Airbnb Market Analytics, Statistics and Data in Harhoura, Rabat-Salé-Kénitra, Morocco
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Harhoura? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Harhoura:
How much do Airbnb hosts make on average per month in Harhoura?
The short-term rental market in Harhoura shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,068 per month
- Strong performing properties (top 25%) make $2,231 or more
- Best-in-class properties (top 10%) achieve $3,339+ monthly
- Entry-level properties (bottom 25%) typically earn around $407
Revenue Variations by Month
Occupancy Rates Throughout the Year in Harhoura
The market in Harhoura shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 28% occupancy rates
- Strong performing properties (top 25%) achieve 49% or higher
- Best-in-class properties (top 10%) reach 70%+occupancy
- Entry-level properties (bottom 25%) average around 14%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Harhoura
Daily rates in Harhoura vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $81 per night
- Strong performing properties (top 25%) secure $109 or more
- Best-in-class properties (top 10%) pull in $162+ per night
- Entry-level properties (bottom 25%) earn around $64
Daily Rate Variations by Month
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Seasonality patterns in Harhoura
Peak Season (August, April, March)
- Revenue peaks at $2059.90 per month
- Occupancy rates reach 51.90%
- Daily rates average $107.59
Shoulder Season
- Revenue averages $1586.27 per month
- Occupancy maintains 33.99%
- Daily rates hold at $99.81
Low Season (November, December, January)
- Revenue drops to $784.56 per month
- Occupancy decreases to 24.98%
- Daily rates adjust to $92.78
Is it still profitable to do Airbnb in Harhoura in 2025?
Yes! Harhoura demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 34% and monthly revenue averaging $1586 and The market's 121 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Harhoura
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Harhoura Beach | A beautiful beach destination that's popular for its stunning shoreline and proximity to Rabat. Ideal for tourists seeking sun and relaxation by the Mediterranean. | Harhoura Beach, Beaches of Temara, Coastal promenade, Local seafood restaurants, Beach clubs |
| Rabat-Salé Canal | A picturesque canal area offering scenic views and activities. Great for tourists and citizens looking for outdoor experiences in a serene environment. | Rabat-Salé Canal, Kayaking and boating, Promenade along the canal, Parks and greenery |
| Bouznika | A charming seaside town known for its golf courses and relaxed atmosphere. Well-suited for families and golfers. | Bouznika Beach, Royal Golf Dar Es Salam, Golf de Bouznika, Local cafés and eateries |
| Temara | A vibrant locality featuring beaches and local markets. A family-friendly area that's close to both urban and natural attractions. | Plage de Temara, Local shops and bazaars, Cafés and restaurants, Nearby parks |
| Salé Medina | Rich in history and culture, the old town of Salé attracts tourists interested in Moroccan heritage and crafts. | Salé Medina, Historic buildings, Local artisan shops, Traditional Moroccan markets |
| Kasbah des Oudayas | A UNESCO World Heritage site in Rabat, known for its historical significance and scenic views of the Bou Regreg river and ocean. | Kasbah des Oudayas, Oudaya Museum, The Andalusian Gardens, Scenic views of the river |
| Rabat's New Town | A modern area with various shopping, dining, and entertainment options. Popular with both locals and tourists. | Avenue Mohamed V, Shopping malls, Cafés and restaurants, Cultural centers |
| Zawiya of Moulay Idriss | A spiritual site in the Salé area that attracts tourists interested in religious heritage and local culture. | Zawiya of Moulay Idriss, Cultural tours, Local festivals, Community events |
Do you need a license for Airbnb in Harhoura?
We recommend checking directly with Harhoura's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Harhoura
Villa Taroub with pool and sea views
Entire Place • 5 bedrooms
House with stunning beach views
Entire Place • 3 bedrooms
Riad ''Majorelle'' with swimming pool 20 minutes from Rabat
Entire Place • 5 bedrooms
Aux Moules De Harhoura - Rabat
Entire Place • 5 bedrooms
Luxury Seafront Villa | Direct Beach Access & Spa
Entire Place • 3 bedrooms
Fabulous sea view apartment
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Harhoura
Additional analytics on vacation rental, real estate, short term rental data in Harhoura
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (95.9%), with apartment & condo and house properties comprising 96.7% of inventory
- Untapped potential in boutique & hotels segments (3.3% combined)
Room Capacity Distribution
Analysis of 121 properties in Harhoura shows that 2 bedrooms properties are most prevalent, making up 50.4% of the market. The market tends to favor smaller properties, with 2 bedrooms and 3 bedrooms together representing 75.2% of all listings.
Key Insights
- Most common: 2 bedrooms (50.4%)
- Least common: 4 bedrooms (2.5%)
- Market concentration: 75.2% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 121 properties in Harhoura reveals that 6 guests properties dominate the market, representing 30.6% of all listings. The average property accommodates 5.1 guests, with a clear trend towards larger guest capacities. Properties accommodating 6 guests and 4 guests make up 57.9% of the market.
Key Insights
- Most common capacity: 6 guests (30.6% of market)
- Least common capacity: 3 guests (3.3% of market)
- Average guest capacity: 5.1 guests per property
- Market concentration: 57.9% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 121 properties in Harhoura, the most common availability pattern is 271-366 days (62% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (31.4% of properties).
Key Insights
- Most common availability window: 271-366 days (62%)
- Most common booking duration: 31-90 days (31.4%)
- Properties with high availability (180+ days): 83.5%
- Properties with long-term bookings (180+ days): 16.5%
Minimum Stay Distributions
1 Night
25 listings
24% of total
2 Nights
42 listings
40.4% of total
3 Nights
21 listings
20.2% of total
4-6 Nights
10 listings
9.6% of total
7-29 Nights
5 listings
4.8% of total
30+ Nights
1 listings
1% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 64.4%
- Mid-length stays (4-6 nights) represent 9.6% of listings
- Monthly+ stays (1%) suggest a stable extended-stay market
- High market flexibility with 84.6% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
37 listings
43.5% of total
Moderate
20 listings
23.5% of total
Firm
15 listings
17.6% of total
Strict
13 listings
15.3% of total
Key Insights
- Flexible is the preferred policy at 43.5% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 67.0% of the market
- Strong market consensus around Flexible policies
- Strict policies are least common at 15.3% of listings
Recommendations
- Consider starting with a Flexible policy to align with market preferences
- Strong market preference for Flexible policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Aug, Apr, averaging 40 days
- Shortest booking windows are in Jan, May, Mar, averaging 21 days
- Summer shows the longest average booking window at 40 days, while Spring has the shortest at 25 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 40 days in advance
- Consider early bird discounts during Spring to encourage longer lead times
- Focus on last-minute booking promotions during Jan-Mar when lead times are shortest
Popular Airbnb Amenities in Harhoura
Below is the distribution of amenities across listings in Harhoura:
Traveler Demographics
Key Insights
- Domestic travelers make up 17.1% of total guests, indicating a mostly international-driven market.
- Primary international markets: Morocco (22.5%) and United States (10.2%)
- English is the top language at 32.7%, followed by French (32.1%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 2.8%
Recommendations
- Target marketing campaigns for Paris and Rabat markets
- Develop localized content for Morocco and United States
- Prioritize English and French language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Harhoura. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Bouskoura | 44 | $1,374 | $136.80 | 41% |
| Moulay Bousselham | 19 | $1,279 | $101.85 | 38% |
| Cherrat ⵛⵔⴰⵟ الشراط | 119 | $941 | $138.50 | 39% |
| Ameur عامر | 80 | $866 | $125.79 | 39% |
| arrondissement de Sidi Belyout مقاطعة سيدي بليوط | 557 | $857 | $76.92 | 41% |
| Rabat | 1,112 | $816 | $77.18 | 42% |
| arrondissement de Hay Hassani مقاطعة الحي الحسني | 281 | $787 | $69.75 | 43% |
| arrondissement d'Anfa مقاطعة أنفا | 463 | $784 | $83.15 | 39% |
| Casablanca | 782 | $759 | $66.40 | 41% |
| Aïn Attig | 16 | $747 | $59.89 | 37% |
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