Airbnb Market Analytics, Statistics and Data in Imsouane, Souss-Massa, Morocco
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Imsouane? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Imsouane:
How much do Airbnb hosts make on average per month in Imsouane?
The short-term rental market in Imsouane shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $605 per month
- Strong performing properties (top 25%) make $1,158 or more
- Best-in-class properties (top 10%) achieve $1,867+ monthly
- Entry-level properties (bottom 25%) typically earn around $266
Revenue Variations by Month
Occupancy Rates Throughout the Year in Imsouane
The market in Imsouane shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 28% occupancy rates
- Strong performing properties (top 25%) achieve 51% or higher
- Best-in-class properties (top 10%) reach 71%+occupancy
- Entry-level properties (bottom 25%) average around 14%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Imsouane
Daily rates in Imsouane vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $49 per night
- Strong performing properties (top 25%) secure $72 or more
- Best-in-class properties (top 10%) pull in $124+ per night
- Entry-level properties (bottom 25%) earn around $35
Daily Rate Variations by Month
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Seasonality patterns in Imsouane
Peak Season (March, February, April)
- Revenue peaks at $1120.70 per month
- Occupancy rates reach 46.83%
- Daily rates average $69.54
Shoulder Season
- Revenue averages $849.78 per month
- Occupancy maintains 34.30%
- Daily rates hold at $65.24
Low Season (December, January, September)
- Revenue drops to $582.02 per month
- Occupancy decreases to 26.56%
- Daily rates adjust to $62.72
Is it still profitable to do Airbnb in Imsouane in 2025?
Yes! Imsouane demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 34% and monthly revenue averaging $850 and The market's 190 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Imsouane
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| The Surf Spot | A popular destination for surfers and beachgoers, offering spectacular views and a vibrant community. Ideal for those looking to enjoy the ocean and beach culture. | Surfing schools, Local surf shops, Beachfront cafes, Imsouane Bay, The famous Imsouane surf break |
| Imsouane Beach | Known for its laid-back atmosphere and natural beauty, Imsouane Beach attracts visitors interested in relaxation and sea activities. A perfect spot for hosting guests seeking peace and tranquility. | Imsouane beach, Sunset views, Fishing spots, Cozy beach bars, Nearby hiking trails |
| Local Markets | Cultural exposure through local markets showcasing traditional Moroccan crafts and cuisine. Great for guests wanting an authentic experience in Imsouane. | Local artisan shops, Moroccan street food, Cultural festivals, Fruit and vegetable markets |
| Hiking Trails | Imsouane is close to beautiful hiking trails that offer stunning views of the coastline and mountains. Perfect for nature enthusiasts and adventure seekers. | Atlas Mountain trails, Scenic viewpoints, Cascades hiking, Wildlife viewing spots |
| Café Culture | With its emphasis on social gatherings and relaxation, the café culture in Imsouane provides a unique experience for visitors looking to unwind and enjoy local brews. | Beachfront cafes, Traditional Moroccan tea houses, Cozy bookshops, Live music venues |
| Adventure and Sports | Imsouane is a hub for water sports and adventure activities, drawing thrill-seekers and sports enthusiasts throughout the year. | Surfing and kitesurfing, Diving expeditions, Yoga retreats, Boat tours |
| Cultural Experience | Immerse yourself in local culture through workshops and guided tours, making it a great spot for visitors interested in Moroccan traditions and lifestyle. | Cooking classes, Craft workshops, Cultural tours, Traditional music events |
| Nightlife by the Sea | Imsouane offers a unique nightlife experience with beachfront gatherings and local events, making it attractive to younger travelers seeking fun after sunset. | Beach bonfires, Open mic nights, Live music from local bands, Sunset parties |
Do you need a license for Airbnb in Imsouane?
We recommend checking directly with Imsouane's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Imsouane
BoardxHouse: 3 bedroom appartment seaside view 1
Entire Place • 3 bedrooms
Big Blue - Entire villa with sea view
Entire Place • 5 bedrooms
Tigmi Nezha : Whole individual house on 3 levels
Entire Place • 3 bedrooms
imsouane surf paradise
Entire Place • 4 bedrooms
Imsouane Bay 2 Bedroom Suite w. Balcony/Oceanview
Entire Place • 2 bedrooms
Aresdis By Mood 4/5 Px Luxe
Entire Place • 2 bedrooms
Top Performing Professional Hosts in Imsouane
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Aimad | 6 | $70,926 | 52 | 3.12/5.0 |
| Vacaloc | 4 | $64,217 | 36 | 4.80/5.0 |
| Mohamed | 6 | $50,489 | 106 | 3.98/5.0 |
| Omar | 7 | $50,385 | 137 | 3.52/5.0 |
| Kristof | 2 | $49,019 | 34 | 4.97/5.0 |
| Taoufiq | 6 | $45,476 | 425 | 4.68/5.0 |
| Simo | 7 | $45,255 | 98 | 4.70/5.0 |
| Elmostafa | 4 | $44,656 | 176 | 4.77/5.0 |
| Hassan | 2 | $44,076 | 17 | 5.00/5.0 |
| Kenza | 3 | $43,837 | 41 | 4.90/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Imsouane
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (59.5%), with apartment & condo and boutique & hotels properties comprising 79.5% of inventory
- Strong specialty sector (30.0%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in outdoor & mobile segments (3.7% combined)
Room Capacity Distribution
Analysis of 190 properties in Imsouane shows that 1 bedroom properties are most prevalent, making up 53.2% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 76.3% of all listings.
Key Insights
- Most common: 1 bedroom (53.2%)
- Least common: 5+ bedrooms (2.1%)
- Market concentration: 76.3% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 190 properties in Imsouane reveals that 4 guests properties dominate the market, representing 31.6% of all listings. The average property accommodates 3.1 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 52.6% of the market.
Key Insights
- Most common capacity: 4 guests (31.6% of market)
- Least common capacity: 7 guests (0.5% of market)
- Average guest capacity: 3.1 guests per property
- Market concentration: 52.6% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 190 properties in Imsouane, the most common availability pattern is 271-366 days (64.7% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (34.2% of properties).
Key Insights
- Most common availability window: 271-366 days (64.7%)
- Most common booking duration: 31-90 days (34.2%)
- Properties with high availability (180+ days): 87.4%
- Properties with long-term bookings (180+ days): 13.7%
Minimum Stay Distributions
1 Night
59 listings
31.6% of total
2 Nights
81 listings
43.3% of total
3 Nights
40 listings
21.4% of total
4-6 Nights
4 listings
2.1% of total
30+ Nights
3 listings
1.6% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 74.9%
- Mid-length stays (4-6 nights) represent 2.1% of listings
- Monthly+ stays (1.6%) suggest a stable extended-stay market
- High market flexibility with 96.3% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Non-refundable
2 listings
1.3% of total
Super Strict 60 Days
1 listings
0.7% of total
Refundable
2 listings
1.3% of total
Flexible
71 listings
47.3% of total
Moderate
38 listings
25.3% of total
Firm
9 listings
6% of total
Strict
27 listings
18% of total
Key Insights
- Flexible is the preferred policy at 47.3% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 72.6% of the market
- Strong market consensus around Flexible policies
- Super Strict 60 Days policies are least common at 0.7% of listings
Recommendations
- Consider starting with a Flexible policy to align with market preferences
- Strong market preference for Flexible policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Oct, Nov, Sep, averaging 56 days
- Shortest booking windows are in Dec, Jan, Jun, averaging 37 days
- Fall shows the longest average booking window at 56 days, while Winter has the shortest at 39 days
Recommendations
- Implement dynamic pricing strategies for Fall bookings at least 56 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Dec-Jun when lead times are shortest
Popular Airbnb Amenities in Imsouane
Below is the distribution of amenities across listings in Imsouane:
Traveler Demographics
Key Insights
- Domestic travelers make up 11.2% of total guests, indicating a mostly international-driven market.
- Primary international markets: Germany (23%) and Morocco (16.1%)
- English is the top language at 41.2%, followed by French (25.3%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.4%
Recommendations
- Target marketing campaigns for Casablanca and Paris markets
- Develop localized content for Germany and Morocco
- Prioritize English and French language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Imsouane. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Tameslouht | 79 | $3,530 | $449.12 | 38% |
| Aguerd اكرض | 61 | $3,185 | $349.82 | 39% |
| caïdat de Tameslouhte | 13 | $3,139 | $826.68 | 20% |
| caïdat d'Ounagha | 11 | $2,590 | $200.92 | 38% |
| Agafay | 11 | $2,552 | $212.30 | 38% |
| caïdat d'Aquermoud | 10 | $2,278 | $263.95 | 39% |
| douar Ait Daoud | 10 | $2,143 | $214.31 | 35% |
| Harbil حربيل | 10 | $1,906 | $423.07 | 38% |
| Ounagha | 71 | $1,866 | $222.90 | 35% |
| caïdat de Smimou | 17 | $1,738 | $211.82 | 44% |
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