Airbnb Market Analytics, Statistics and Data in Essaouira, Marrakech-Safi, Morocco
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Essaouira? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Essaouira:
How much do Airbnb hosts make on average per month in Essaouira?
The short-term rental market in Essaouira shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $934 per month
- Strong performing properties (top 25%) make $1,779 or more
- Best-in-class properties (top 10%) achieve $3,200+ monthly
- Entry-level properties (bottom 25%) typically earn around $428
Revenue Variations by Month
Occupancy Rates Throughout the Year in Essaouira
The market in Essaouira shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 41% occupancy rates
- Strong performing properties (top 25%) achieve 67% or higher
- Best-in-class properties (top 10%) reach 84%+occupancy
- Entry-level properties (bottom 25%) average around 20%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Essaouira
Daily rates in Essaouira vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $61 per night
- Strong performing properties (top 25%) secure $99 or more
- Best-in-class properties (top 10%) pull in $208+ per night
- Entry-level properties (bottom 25%) earn around $41
Daily Rate Variations by Month
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Seasonality patterns in Essaouira
Peak Season (August, May, October)
- Revenue peaks at $1868.32 per month
- Occupancy rates reach 52.24%
- Daily rates average $103.80
Shoulder Season
- Revenue averages $1484.87 per month
- Occupancy maintains 44.22%
- Daily rates hold at $98.53
Low Season (November, December, January)
- Revenue drops to $1058.92 per month
- Occupancy decreases to 33.89%
- Daily rates adjust to $95.24
Is it still profitable to do Airbnb in Essaouira in 2025?
Yes! Essaouira demonstrates moderate seasonality with good off-peak opportunities, featuring a growing occupancy rate of 44% and monthly revenue averaging $1485 and As a mature market with 1330 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Essaouira
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Essaouira Medina | A UNESCO World Heritage site known for its historic architecture, vibrant souks, and unique coastal charm. It's a favorite for tourists looking for an authentic Moroccan experience. | Essaouira Beach, Skala de la Ville, Medina of Essaouira, Essaouira Citadel, Moulay Hassan Square |
| Coastal Area | Beautiful beachfront property with stunning views of the Atlantic Ocean. Perfect for travelers seeking relaxation, water sports, and picturesque sunsets. | Essaouira Beach, KiteSurfing spots, Water sports activities, Beachfront restaurants |
| Sidi Kaouki | A serene coastal village just south of Essaouira, popular among surfers and those looking for a tranquil getaway. Offers a laid-back atmosphere and beautiful landscapes. | Sidi Kaouki Beach, Surfing Schools, Local cafes, Scenic dunes |
| Mellah | Historic Jewish quarter known for its rich cultural heritage and distinctive architecture. Attracts those interested in history and culture. | Synagogue, Mellah Market, Cultural tours, Traditional restaurants |
| Bordj El Berod | A picturesque area with traditional Moroccan architecture, offering a more local experience away from the tourist crowds. | Local markets, Historic buildings, Traditional Moroccan cuisine |
| Palmeraie | A beautiful palm grove area providing a tranquil escape with luxurious accommodations and proximity to local attractions. | Palm groves, Luxury resorts, Camel rides, Spa experiences |
| Marrakech Road | The scenic route leading to Marrakech, dotted with charming guesthouses and picturesque views, ideal for road trippers and nature lovers. | Scenic landscapes, Attractive guesthouses, Cultural experiences |
| Agafay Desert | An emerging destination for desert tourism, offering unique desert experiences such as glamping and camel trekking. | Desert excursions, Camel rides, Luxury camps, Stargazing experiences |
Do you need a license for Airbnb in Essaouira?
We recommend checking directly with Essaouira's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Essaouira
Architect's house, Villa Arkane, 6 bedrooms
Entire Place • 6 bedrooms
Beach Island Castle
Entire Place • 5 bedrooms
A dream stay at Villa Gonatouki
Entire Place • 10 bedrooms
Charming hamlet like villa overlooking the sea
Entire Place • 5 bedrooms
Villa du Golf | Ocean View | 10 min from the Medina
Entire Place • 4 bedrooms
The Namafé Palace, a real little paradise in Essaouira
Entire Place • 7 bedrooms
Top Performing Professional Hosts in Essaouira
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Carina | 13 | $268,742 | 220 | 4.05/5.0 |
| Musta | 5 | $245,851 | 287 | 4.83/5.0 |
| Bernard Freville | 1 | $235,236 | 10 | 5.00/5.0 |
| Bruno | 4 | $162,077 | 158 | 4.88/5.0 |
| Federico | 5 | $161,140 | 1414 | 4.90/5.0 |
| Alainvictor | 9 | $157,571 | 1657 | 4.85/5.0 |
| Imane | 2 | $134,930 | 99 | 4.99/5.0 |
| Latifa | 8 | $120,267 | 111 | 4.13/5.0 |
| Ivan | 1 | $112,035 | 18 | 5.00/5.0 |
| Céline | 1 | $110,162 | 36 | 4.94/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Essaouira
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (69.5%), with apartment & condo and house properties comprising 74.0% of inventory
- Strong specialty sector (25.3%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in outdoor & mobile, others segments (1.8% combined)
Room Capacity Distribution
Analysis of 1,330 properties in Essaouira shows that 1 bedroom properties are most prevalent, making up 33.2% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 62.6% of all listings.
Key Insights
- Most common: 1 bedroom (33.2%)
- Least common: 5+ bedrooms (6.4%)
- Market concentration: 62.6% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 1,330 properties in Essaouira reveals that 4 guests properties dominate the market, representing 24.4% of all listings. The average property accommodates 3.8 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 44.6% of the market.
Key Insights
- Most common capacity: 4 guests (24.4% of market)
- Least common capacity: 7 guests (1.9% of market)
- Average guest capacity: 3.8 guests per property
- Market concentration: 44.6% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 1,330 properties in Essaouira, the most common availability pattern is 271-366 days (45.8% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (25% of properties).
Key Insights
- Most common availability window: 271-366 days (45.8%)
- Most common booking duration: 91-180 days (25%)
- Properties with high availability (180+ days): 70.2%
- Properties with long-term bookings (180+ days): 30.6%
Minimum Stay Distributions
1 Night
458 listings
37.9% of total
2 Nights
405 listings
33.5% of total
3 Nights
188 listings
15.5% of total
4-6 Nights
94 listings
7.8% of total
7-29 Nights
15 listings
1.2% of total
30+ Nights
50 listings
4.1% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 71.4%
- Mid-length stays (4-6 nights) represent 7.8% of listings
- Monthly+ stays (4.1%) suggest a stable extended-stay market
- High market flexibility with 86.9% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
1 listings
0.1% of total
Flexible
363 listings
34% of total
Moderate
314 listings
29.4% of total
Firm
185 listings
17.3% of total
Strict
206 listings
19.3% of total
Key Insights
- Flexible is the preferred policy at 34.0% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 63.4% of the market
- Strong market consensus around Flexible policies
- Super Strict 60 Days policies are least common at 0.1% of listings
Recommendations
- Consider starting with a Flexible policy to align with market preferences
- Strong market preference for Flexible policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jun, Jul, Apr, averaging 65 days
- Shortest booking windows are in Jan, Dec, Feb, averaging 46 days
- Summer shows the longest average booking window at 65 days, while Winter has the shortest at 46 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 65 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Jan-Feb when lead times are shortest
Popular Airbnb Amenities in Essaouira
Below is the distribution of amenities across listings in Essaouira:
Traveler Demographics
Key Insights
- Domestic travelers make up 11.3% of total guests, indicating a mostly international-driven market.
- Primary international markets: United Kingdom (19.1%) and Germany (16.5%)
- English is the top language at 40.9%, followed by French (27.4%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.1%
Recommendations
- Target marketing campaigns for Paris and London markets
- Develop localized content for United Kingdom and Germany
- Prioritize English and French language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Essaouira. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Tameslouht | 79 | $3,530 | $449.12 | 38% |
| Aguerd اكرض | 61 | $3,185 | $349.82 | 39% |
| caïdat de Tameslouhte | 13 | $3,139 | $826.68 | 20% |
| caïdat d'Ounagha | 11 | $2,590 | $200.92 | 38% |
| Agafay | 11 | $2,552 | $212.30 | 38% |
| caïdat d'Aquermoud | 10 | $2,278 | $263.95 | 39% |
| douar Ait Daoud | 10 | $2,143 | $214.31 | 35% |
| Harbil حربيل | 10 | $1,906 | $423.07 | 38% |
| Ounagha | 71 | $1,866 | $222.90 | 35% |
| caïdat de Smimou | 17 | $1,738 | $211.82 | 44% |
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