Airbnb Market Analytics, Statistics and Data in Salé, Rabat-Salé-Kénitra, Morocco
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Salé? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Salé:
How much do Airbnb hosts make on average per month in Salé?
The short-term rental market in Salé shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $710 per month
- Strong performing properties (top 25%) make $1,304 or more
- Best-in-class properties (top 10%) achieve $1,842+ monthly
- Entry-level properties (bottom 25%) typically earn around $296
Revenue Variations by Month
Occupancy Rates Throughout the Year in Salé
The market in Salé shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 32% occupancy rates
- Strong performing properties (top 25%) achieve 58% or higher
- Best-in-class properties (top 10%) reach 79%+occupancy
- Entry-level properties (bottom 25%) average around 13%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Salé
Daily rates in Salé vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $48 per night
- Strong performing properties (top 25%) secure $70 or more
- Best-in-class properties (top 10%) pull in $122+ per night
- Entry-level properties (bottom 25%) earn around $34
Daily Rate Variations by Month
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Seasonality patterns in Salé
Peak Season (June, May, April)
- Revenue peaks at $1747.64 per month
- Occupancy rates reach 50.57%
- Daily rates average $72.51
Shoulder Season
- Revenue averages $1114.20 per month
- Occupancy maintains 37.92%
- Daily rates hold at $66.73
Low Season (November, December, January)
- Revenue drops to $663.96 per month
- Occupancy decreases to 27.21%
- Daily rates adjust to $60.60
Is it still profitable to do Airbnb in Salé in 2025?
Yes! Salé demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 38% and monthly revenue averaging $1114 and The market's 131 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Salé
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Medina of Salé | A UNESCO World Heritage site with historical significance and cultural richness. This vibrant neighborhood attracts tourists interested in history and local culture, making it a prime location for Airbnb hosting. | Salé Medina, Hammam Houssein, Great Mosque of Salé, Dar El Makef, Rabat-Salé Tramway |
| Rabat City Center | The bustling heart of Rabat, combining modern amenities with historic sites. It's a central area that attracts both leisure and business travelers. | Royal Palace, Hassan Tower, Mohammed VI Museum of Modern and Contemporary Art, Bouregreg Marina, Kasbah of the Udayas |
| Agdal | A growing neighborhood known for its modern living, parks, and restaurants. Popular among tourists seeking a more suburban feel while still being close to the city. | Agdal Gardens, Rabat Zoo, Cinemas and shopping centers, Various cafes and restaurants |
| Hay Riad | A residential area that is increasingly popular among families and expatriates. Offers a quieter stay while being close to major attractions. | Royal Golf Dar Es Salam, Shopping Malls, Famous local eateries |
| L'Ocean | A seafront district offering stunning views and relaxing beaches. Attracts visitors looking for a coastal experience while being connected to city life. | Beaches of Rabat, Cultural centers, Restaurants by the coast |
| Bordj Croix | A picturesque area known for its views and tranquility, perfect for those looking to escape the hustle and bustle of the city. | Royal Palace views, Scenic walks, Local markets |
| Kasbah des Oudaias | A historic district that offers breathtaking views of the river and the ocean. A unique selling point for tourists interested in culture and history. | Kasbah des Oudaias, Museum of Oudayas, Garden of the Oudaias, Local artisan shops |
| Zone Touristique de Rabat | This area is designed for tourism with numerous accommodations, entertainment options, and attractions nearby. Perfect for those looking to invest in a tourist-friendly area. | Cultural sites, Waterfront activities, Shopping and dining options |
Do you need a license for Airbnb in Salé?
We recommend checking directly with Salé's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Salé
Villa des Corsaires overlooking Rabat
Entire Place • 6 bedrooms
Luxurious Flat - River View-Rabat
Entire Place • 5 bedrooms
Spacious Waterfront 3BR Flat in Marina Sale
Entire Place • 3 bedrooms
Stylish apartment next to Hotel Fairmont
Entire Place • 2 bedrooms
salty marina apartment
Entire Place • 2 bedrooms
Central Apartment at the Marina - Coastal Suite
Entire Place • 1 bedroom
Top Performing Professional Hosts in Salé
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Khalid | 1 | $175,302 | 11 | 5.00/5.0 |
| Ahmed | 1 | $81,295 | 12 | 5.00/5.0 |
| Goodmove | 1 | $50,940 | 66 | 4.91/5.0 |
| Jamel | 2 | $38,283 | 12 | 2.50/5.0 |
| Nabil | 2 | $35,375 | 127 | 4.82/5.0 |
| Insaf & Tam | 1 | $22,175 | 150 | 4.93/5.0 |
| Brahim | 1 | $22,067 | 25 | 4.96/5.0 |
| Ansis | 1 | $21,455 | 16 | 4.63/5.0 |
| Abdelali | 2 | $21,301 | 196 | 4.78/5.0 |
| Nizar | 1 | $20,957 | 31 | 4.58/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Salé
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (77.9%), with apartment & condo and boutique & hotels properties comprising 88.5% of inventory
- Untapped potential in unique stays, others segments (2.3% combined)
Room Capacity Distribution
Analysis of 131 properties in Salé shows that 2 bedrooms properties are most prevalent, making up 40.5% of the market. The market tends to favor smaller properties, with 2 bedrooms and 1 bedroom together representing 69.5% of all listings.
Key Insights
- Most common: 2 bedrooms (40.5%)
- Least common: 4 bedrooms (1.5%)
- Market concentration: 69.5% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 131 properties in Salé reveals that 4 guests properties dominate the market, representing 29% of all listings. The average property accommodates 3.8 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 5 guests make up 45.0% of the market.
Key Insights
- Most common capacity: 4 guests (29% of market)
- Least common capacity: 7 guests (1.5% of market)
- Average guest capacity: 3.8 guests per property
- Market concentration: 45.0% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 131 properties in Salé, the most common availability pattern is 271-366 days (55% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (29% of properties).
Key Insights
- Most common availability window: 271-366 days (55%)
- Most common booking duration: 31-90 days (29%)
- Properties with high availability (180+ days): 75.6%
- Properties with long-term bookings (180+ days): 24.4%
Minimum Stay Distributions
1 Night
57 listings
47.9% of total
2 Nights
34 listings
28.6% of total
3 Nights
15 listings
12.6% of total
4-6 Nights
4 listings
3.4% of total
7-29 Nights
4 listings
3.4% of total
30+ Nights
5 listings
4.2% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 76.5%
- Mid-length stays (4-6 nights) represent 3.4% of listings
- Monthly+ stays (4.2%) suggest a stable extended-stay market
- High market flexibility with 89.1% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
38 listings
36.5% of total
Moderate
26 listings
25% of total
Firm
13 listings
12.5% of total
Strict
27 listings
26% of total
Key Insights
- Flexible is the preferred policy at 36.5% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 61.5% of the market
- Strong market consensus around Flexible policies
- Firm policies are least common at 12.5% of listings
Recommendations
- Consider starting with a Flexible policy to align with market preferences
- Strong market preference for Flexible policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Apr, Jun, Aug, averaging 46 days
- Shortest booking windows are in Nov, Jan, Dec, averaging 25 days
- Summer shows the longest average booking window at 42 days, while Winter has the shortest at 27 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 42 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Nov-Dec when lead times are shortest
Popular Airbnb Amenities in Salé
Below is the distribution of amenities across listings in Salé:
Traveler Demographics
Key Insights
- Domestic travelers make up 18.5% of total guests, indicating a mostly international-driven market.
- Primary international markets: Morocco (24.5%) and United States (11.1%)
- English is the top language at 33.9%, followed by French (30.6%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 4.8%
Recommendations
- Target marketing campaigns for Paris and Casablanca markets
- Develop localized content for Morocco and United States
- Prioritize English and French language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Salé. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Bouskoura | 44 | $1,374 | $136.80 | 41% |
| Moulay Bousselham | 19 | $1,279 | $101.85 | 38% |
| Tangier | 2,063 | $1,087 | $106.75 | 42% |
| Al Bahraoyine | 27 | $991 | $209.84 | 31% |
| Cherrat ⵛⵔⴰⵟ الشراط | 119 | $941 | $138.50 | 39% |
| Harhoura | 121 | $889 | $104.76 | 36% |
| Ameur عامر | 80 | $866 | $125.79 | 39% |
| arrondissement de Sidi Belyout مقاطعة سيدي بليوط | 557 | $857 | $76.92 | 41% |
| Allyene عليين | 184 | $850 | $169.12 | 36% |
| Sahel Chamali الساحل الشمالي | 46 | $837 | $146.86 | 30% |
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