Imsouane Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Souss-Massa, Morocco
Is Airbnb profitable in Imsouane in 2025? Explore comprehensive Airbnb analytics for Imsouane, Souss-Massa, Morocco to uncover income potential. This 2025 STR market report for Imsouane, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 193 active listings.
Whether you're considering an Airbnb investment in Imsouane, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Imsouane Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Imsouane Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Imsouane (2025)
Understanding the monthly revenue variations for Airbnb listings in Imsouane is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Imsouane is typically April, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Imsouane across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,642+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,013 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $517 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $239, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Imsouane
Imsouane Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Imsouane STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Novembersees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Imsouane:
- Best-in-class properties (Top 10%) achieve 71%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 49% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 28%.
- Entry-level properties (Bottom 25%) average 15% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Imsouane
Average Daily Rate (ADR) Airbnb Trends in Imsouane (2025)
Effective short term rental pricing strategy in Imsouane involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Imsouane typically peaks in November and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $127+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $71 or more.
- Typical properties (Median) charge around $48 per night.
- Entry-level properties (Bottom 25%) earn around $34 per night.
Average Daily Rate (ADR) Trend by Month in Imsouane
Get Live Imsouane Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Imsouane (2025)
Peak Season (April, May, November)
- Revenue averages $917 per month
- Occupancy rates average 36.4%
- Daily rates average $66
Shoulder Season
- Revenue averages $749 per month
- Occupancy maintains around 34.7%
- Daily rates hold near $65
Low Season (March, June, September)
- Revenue drops to average $626 per month
- Occupancy decreases to average 29.3%
- Daily rates adjust to average $64
Seasonality Insights for Imsouane
- The Airbnb seasonality in Imsouane shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Imsouane's highest earning potential, with monthly revenues capable of climbing to $1,008, occupancy reaching a high of 40.5%, and ADRs peaking at $71.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $568, occupancy could drop to 26.6%, and ADRs may adjust down to $63.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Imsouane.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Imsouane seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Imsouane (2025)
Exploring the top neighborhoods for short-term rentals in Imsouane? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Imsouane Beach | Famous for its surf breaks and stunning views, Imsouane Beach attracts surfers and beach lovers from around the world. With its laid-back atmosphere, it's a prime spot for tourists looking for relaxation and adventure. | Surfing, Imsouane Bay, Local cafes, Sunset views, Nearby hikes |
| Old Town Imsouane | A charming area with traditional Moroccan architecture and local culture. Visitors can enjoy authentic Moroccan cuisine and experience the local way of life in a quaint setting. | Local markets, Traditional restaurants, Cultural experiences, Scenic views, Friendly local community |
| Coastal Trail | Ideal for nature lovers and those wanting to explore, the coastal trail offers breathtaking views of the Atlantic Ocean and is a great walking or biking path. | Hiking, Scenic ocean views, Wildlife spotting, Photography opportunities, Remote beaches |
| Paradise Beach | Known for its tranquility and beautiful sands, Paradise Beach is perfect for families and those looking to unwind by the seaside without the crowds. | Swimming, Sunbathing, Beach volleyball, Picnicking, Sunset watching |
| Surf Camp Area | This area is popular for surf camps and lessons, making it an excellent choice for those seeking a more active vacation. Attracts young, adventurous travelers. | Surf schools, Equipment rental, Beach parties, Surf competitions, Community events |
| Local Markets | Immerse yourself in the local culture by staying near the vibrant markets where fresh produce and handmade goods are sold. It's a great way to experience local life. | Fresh fish market, Artisan goods, Culinary experiences, Cultural exchanges, Friendly locals |
| Cliffside Views | For those looking for breathtaking views and a peaceful retreat, the cliffside areas provide stunning overlooks of the ocean and surrounding countryside. | Scenic viewpoints, Photography, Relaxation spots, Sunset views, Nature walks |
| Fishing Village | Experience the charm of a traditional fishing village with local fishermen and a glimpse into the daily life of Imsouane's residents. | Fishing activities, Boat tours, Local seafood restaurants, Cultural immersion, Historical significance |
Understanding Airbnb License Requirements & STR Laws in Imsouane (2025)
While Imsouane, Souss-Massa, Morocco currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Imsouane to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Imsouane (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Imsouanebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
BoardxHouse: 3 bedroom appartment seaside view 1
Entire Place • 3 bedrooms
Big Blue - Entire villa with sea view
Entire Place • 5 bedrooms
imsouane surf paradise
Entire Place • 4 bedrooms
Tigmi Nezha : Whole individual house on 3 levels
Entire Place • 3 bedrooms
Beautiful villa 2 minutes from the beach /4 bedrooms
Entire Place • 4 bedrooms
Imsouane Bay 2 Bedroom Suite w. Balcony/Oceanview
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Imsouane (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Imsouane based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Vacaloc | 4 | $60,459 | 36 | 4.80/5.0 |
| Simo | 7 | $60,275 | 98 | 4.70/5.0 |
| Aimad | 6 | $59,087 | 52 | 3.12/5.0 |
| Kristof | 2 | $52,215 | 34 | 4.97/5.0 |
| Kenza | 3 | $51,881 | 41 | 4.90/5.0 |
| Elmostafa | 4 | $47,218 | 176 | 4.77/5.0 |
| Omar | 7 | $46,955 | 137 | 3.52/5.0 |
| Hassan | 2 | $43,618 | 17 | 5.00/5.0 |
| Taoufiq | 6 | $41,941 | 425 | 4.68/5.0 |
| Mohamed | 6 | $39,524 | 106 | 3.98/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Imsouane.
Dive Deeper: Advanced Imsouane STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Imsouane. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsImsouane Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Imsouane
- The Imsouane Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 59.1% of the 193 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 33.2% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Imsouane, Apartment/Condo properties are the most common (52.8%), reflecting the local real estate landscape.
- Houses represent a significant 16.6% portion, catering likely to families or larger groups.
- The presence of 26.9% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique (combined 3.6%) offer potential for unique stay experiences.
Imsouane Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Imsouane
- The dominant room capacity in Imsouane is 1 bedroom listings, making up 52.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 75.6% of the active Airbnb listings in Imsouane, indicating a high concentration in these sizes.
- With over half the market (52.8%) consisting of studios or 1-bedroom units, Imsouane is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (8.3%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Imsouane.
Imsouane Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Imsouane
- The most common guest capacity trend in Imsouane vacation rentals is listings accommodating 4 guests (31.1%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Imsouane STR market, accounting for 52.9% of listings.
- On average, properties in Imsouane are equipped to host 3.1 guests.
Imsouane Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Imsouane
- The most common availability pattern in Imsouane falls within the 271-366 days range, representing 69.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 91.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Imsouane (37.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 9.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Imsouane Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
56 listings
29% of total
2 Nights
76 listings
39.4% of total
3 Nights
41 listings
21.2% of total
4-6 Nights
1 listings
0.5% of total
30+ Nights
19 listings
9.8% of total
Key Insights
- The most prevalent minimum stay requirement in Imsouane is 2 Nights, adopted by 39.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (68.4%) of the Imsouane Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 39.4% of Imsouane hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 29% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 9.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Imsouane.
Imsouane Airbnb Cancellation Policy Trends Analysis (2025)
Refundable
2 listings
1.3% of total
Super Strict 60 Days
1 listings
0.7% of total
Non-refundable
2 listings
1.3% of total
Flexible
73 listings
48% of total
Moderate
38 listings
25% of total
Firm
9 listings
5.9% of total
Strict
27 listings
17.8% of total
Cancellation Policy Insights for Imsouane
- The prevailing Airbnb cancellation policy trend in Imsouane is Flexible, used by 48% of listings.
- The market strongly favors guest-friendly terms, with 73.0% of listings offering Flexible or Moderate policies. This suggests guests in Imsouane may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 48% market standard in Imsouane.
- Regularly review your cancellation policy against competitors and market demand shifts in Imsouane.
Imsouane STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Imsouane
- The overall average booking lead time for vacation rentals in Imsouane is 40 days.
- Guests book furthest in advance for stays during October (average 71 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in June (average 33 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (61 days avg.) sees the longest lead times, while Winter (39 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (40 days) as a baseline for your pricing and availability strategy in Imsouane.
- For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 71 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 61 days) to capture early planners.
- Monitor your own booking lead times against these Imsouane averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Imsouane (2025)
Amenity Prevalence
Amenity Insights for Imsouane
- Essential amenities in Imsouane that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
- Popular amenities like Kitchen, Free parking on premises, TV are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Imsouane: Wifi.
- Prioritize adding missing essentials: Wifi.
- Consider adding popular differentiators like Kitchen or Free parking on premises to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Imsouane to stay competitive.
Imsouane Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Imsouane
- The typical guest profile for Airbnb in Imsouane consists of predominantly international visitors (88%), with top international origins including Germany, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 12.1% of guests.
- Key international markets include France (28.1%) and Germany (14.2%).
- Top languages spoken are English (36.8%) followed by French (22.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Germany.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Imsouane Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Tameslouht | 77 | $3,621 | $456.97 | 38% |
| caïdat de Tameslouhte | 13 | $3,576 | $871.55 | 19% |
| Aguerd اكرض | 63 | $2,909 | $331.25 | 39% |
| caïdat d'Ounagha | 10 | $2,706 | $207.56 | 41% |
| caïdat d'Aquermoud | 10 | $2,375 | $264.29 | 40% |
| Ounagha | 73 | $1,886 | $219.52 | 35% |
| Harbil حربيل | 10 | $1,851 | $420.15 | 33% |
| douar Ait Daoud | 10 | $1,848 | $216.23 | 32% |
| caïdat de Smimou | 17 | $1,828 | $208.31 | 44% |
| Drarga | 16 | $1,720 | $141.33 | 38% |