Airbnb Market Analytics, Statistics and Data in Willemstad, Curacao, Netherlands
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Willemstad? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Willemstad:
How much do Airbnb hosts make on average per month in Willemstad?
The short-term rental market in Willemstad shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,351 per month
- Strong performing properties (top 25%) make $2,307 or more
- Best-in-class properties (top 10%) achieve $3,627+ monthly
- Entry-level properties (bottom 25%) typically earn around $745
Revenue Variations by Month
Occupancy Rates Throughout the Year in Willemstad
The market in Willemstad shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 47% occupancy rates
- Strong performing properties (top 25%) achieve 70% or higher
- Best-in-class properties (top 10%) reach 84%+occupancy
- Entry-level properties (bottom 25%) average around 24%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Willemstad
Daily rates in Willemstad vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $96 per night
- Strong performing properties (top 25%) secure $146 or more
- Best-in-class properties (top 10%) pull in $207+ per night
- Entry-level properties (bottom 25%) earn around $67
Daily Rate Variations by Month
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Seasonality patterns in Willemstad
Peak Season (February, March, May)
- Revenue peaks at $2235.25 per month
- Occupancy rates reach 60.94%
- Daily rates average $131.93
Shoulder Season
- Revenue averages $1797.46 per month
- Occupancy maintains 46.83%
- Daily rates hold at $118.46
Low Season (October, August, September)
- Revenue drops to $1363.73 per month
- Occupancy decreases to 38.72%
- Daily rates adjust to $111.37
Is it still profitable to do Airbnb in Willemstad in 2025?
Yes! Willemstad demonstrates moderate seasonality with good off-peak opportunities, featuring a healthy occupancy rate of 47% and solid monthly revenue averaging $1797 and The market's 138 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (families on vacation, festival goers, adventure tourists, international visitors)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Willemstad
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Punda | Historic center of Willemstad, known for its colorful Dutch colonial architecture and charming waterfront. A prime location for tourists who want to explore local culture, shops, and eateries. | Queen Emma Bridge, Mikve Israel-Emanuel Synagogue, Punda Shopping District, Wilhelmina Park, Kura Hulanda Museum |
| Otrobanda | Adjacent to Punda, this area is rich in history and culture, offering a more local experience with less tourist traffic. It's perfect for travelers looking to immerse themselves in the local lifestyle. | Fort Amsterdam, The Salt Palace, Otrobanda Shopping District, Kura Hulanda Museum, Rooftops with a view of Punda |
| Jan Thiel | A popular beach area known for its resort-style atmosphere and beautiful beaches. It's ideal for tourists seeking relaxation, water sports, and vibrant nightlife. | Jan Thiel Beach, Zanzibar Beach, Dive Schools, Restaurants and bars on the beach, Snorkeling and diving spots |
| Westpunt | Known for its stunning natural beauty and secluded beaches, Westpunt is perfect for travelers looking for tranquility and the beauty of nature. | Kleine Knip Beach, Grote Knip Beach, Christoffel National Park, Playa Forti, Local dining spots |
| Scharloo | An up-and-coming neighborhood featuring vibrant street art and architecture. Suitable for travelers seeking a trendy and artistic environment. | Street art murals, Historical architecture, Local cafes and shops, Cultural events, Proximity to the city center |
| Mambo Beach | A lively beach area that combines sun, sea, and entertainment. It's a hotspot for tourists who enjoy beach clubs, dining, and nightlife. | Mambo Beach Boulevard, Seaquarium Beach, Water sports activities, Restaurants and bars, Live entertainment |
| Willemstad Waterfront | Offers beautiful views and a dynamic atmosphere, where visitors can enjoy long walks by the sea, dining, and shopping. | Handelskade, Floating Market, Restaurants with sea views, Sunset views, Local artisan shops |
| Santa Barbara | A secluded and upscale area focused on luxury resorts and golf, attracting travelers interested in relaxation and exclusive experiences. | Santa Barbara Beach, Golf courses, Luxury resort amenities, Spa services, Private beaches |
Do you need a license for Airbnb in Willemstad?
We recommend checking directly with Willemstad's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Willemstad
beachhouse -private pool -historic Pietermaai -sea
Entire Place • 2 bedrooms
Handelskade's Grand Historical Penthouse: Refined
Entire Place • 3 bedrooms
Deluxe two bedroom apartment with private pool.
Entire Place • 2 bedrooms
Casa RCR 3 minuten van Mambo Beach
Entire Place • 3 bedrooms
***NEW*** The Yellow House - Renovated Monumental Penthouse
Entire Place • 3 bedrooms
Handelskade Residence: Comfort at Unique Location
Entire Place • 2 bedrooms
Top Performing Professional Hosts in Willemstad
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Coral & Coco | 31 | $780,417 | 824 | 4.29/5.0 |
| Cindy | 1 | $108,637 | 44 | 5.00/5.0 |
| Noom | 3 | $79,673 | 22 | 3.26/5.0 |
| Curacao Gardens | 3 | $74,578 | 85 | 3.25/5.0 |
| Bettina | 6 | $73,684 | 352 | 4.90/5.0 |
| Bario Hotel | 6 | $72,255 | 156 | 3.96/5.0 |
| Aida | 2 | $69,423 | 117 | 4.97/5.0 |
| Shir | 7 | $67,941 | 233 | 3.81/5.0 |
| Don | 2 | $62,806 | 95 | 4.87/5.0 |
| Ivan & Deva | 3 | $61,001 | 286 | 4.89/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Willemstad
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (86.2%), with apartment & condo and house properties comprising 89.1% of inventory
- Untapped potential in others segments (2.2% combined)
Room Capacity Distribution
Analysis of 138 properties in Willemstad shows that 1 bedroom properties are most prevalent, making up 49.3% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 79.7% of all listings.
Key Insights
- Most common: 1 bedroom (49.3%)
- Least common: 5+ bedrooms (1.4%)
- Market concentration: 79.7% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 138 properties in Willemstad reveals that 2 guests properties dominate the market, representing 45.7% of all listings. The average property accommodates 3.0 guests, with a clear trend towards smaller guest capacities. Properties accommodating 2 guests and 4 guests make up 76.8% of the market.
Key Insights
- Most common capacity: 2 guests (45.7% of market)
- Least common capacity: 7 guests (0.7% of market)
- Average guest capacity: 3.0 guests per property
- Market concentration: 76.8% in top 2 capacity sizes
- Market segmentation: Predominantly smaller guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 138 properties in Willemstad, the most common availability pattern is 271-366 days (39.1% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (27.5% of properties).
Key Insights
- Most common availability window: 271-366 days (39.1%)
- Most common booking duration: 91-180 days (27.5%)
- Properties with high availability (180+ days): 66.7%
- Properties with long-term bookings (180+ days): 35.5%
Minimum Stay Distributions
1 Night
28 listings
21.1% of total
2 Nights
9 listings
6.8% of total
3 Nights
54 listings
40.6% of total
4-6 Nights
36 listings
27.1% of total
7-29 Nights
2 listings
1.5% of total
30+ Nights
4 listings
3% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 27.9%
- Mid-length stays (4-6 nights) represent 27.1% of listings
- Monthly+ stays (3%) suggest a stable extended-stay market
- High market flexibility with 68.5% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
31 listings
24.8% of total
Moderate
25 listings
20% of total
Firm
26 listings
20.8% of total
Strict
43 listings
34.4% of total
Key Insights
- Strict is the preferred policy at 34.4% of listings
- The market shows a balanced distribution between guest-friendly (44.8%) and strict (55.2%) policies
- Moderate policies are least common at 20.0% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Diverse policy distribution indicates an opportunity to differentiate through policy choice
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in May, Nov, Apr, averaging 68 days
- Shortest booking windows are in Aug, Sep, Oct, averaging 54 days
- Spring shows the longest average booking window at 65 days, while Fall has the shortest at 58 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 65 days in advance
- Consider early bird discounts during Fall to encourage longer lead times
- Focus on last-minute booking promotions during Aug-Oct when lead times are shortest
Popular Airbnb Amenities in Willemstad
Every property in Willemstad comes standard with Wifi. Below shows the distribution of other amenities:
Traveler Demographics
Key Insights
- Domestic travelers make up 7.3% of total guests, indicating a mostly international-driven market.
- Primary international markets: Brazil (20.3%) and Colombia (17.4%)
- English is the top language at 45.6%, followed by Spanish (30.7%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 3.2%
Recommendations
- Target marketing campaigns for Bogotá and New York markets
- Develop localized content for Brazil and Colombia
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Willemstad. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Savaneta | 56 | $4,905 | $282.11 | 55% |
| Sint Willibrordus | 48 | $4,405 | $365.58 | 50% |
| San Nicolaas | 50 | $3,854 | $213.39 | 52% |
| Westpunt | 11 | $3,775 | $325.57 | 48% |
| Jan Thiel | 305 | $2,852 | $249.23 | 46% |
| Sint Michiel | 186 | $2,395 | $198.98 | 48% |
| Pos Chikito | 82 | $2,368 | $167.52 | 52% |
| Piedra Plat | 26 | $2,218 | $146.10 | 56% |
| Bonaire | 148 | $2,165 | $271.64 | 41% |
| Santa Cruz | 77 | $2,080 | $163.03 | 46% |
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