates adjust to average $189
Seasonality Insights for Haren
- The Airbnb seasonality in Haren shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Haren's highest earning potential, with monthly revenues capable of climbing to $3,484, occupancy reaching a high of 63.6%, and ADRs peaking at $199.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,190, occupancy could drop to 27.9%, and ADRs may adjust down to $154.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Haren.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Haren seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Haren (2025)
Exploring the top neighborhoods for short-term rentals in Haren? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Haren Center | The heart of Haren, offering a charming village feel with local shops and cafes. A great location for visitors wanting to experience Dutch culture in a picturesque setting. | Museum Haren, Hortus Haren, Haren Railway Station, Local shops and cafes, Nature parks nearby |
| Onlanden | A beautiful natural area close to Haren, ideal for outdoor activities and nature lovers. Attracts visitors looking for peace and tranquility in nature. | Onlanden Nature Reserve, Walking and cycling routes, Birdwatching opportunities, Scenic views, Picnic areas |
| Schildwolde | Nearby village with a traditional Dutch ambiance, perfect for tourists wanting a quiet stay away from the city bustle, yet close to Groningen. | Historic church, Local markets, Picturesque countryside, Cycling routes, Café culture |
| Meerstad | A developing area known for its lakes and modern residential properties, ideal for families and those who enjoy water sports and recreational activities. | Meerstad Lake, Recreation areas, Café and restaurant options, Walking and cycling paths |
| Westerbroek | A small village near Haren with a friendly community, ideal for visitors looking for a rural experience with easy access to Groningen. | Local parks, Community events, Nature walks, Traditional Dutch architecture |
| Paterswolde | Picturesque village known for its lakes and charming streets, attracting families and nature enthusiasts looking for a relaxing getaway. | Paterswoldsemeer, Scenic walks, Local dining options, Water sports activities |
| Eelde | A quaint village famous for its annual events and festivals, offering a unique cultural experience for tourists. | Historic buildings, Local festivals, Art galleries, Nature paths |
| Grootegast | A bit further out but known for its vibrant local culture and community events. Perfect for guests looking for an off-the-beaten-path experience. | Local events and fairs, Nature walks, Small shops and cafes, Cycling paths |
Understanding Airbnb License Requirements & STR Laws in Haren (2025)
While Haren, Groningen, Netherlands currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Haren to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Haren (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Harenbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Cottage on the Paterswoldsemeer
Entire Place • 2 bedrooms
Modern wooden house on the lake.
Entire Place • 3 bedrooms
Bright and spacious cottage in nature with hot tub
Entire Place • 2 bedrooms
50m2 - Guesthouse with Spa
Entire Place • 1 bedroom
MeerZomerHuis
Entire Place • 3 bedrooms
Huis aan het Paterswoldsemeer
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Haren (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Haren based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Anne Riemke | 1 | $49,473 | 67 | 4.87/5.0 |
| Hendrik | 1 | $44,519 | 54 | 4.94/5.0 |
| Wietske | 1 | $38,076 | 104 | 4.77/5.0 |
| Bjorn | 1 | $38,036 | 36 | 4.67/5.0 |
| Robert | 2 | $29,566 | 105 | 4.90/5.0 |
| Heinrich | 1 | $25,900 | 26 | 4.35/5.0 |
| Host #11257916 | 1 | $21,051 | 73 | 4.92/5.0 |
| Sander | 1 | $20,427 | 18 | 4.94/5.0 |
| Jaap | 2 | $19,459 | 460 | 4.78/5.0 |
| Host #446288011 | 1 | $15,336 | 83 | 4.87/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Haren.
Dive Deeper: Advanced Haren STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Haren. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsHaren Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Haren
- The Haren Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 90% of the 20 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Haren, House properties are the most common (70%), reflecting the local real estate landscape.
- Houses represent a significant 70% portion, catering likely to families or larger groups.
- The presence of 15% Hotel/Boutique listings indicates integration with traditional hospitality.
Haren Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Haren
- The dominant room capacity in Haren is 1 bedroom listings, making up 35% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 60.0% of the active Airbnb listings in Haren, indicating a high concentration in these sizes.
- A significant 35.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Haren.
Haren Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Haren
- The most common guest capacity trend in Haren vacation rentals is listings accommodating 2 guests (25%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Haren STR market, accounting for 50.0% of listings.
- 25.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Haren.
- On average, properties in Haren are equipped to host 4.2 guests.
Haren Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Haren
- The most common availability pattern in Haren falls within the 181-270 days range, representing 45% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 75.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Haren (40%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 30.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Haren Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
5 listings
29.4% of total
2 Nights
1 listings
5.9% of total
3 Nights
3 listings
17.6% of total
4-6 Nights
2 listings
11.8% of total
7-29 Nights
2 listings
11.8% of total
30+ Nights
4 listings
23.5% of total
Key Insights
- The most prevalent minimum stay requirement in Haren is 1 Night, adopted by 29.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (23.5%) caters to monthly stays (30+ nights) in Haren, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 29.4% of Haren hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 29.4% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 23.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Haren.
Haren Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
4 listings
23.5% of total
Moderate
5 listings
29.4% of total
Firm
4 listings
23.5% of total
Strict
4 listings
23.5% of total
Cancellation Policy Insights for Haren
- The prevailing Airbnb cancellation policy trend in Haren is Moderate, used by 29.4% of listings.
- There's a relatively balanced mix between guest-friendly (52.9%) and stricter (47.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 29.4% market standard in Haren.
- Regularly review your cancellation policy against competitors and market demand shifts in Haren.
Haren STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Haren
- The overall average booking lead time for vacation rentals in Haren is 78 days.
- Guests book furthest in advance for stays during September (average 96 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 35 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (81 days avg.) sees the longest lead times, while Spring (55 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (78 days) as a baseline for your pricing and availability strategy in Haren.
- For September stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 96 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 81 days) to capture early planners.
- Monitor your own booking lead times against these Haren averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Haren (2025)
Amenity Prevalence
Amenity Insights for Haren
- Essential amenities in Haren that guests expect include: Heating, TV, Wifi, Smoke alarm, Free parking on premises, Hot water. Lacking these (any) could significantly impact bookings.
- Popular amenities like Essentials, Kitchen, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Haren: Heating, TV, Wifi, Smoke alarm, Free parking on premises, Hot water.
- Prioritize adding missing essentials: Smoke alarm, Free parking on premises, Hot water.
- Consider adding popular differentiators like Essentials or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Haren to stay competitive.
Haren Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Haren
- The typical guest profile for Airbnb in Haren consists of a mix of domestic (50%) and international guests, with top international origins including Germany, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 50.0% of guests.
- Key international markets include Netherlands (50%) and Germany (27.9%).
- Top languages spoken are English (43.1%) followed by German (20.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Haren Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Losser | 11 | $5,393 | $1197.39 | 28% |
| Rijs | 27 | $3,541 | $371.20 | 45% |
| Kortenhoef | 16 | $3,165 | $261.00 | 53% |
| Vierhouten | 14 | $3,057 | $201.41 | 54% |
| Muiden | 31 | $2,989 | $304.41 | 51% |
| Moarre | 11 | $2,815 | $712.43 | 29% |
| Terwolde | 10 | $2,750 | $205.30 | 49% |
| Breukelen | 44 | $2,659 | $266.80 | 47% |
| Zeewolde | 180 | $2,653 | $337.12 | 34% |
| Monnickendam | 51 | $2,595 | $259.69 | 48% |