Issen Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Souss-Massa, Morocco
Is Airbnb profitable in Issen in 2025? Explore comprehensive Airbnb analytics for Issen, Souss-Massa, Morocco to uncover income potential. This 2025 STR market report for Issen, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 46 active listings.
Whether you're considering an Airbnb investment in Issen, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Issen Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Issen Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Issen (2025)
Understanding the monthly revenue variations for Airbnb listings in Issen is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Issen is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Issen across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,514+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,881 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $981 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $412, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Issen
Issen Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Issen STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Issen:
- Best-in-class properties (Top 10%) achieve 59%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 42% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 26%.
- Entry-level properties (Bottom 25%) average 9% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Issen
Average Daily Rate (ADR) Airbnb Trends in Issen (2025)
Effective short term rental pricing strategy in Issen involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Issen typically peaks in July and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $157+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $131 or more.
- Typical properties (Median) charge around $109 per night.
- Entry-level properties (Bottom 25%) earn around $97 per night.
Average Daily Rate (ADR) Trend by Month in Issen
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Airbnb Seasonality Analysis & Trends in Issen (2025)
Peak Season (August, July, May)
- Revenue averages $2,270 per month
- Occupancy rates average 49.9%
- Daily rates average $128
Shoulder Season
- Revenue averages $1,442 per month
- Occupancy maintains around 24.5%
- Daily rates hold near $126
Low Season (January, February, March)
- Revenue drops to average $943 per month
- Occupancy decreases to average 18.3%
- Daily rates adjust to average $126
Seasonality Insights for Issen
- The Airbnb seasonality in Issen shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Issen's highest earning potential, with monthly revenues capable of climbing to $2,494, occupancy reaching a high of 58.9%, and ADRs peaking at $130.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $817, occupancy could drop to 13.4%, and ADRs may adjust down to $125.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Issen.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Issen seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Issen (2025)
Exploring the top neighborhoods for short-term rentals in Issen? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Issen Town Center | The heart of Issen, providing access to local markets, restaurants, and cultural experiences. Great for travelers looking to experience authentic Moroccan life and hospitality. | Local souks, Issen museum, Café central, Historical sites, Mosques |
| Agadir Beach | A short drive away, this area offers beautiful beaches and is a prime tourist destination in the Souss-Massa region, attracting sun-seekers and beach lovers. | Agadir Beach, Agadir Marina, Souk El Had, Agadir Oufella, Paradise Valley |
| Ifri', | Known for its stunning natural landscapes and hiking opportunities, Ifri' attracts nature lovers and adventure seekers looking to explore the beautiful surroundings of Issen. | Ifri' National Park, Hiking Trails, Scenic Views, Wildlife, Local flora |
| Taroudant | Often referred to as 'Little Marrakech', Taroudant is famous for its ancient ramparts and vibrant markets, drawing tourists interested in history and culture. | Taroudant Ramparts, Local markets, Arts and crafts, Historical sites, Cultural festivals |
| Taliouine | This area is famous for its saffron production and offers a unique agricultural tourism experience, perfect for those interested in Moroccan traditions and local produce. | Saffron fields, Traditional workshops, Markets, Local cuisine, Cultural experiences |
| Taghazout | A well-known surf destination, Taghazout attracts a young, active crowd looking to enjoy the beaches and outdoor activities like surfing and yoga retreats. | Surf spots, Yoga studios, Beaches, Cafes, Art galleries |
| Souss-Massa National Park | This national park offers unique flora and fauna and is a significant attraction for eco-tourists and nature enthusiasts. | Wildlife watching, Hiking trails, Scenic views, Natural landscapes, Bird watching |
| Ait Baha | A picturesque village near Issen known for its traditional Berber culture and beautiful landscapes, drawing visitors looking for an authentic experience. | Traditional Berber homes, Cultural experiences, Local crafts, Scenic drives, Nature walks |
Understanding Airbnb License Requirements & STR Laws in Issen (2025)
While Issen, Souss-Massa, Morocco currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Issen to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 2% licensed listings)
Top Performing Airbnb Properties in Issen (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Issenbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Exceptional Villa Pool & Hammam, 30min from Agadir
Entire Place • 5 bedrooms
Villa 6 people private pool
Entire Place • 2 bedrooms
Beautiful villa with private pool/ Dyar Shemsi
Entire Place • 2 bedrooms
Villa with private pool without vis-à-vis 4 people
Entire Place • 2 bedrooms
Cactus villa with private pool
Entire Place • 2 bedrooms
Villa “CHEZ IMANE”with a heated pool
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Issen (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Issen based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Tayeb | 16 | $129,772 | 97 | 2.35/5.0 |
| Tarik | 1 | $117,566 | 16 | 5.00/5.0 |
| Sofia | 3 | $33,959 | 22 | 4.85/5.0 |
| Sam | 1 | $25,252 | 6 | 4.83/5.0 |
| Luc | 5 | $22,542 | 20 | 3.87/5.0 |
| Lahcen | 1 | $18,662 | 68 | 5.00/5.0 |
| Said | 1 | $18,135 | 7 | 5.00/5.0 |
| Imane | 1 | $17,386 | 10 | 5.00/5.0 |
| Jennifer | 1 | $14,797 | 6 | 4.50/5.0 |
| Host #508035350 | 2 | $14,027 | 1 | 0.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Issen.
Dive Deeper: Advanced Issen STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Issen. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsIssen Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Issen
- The Issen Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 97.8% of the 46 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Issen, House properties are the most common (95.7%), reflecting the local real estate landscape.
- Houses represent a significant 95.7% portion, catering likely to families or larger groups.
- Smaller segments like unique stays, hotel/boutique (combined 4.4%) offer potential for unique stay experiences.
Issen Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Issen
- The dominant room capacity in Issen is 2 bedrooms listings, making up 71.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 82.6% of the active Airbnb listings in Issen, indicating a high concentration in these sizes.
Issen Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Issen
- The most common guest capacity trend in Issen vacation rentals is listings accommodating 6 guests (30.4%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 5 guests dominate the Issen STR market, accounting for 58.7% of listings.
- 45.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Issen.
- On average, properties in Issen are equipped to host 5.5 guests.
Issen Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Issen
- The most common availability pattern in Issen falls within the 271-366 days range, representing 73.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 97.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Issen (50%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 6.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Issen Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
7 listings
17.1% of total
2 Nights
15 listings
36.6% of total
3 Nights
3 listings
7.3% of total
4-6 Nights
16 listings
39% of total
Key Insights
- The most prevalent minimum stay requirement in Issen is 4-6 Nights, adopted by 39% of listings. This highlights the market's preference for longer commitments.
Recommendations
- Align with the market by considering a 4-6 Nights minimum stay, as 39% of Issen hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 17.1% currently do.
- A 2-night minimum appears standard (36.6%). Consider this for weekends or peak periods.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Issen.
Issen Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
6 listings
18.8% of total
Moderate
2 listings
6.3% of total
Firm
5 listings
15.6% of total
Strict
19 listings
59.4% of total
Cancellation Policy Insights for Issen
- The prevailing Airbnb cancellation policy trend in Issen is Strict, used by 59.4% of listings.
- A majority (75.0%) of hosts in Issen utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 59.4% market standard in Issen.
- With 59.4% using Strict terms, this is a viable option in Issen, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Issen.
Issen STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Issen
- The overall average booking lead time for vacation rentals in Issen is 35 days.
- Guests book furthest in advance for stays during October (average 84 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 15 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (65 days avg.) sees the longest lead times, while Winter (27 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (35 days) as a baseline for your pricing and availability strategy in Issen.
- For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 84 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 65 days) to capture early planners.
- Monitor your own booking lead times against these Issen averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Issen (2025)
Amenity Prevalence
Amenity Insights for Issen
- Essential amenities in Issen that guests expect include: Washer, TV, Free parking on premises, Kitchen, Air conditioning, Pool, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Hot water, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Issen: Washer, TV, Free parking on premises, Kitchen, Air conditioning, Pool, Wifi.
- Prioritize adding missing essentials: Washer, TV, Free parking on premises, Kitchen, Air conditioning, Pool, Wifi.
- Consider adding popular differentiators like Heating or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Issen to stay competitive.
Issen Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Issen
- The typical guest profile for Airbnb in Issen consists of predominantly international visitors (96%), with top international origins including United Kingdom, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 3.9% of guests.
- Key international markets include France (65.8%) and United Kingdom (10.5%).
- Top languages spoken are French (35.1%) followed by English (26.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United Kingdom.
- Offer listing details and communication support in French.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Issen Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Tameslouht | 77 | $3,621 | $456.97 | 38% |
| caïdat de Tameslouhte | 13 | $3,576 | $871.55 | 19% |
| Aguerd اكرض | 63 | $2,909 | $331.25 | 39% |
| caïdat d'Ounagha | 10 | $2,706 | $207.56 | 41% |
| caïdat d'Aquermoud | 10 | $2,375 | $264.29 | 40% |
| Ounagha | 73 | $1,886 | $219.52 | 35% |
| Harbil حربيل | 10 | $1,851 | $420.15 | 33% |
| douar Ait Daoud | 10 | $1,848 | $216.23 | 32% |
| caïdat de Smimou | 17 | $1,828 | $208.31 | 44% |
| Drarga | 16 | $1,720 | $141.33 | 38% |