Taroudant Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Souss-Massa, Morocco
Is Airbnb profitable in Taroudant in 2025? Explore comprehensive Airbnb analytics for Taroudant, Souss-Massa, Morocco to uncover income potential. This 2025 STR market report for Taroudant, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 68 active listings.
Whether you're considering an Airbnb investment in Taroudant, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Taroudant Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Taroudant Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Taroudant (2025)
Understanding the monthly revenue variations for Airbnb listings in Taroudant is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Taroudant is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Taroudant across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,145+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,526 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $556 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $203, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Taroudant
Taroudant Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Taroudant STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while October experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Taroudant:
- Best-in-class properties (Top 10%) achieve 68%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 46% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 25%.
- Entry-level properties (Bottom 25%) average 13% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Taroudant
Average Daily Rate (ADR) Airbnb Trends in Taroudant (2025)
Effective short term rental pricing strategy in Taroudant involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Taroudant typically peaks in April and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $255+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $138 or more.
- Typical properties (Median) charge around $61 per night.
- Entry-level properties (Bottom 25%) earn around $35 per night.
Average Daily Rate (ADR) Trend by Month in Taroudant
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Airbnb Seasonality Analysis & Trends in Taroudant (2025)
Peak Season (August, April, May)
- Revenue averages $1,648 per month
- Occupancy rates average 40.6%
- Daily rates average $133
Shoulder Season
- Revenue averages $1,025 per month
- Occupancy maintains around 29.9%
- Daily rates hold near $113
Low Season (January, September, November)
- Revenue drops to average $834 per month
- Occupancy decreases to average 26.6%
- Daily rates adjust to average $105
Seasonality Insights for Taroudant
- The Airbnb seasonality in Taroudant shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Taroudant's highest earning potential, with monthly revenues capable of climbing to $1,888, occupancy reaching a high of 47.4%, and ADRs peaking at $133.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $701, occupancy could drop to 22.5%, and ADRs may adjust down to $90.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Taroudant.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Taroudant seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Taroudant (2025)
Exploring the top neighborhoods for short-term rentals in Taroudant? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Taroudant Medina | A historic area full of traditional Moroccan architecture and vibrant souks. Attracts visitors interested in culture, history, and local crafts. | Taroudant Souk, Dar Al Hossoun, The Kasbah, Jewish Quarter, Sidi Saïd Mosque |
| Tafraout | Known for its stunning natural beauty and pink granite rocks, Tafraout is a popular spot for hikers and nature lovers. Close to Taroudant, it offers a serene getaway. | Ait Mansour Gorges, Blue Rocks, Tafraout's Palm Oasis, Mount Kest, Local Berber Villages |
| Agdz | A small town near Taroudant surrounded by palm groves and rich in Berber culture. Great for travelers looking for a quiet escape and authentic experiences. | Agdz Palm Grove, Draa Valley, Old Kasbahs, Berber Heritage Museum, Oasis of Agdz |
| Aoulouz | A picturesque village known for its stunning views of the Atlas Mountains. An ideal location for tourists looking for adventure and hiking opportunities. | Aoulouz Kasbah, Atlas Mountain views, Hiking trails, Traditional Berber villages, Local cuisine experiences |
| Ouarzazate | Famous as the 'Gateway to the Sahara', Ouarzazate attracts tourists interested in film history and the majesty of the desert landscape. | Aït Benhaddou, Ouarzazate Film Studio, Taourirt Kasbah, Fint Oasis, Atlas Mountains |
| Irrigu | Located near Taroudant, Irrigu is popular for its organic agriculture and peaceful rural lifestyle, appealing to those wanting a rural retreat. | Organic farms, Local markets, Cultural farming tours, Countryside views, Quiet ambiance |
| Tiznit | Tiznit is renowned for its silver jewelry and traditional crafts. A vibrant market town that attracts visitors looking for unique souvenirs. | Tiznit Souk, Old Medina, Silver workshops, Ancient city walls, Local cuisine |
| Mount Siroua | The perfect destination for nature lovers and trekkers, Mount Siroua offers breathtaking landscapes and a chance to experience local Berber culture. | Trekking trails, Stunning mountain views, Berber villages, Flora and fauna, Cultural experiences with locals |
Understanding Airbnb License Requirements & STR Laws in Taroudant (2025)
While Taroudant, Souss-Massa, Morocco currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Taroudant to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Taroudant (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Taroudantbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Villa Nawal with heated pool without vis-à-vis
Entire Place • 2 bedrooms
Charming home with swimming pool
Entire Place • 5 bedrooms
Dar Alilek: The Sublime Moroccan Tradition
Entire Place • 3 bedrooms
Riad with pool, staff, and garden with views
Entire Place • 7 bedrooms
Stunning contemporary villa with a pool!
Entire Place • 5 bedrooms
Very beautiful house with large garden and swimming pool.
Entire Place • 8 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Taroudant (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Taroudant based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Dominique | 3 | $55,518 | 59 | 4.93/5.0 |
| Nawal | 1 | $47,229 | 20 | 5.00/5.0 |
| Patrice | 1 | $37,854 | 76 | 4.79/5.0 |
| Olivia | 1 | $32,238 | 8 | 5.00/5.0 |
| Asma | 4 | $29,254 | 78 | 4.96/5.0 |
| Audrey | 2 | $28,523 | 10 | 2.40/5.0 |
| Florence | 1 | $28,228 | 8 | 4.88/5.0 |
| Yves | 1 | $24,300 | 48 | 4.79/5.0 |
| Alexia | 1 | $20,910 | 5 | 5.00/5.0 |
| Imane | 1 | $18,996 | 3 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Taroudant.
Dive Deeper: Advanced Taroudant STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Taroudant. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsTaroudant Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Taroudant
- The Taroudant Airbnb market composition is heavily skewed towards Private Room listings, which make up 50% of the 68 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Taroudant, House properties are the most common (36.8%), reflecting the local real estate landscape.
- Houses represent a significant 36.8% portion, catering likely to families or larger groups.
- The presence of 30.9% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique (combined 2.9%) offer potential for unique stay experiences.
Taroudant Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Taroudant
- The dominant room capacity in Taroudant is 1 bedroom listings, making up 20.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 5+ bedrooms properties represent 39.7% of the active Airbnb listings in Taroudant, indicating a high concentration in these sizes.
- A significant 33.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Taroudant.
Taroudant Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Taroudant
- The most common guest capacity trend in Taroudant vacation rentals is listings accommodating 8+ guests (23.5%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Taroudant STR market, accounting for 36.7% of listings.
- 32.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Taroudant.
- On average, properties in Taroudant are equipped to host 3.5 guests.
Taroudant Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Taroudant
- The most common availability pattern in Taroudant falls within the 271-366 days range, representing 72.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 95.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Taroudant (42.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 4.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Taroudant Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
36 listings
58.1% of total
2 Nights
14 listings
22.6% of total
3 Nights
10 listings
16.1% of total
4-6 Nights
1 listings
1.6% of total
30+ Nights
1 listings
1.6% of total
Key Insights
- The most prevalent minimum stay requirement in Taroudant is 1 Night, adopted by 58.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (80.7%) of the Taroudant Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- Dedicated monthly rentals (30+ nights) represent a small niche (1.6%), possibly an untapped area for hosts.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 58.1% of Taroudant hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Taroudant.
Taroudant Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
1 listings
1.9% of total
Flexible
21 listings
38.9% of total
Moderate
11 listings
20.4% of total
Firm
8 listings
14.8% of total
Strict
13 listings
24.1% of total
Cancellation Policy Insights for Taroudant
- The prevailing Airbnb cancellation policy trend in Taroudant is Flexible, used by 38.9% of listings.
- There's a relatively balanced mix between guest-friendly (59.3%) and stricter (38.9%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 38.9% market standard in Taroudant.
- Regularly review your cancellation policy against competitors and market demand shifts in Taroudant.
Taroudant STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Taroudant
- The overall average booking lead time for vacation rentals in Taroudant is 46 days.
- Guests book furthest in advance for stays during May (average 85 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in September (average 33 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (71 days avg.) sees the longest lead times, while Winter (43 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (46 days) as a baseline for your pricing and availability strategy in Taroudant.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 85 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 71 days) to capture early planners.
- Monitor your own booking lead times against these Taroudant averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Taroudant (2025)
Amenity Prevalence
Amenity Insights for Taroudant
- Popular amenities like Wifi, Kitchen, Washer are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Consider adding popular differentiators like Wifi or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Taroudant to stay competitive.
Taroudant Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Taroudant
- The typical guest profile for Airbnb in Taroudant consists of predominantly international visitors (98%), with top international origins including United Kingdom, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 2.3% of guests.
- Key international markets include France (48.4%) and United Kingdom (10.9%).
- Top languages spoken are English (33.3%) followed by French (25.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United Kingdom.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Taroudant Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Al Ouidane | 298 | $4,271 | $468.63 | 40% |
| Tameslouht | 77 | $3,621 | $456.97 | 38% |
| caïdat de Tameslouhte | 13 | $3,576 | $871.55 | 19% |
| Oulad Hassoune | 113 | $3,027 | $352.35 | 38% |
| Sidi Abdallah Ghiat سيدي عبد الله غيات | 109 | $2,968 | $343.49 | 36% |
| Aguerd اكرض | 63 | $2,909 | $331.25 | 39% |
| caïdat d'Ounagha | 10 | $2,706 | $207.56 | 41% |
| Tassoultante | 387 | $2,506 | $299.77 | 42% |
| caïdat d'Aquermoud | 10 | $2,375 | $264.29 | 40% |
| Mechouar Kasbah | 312 | $1,996 | $192.44 | 44% |