Airbnb Market Analytics, Statistics and Data in Rabat, Rabat-Salé-Kénitra, Morocco
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Rabat? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Rabat:
How much do Airbnb hosts make on average per month in Rabat?
The short-term rental market in Rabat shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $994 per month
- Strong performing properties (top 25%) make $1,642 or more
- Best-in-class properties (top 10%) achieve $2,422+ monthly
- Entry-level properties (bottom 25%) typically earn around $447
Revenue Variations by Month
Occupancy Rates Throughout the Year in Rabat
The market in Rabat shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 40% occupancy rates
- Strong performing properties (top 25%) achieve 66% or higher
- Best-in-class properties (top 10%) reach 83%+occupancy
- Entry-level properties (bottom 25%) average around 19%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Rabat
Daily rates in Rabat vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $62 per night
- Strong performing properties (top 25%) secure $90 or more
- Best-in-class properties (top 10%) pull in $124+ per night
- Entry-level properties (bottom 25%) earn around $42
Daily Rate Variations by Month
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Seasonality patterns in Rabat
Peak Season (June, May, April)
- Revenue peaks at $1496.54 per month
- Occupancy rates reach 49.26%
- Daily rates average $81.44
Shoulder Season
- Revenue averages $1201.39 per month
- Occupancy maintains 43.14%
- Daily rates hold at $76.54
Low Season (November, December, January)
- Revenue drops to $786.86 per month
- Occupancy decreases to 36.79%
- Daily rates adjust to $73.12
Is it still profitable to do Airbnb in Rabat in 2025?
Yes! Rabat demonstrates moderate seasonality with good off-peak opportunities, featuring a growing occupancy rate of 43% and monthly revenue averaging $1201 and As a mature market with 1112 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Rabat
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Medina | The historic heart of Rabat, known for its narrow streets, vibrant markets, and rich cultural heritage. A popular area for tourists looking to experience traditional Moroccan life and architecture. | Hassan Tower, Mausoleum of Mohammed V, Souk El Kebir, Kasbah of the Udayas, Dar Dar, Rabat Archaeological Museum |
| Agdal | A modern district with a mix of residential and commercial areas, known for its cafes, shops, and proximity to attractions. Ideal for both tourists and business travelers. | Jardin d'Agdal, Cinemas, Shopping centers like Madina Mall, Rabat Zoo, Restaurants and cafes |
| Hay Riad | An upscale residential area known for its greenery and spacious accommodations. Appeals to families and those looking for a quiet stay with easy access to city amenities. | Royal Palace of Rabat, Villa des Arts, Parc Yacoub Al Mansour, International schools, Cafes |
| Ocean Bouregreg | A scenic area along the Bouregreg River, offering stunning views and recreational activities. Great for visitors seeking a relaxing stay by the water. | Bouregreg Marina, Kasbah des Oudayas, Boat tours, Beach access, Cafes by the river |
| Rabat City Center | The central business district of Rabat, filled with historical sites, government buildings, and commercial spaces. Perfect for business travelers and urban adventurers. | Boulevard Mohammed V, Parc de la Ligue Arabe, Bank buildings, Restaurants and bars, Cultural events |
| Salé | The neighboring city of Salé provides a more local experience with its own charm, markets, and cultural sites. A good option for travelers looking for authenticity. | Salé Medina, Great Mosque of Salé, Ribat of Sale, Local souks, Mausoleum of Sale |
| L'Boulevard | A trendy area known for its vibrant nightlife, arts, and cultural events. Popular among young travelers and those looking for nightlife experiences. | Nightclubs and bars, Cultural festivals, Street performances, Nearby art galleries, Music events |
| Harhoura | A coastal area known for its beaches and close-knit community feel. Suitable for those seeking a beach holiday experience within reach of the city. | Harhoura Beach, Coastal promenade, Water sports, Local seafood restaurants, Parks |
Do you need a license for Airbnb in Rabat?
We recommend checking directly with Rabat's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Rabat
Riad Dar Rabiaa : Charme de Rabat
Entire Place • 6 bedrooms
1001 Riad in Rabat
Entire Place • 5 bedrooms
Peaceful Villa with Garden in Hay Riad
Entire Place • 4 bedrooms
Luxury 4BR Agdal + Pkg + Walk to the Mall & Center
Entire Place • 4 bedrooms
Riad Ikbal in the heart of the Rabat Medina
Entire Place • 6 bedrooms
Modern 3BR with High Amenities and Stylish Decor
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Rabat
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Goodmove | 16 | $500,007 | 973 | 4.84/5.0 |
| Yann | 37 | $442,316 | 1216 | 4.83/5.0 |
| Tarik | 20 | $399,686 | 1182 | 4.77/5.0 |
| YourPlace | 12 | $211,456 | 169 | 3.96/5.0 |
| Makass | 23 | $180,368 | 199 | 3.18/5.0 |
| Hatim | 8 | $144,879 | 125 | 3.55/5.0 |
| Zineb | 10 | $136,165 | 421 | 4.75/5.0 |
| Jamel | 6 | $131,377 | 137 | 3.99/5.0 |
| StayHere | 17 | $112,329 | 119 | 0.77/5.0 |
| Youspot | 8 | $110,167 | 590 | 4.81/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Rabat
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (81.8%), with apartment & condo and house properties comprising 92.0% of inventory
- Untapped potential in unique stays, others segments (2.9% combined)
Room Capacity Distribution
Analysis of 1,112 properties in Rabat shows that 1 bedroom properties are most prevalent, making up 46.8% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 74.1% of all listings.
Key Insights
- Most common: 1 bedroom (46.8%)
- Least common: 5+ bedrooms (1%)
- Market concentration: 74.1% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 1,112 properties in Rabat reveals that 4 guests properties dominate the market, representing 25.2% of all listings. The average property accommodates 3.5 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 48.4% of the market.
Key Insights
- Most common capacity: 4 guests (25.2% of market)
- Least common capacity: 1 guest (1.2% of market)
- Average guest capacity: 3.5 guests per property
- Market concentration: 48.4% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 1,112 properties in Rabat, the most common availability pattern is 271-366 days (40.8% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (25.3% of properties).
Key Insights
- Most common availability window: 271-366 days (40.8%)
- Most common booking duration: 91-180 days (25.3%)
- Properties with high availability (180+ days): 66.4%
- Properties with long-term bookings (180+ days): 35.3%
Minimum Stay Distributions
1 Night
485 listings
49.6% of total
2 Nights
276 listings
28.2% of total
3 Nights
95 listings
9.7% of total
4-6 Nights
65 listings
6.6% of total
7-29 Nights
23 listings
2.4% of total
30+ Nights
34 listings
3.5% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 77.8%
- Mid-length stays (4-6 nights) represent 6.6% of listings
- Monthly+ stays (3.5%) suggest a stable extended-stay market
- High market flexibility with 87.5% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
372 listings
43.2% of total
Moderate
242 listings
28.1% of total
Firm
115 listings
13.3% of total
Strict
133 listings
15.4% of total
Key Insights
- Flexible is the preferred policy at 43.2% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 71.3% of the market
- Strong market consensus around Flexible policies
- Firm policies are least common at 13.3% of listings
Recommendations
- Consider starting with a Flexible policy to align with market preferences
- Strong market preference for Flexible policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, May, Jun, averaging 38 days
- Shortest booking windows are in Nov, Dec, Jan, averaging 25 days
- Summer shows the longest average booking window at 36 days, while Winter has the shortest at 26 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 36 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Nov-Jan when lead times are shortest
Popular Airbnb Amenities in Rabat
Below is the distribution of amenities across listings in Rabat:
Traveler Demographics
Key Insights
- Domestic travelers make up 18.8% of total guests, indicating a mostly international-driven market.
- Primary international markets: Morocco (27.4%) and United States (12.6%)
- English is the top language at 37.8%, followed by French (27.9%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.0%
Recommendations
- Target marketing campaigns for Paris and Rabat markets
- Develop localized content for Morocco and United States
- Prioritize English and French language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Rabat. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Bouskoura | 44 | $1,374 | $136.80 | 41% |
| Moulay Bousselham | 19 | $1,279 | $101.85 | 38% |
| Tangier | 2,063 | $1,087 | $106.75 | 42% |
| Al Bahraoyine | 27 | $991 | $209.84 | 31% |
| Cherrat ⵛⵔⴰⵟ الشراط | 119 | $941 | $138.50 | 39% |
| Harhoura | 121 | $889 | $104.76 | 36% |
| Ameur عامر | 80 | $866 | $125.79 | 39% |
| arrondissement de Sidi Belyout مقاطعة سيدي بليوط | 557 | $857 | $76.92 | 41% |
| Allyene عليين | 184 | $850 | $169.12 | 36% |
| Sahel Chamali الساحل الشمالي | 46 | $837 | $146.86 | 30% |
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