Airbnb Market Analytics, Statistics and Data in Marrakesh, Marrakech-Safi, Morocco
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Marrakesh? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Marrakesh:
How much do Airbnb hosts make on average per month in Marrakesh?
The short-term rental market in Marrakesh shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,427 per month
- Strong performing properties (top 25%) make $2,464 or more
- Best-in-class properties (top 10%) achieve $4,809+ monthly
- Entry-level properties (bottom 25%) typically earn around $713
Revenue Variations by Month
Occupancy Rates Throughout the Year in Marrakesh
The market in Marrakesh shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 48% occupancy rates
- Strong performing properties (top 25%) achieve 77% or higher
- Best-in-class properties (top 10%) reach 89%+occupancy
- Entry-level properties (bottom 25%) average around 22%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Marrakesh
Daily rates in Marrakesh vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $84 per night
- Strong performing properties (top 25%) secure $143 or more
- Best-in-class properties (top 10%) pull in $315+ per night
- Entry-level properties (bottom 25%) earn around $57
Daily Rate Variations by Month
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Seasonality patterns in Marrakesh
Peak Season (May, April, March)
- Revenue peaks at $2658.10 per month
- Occupancy rates reach 53.54%
- Daily rates average $165.74
Shoulder Season
- Revenue averages $2220.69 per month
- Occupancy maintains 49.17%
- Daily rates hold at $154.85
Low Season (July, September, January)
- Revenue drops to $1615.70 per month
- Occupancy decreases to 40.77%
- Daily rates adjust to $142.26
Is it still profitable to do Airbnb in Marrakesh in 2025?
Yes! Marrakesh demonstrates moderate seasonality with good off-peak opportunities, featuring a healthy occupancy rate of 49% and solid monthly revenue averaging $2221 and As a mature market with 6215 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Marrakesh
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Medina | The historic heart of Marrakesh, filled with narrow streets, traditional souks, and stunning architecture. It draws tourists looking for an authentic Moroccan experience and rich culture. | Jemaa el-Fnaa, Koutoubia Mosque, El Badi Palace, Saadian Tombs, Ben Youssef Madrasa |
| Gueliz | A modern neighborhood known for its contemporary cafes, boutiques, and art galleries. Popular among younger travelers and expats seeking a vibrant urban lifestyle. | Jardin Majorelle, Carré Eden Shopping Center, Rue de la Liberté, Art galleries, Restaurants and cafes |
| Hivernage | An upscale district with luxury hotels and nightlife. It attracts affluent travelers looking for a chic experience close to the city center. | Palais des Congrès, Casino de Marrakech, Luxury spas, Nightclubs, Fine dining restaurants |
| Palmeraie | Known for its beautiful palm groves and luxury resorts, this area offers a serene escape from the bustling city, appealing to those seeking relaxation and leisure. | Palmeraie Golf Club, Luxury villas and resorts, Camel rides, Traditional Moroccan cuisine |
| Agdal | A trendy area with gardens and modern amenities, popular for its proximity to the Agdal Gardens and the Atlas Mountains view. | Jardin de la Menara, Agdal Gardens, Restaurants, Cafes, Close to Atlas Mountains |
| Kasbah | A historic area near the Royal Palace, known for its traditional buildings and proximity to famous attractions, perfect for tourists wanting to explore the culture. | Saadian Tombs, Kasbah Mosque, Palace of the Bahia, Local markets |
| Tensift | A region that offers traditional Moroccan culture with a blend of modern amenities, attracting tourists interested in experiencing local life. | Cultural markets, Traditional crafts, Street food, Local cafes |
| Route de l'Ourika | Set in a beautiful natural area near the Ourika valley, it's ideal for visitors looking for outdoor adventures, such as hiking and nature outings. | Ourika Valley, Atlas Mountains, Berber markets, Scenic landscapes |
Do you need a license for Airbnb in Marrakesh?
We recommend checking directly with Marrakesh's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Marrakesh
Private Hire RIAD & Heated Pool - Jemaa El Fna
Entire Place • 13 bedrooms
Luxury Private Palace 11 Rooms for 22 person's
Entire Place • 11 bedrooms
11 room Typical Riad wifi and pool 5mJemaa El Fna
Entire Place • 11 bedrooms
Villa A - Location exclusive
Entire Place • 7 bedrooms
Riad Shama Suites et Spa
Entire Place • 12 bedrooms
RIAD Privatization - Heated Pool - Medina
Entire Place • 13 bedrooms
Top Performing Professional Hosts in Marrakesh
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Fahd | 86 | $2,993,453 | 3917 | 4.51/5.0 |
| Yan Cedric | 24 | $1,161,465 | 1637 | 4.63/5.0 |
| Vincent | 50 | $932,464 | 1247 | 4.42/5.0 |
| Matisse | 46 | $889,086 | 1865 | 4.30/5.0 |
| Mehdi Your Host.Ma | 30 | $828,816 | 496 | 4.20/5.0 |
| Moz Immo | 50 | $825,343 | 2409 | 4.75/5.0 |
| Prokeys | 30 | $707,041 | 539 | 4.28/5.0 |
| Noredine | 37 | $648,991 | 6714 | 4.64/5.0 |
| Alain | 18 | $626,516 | 1118 | 4.78/5.0 |
| Anas | 24 | $617,378 | 473 | 4.17/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Marrakesh
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (70.7%), with apartment & condo and house properties comprising 70.1% of inventory
- Strong specialty sector (29.7%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in others, outdoor & mobile segments (0.3% combined)
Room Capacity Distribution
Analysis of 6,215 properties in Marrakesh shows that 1 bedroom properties are most prevalent, making up 34% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 61.4% of all listings.
Key Insights
- Most common: 1 bedroom (34%)
- Least common: 4 bedrooms (5.7%)
- Market concentration: 61.4% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 6,215 properties in Marrakesh reveals that 4 guests properties dominate the market, representing 22.8% of all listings. The average property accommodates 4.1 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 38.4% of the market.
Key Insights
- Most common capacity: 4 guests (22.8% of market)
- Least common capacity: 1 guest (0.4% of market)
- Average guest capacity: 4.1 guests per property
- Market concentration: 38.4% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 6,215 properties in Marrakesh, the most common availability pattern is 271-366 days (40.2% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (23.4% of properties).
Key Insights
- Most common availability window: 271-366 days (40.2%)
- Most common booking duration: 181-270 days (23.4%)
- Properties with high availability (180+ days): 61.4%
- Properties with long-term bookings (180+ days): 40.0%
Minimum Stay Distributions
1 Night
2233 listings
40.7% of total
2 Nights
1986 listings
36.2% of total
3 Nights
704 listings
12.8% of total
4-6 Nights
178 listings
3.2% of total
7-29 Nights
37 listings
0.7% of total
30+ Nights
348 listings
6.3% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 76.9%
- Mid-length stays (4-6 nights) represent 3.2% of listings
- Monthly+ stays (6.3%) suggest a stable extended-stay market
- High market flexibility with 89.7% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
3 listings
0.1% of total
Super Strict 30 Days
2 listings
0% of total
Refundable
8 listings
0.2% of total
Non-refundable
11 listings
0.2% of total
Flexible
1551 listings
32.1% of total
Moderate
1465 listings
30.3% of total
Firm
756 listings
15.6% of total
Strict
1038 listings
21.5% of total
Key Insights
- Flexible is the preferred policy at 32.1% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 62.4% of the market
- Strong market consensus around Flexible policies
- Super Strict 30 Days policies are least common at 0.0% of listings
Recommendations
- Consider starting with a Flexible policy to align with market preferences
- Strong market preference for Flexible policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in May, Apr, Oct, averaging 62 days
- Shortest booking windows are in Dec, Aug, Jan, averaging 43 days
- Spring shows the longest average booking window at 61 days, while Winter has the shortest at 43 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 61 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Dec-Jan when lead times are shortest
Popular Airbnb Amenities in Marrakesh
Below is the distribution of amenities across listings in Marrakesh:
Traveler Demographics
Key Insights
- Domestic travelers make up 6.9% of total guests, indicating a mostly international-driven market.
- Primary international markets: United Kingdom (20.5%) and United States (11.6%)
- English is the top language at 42.3%, followed by French (28.8%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 7.4%
Recommendations
- Target marketing campaigns for Paris and London markets
- Develop localized content for United Kingdom and United States
- Prioritize English and French language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Marrakesh. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Al Ouidane | 311 | $4,286 | $471.52 | 40% |
| Tameslouht | 79 | $3,530 | $449.12 | 38% |
| Oulad Hassoune | 115 | $3,172 | $367.06 | 39% |
| caïdat de Tameslouhte | 13 | $3,139 | $826.68 | 20% |
| Sidi Abdallah Ghiat سيدي عبد الله غيات | 110 | $3,136 | $373.45 | 37% |
| Tassoultante | 381 | $2,664 | $314.92 | 43% |
| Agafay | 11 | $2,552 | $212.30 | 38% |
| douar Ait Daoud | 10 | $2,143 | $214.31 | 35% |
| Mechouar Kasbah | 323 | $1,955 | $188.75 | 44% |
| Harbil حربيل | 10 | $1,906 | $423.07 | 38% |
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