Essaouira Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Marrakech-Safi, Morocco
Is Airbnb profitable in Essaouira in 2025? Explore comprehensive Airbnb analytics for Essaouira, Marrakech-Safi, Morocco to uncover income potential. This 2025 STR market report for Essaouira, based on AirROI data from April 2024 to March 2025, reveals key trends in the bustling market of 1,306 active listings.
Whether you're considering an Airbnb investment in Essaouira, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Essaouira Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Essaouira Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Essaouira (2025)
Understanding the monthly revenue variations for Airbnb listings in Essaouira is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Essaouira is typically August, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Essaouira across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,049+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,692 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $868 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $394, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Essaouira
Essaouira Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Essaouira STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Essaouira:
- Best-in-class properties (Top 10%) achieve 84%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 67% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 41%.
- Entry-level properties (Bottom 25%) average 20% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Essaouira
Average Daily Rate (ADR) Airbnb Trends in Essaouira (2025)
Effective short term rental pricing strategy in Essaouira involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Essaouira typically peaks in August and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $207+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $101 or more.
- Typical properties (Median) charge around $60 per night.
- Entry-level properties (Bottom 25%) earn around $39 per night.
Average Daily Rate (ADR) Trend by Month in Essaouira
Get Live Essaouira Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Essaouira (2025)
Peak Season (August, May, April)
- Revenue averages $1,709 per month
- Occupancy rates average 47.5%
- Daily rates average $100
Shoulder Season
- Revenue averages $1,399 per month
- Occupancy maintains around 42.6%
- Daily rates hold near $99
Low Season (January, February, March)
- Revenue drops to average $1,108 per month
- Occupancy decreases to average 43.4%
- Daily rates adjust to average $94
Seasonality Insights for Essaouira
- The Airbnb seasonality in Essaouira shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Essaouira's highest earning potential, with monthly revenues capable of climbing to $1,823, occupancy reaching a high of 52.3%, and ADRs peaking at $102.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,003, occupancy could drop to 33.9%, and ADRs may adjust down to $94.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Essaouira.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Essaouira seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Essaouira (2025)
Exploring the top neighborhoods for short-term rentals in Essaouira? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Medina of Essaouira | The historic center of Essaouira, known for its traditional Moroccan architecture and vibrant markets. A cultural hotspot that attracts tourists interested in history, art, and local cuisine. | Essaouira Citadel, Skala de la Ville, Medina Markets, Moulay Hassan Square, Essaouira Beach |
| Essaouira Beach | Famous for its beautiful sandy beaches and water sports. A favorite among tourists looking for sun, relaxation, and beach activities such as windsurfing and kitesurfing. | Essaouira Beach, Beachfront restaurants, Kite surfing spots, Horse riding on the beach |
| Mellah | This former Jewish quarter is rich in history and culture, attracting travelers interested in Essaouira's diverse heritage. Notable for its unique architecture and local vibe. | Synagogue, Mellah Markets, Local cottages, Cultural landmarks |
| Skala du Port | A scenic viewpoint and historical site with stunning views of the ocean and old port. Ideal for tourists seeking picturesque landscapes and photography opportunities. | Skala du Port, Old port, Fishing boats, Watchtower views |
| Palmeraie | A serene area on the outskirts of Essaouira, known for its palm groves and tranquil atmosphere. Popular for retreats and luxurious stays away from the busy medina. | Palm groves, Spa resorts, Local architecture, Nature walks |
| Marrakech Road | The main route to Essaouira from Marrakech, popular for its beautiful landscapes and local attractions. Great for travelers interested in both cities. | Argan oil cooperatives, Berber villages, Scenic views |
| Coastal Path | A beautiful coastal route ideal for hiking and nature lovers. Attracts those interested in outdoor activities and exploring the natural beauty of the region. | Hiking trails, Birdwatching spots, Coastal vistas |
| Essaouira Synagogue | A historically significant site that reflects the multicultural heritage of Essaouira. Interest from those keen on history and culture draws tourists here. | Historical synagogue, Cultural significance, Local artworks, Community events |
Understanding Airbnb License Requirements & STR Laws in Essaouira (2025)
While Essaouira, Marrakech-Safi, Morocco currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Essaouira to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 0% licensed listings)
Top Performing Airbnb Properties in Essaouira (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Essaouirabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Architect's house, Villa Arkane, 6 bedrooms
Entire Place • 6 bedrooms
Charming hamlet like villa overlooking the sea
Entire Place • 5 bedrooms
The Namafé Palace, a real little paradise in Essaouira
Entire Place • 7 bedrooms
A dream stay at Villa Gonatouki
Entire Place • 10 bedrooms
Villa du Golf | Ocean View | 10 min from the Medina
Entire Place • 4 bedrooms
DARKOUM
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Essaouira (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Essaouira based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Carina | 13 | $283,592 | 220 | 4.05/5.0 |
| Musta | 5 | $190,076 | 287 | 4.83/5.0 |
| Bernard Freville | 1 | $179,256 | 10 | 5.00/5.0 |
| Federico | 5 | $157,898 | 1414 | 4.90/5.0 |
| Alainvictor | 9 | $148,661 | 1657 | 4.85/5.0 |
| Bruno | 4 | $147,251 | 158 | 4.88/5.0 |
| Ivan | 1 | $146,521 | 18 | 5.00/5.0 |
| Imane | 2 | $143,375 | 99 | 4.99/5.0 |
| Latifa | 8 | $125,918 | 111 | 4.13/5.0 |
| Nicolas | 1 | $116,843 | 38 | 4.97/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Essaouira.
Dive Deeper: Advanced Essaouira STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Essaouira. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsEssaouira Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Essaouira
- The Essaouira Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 70.1% of the 1,306 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Essaouira, Apartment/Condo properties are the most common (46.5%), reflecting the local real estate landscape.
- Houses represent a significant 27.8% portion, catering likely to families or larger groups.
- The presence of 19% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique, others (combined 1.8%) offer potential for unique stay experiences.
Essaouira Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Essaouira
- The dominant room capacity in Essaouira is 1 bedroom listings, making up 32.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 61.9% of the active Airbnb listings in Essaouira, indicating a high concentration in these sizes.
- A significant 25.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Essaouira.
Essaouira Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Essaouira
- The most common guest capacity trend in Essaouira vacation rentals is listings accommodating 4 guests (24%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Essaouira STR market, accounting for 44.1% of listings.
- 26.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Essaouira.
- On average, properties in Essaouira are equipped to host 3.8 guests.
Essaouira Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Essaouira
- The most common availability pattern in Essaouira falls within the 271-366 days range, representing 44.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 70.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Essaouira (26.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 30.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Essaouira Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
422 listings
34.7% of total
2 Nights
382 listings
31.4% of total
3 Nights
166 listings
13.6% of total
4-6 Nights
88 listings
7.2% of total
7-29 Nights
14 listings
1.2% of total
30+ Nights
145 listings
11.9% of total
Key Insights
- The most prevalent minimum stay requirement in Essaouira is 1 Night, adopted by 34.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (66.1%) of the Essaouira Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (11.9%) caters to monthly stays (30+ nights) in Essaouira, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 34.7% of Essaouira hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 11.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Essaouira.
Essaouira Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
1 listings
0.1% of total
Flexible
349 listings
33.3% of total
Moderate
313 listings
29.9% of total
Firm
186 listings
17.8% of total
Strict
198 listings
18.9% of total
Cancellation Policy Insights for Essaouira
- The prevailing Airbnb cancellation policy trend in Essaouira is Flexible, used by 33.3% of listings.
- There's a relatively balanced mix between guest-friendly (63.2%) and stricter (36.7%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 33.3% market standard in Essaouira.
- Regularly review your cancellation policy against competitors and market demand shifts in Essaouira.
Essaouira STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Essaouira
- The overall average booking lead time for vacation rentals in Essaouira is 47 days.
- Guests book furthest in advance for stays during June (average 71 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 44 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (64 days avg.) sees the longest lead times, while Winter (46 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (47 days) as a baseline for your pricing and availability strategy in Essaouira.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 71 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 64 days) to capture early planners.
- Monitor your own booking lead times against these Essaouira averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Essaouira (2025)
Amenity Prevalence
Amenity Insights for Essaouira
- Essential amenities in Essaouira that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
- Popular amenities like Hot water, Kitchen, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Essaouira: Wifi.
- Prioritize adding missing essentials: Wifi.
- Consider adding popular differentiators like Hot water or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Essaouira to stay competitive.
Essaouira Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Essaouira
- The typical guest profile for Airbnb in Essaouira consists of predominantly international visitors (89%), with top international origins including United Kingdom, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 11.1% of guests.
- Key international markets include France (28.8%) and United Kingdom (13.9%).
- Top languages spoken are English (35.9%) followed by French (24.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United Kingdom.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Essaouira Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Tameslouht | 77 | $3,621 | $456.97 | 38% |
| caïdat de Tameslouhte | 13 | $3,576 | $871.55 | 19% |
| Aguerd اكرض | 63 | $2,909 | $331.25 | 39% |
| caïdat d'Ounagha | 10 | $2,706 | $207.56 | 41% |
| caïdat d'Aquermoud | 10 | $2,375 | $264.29 | 40% |
| Ounagha | 73 | $1,886 | $219.52 | 35% |
| Harbil حربيل | 10 | $1,851 | $420.15 | 33% |
| douar Ait Daoud | 10 | $1,848 | $216.23 | 32% |
| caïdat de Smimou | 17 | $1,828 | $208.31 | 44% |
| Drarga | 16 | $1,720 | $141.33 | 38% |